Braunlage Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lower Saxony, Germany
Is Airbnb profitable in Braunlage in 2025? Explore comprehensive Airbnb analytics for Braunlage, Lower Saxony, Germany to uncover income potential. This 2025 STR market report for Braunlage, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 640 active listings.
Whether you're considering an Airbnb investment in Braunlage, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Braunlage Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Braunlage Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Braunlage (2025)
Understanding the monthly revenue variations for Airbnb listings in Braunlage is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Braunlage is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Braunlage across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,433+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,798 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $969 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $488, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Braunlage
Braunlage Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Braunlage STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Braunlage:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Braunlage
Average Daily Rate (ADR) Airbnb Trends in Braunlage (2025)
Effective short term rental pricing strategy in Braunlage involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Braunlage typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $280+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Braunlage
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Airbnb Seasonality Analysis & Trends in Braunlage (2025)
Peak Season (May, July, June)
- Revenue averages $1,996 per month
- Occupancy rates average 34.0%
- Daily rates average $145
Shoulder Season
- Revenue averages $1,655 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $150
Low Season (January, March, November)
- Revenue drops to average $1,263 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $158
Seasonality Insights for Braunlage
- The Airbnb seasonality in Braunlage shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Braunlage's highest earning potential, with monthly revenues capable of climbing to $2,105, occupancy reaching a high of 39.6%, and ADRs peaking at $163.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,206, occupancy could drop to 24.6%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Braunlage.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Braunlage seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Braunlage (2025)
Exploring the top neighborhoods for short-term rentals in Braunlage? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Harz National Park | A stunning natural reserve offering breathtaking landscapes, hiking trails, and opportunities for winter activities. Perfect for nature lovers and outdoor enthusiasts seeking relaxation and adventure. | Brocken Mountain, Heavy Water Plant, Hiking Trails, Skiing Areas, Wildlife Watching |
| Wurmberg | The highest mountain in Lower Saxony, ideal for skiing in winter and hiking in summer. Popular amongst families and adventure seekers. | Wurmberg Cable Car, Ski Resorts, Hiking Trails, Panoramic Views |
| Braunlage Town Center | The vibrant heart of Braunlage with shops, restaurants, and easy access to local attractions. Great for tourists looking for convenience and activities. | Local Cafes, Shops, Braunlage Ice Arena, Events and Festivals |
| Schierke | A charming village near Braunlage, known for its picturesque landscape and proximity to the Harz Mountains. Attracts visitors looking for peace and nature. | Scenic Hiking Trails, Natural Springs, Historic Buildings, Peaceful Atmosphere |
| Ski Resort Braunlage | One of the most popular ski resorts in Lower Saxony, great for winter sports enthusiasts and families. Offers a wide range of activities all year round. | Ski Slopes, Snowboarding, Cross-Country Skiing, Summer Tubing |
| Oderhaus | A lesser-known area that provides a tranquil retreat surrounded by nature, perfect for those looking for a peaceful getaway. | Nature Trails, Bird Watching, Countryside Views, Quiet Atmosphere |
| National Park Centre | A hub for information about the Harz National Park, offering unique educational experiences and access to various guided tours. Attracts eco-tourists and families. | Exhibits on Local Wildlife, Guided Nature Tours, Workshops and Events |
| Mt. Torfhaus | An iconic viewpoint and starting point for many hiking trails, known for its easy access and breathtaking views of the Harz region. Great for outdoor enthusiasts. | Observation Tower, Hiking Routes, Nature Experiences |
Understanding Airbnb License Requirements & STR Laws in Braunlage (2025)
While Braunlage, Lower Saxony, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Braunlage to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Braunlage (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Braunlagebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mountain room Braunlage in the Harz, 17 guests, sauna, pool
Entire Place • 8 bedrooms
Chalet Bergzeit complete
Entire Place • 7 bedrooms
Villa Heidi- with garden max 22 guests
Entire Place • 7 bedrooms
Best location-sauna-playroom-baby equipment
Entire Place • 6 bedrooms
Ferienhaus Harzer Bergwelten | Sauna | Garden
Entire Place • 4 bedrooms
Summit Lodge
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Braunlage (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Braunlage based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simon | 130 | $1,807,151 | 1731 | 4.16/5.0 |
| Thorben | 1 | $383,838 | 6 | 5.00/5.0 |
| Peter | 5 | $361,416 | 122 | 4.93/5.0 |
| Gunnar | 3 | $307,143 | 79 | 4.99/5.0 |
| Novasol | 35 | $296,715 | 318 | 3.45/5.0 |
| Christian | 17 | $211,685 | 14 | 0.58/5.0 |
| Jan | 8 | $211,253 | 111 | 4.88/5.0 |
| Oliver | 6 | $197,318 | 109 | 4.80/5.0 |
| Michel | 12 | $188,618 | 54 | 3.23/5.0 |
| Christian | 1 | $164,147 | 6 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Braunlage.
Dive Deeper: Advanced Braunlage STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Braunlage. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBraunlage Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Braunlage
- The Braunlage Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 640 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Braunlage, Apartment/Condo properties are the most common (76.6%), reflecting the local real estate landscape.
- Houses represent a significant 19.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 4.3%) offer potential for unique stay experiences.
Braunlage Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Braunlage
- The dominant room capacity in Braunlage is 1 bedroom listings, making up 38.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.2% of the active Airbnb listings in Braunlage, indicating a high concentration in these sizes.
- A significant 22.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Braunlage.
Braunlage Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Braunlage
- The most common guest capacity trend in Braunlage vacation rentals is listings accommodating 4 guests (33.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Braunlage STR market, accounting for 52.3% of listings.
- 29.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Braunlage.
- On average, properties in Braunlage are equipped to host 4.4 guests.
Braunlage Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Braunlage
- The most common availability pattern in Braunlage falls within the 271-366 days range, representing 63.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Braunlage (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Braunlage Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
120 listings
19.4% of total
2 Nights
168 listings
27.2% of total
3 Nights
63 listings
10.2% of total
4-6 Nights
26 listings
4.2% of total
7-29 Nights
2 listings
0.3% of total
30+ Nights
239 listings
38.7% of total
Key Insights
- The most prevalent minimum stay requirement in Braunlage is 30+ Nights, adopted by 38.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.7%) caters to monthly stays (30+ nights) in Braunlage, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.7% of Braunlage hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Braunlage.
Braunlage Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
154 listings
30.4% of total
Super Strict 30 Days
2 listings
0.4% of total
Refundable
3 listings
0.6% of total
Flexible
46 listings
9.1% of total
Moderate
78 listings
15.4% of total
Firm
134 listings
26.5% of total
Strict
89 listings
17.6% of total
Cancellation Policy Insights for Braunlage
- The prevailing Airbnb cancellation policy trend in Braunlage is Super Strict 60 Days, used by 30.4% of listings.
- There's a relatively balanced mix between guest-friendly (24.5%) and stricter (44.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 30.4% market standard in Braunlage.
- Regularly review your cancellation policy against competitors and market demand shifts in Braunlage.
Braunlage STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Braunlage
- The overall average booking lead time for vacation rentals in Braunlage is 56 days.
- Guests book furthest in advance for stays during May (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Fall (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Braunlage.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Braunlage averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Braunlage (2025)
Amenity Prevalence
Amenity Insights for Braunlage
- Essential amenities in Braunlage that guests expect include: TV, Heating, Smoke alarm, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Braunlage: TV, Heating, Smoke alarm, Kitchen, Wifi.
- Prioritize adding missing essentials: TV, Heating, Smoke alarm, Kitchen, Wifi.
- Consider adding popular differentiators like Coffee maker or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Braunlage to stay competitive.
Braunlage Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Braunlage
- The typical guest profile for Airbnb in Braunlage consists of primarily domestic travelers (86%), often arriving from nearby Hamburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or English.
- Domestic travelers account for 85.8% of guests.
- Key international markets include Germany (85.8%) and Denmark (7%).
- Top languages spoken are German (40.1%) followed by English (39.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hamburg and Berlin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Braunlage Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Elend | 15 | $1,978 | $308.59 | 27% |
| Meimbressen | 15 | $1,836 | $157.15 | 31% |
| Lüchow | 14 | $1,797 | $113.72 | 50% |
| Herzberg | 22 | $1,760 | $169.69 | 44% |
| Elgershausen | 12 | $1,661 | $92.56 | 51% |
| Zella-Mehlis | 14 | $1,656 | $146.31 | 41% |
| Uslar | 18 | $1,616 | $208.78 | 29% |
| Bad Fallingbostel | 15 | $1,584 | $136.28 | 44% |
| Walsrode | 29 | $1,542 | $120.86 | 39% |
| Schlitz | 15 | $1,448 | $120.88 | 35% |