Airbnb Market Analytics, Statistics and Data in Potsdam, Brandenburg, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Potsdam? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Potsdam:
How much do Airbnb hosts make on average per month in Potsdam?
The short-term rental market in Potsdam shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,684 per month
- Strong performing properties (top 25%) make $2,615 or more
- Best-in-class properties (top 10%) achieve $3,899+ monthly
- Entry-level properties (bottom 25%) typically earn around $907
Revenue Variations by Month
Occupancy Rates Throughout the Year in Potsdam
The market in Potsdam shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Potsdam
Daily rates in Potsdam vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $112 per night
- Strong performing properties (top 25%) secure $167 or more
- Best-in-class properties (top 10%) pull in $227+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in Potsdam
Peak Season (September, June, May)
- Revenue peaks at $2570.99 per month
- Occupancy rates reach 59.92%
- Daily rates average $158.80
Shoulder Season
- Revenue averages $1997.34 per month
- Occupancy maintains 46.88%
- Daily rates hold at $136.07
Low Season (February, December, January)
- Revenue drops to $1175.67 per month
- Occupancy decreases to 28.60%
- Daily rates adjust to $119.65
Is it still profitable to do Airbnb in Potsdam in 2025?
Yes! Potsdam demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $1997 and With 274 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Potsdam
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center (Innenstadt) | The cultural and political heart of Potsdam, featuring beautiful architecture and historical sites. Ideal for visitors wanting to explore palaces, museums, and parks. | Sanssouci Palace, Neues Palais, Filmpark Babelsberg, Potsdam Museum, St. Nicholas' Church |
| Dutch Quarter (Holländisches Viertel) | A charming area characterized by its Dutch-style houses and cozy cafés. Attracts tourists looking for a unique ambiance and close proximity to the city center. | Dutch Quarter Houses, Brandenburger Tor, Museum Barberini, Nauener Tor, Potsdam's Old Market Square |
| Potsdam Park Sanssouci | A picturesque park surrounding Sanssouci Palace, perfect for nature lovers and history buffs. Offers beautiful gardens and walking paths. | Sanssouci Park, Orangerie Palace, Chinese House, Historic Gardens |
| Bornstedt | A quiet, residential area known for its traditional atmosphere and proximity to Sanssouci Park. Great for families and longer stays. | New Garden (Neuer Garten), Cecilienhof Palace, Bornstedt Village, Klein-Glienicke |
| Nauen | Ideal for visitors desiring a peaceful retreat while still accessible to Potsdam’s attractions. Offers a blend of nature and outdoor activities. | Potsdam's Bohemian Quarter, Community Parks, Local hiking trails |
| Babelsberg | A vibrant neighborhood known for its film history and parks. Attracts tourists interested in film culture and nature. | Filmpark Babelsberg, Babelsberg Park, Glienicke Bridge, Local cafés and restaurants |
| Leipziger Straße | A trendy street with shops, restaurants, and easy access to Potsdam’s attractions. Ideal for those wanting to experience local culture. | Shopping and dining options, Nearby parks, Cultural events |
| Humboldtring | A historic residential area offering quiet streets and family-friendly environments. Perfect for long-term stays and local experiences. | Local Markets, Historic buildings, Community parks |
Do you need a license for Airbnb in Potsdam?
We recommend checking directly with Potsdam's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Potsdam
Luxury Villa with private lake
Entire Place • 7 bedrooms
Design Apartments - "Am Neuen Garten, Apt. 5"
Entire Place • 3 bedrooms
The Discount
Entire Place • 3 bedrooms
Bright, quiet and stylish rooftop apartment
Entire Place • 3 bedrooms
Design Apartments - "Remise Blumberg, Apt. 58"
Entire Place • 2 bedrooms
140m² with water and World Heritage view
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Potsdam
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nicholas | 58 | $1,202,049 | 2298 | 4.49/5.0 |
| Amaroo | 8 | $224,765 | 270 | 4.77/5.0 |
| Wolfgang | 1 | $112,031 | 15 | 5.00/5.0 |
| Nicholas | 1 | $76,385 | 17 | 4.59/5.0 |
| Limehome | 4 | $66,429 | 86 | 4.54/5.0 |
| Claudia | 3 | $66,288 | 191 | 4.88/5.0 |
| Till | 2 | $66,113 | 128 | 4.85/5.0 |
| Susanne | 1 | $61,583 | 26 | 5.00/5.0 |
| Daniel | 4 | $58,968 | 57 | 4.65/5.0 |
| Katrin | 2 | $53,344 | 341 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Potsdam
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.4%), with apartment & condo and house properties comprising 91.6% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (8.5% combined)
Room Capacity Distribution
Analysis of 274 properties in Potsdam shows that 1 bedroom properties are most prevalent, making up 56.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.5% of all listings.
Key Insights
- Most common: 1 bedroom (56.6%)
- Least common: 5+ bedrooms (0.4%)
- Market concentration: 75.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 274 properties in Potsdam reveals that 2 guests properties dominate the market, representing 40.5% of all listings. The average property accommodates 2.8 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 56.9% of the market.
Key Insights
- Most common capacity: 2 guests (40.5% of market)
- Least common capacity: 1 guest (2.2% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 56.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 274 properties in Potsdam, the most common availability pattern is 271-366 days (36.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.9% of properties).
Key Insights
- Most common availability window: 271-366 days (36.1%)
- Most common booking duration: 91-180 days (29.9%)
- Properties with high availability (180+ days): 67.9%
- Properties with long-term bookings (180+ days): 34.7%
Minimum Stay Distributions
1 Night
85 listings
33.9% of total
2 Nights
84 listings
33.5% of total
3 Nights
37 listings
14.7% of total
4-6 Nights
21 listings
8.4% of total
7-29 Nights
7 listings
2.8% of total
30+ Nights
17 listings
6.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.4%
- Mid-length stays (4-6 nights) represent 8.4% of listings
- Monthly+ stays (6.8%) suggest a stable extended-stay market
- High market flexibility with 82.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.4% of total
Flexible
63 listings
25.1% of total
Moderate
105 listings
41.8% of total
Firm
29 listings
11.6% of total
Strict
53 listings
21.1% of total
Key Insights
- Moderate is the preferred policy at 41.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.9% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 79 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 41 days
- Summer shows the longest average booking window at 75 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 75 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Potsdam
Below is the distribution of amenities across listings in Potsdam:
Traveler Demographics
Key Insights
- Domestic travelers make up 71.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (5.8%) and United Kingdom (4.4%)
- English is the top language at 44%, followed by German (36.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Berlin and Hamburg markets
- Develop localized content for United States and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Potsdam. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gallin-Kuppentin | 13 | $3,043 | $366.24 | 31% |
| Luckow | 19 | $2,901 | $255.34 | 45% |
| Zastań | 26 | $2,784 | $260.13 | 38% |
| Kremmen | 10 | $2,693 | $292.97 | 31% |
| Neuenhagen bei Berlin | 11 | $2,646 | $165.66 | 61% |
| Berlin | 5,973 | $2,224 | $162.41 | 53% |
| Gerswalde | 27 | $2,099 | $161.97 | 43% |
| Rüdersdorf bei Berlin | 11 | $2,079 | $160.74 | 52% |
| Vogelsang-Warsin | 12 | $2,057 | $207.89 | 36% |
| Heiligengrabe | 14 | $2,027 | $199.21 | 40% |
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