Airbnb Market Analytics, Statistics and Data in Heilbronn, Baden-Württemberg, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Heilbronn? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Heilbronn:
How much do Airbnb hosts make on average per month in Heilbronn?
The short-term rental market in Heilbronn shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $956 per month
- Strong performing properties (top 25%) make $1,633 or more
- Best-in-class properties (top 10%) achieve $2,680+ monthly
- Entry-level properties (bottom 25%) typically earn around $463
Revenue Variations by Month
Occupancy Rates Throughout the Year in Heilbronn
The market in Heilbronn shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Heilbronn
Daily rates in Heilbronn vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $68 per night
- Strong performing properties (top 25%) secure $99 or more
- Best-in-class properties (top 10%) pull in $140+ per night
- Entry-level properties (bottom 25%) earn around $46
Daily Rate Variations by Month
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Seasonality patterns in Heilbronn
Peak Season (June, May, October)
- Revenue peaks at $1702.28 per month
- Occupancy rates reach 50.96%
- Daily rates average $84.61
Shoulder Season
- Revenue averages $1280.30 per month
- Occupancy maintains 43.85%
- Daily rates hold at $79.93
Low Season (February, December, January)
- Revenue drops to $808.62 per month
- Occupancy decreases to 32.47%
- Daily rates adjust to $75.32
Is it still profitable to do Airbnb in Heilbronn in 2025?
Yes! Heilbronn demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and monthly revenue averaging $1280 and The market's 138 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Heilbronn
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Heilbronn City Center | The heart of Heilbronn, known for its vibrant atmosphere and proximity to major attractions and shopping areas. Ideal for tourists looking to explore the city's historical sites and enjoy local dining and entertainment. | Heilbronn Town Hall, Kilianskirche, Experimenta Science Center, Heilbronn Museum, Stadtpark Heilbronn |
| Hafenmarkt | A lively market area with a rich history and a variety of restaurants and shops. Popular among both locals and tourists, especially during events and festivals. | Hafenmarkt Square, Marktplatz, Wine tasting rooms, Events and festivals, Cafes and restaurants |
| Sontheim District | A residential area with a family-friendly vibe, close to parks and schools. It attracts families and longer-term visitors looking for a quiet neighborhood vibe. | Neckar River Parks, Local playgrounds, Family-friendly restaurants, Sontheim Palace, Wochenmarkt Sontheim |
| Neckarsulm | Nearby city known for its automotive industry and cultural events. It appeals to business travelers and tourists looking for a mix of urban and suburban experiences. | Audi Forum Neckarsulm, Neckarsulm Museum, Parks and recreational areas, Local dining options, Historical sites |
| Böckingen | A suburban district offering a mix of tranquility and proximity to the city's amenities. Perfect for visitors looking for a quieter stay while still being close to the action. | Böckingen's outdoor spaces, Local bakeries and shops, Sport facilities, Community parks, Cultural festivals |
| Klingenberg | A picturesque area with beautiful nature and hiking trails. Attracts nature lovers and those seeking outdoor experiences while visiting Heilbronn. | Klingenberg Hiking Trails, Scenic views of the Neckar, Nature parks, Wine cellars, Local vineyards |
| Heilbronn Wine Region | Famous for its vineyards and wine production, this area draws wine enthusiasts and tourists looking to experience local wine culture and scenic landscapes. | Wine festivals, Vineyard tours, Local wineries, Neckar valley views, Tasting events |
| Heilbronn Technology Park | Home to various tech companies and startups, attracting business travelers and professionals. Great for short-term business stays or tech-related events. | Co-working spaces, Startup events, Tech conferences, Local cafes, Networking opportunities |
Do you need a license for Airbnb in Heilbronn?
We recommend checking directly with Heilbronn's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Heilbronn
Stylish oasis: Quiet city house
Entire Place • 4 bedrooms
Parking, 2Zi/78m²/4P, Terrasse, eParking in 100m
Entire Place • 1 bedroom
Sali Homes - HN Süd - 3SZ - 6 Pax - Kü+Bad
Entire Place • 3 bedrooms
City villa by the park (2 - 4 people)
Entire Place • 1 bedroom
Luxurious 130sqm +P apartment with balcony
Entire Place • 2 bedrooms
Beautiful 3-room apartment with terrace
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Heilbronn
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Raoul | 5 | $81,930 | 32 | 4.77/5.0 |
| Kim Alena | 8 | $73,671 | 227 | 4.72/5.0 |
| Drenicë | 1 | $57,185 | 16 | 5.00/5.0 |
| Havva | 2 | $53,349 | 81 | 4.88/5.0 |
| Jury | 1 | $44,298 | 15 | 5.00/5.0 |
| L8 Street | 5 | $44,289 | 14 | 2.31/5.0 |
| Maximilian | 5 | $43,171 | 10 | 2.47/5.0 |
| Melanie | 1 | $43,117 | 3 | 4.67/5.0 |
| Ulrike | 1 | $42,910 | 10 | 4.90/5.0 |
| Dieter | 4 | $42,126 | 468 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Heilbronn
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (69.6%), with apartment & condo and house properties comprising 95.7% of inventory
- Untapped potential in boutique & hotels segments (4.3% combined)
Room Capacity Distribution
Analysis of 138 properties in Heilbronn shows that 1 bedroom properties are most prevalent, making up 50% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.5% of all listings.
Key Insights
- Most common: 1 bedroom (50%)
- Least common: 5+ bedrooms (2.2%)
- Market concentration: 64.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 138 properties in Heilbronn reveals that 2 guests properties dominate the market, representing 27.5% of all listings. The average property accommodates 2.8 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 1 guest make up 42.0% of the market.
Key Insights
- Most common capacity: 2 guests (27.5% of market)
- Least common capacity: 7 guests (2.9% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 42.0% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 138 properties in Heilbronn, the most common availability pattern is 271-366 days (52.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.7% of properties).
Key Insights
- Most common availability window: 271-366 days (52.9%)
- Most common booking duration: 31-90 days (29.7%)
- Properties with high availability (180+ days): 81.2%
- Properties with long-term bookings (180+ days): 21.7%
Minimum Stay Distributions
1 Night
26 listings
20.2% of total
2 Nights
42 listings
32.6% of total
3 Nights
15 listings
11.6% of total
4-6 Nights
17 listings
13.2% of total
7-29 Nights
24 listings
18.6% of total
30+ Nights
5 listings
3.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.8%
- Mid-length stays (4-6 nights) represent 13.2% of listings
- Monthly+ stays (3.9%) suggest a stable extended-stay market
- High market flexibility with 64.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
37 listings
41.1% of total
Moderate
37 listings
41.1% of total
Firm
5 listings
5.6% of total
Strict
11 listings
12.2% of total
Key Insights
- Flexible is the preferred policy at 41.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 82.2% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 5.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 44 days
- Shortest booking windows are in Sep, Feb, Oct, averaging 24 days
- Spring shows the longest average booking window at 39 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 39 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Oct when lead times are shortest
Popular Airbnb Amenities in Heilbronn
Every property in Heilbronn comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 67.2% of total guests, indicating a significant local market share.
- Primary international markets: United States (5.8%) and France (4.2%)
- English is the top language at 43%, followed by German (35.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.3%
Recommendations
- Target marketing campaigns for Cologne and Berlin markets
- Develop localized content for United States and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Heilbronn. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hemsbach | 17 | $2,970 | $176.94 | 51% |
| Kusterdingen | 11 | $2,965 | $183.12 | 54% |
| Runkel | 12 | $2,913 | $187.41 | 50% |
| Hofheim am Taunus | 13 | $2,318 | $167.52 | 50% |
| Bockenheim an der Weinstraße | 12 | $2,294 | $148.55 | 38% |
| Willsbach | 14 | $2,198 | $179.01 | 41% |
| Mörfelden | 31 | $2,194 | $121.89 | 58% |
| Kötz | 15 | $2,157 | $171.29 | 48% |
| Elzach | 24 | $2,156 | $220.62 | 38% |
| Frankenthal (Pfalz) | 11 | $2,038 | $117.47 | 56% |
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