Airbnb Market Analytics, Statistics and Data in Heidelberg, Baden-Württemberg, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Heidelberg? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Heidelberg:
How much do Airbnb hosts make on average per month in Heidelberg?
The short-term rental market in Heidelberg shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,432 per month
- Strong performing properties (top 25%) make $2,434 or more
- Best-in-class properties (top 10%) achieve $3,801+ monthly
- Entry-level properties (bottom 25%) typically earn around $794
Revenue Variations by Month
Occupancy Rates Throughout the Year in Heidelberg
The market in Heidelberg shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Heidelberg
Daily rates in Heidelberg vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $86 per night
- Strong performing properties (top 25%) secure $130 or more
- Best-in-class properties (top 10%) pull in $213+ per night
- Entry-level properties (bottom 25%) earn around $55
Daily Rate Variations by Month
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Seasonality patterns in Heidelberg
Peak Season (October, July, June)
- Revenue peaks at $2258.52 per month
- Occupancy rates reach 57.56%
- Daily rates average $142.57
Shoulder Season
- Revenue averages $1948.74 per month
- Occupancy maintains 49.64%
- Daily rates hold at $137.43
Low Season (November, February, January)
- Revenue drops to $1265.18 per month
- Occupancy decreases to 36.56%
- Daily rates adjust to $133.02
Is it still profitable to do Airbnb in Heidelberg in 2025?
Yes! Heidelberg demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $1949 and With 403 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Heidelberg
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Altstadt (Old Town) | The historic center of Heidelberg, famous for its medieval architecture and picturesque streets. It attracts tourists visiting the castle and university, making it ideal for short-term rentals. | Heidelberg Castle, Philosopher's Walk, Old Bridge, Heidelberg University, Church of the Holy Spirit |
| Neuenheim | A charming neighborhood located across the river, known for its beautiful homes and proximity to the old town. It's a desirable area for families and professionals. | Neuenheim bridge, Kirche St. Peter, Cafes along the Neckar, Botanical Garden Heidelberg, Neuenheim harbor |
| Bergheim | An up-and-coming area with a mix of modern and traditional elements. It's close to the city center and offers affordable accommodation options, appealing to both tourists and expats. | Heidelberg Hauptbahnhof, Bergheim Park, Various local eateries, Heidelberg's newer shopping area |
| Handschuhsheim | A quiet residential district with a village feel, perfect for visitors seeking tranquility while still being close to the city. Offers access to lovely vineyards and nature. | Vineyard walks, Castle views, St. Peter's Church, Traditional wine taverns |
| Eppelheim | Just a short distance from Heidelberg, this neighborhood offers a suburban feel and is ideal for families and longer-term stays. It's less touristy but offers local charm. | Local parks, St. Lawrence Church, Family-friendly activities, Community events |
| Pfaffengrund | A mixed residential area with affordable housing options; attractive for budget travelers and business visitors looking for a more local experience. | Small local markets, Traditional bakeries, Community parks |
| Ziegelhausen | Located along the Neckar river within the scenic Odenwald region, this tranquil village is ideal for nature lovers and offers a beautiful setting for relaxation. | Boat trips on the Neckar, Scenic hiking trails, Cultural events, Nature parks |
| Schlierbach | A quaint suburb known for its quiet streets and friendly community vibe, suitable for travelers looking to escape the busier tourist areas while remaining close to attractions. | Local vineyards, Family-run restaurants, Parks and recreation areas |
Do you need a license for Airbnb in Heidelberg?
We recommend checking directly with Heidelberg's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (27% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Heidelberg
Heidelberg- grill & chill-meet & sleep 12 Personen
Entire Place • 4 bedrooms
MyStay: Zentral I Design I Prime I Gäste WC
Entire Place • 2 bedrooms
*MyStay*: Zentral I Design | Prime I Küche
Entire Place • 2 bedrooms
The bestes acomodation for 16 people!!!
Entire Place • 6 bedrooms
4 Bedroom Luxury Loft River View - Best Location
Entire Place • 4 bedrooms
Luxury Apartment + sunny terrace - holidays & work
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Heidelberg
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Benjamin | 3 | $286,666 | 140 | 4.86/5.0 |
| Dieter | 8 | $286,272 | 712 | 4.95/5.0 |
| Uli & Marcus | 4 | $256,427 | 689 | 4.80/5.0 |
| 230464590 | 5 | $252,647 | 1 | 0.00/5.0 |
| Christoph&Julia | 3 | $205,218 | 279 | 4.91/5.0 |
| Benjamin | 2 | $171,007 | 189 | 4.93/5.0 |
| Martina | 4 | $167,059 | 232 | 4.88/5.0 |
| Cora | 6 | $159,553 | 361 | 4.86/5.0 |
| BAAG Immobilien GmbH | 11 | $158,368 | 939 | 4.71/5.0 |
| BoardingWorld | 17 | $148,895 | 38 | 0.80/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Heidelberg
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (62.3%), with apartment & condo and house properties comprising 87.9% of inventory
- Untapped potential in others, outdoor & mobile segments (2.7% combined)
Room Capacity Distribution
Analysis of 403 properties in Heidelberg shows that 1 bedroom properties are most prevalent, making up 56.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.0% of all listings.
Key Insights
- Most common: 1 bedroom (56.6%)
- Least common: 5+ bedrooms (0.7%)
- Market concentration: 72.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 403 properties in Heidelberg reveals that 2 guests properties dominate the market, representing 32.8% of all listings. The average property accommodates 2.7 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 52.9% of the market.
Key Insights
- Most common capacity: 2 guests (32.8% of market)
- Least common capacity: 7 guests (1.5% of market)
- Average guest capacity: 2.7 guests per property
- Market concentration: 52.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 403 properties in Heidelberg, the most common availability pattern is 271-366 days (35.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29% of properties).
Key Insights
- Most common availability window: 271-366 days (35.2%)
- Most common booking duration: 91-180 days (29%)
- Properties with high availability (180+ days): 62.8%
- Properties with long-term bookings (180+ days): 38.2%
Minimum Stay Distributions
1 Night
111 listings
30.7% of total
2 Nights
88 listings
24.3% of total
3 Nights
58 listings
16% of total
4-6 Nights
44 listings
12.2% of total
7-29 Nights
30 listings
8.3% of total
30+ Nights
31 listings
8.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.0%
- Mid-length stays (4-6 nights) represent 12.2% of listings
- Monthly+ stays (8.6%) suggest a stable extended-stay market
- High market flexibility with 71.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
8 listings
2.3% of total
Flexible
79 listings
23.1% of total
Moderate
107 listings
31.3% of total
Firm
50 listings
14.6% of total
Strict
98 listings
28.7% of total
Key Insights
- Moderate is the preferred policy at 31.3% of listings
- The market shows a balanced distribution between guest-friendly (54.4%) and strict (43.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 2.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 84 days
- Shortest booking windows are in Nov, Feb, Jan, averaging 48 days
- Summer shows the longest average booking window at 78 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Heidelberg
Below is the distribution of amenities across listings in Heidelberg:
Traveler Demographics
Key Insights
- Domestic travelers make up 43.1% of total guests, indicating a significant local market share.
- Primary international markets: United States (22.4%) and United Kingdom (9.1%)
- English is the top language at 49.3%, followed by German (29.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.3%
Recommendations
- Target marketing campaigns for Berlin and Hamburg markets
- Develop localized content for United States and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Heidelberg. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ittenheim | 18 | $3,906 | $234.35 | 47% |
| Kruft | 13 | $3,817 | $216.53 | 42% |
| Unkel | 17 | $3,413 | $235.20 | 44% |
| Furdenheim | 18 | $3,340 | $339.83 | 47% |
| Griesheim-près-Molsheim | 18 | $3,302 | $265.66 | 42% |
| Le Valtin | 19 | $3,141 | $282.10 | 37% |
| Hemsbach | 17 | $2,970 | $176.94 | 51% |
| Kusterdingen | 11 | $2,965 | $183.12 | 54% |
| Runkel | 12 | $2,913 | $187.41 | 50% |
| Belmont | 13 | $2,846 | $260.50 | 36% |
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