Airbnb Market Analytics, Statistics and Data in Celle, Lower Saxony, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Celle? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Celle:
How much do Airbnb hosts make on average per month in Celle?
The short-term rental market in Celle shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $979 per month
- Strong performing properties (top 25%) make $1,601 or more
- Best-in-class properties (top 10%) achieve $2,394+ monthly
- Entry-level properties (bottom 25%) typically earn around $545
Revenue Variations by Month
Occupancy Rates Throughout the Year in Celle
The market in Celle shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Celle
Daily rates in Celle vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $76 per night
- Strong performing properties (top 25%) secure $113 or more
- Best-in-class properties (top 10%) pull in $186+ per night
- Entry-level properties (bottom 25%) earn around $51
Daily Rate Variations by Month
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Seasonality patterns in Celle
Peak Season (June, October, April)
- Revenue peaks at $1389.77 per month
- Occupancy rates reach 53.68%
- Daily rates average $118.17
Shoulder Season
- Revenue averages $1199.15 per month
- Occupancy maintains 46.45%
- Daily rates hold at $98.97
Low Season (September, February, January)
- Revenue drops to $965.63 per month
- Occupancy decreases to 35.45%
- Daily rates adjust to $89.37
Is it still profitable to do Airbnb in Celle in 2025?
Yes! Celle demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and monthly revenue averaging $1199 and With 100 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Celle
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historical Old Town | Celle's charming Old Town features half-timbered houses and a rich history. It's a popular destination for tourists looking to explore the cultural heritage of the area. | Celle Castle, St. Jacob's Church, Celle Old Town Square, Celle's Christmas Market, Historic Half-Timbered Houses |
| Celle Castle | An architectural masterpiece and significant historical site, attracting history enthusiasts and families alike. Its parks and gardens offer a peaceful retreat. | Celle Castle Gardens, CulturLand, Historic tours of the castle |
| Lüneburg Heath | Close to Celle, this beautiful natural region is perfect for nature lovers and outdoor activities, attracting guests seeking hiking and leisure in nature. | Lüneburg Heath Nature Park, Heide Park Resort, Wild Animal Park |
| Celler Badeland | A popular recreation area with water attractions, great for families and children, making it appealing for those traveling with kids. | Water slides, Wellness facilities, Pool area, Outdoor swimming |
| Stadion Niedersachsen | Home to local football matches, this area attracts sports fans and hosts various events, making it suitable for short stays during game days. | Local football games, Concerts and events, Nearby eateries |
| Celle's Parks | The parks in and around Celle offer a relaxing atmosphere for visitors. They're perfect for outdoor picnics and relaxation, popular with families and couples. | Niedersachsenpark, Schloßpark, Hagenmarkt park |
| Celle’s Shopping District | With a variety of shops and boutiques, this area is ideal for travelers interested in shopping and local dining, attracting urban explorers. | Shopping malls, Local markets, Cafés and eateries |
| Celle’s Cultural Venues | Home to theaters and cultural institutions, this area pulls in arts enthusiasts and provides a lively cultural scene, perfect for short-term stays around events. | Celle Theater, Museum in the Old Town, Regular cultural events |
Do you need a license for Airbnb in Celle?
We recommend checking directly with Celle's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Celle
Modern vacation home Celle in the Lüneburg Heath
Entire Place • 3 bedrooms
Staylight Cozy Appartement | Netflix | Top Lage
Entire Place • 1 bedroom
Modern apartment balcony*free parking*Netflix
Entire Place • 2 bedrooms
Sakura House Celle
Entire Place • 3 bedrooms
6 persons | near train station & city center
Entire Place • 2 bedrooms
Penthouse in Celler Old Town
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Celle
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 505339777 | 10 | $53,451 | 0 | 0.00/5.0 |
| Sidan | 3 | $46,740 | 14 | 4.48/5.0 |
| Michèl | 3 | $40,362 | 238 | 4.74/5.0 |
| Maria | 1 | $37,354 | 36 | 4.92/5.0 |
| Thomas | 1 | $35,883 | 13 | 4.85/5.0 |
| Meike | 1 | $35,251 | 39 | 4.90/5.0 |
| Viettan | 1 | $31,761 | 48 | 4.85/5.0 |
| Robert | 1 | $27,380 | 18 | 4.78/5.0 |
| Joachim | 1 | $25,720 | 10 | 5.00/5.0 |
| Beatrice | 2 | $25,285 | 458 | 4.78/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Celle
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88%), with apartment & condo and house properties comprising 89.0% of inventory
- Untapped potential in outdoor & mobile, others segments (4.0% combined)
Room Capacity Distribution
Analysis of 100 properties in Celle shows that 1 bedroom properties are most prevalent, making up 37% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.0% of all listings.
Key Insights
- Most common: 1 bedroom (37%)
- Least common: 4 bedrooms (2%)
- Market concentration: 63.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 100 properties in Celle reveals that 2 guests properties dominate the market, representing 27% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 49.0% of the market.
Key Insights
- Most common capacity: 2 guests (27% of market)
- Least common capacity: 1 guest (4% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 49.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 100 properties in Celle, the most common availability pattern is 271-366 days (40% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (27% of properties).
Key Insights
- Most common availability window: 271-366 days (40%)
- Most common booking duration: 181-270 days (27%)
- Properties with high availability (180+ days): 65.0%
- Properties with long-term bookings (180+ days): 35.0%
Minimum Stay Distributions
1 Night
24 listings
24.7% of total
2 Nights
40 listings
41.2% of total
3 Nights
9 listings
9.3% of total
4-6 Nights
18 listings
18.6% of total
7-29 Nights
5 listings
5.2% of total
30+ Nights
1 listings
1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.9%
- Mid-length stays (4-6 nights) represent 18.6% of listings
- Monthly+ stays (1%) suggest a stable extended-stay market
- High market flexibility with 75.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
30 listings
36.1% of total
Moderate
36 listings
43.4% of total
Firm
7 listings
8.4% of total
Strict
10 listings
12% of total
Key Insights
- Moderate is the preferred policy at 43.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 79.5% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 8.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Oct, averaging 69 days
- Shortest booking windows are in Aug, Feb, Jan, averaging 42 days
- Summer shows the longest average booking window at 60 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 60 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Celle
Below is the distribution of amenities across listings in Celle:
Traveler Demographics
Key Insights
- Domestic travelers make up 68.3% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (5%) and Netherlands (4%)
- English is the top language at 45.6%, followed by German (38.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Berlin and Hamburg markets
- Develop localized content for United Kingdom and Netherlands
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Celle. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Damshagen | 12 | $2,477 | $422.25 | 34% |
| Elend | 19 | $2,012 | $270.34 | 29% |
| Hamburg | 2,286 | $1,939 | $143.41 | 53% |
| Wingst | 14 | $1,932 | $139.13 | 42% |
| Herzberg | 23 | $1,911 | $170.35 | 45% |
| Lüchow | 14 | $1,907 | $115.62 | 50% |
| Hemmoor | 10 | $1,883 | $149.01 | 43% |
| Uslar | 18 | $1,835 | $205.22 | 31% |
| Stelle | 21 | $1,791 | $127.70 | 50% |
| Ahrensburg | 28 | $1,707 | $98.52 | 61% |
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