Brunswick Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lower Saxony, Germany

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Brunswick in 2025? Explore comprehensive Airbnb analytics for Brunswick, Lower Saxony, Germany to uncover income potential. This 2025 STR market report for Brunswick, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 265 active listings.

Whether you're considering an Airbnb investment in Brunswick, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brunswick Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Brunswick Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$84
The average rental revenue earned for an occupied room per day in Brunswick.
Occupancy Rate(?)
47.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,904
Typical annual income for an Airbnb listing in Brunswick. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
13.0%
Strong growth (13.0%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Brunswick.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Brunswick.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
265
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Brunswick (2025)

Understanding the monthly revenue variations for Airbnb listings in Brunswick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brunswick is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brunswick across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,219+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,888 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,081 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $555, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Brunswick

Brunswick Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Brunswick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brunswick:

  • Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Brunswick

Average Daily Rate (ADR) Airbnb Trends in Brunswick (2025)

Effective short term rental pricing strategy in Brunswick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brunswick typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $97 or more.
  • Typical properties (Median) charge around $66 per night.
  • Entry-level properties (Bottom 25%) earn around $43 per night.

Average Daily Rate (ADR) Trend by Month in Brunswick

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Airbnb Seasonality Analysis & Trends in Brunswick (2025)

Peak Season (May, April, June)
  • Revenue averages $1,732 per month
  • Occupancy rates average 48.5%
  • Daily rates average $76
Shoulder Season
  • Revenue averages $1,476 per month
  • Occupancy maintains around 53.2%
  • Daily rates hold near $79
Low Season (January, February, March)
  • Revenue drops to average $1,082 per month
  • Occupancy decreases to average 42.5%
  • Daily rates adjust to average $84

Seasonality Insights for Brunswick

  • The Airbnb seasonality in Brunswick shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Brunswick's highest earning potential, with monthly revenues capable of climbing to $1,803, occupancy reaching a high of 57.0%, and ADRs peaking at $87.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $996, occupancy could drop to 39.9%, and ADRs may adjust down to $75.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brunswick.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Brunswick seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Brunswick (2025)

Exploring the top neighborhoods for short-term rentals in Brunswick? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Brunswick City Center
The vibrant heart of Brunswick, filled with historic architecture, shops, and restaurants. It's a popular destination for tourists and business travelers alike, offering easy access to public transport and cultural sites.
Brunswick Cathedral, Schlossplatz, Happy Rizzi House, Museum of History, Braunschweig State Theatre
Ostfalia University Area
Home to a major university, this area attracts students and academics. It offers a unique blend of youthful energy and educational tourism, making it a great place for longer-term stays.
Ostfalia University, The Botanic Garden, St. Guelder's Church, Cafés and Bars
Theater District
A cultural hotspot with theaters, museums, and galleries. Perfect for those looking to attract visitors interested in arts and culture events throughout the year.
Staatstheater Braunschweig, Kunstverein Braunschweig, Braunschweig Art Museum, Theaterpark
Riddagshausen
A picturesque village close to Brunswick known for its tranquility and natural beauty. Perfect for travelers seeking a rural experience while being near the city.
Riddagshausen Abbey, Nature Parks, Walking Trails, Cafés
Weststadt
An attractive residential area that appeals to families and longer tourists. Offers a range of amenities and parks, thus attracting those looking for a comfortable stay.
Weststadt Park, Local shops and markets, Community events
Gartenstadt
A lovely neighborhood known for its gardens and peaceful streets, ideal for families and tourists wanting a suburban experience close to the city.
Local parks, Family-friendly amenities, Quiet residential feel
Heidberg
An up-and-coming area with affordable properties and proximity to the city center. It is appealing for those looking for budget-friendly stay options.
Local shopping areas, Community parks, Cafés and eateries
Braunschweig Zoo Area
Attracts families and nature lovers. This area is famous for its zoo and green spaces, making it a favorite among families and animal lovers visiting the city.
Braunschweig Zoo, Local species parks, Nature trails

Understanding Airbnb License Requirements & STR Laws in Brunswick (2025)

While Brunswick, Lower Saxony, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brunswick to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Brunswick (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Brunswickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Spacious loft in a central location

Spacious loft in a central location

Entire Place • 5 bedrooms

$60,696
Revenue
63.6%
Occupancy
$228.31
Daily Rate
ArchitekTurm

ArchitekTurm

Entire Place • 4 bedrooms

$59,183
Revenue
52.1%
Occupancy
$317.29
Daily Rate
cosy apartment | fast wifi | Smart TV

cosy apartment | fast wifi | Smart TV

Entire Place • 2 bedrooms

$54,054
Revenue
72.7%
Occupancy
$185.86
Daily Rate
Panorama luxury: book old town view apartment

Panorama luxury: book old town view apartment

Entire Place • 2 bedrooms

$45,754
Revenue
75.1%
Occupancy
$151.28
Daily Rate
Grosses Haus mit Dachterasse und Garten[1]

Grosses Haus mit Dachterasse und Garten[1]

Entire Place • 4 bedrooms

$43,656
Revenue
30.7%
Occupancy
$321.56
Daily Rate
Lakeside house

Lakeside house

Entire Place • 3 bedrooms

$43,405
Revenue
49.1%
Occupancy
$181.61
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Brunswick (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Brunswick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Elena14$382,806953.89/5.0
Fabian7$189,6901594.01/5.0
Deniz5$170,4611434.92/5.0
Apartments Strauss7$100,425824.08/5.0
Gustavo6$84,391494.71/5.0
Peter2$76,8371624.95/5.0
Nang2$73,182714.82/5.0
Malgorzata3$62,319884.96/5.0
Sabine1$59,1831384.90/5.0
Julia & Dennis3$54,9963764.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brunswick.

Dive Deeper: Advanced Brunswick STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brunswick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Brunswick Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Brunswick

  • The Brunswick Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.8% of the 265 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 29.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Brunswick, Apartment/Condo properties are the most common (78.5%), reflecting the local real estate landscape.
  • Houses represent a significant 20% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 1.6%) offer potential for unique stay experiences.

Brunswick Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Brunswick

  • The dominant room capacity in Brunswick is 1 bedroom listings, making up 46% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 62.6% of the active Airbnb listings in Brunswick, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (9.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Brunswick.

Brunswick Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Brunswick

  • The most common guest capacity trend in Brunswick vacation rentals is listings accommodating 2 guests (27.2%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Brunswick STR market, accounting for 46.8% of listings.
  • 11.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brunswick.
  • On average, properties in Brunswick are equipped to host 2.7 guests.

Brunswick Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Brunswick

  • The most common availability pattern in Brunswick falls within the 271-366 days range, representing 35.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 64.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Brunswick (28.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 37.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Brunswick Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.5%)

1 Night

67 listings

27.5% of total

2 Nights (32.8%)

2 Nights

80 listings

32.8% of total

3 Nights (8.2%)

3 Nights

20 listings

8.2% of total

4-6 Nights (8.2%)

4-6 Nights

20 listings

8.2% of total

7-29 Nights (13.1%)

7-29 Nights

32 listings

13.1% of total

30+ Nights (10.2%)

30+ Nights

25 listings

10.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Brunswick is 2 Nights, adopted by 32.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (60.3%) of the Brunswick Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.2%) caters to monthly stays (30+ nights) in Brunswick, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 32.8% of Brunswick hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brunswick.

Brunswick Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (40.5%)

Flexible

92 listings

40.5% of total

Moderate (33.9%)

Moderate

77 listings

33.9% of total

Firm (8.4%)

Firm

19 listings

8.4% of total

Strict (17.2%)

Strict

39 listings

17.2% of total

Cancellation Policy Insights for Brunswick

  • The prevailing Airbnb cancellation policy trend in Brunswick is Flexible, used by 40.5% of listings.
  • The market strongly favors guest-friendly terms, with 74.4% of listings offering Flexible or Moderate policies. This suggests guests in Brunswick may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 40.5% market standard in Brunswick.
  • Regularly review your cancellation policy against competitors and market demand shifts in Brunswick.

Brunswick STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Brunswick

  • The overall average booking lead time for vacation rentals in Brunswick is 40 days.
  • Guests book furthest in advance for stays during May (average 60 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Brunswick.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
  • Monitor your own booking lead times against these Brunswick averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Brunswick (2025)

Amenity Prevalence

Amenity Insights for Brunswick

  • Essential amenities in Brunswick that guests expect include: Smoke alarm, Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Essentials, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Brunswick: Smoke alarm, Wifi, Heating, Kitchen.
  • Prioritize adding missing essentials: Smoke alarm, Wifi, Heating, Kitchen.
  • Consider adding popular differentiators like Hot water or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Brunswick to stay competitive.

Brunswick Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Brunswick

  • The typical guest profile for Airbnb in Brunswick consists of primarily domestic travelers (77%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 76.7% of guests.
  • Key international markets include Germany (76.7%) and United States (2.7%).
  • Top languages spoken are English (37.6%) followed by German (33.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Berlin and Hamburg.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Brunswick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Damshagen12$2,333$393.5135%
Elend15$1,978$308.5927%
Hamburg2,354$1,857$143.9552%
Meimbressen15$1,836$157.1531%
Lüchow14$1,797$113.7250%
Herzberg22$1,760$169.6944%
Hemmoor10$1,736$149.4740%
Stelle21$1,717$133.6949%
Elgershausen12$1,661$92.5651%
Ratzeburg14$1,644$117.0452%

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