Bad Mergentheim Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Baden-Württemberg, Germany

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Bad Mergentheim in 2025? Explore comprehensive Airbnb analytics for Bad Mergentheim, Baden-Württemberg, Germany to uncover income potential. This 2025 STR market report for Bad Mergentheim, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in Bad Mergentheim, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bad Mergentheim Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Bad Mergentheim Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$95
The average rental revenue earned for an occupied room per day in Bad Mergentheim.
Occupancy Rate(?)
36.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,123
Typical annual income for an Airbnb listing in Bad Mergentheim. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
35.8%
Strong growth (35.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Bad Mergentheim.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Bad Mergentheim.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Bad Mergentheim (2025)

Understanding the monthly revenue variations for Airbnb listings in Bad Mergentheim is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bad Mergentheim is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bad Mergentheim across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,054+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,429 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $804 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $367, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Bad Mergentheim

Bad Mergentheim Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Bad Mergentheim STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bad Mergentheim:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Bad Mergentheim

Average Daily Rate (ADR) Airbnb Trends in Bad Mergentheim (2025)

Effective short term rental pricing strategy in Bad Mergentheim involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bad Mergentheim typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $139+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
  • Typical properties (Median) charge around $92 per night.
  • Entry-level properties (Bottom 25%) earn around $77 per night.

Average Daily Rate (ADR) Trend by Month in Bad Mergentheim

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Airbnb Seasonality Analysis & Trends in Bad Mergentheim (2025)

Peak Season (August, July, May)
  • Revenue averages $1,267 per month
  • Occupancy rates average 38.9%
  • Daily rates average $100
Shoulder Season
  • Revenue averages $1,044 per month
  • Occupancy maintains around 31.3%
  • Daily rates hold near $98
Low Season (January, February, April)
  • Revenue drops to average $755 per month
  • Occupancy decreases to average 25.0%
  • Daily rates adjust to average $96

Seasonality Insights for Bad Mergentheim

  • The Airbnb seasonality in Bad Mergentheim shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Bad Mergentheim's highest earning potential, with monthly revenues capable of climbing to $1,286, occupancy reaching a high of 39.9%, and ADRs peaking at $100.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $697, occupancy could drop to 23.5%, and ADRs may adjust down to $93.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bad Mergentheim.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Bad Mergentheim seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Bad Mergentheim (2025)

Exploring the top neighborhoods for short-term rentals in Bad Mergentheim? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
City Center
The city center of Bad Mergentheim is a hub of activity with shops, restaurants, and the beautiful market square. It attracts visitors interested in exploring local culture and amenities.
Marktplatz, Bad Mergentheim Castle, Kurpark, Therme Bad Mergentheim, Aqua Mundo
Bad Mergentheim Spa Area
This area is famous for its wellness and spa services, drawing individuals who seek relaxation and rejuvenation in therapeutic surroundings.
Therme Bad Mergentheim, Kurbad, Wellness Treatments, Nature Trails, Spa Gardens
Historic Town
The historic town of Bad Mergentheim features charming architecture and rich history, appealing to tourists interested in heritage and sightseeing.
Stadtmuseum Bad Mergentheim, The old town gate, Renaissance buildings, St. Johannes Church, Historic Market Square
Nature Park Surroundings
Surrounded by lush nature and parks, this area is perfect for guests wanting outdoor activities such as hiking and cycling.
Tauber Valley, Nature Trails, Wildlife Watching, Cycling Routes, Botanical Garden
Cultural Landmarks
This region boasts various cultural landmarks that attract tourists eager to learn about the local history and culture.
Franziskanerkirche, Pulsnitz Castle, Historical Town Tours, Local Festivals, Art Exhibitions
Family-Friendly Areas
Known for its family-oriented attractions, this area is great for guests traveling with children, offering many activities and amenities.
Playgrounds, Family-Friendly Restaurants, Activities for Kids, Mini Golf, Animal Parks
Wine Regions Nearby
This area is close to renowned wine regions, attracting wine enthusiasts and guests interested in wine tastings and vineyard tours.
Local Vineyards, Wine Tasting Events, Wine Routes, Culinary Experiences, Agritourism
Event Venues
Bad Mergentheim hosts various events throughout the year, making it a suitable location for those attending conferences, fairs, or cultural exhibitions.
Exhibition Centers, Concert Halls, Local Events, Cultural festivals, Sports Events

Understanding Airbnb License Requirements & STR Laws in Bad Mergentheim (2025)

While Bad Mergentheim, Baden-Württemberg, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bad Mergentheim to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Bad Mergentheim (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bad Mergentheimbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Penthouse perfect for families, groups & teams

Penthouse perfect for families, groups & teams

Entire Place • 4 bedrooms

$38,771
Revenue
41.7%
Occupancy
$249.84
Daily Rate
In the heart of Bad Mergentheim

In the heart of Bad Mergentheim

Entire Place • 1 bedroom

$24,677
Revenue
61.0%
Occupancy
$95.48
Daily Rate
Large apartment at the castle

Large apartment at the castle

Entire Place • 3 bedrooms

$21,021
Revenue
43.7%
Occupancy
$118.56
Daily Rate
Ferienwohnung Brennerei Stilling

Ferienwohnung Brennerei Stilling

Entire Place • 2 bedrooms

$15,017
Revenue
35.0%
Occupancy
$79.62
Daily Rate
Ferienwohnung Vaquero (Rancho el Rosal)

Ferienwohnung Vaquero (Rancho el Rosal)

Entire Place • 2 bedrooms

$13,832
Revenue
44.4%
Occupancy
$113.49
Daily Rate
Apartment "Glockenturm"

Apartment "Glockenturm"

Entire Place • 1 bedroom

$13,822
Revenue
55.1%
Occupancy
$80.78
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Bad Mergentheim (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Bad Mergentheim based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Cornelia1$38,771764.97/5.0
Ines4$36,39331.08/5.0
Jana2$33,0421234.89/5.0
Benjamin3$31,39793.33/5.0
Stephan1$24,677265.00/5.0
Agon4$24,178403.04/5.0
Christiane2$17,740304.75/5.0
Sabine2$15,937324.93/5.0
Jürgen1$15,017184.94/5.0
Simone1$13,479164.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bad Mergentheim.

Dive Deeper: Advanced Bad Mergentheim STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bad Mergentheim. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Bad Mergentheim Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Bad Mergentheim

  • The Bad Mergentheim Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Bad Mergentheim, Apartment/Condo properties are the most common (72.4%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, others (combined 6.8%) offer potential for unique stay experiences.

Bad Mergentheim Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Bad Mergentheim

  • The dominant room capacity in Bad Mergentheim is 1 bedroom listings, making up 55.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 75.9% of the active Airbnb listings in Bad Mergentheim, indicating a high concentration in these sizes.
  • With over half the market (55.2%) consisting of studios or 1-bedroom units, Bad Mergentheim is particularly well-suited for individuals or couples.

Bad Mergentheim Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Bad Mergentheim

  • The most common guest capacity trend in Bad Mergentheim vacation rentals is listings accommodating 2 guests (37.9%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Bad Mergentheim STR market, accounting for 55.1% of listings.
  • A significant 44.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Bad Mergentheim.
  • 13.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bad Mergentheim.
  • On average, properties in Bad Mergentheim are equipped to host 3.4 guests.

Bad Mergentheim Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Bad Mergentheim

  • The most common availability pattern in Bad Mergentheim falls within the 271-366 days range, representing 55.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Bad Mergentheim (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Bad Mergentheim Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.6%)

1 Night

8 listings

28.6% of total

2 Nights (17.9%)

2 Nights

5 listings

17.9% of total

3 Nights (21.4%)

3 Nights

6 listings

21.4% of total

4-6 Nights (25%)

4-6 Nights

7 listings

25% of total

30+ Nights (7.1%)

30+ Nights

2 listings

7.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Bad Mergentheim is 1 Night, adopted by 28.6% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 28.6% of Bad Mergentheim hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bad Mergentheim.

Bad Mergentheim Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (58.3%)

Flexible

14 listings

58.3% of total

Moderate (16.7%)

Moderate

4 listings

16.7% of total

Firm (16.7%)

Firm

4 listings

16.7% of total

Strict (8.3%)

Strict

2 listings

8.3% of total

Cancellation Policy Insights for Bad Mergentheim

  • The prevailing Airbnb cancellation policy trend in Bad Mergentheim is Flexible, used by 58.3% of listings.
  • The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Bad Mergentheim may expect booking flexibility.
  • Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 58.3% market standard in Bad Mergentheim.
  • Given the high prevalence of Flexible policies (58.3%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Bad Mergentheim.

Bad Mergentheim STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Bad Mergentheim

  • The overall average booking lead time for vacation rentals in Bad Mergentheim is 57 days.
  • Guests book furthest in advance for stays during May (average 128 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (98 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Bad Mergentheim.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 98 days) to capture early planners.
  • Monitor your own booking lead times against these Bad Mergentheim averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Bad Mergentheim (2025)

Amenity Prevalence

Amenity Insights for Bad Mergentheim

  • Essential amenities in Bad Mergentheim that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Bad Mergentheim: Wifi, Heating.
  • Prioritize adding missing essentials: Wifi, Heating.
  • Consider adding popular differentiators like TV or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Bad Mergentheim to stay competitive.

Bad Mergentheim Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Bad Mergentheim

  • The typical guest profile for Airbnb in Bad Mergentheim consists of primarily domestic travelers (79%), often arriving from nearby Cologne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 78.8% of guests.
  • Key international markets include Germany (78.8%) and United States (4%).
  • Top languages spoken are English (37.1%) followed by German (35.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Cologne and Berlin.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Bad Mergentheim Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kusterdingen11$3,048$190.3952%
Runkel13$2,597$191.7349%
Hemsbach18$2,452$161.9949%
Willsbach14$2,188$173.9340%
Rothenburg ob der Tauber39$2,086$137.4346%
Kötz13$2,073$162.1150%
Elzach21$2,061$234.7738%
Ottenhöfen im Schwarzwald11$2,021$189.5346%
Mörfelden30$2,020$130.6155%
Frankenthal (Pfalz)11$2,006$119.8353%

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