Aurich Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lower Saxony, Germany
Is Airbnb profitable in Aurich in 2025? Explore comprehensive Airbnb analytics for Aurich, Lower Saxony, Germany to uncover income potential. This 2025 STR market report for Aurich, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 71 active listings.
Whether you're considering an Airbnb investment in Aurich, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aurich Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aurich Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aurich (2025)
Understanding the monthly revenue variations for Airbnb listings in Aurich is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aurich is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aurich across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,892+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,437 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $889 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $419, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aurich
Aurich Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aurich STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aurich:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aurich
Average Daily Rate (ADR) Airbnb Trends in Aurich (2025)
Effective short term rental pricing strategy in Aurich involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aurich typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $174+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Aurich
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Airbnb Seasonality Analysis & Trends in Aurich (2025)
Peak Season (July, August, June)
- Revenue averages $1,277 per month
- Occupancy rates average 49.2%
- Daily rates average $96
Shoulder Season
- Revenue averages $982 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $94
Low Season (January, February, March)
- Revenue drops to average $667 per month
- Occupancy decreases to average 29.0%
- Daily rates adjust to average $91
Seasonality Insights for Aurich
- The Airbnb seasonality in Aurich shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aurich's highest earning potential, with monthly revenues capable of climbing to $1,359, occupancy reaching a high of 56.5%, and ADRs peaking at $96.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $606, occupancy could drop to 27.5%, and ADRs may adjust down to $91.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aurich.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aurich seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aurich (2025)
Exploring the top neighborhoods for short-term rentals in Aurich? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Aurich Old Town | Charming historical center with picturesque streets, perfect for visitors interested in local culture and history. Close to shops, cafes, and cultural landmarks. | Aurich Castle, Church of St. Lambert, Museum of Aurich, Town Hall, Old Market Square |
| Evensen | A serene neighborhood near nature, ideal for families and travelers looking for a peaceful retreat. Attractions include parks and walking trails. | Evensen Park, Nature Reserve, Local farm shops, Biking routes, Peaceful countryside |
| Mobringen | Close to recreational areas and lovely lakes, this area attracts outdoor enthusiasts and families seeking nature-based activities. | Mobi Lake, Hiking trails, Water sports, Local wildlife, Picnic areas |
| Tannenhausen | Quaint village atmosphere with a close-knit community feel. Offers visitors a relaxing stay with access to nature and local farms. | Tannenhausen Mill, Farmers Market, Nature walks, Local festivals, Community events |
| Walchum | A beautiful area surrounded by nature, ideal for eco-tourism and those looking for relaxing countryside experiences. | Walchum Forest, Organic farms, Birdwatching spots, Hiking paths, Countryside views |
| Neuburg | Lovely suburban area that offers a blend of local charm and modern amenities. Attracts visitors looking for comfort with accessibility to main attractions. | Local eateries, Community parks, Shopping centers, Historical sites, Family-friendly activities |
| Südring | Vibrant neighborhood close to main transport routes, appealing to both leisure and business travelers. Good connectivity to other regions. | Public transport access, Shopping districts, Dining options, Cultural events, Community festivals |
| Brookmerland | A scenic location perfect for eco-tourism and nature lovers, home to lovely landscapes and rural tourism activities. | Historic churches, Canoeing spots, Scenic bike routes, Local farms, Nature reserves |
Understanding Airbnb License Requirements & STR Laws in Aurich (2025)
While Aurich, Lower Saxony, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aurich to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Aurich (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aurichbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Siebenschläfer" - Modern apartment with roof terrace
Entire Place • 2 bedrooms
Our dream house with a beautiful garden
Entire Place • 2 bedrooms
Our green holiday idyll, city and nature
Entire Place • 1 bedroom
Apartment on the lock II
Entire Place • 1 bedroom
Landhaus " Pfalzdorfer Moorblick"
Entire Place • 3 bedrooms
Apartment on the lock I
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aurich (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aurich based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bianka | 3 | $50,361 | 280 | 4.93/5.0 |
| Ralf | 4 | $35,208 | 89 | 4.82/5.0 |
| Host #238028559 | 5 | $28,908 | 0 | 0.00/5.0 |
| Wiebke | 2 | $27,464 | 43 | 4.97/5.0 |
| Elke | 2 | $26,921 | 211 | 4.95/5.0 |
| Martina | 2 | $24,497 | 124 | 4.77/5.0 |
| Kim | 1 | $23,205 | 31 | 4.94/5.0 |
| Ralf | 1 | $21,807 | 19 | 4.89/5.0 |
| Martina | 1 | $21,605 | 137 | 4.99/5.0 |
| Gesa | 1 | $19,654 | 67 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aurich.
Dive Deeper: Advanced Aurich STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aurich. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAurich Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aurich
- The Aurich Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 71 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aurich, Apartment/Condo properties are the most common (64.8%), reflecting the local real estate landscape.
- Houses represent a significant 26.8% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.4%) offer potential for unique stay experiences.
Aurich Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aurich
- The dominant room capacity in Aurich is 1 bedroom listings, making up 47.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.3% of the active Airbnb listings in Aurich, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Aurich.
Aurich Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aurich
- The most common guest capacity trend in Aurich vacation rentals is listings accommodating 4 guests (35.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Aurich STR market, accounting for 60.6% of listings.
- On average, properties in Aurich are equipped to host 3.3 guests.
Aurich Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aurich
- The most common availability pattern in Aurich falls within the 271-366 days range, representing 54.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Aurich (28.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aurich Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
9.4% of total
2 Nights
26 listings
40.6% of total
3 Nights
9 listings
14.1% of total
4-6 Nights
8 listings
12.5% of total
7-29 Nights
4 listings
6.3% of total
30+ Nights
11 listings
17.2% of total
Key Insights
- The most prevalent minimum stay requirement in Aurich is 2 Nights, adopted by 40.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.2%) caters to monthly stays (30+ nights) in Aurich, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.6% of Aurich hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.4% currently do.
- A 2-night minimum appears standard (40.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 17.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aurich.
Aurich Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
17% of total
Moderate
21 listings
39.6% of total
Firm
14 listings
26.4% of total
Strict
9 listings
17% of total
Cancellation Policy Insights for Aurich
- The prevailing Airbnb cancellation policy trend in Aurich is Moderate, used by 39.6% of listings.
- There's a relatively balanced mix between guest-friendly (56.6%) and stricter (43.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.6% market standard in Aurich.
- Regularly review your cancellation policy against competitors and market demand shifts in Aurich.
Aurich STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aurich
- The overall average booking lead time for vacation rentals in Aurich is 52 days.
- Guests book furthest in advance for stays during May (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Aurich.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Aurich averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aurich (2025)
Amenity Prevalence
Amenity Insights for Aurich
- Essential amenities in Aurich that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aurich: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aurich to stay competitive.
Aurich Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aurich
- The typical guest profile for Airbnb in Aurich consists of primarily domestic travelers (88%), often arriving from nearby Hamburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or English.
- Domestic travelers account for 88.0% of guests.
- Key international markets include Germany (88%) and Netherlands (5.6%).
- Top languages spoken are German (39.4%) followed by English (36.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hamburg and Cologne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aurich Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kollumerpomp | 10 | $2,829 | $325.26 | 34% |
| Kampen (Sylt) | 13 | $2,629 | $491.38 | 25% |
| Holten | 24 | $2,577 | $209.31 | 45% |
| Kropswolde | 18 | $2,413 | $170.10 | 51% |
| Eelderwolde | 12 | $2,381 | $154.23 | 60% |
| Tetenbüll | 24 | $2,337 | $250.64 | 35% |
| Schiermonnikoog | 19 | $2,335 | $169.70 | 57% |
| Appelscha | 34 | $2,306 | $199.66 | 47% |
| Dalfsen | 28 | $2,183 | $220.23 | 38% |
| Twello | 17 | $2,177 | $186.55 | 34% |