Airbnb Market Analytics, Statistics and Data in Étretat, Normandy, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Étretat? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Étretat:
How much do Airbnb hosts make on average per month in Étretat?
The short-term rental market in Étretat shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,783 per month
- Strong performing properties (top 25%) make $2,833 or more
- Best-in-class properties (top 10%) achieve $4,428+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,067
Revenue Variations by Month
Occupancy Rates Throughout the Year in Étretat
The market in Étretat shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Étretat
Daily rates in Étretat vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $135 per night
- Strong performing properties (top 25%) secure $188 or more
- Best-in-class properties (top 10%) pull in $262+ per night
- Entry-level properties (bottom 25%) earn around $101
Daily Rate Variations by Month
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Seasonality patterns in Étretat
Peak Season (August, July, May)
- Revenue peaks at $3693.25 per month
- Occupancy rates reach 68.33%
- Daily rates average $180.93
Shoulder Season
- Revenue averages $2246.05 per month
- Occupancy maintains 42.36%
- Daily rates hold at $163.60
Low Season (December, November, January)
- Revenue drops to $1012.68 per month
- Occupancy decreases to 23.04%
- Daily rates adjust to $147.90
Is it still profitable to do Airbnb in Étretat in 2025?
Yes! Étretat demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $2246 and With 283 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Étretat
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cliffs of Étretat | Famous for its stunning white chalk cliffs and natural arches, this area attracts visitors for its breathtaking views and outdoor activities. It’s a perfect spot for nature lovers and photographers looking to capture picturesque landscapes. | Étretat Beach, Arch of the Aiguille, Challenge of the Aiguille, La Falaise d'Amont, Golf d'Étretat |
| Étretat Town Center | The vibrant heart of Étretat with charming shops, cafes, and restaurants. This area is convenient for visitors who want easy access to amenities and local culture, making it a popular choice among tourists. | Étretat Market, Maison de Maurice Leblanc, Chapelle Notre Dame de la Garde, Les Jardins d'Étretat, Promenade des Falaises |
| Seafront Promenade | A scenic stretch along the coastline allowing for leisurely walks with stunning views of the sea and cliffs. This area is great for those seeking relaxation and outdoor enjoyment. | Étretat Promenade, Restaurants with sea views, Water sports activities, Kite flying, Fishing spots |
| Les Jardins d'Étretat | A unique and beautifully designed garden that offers art installations and stunning views of the surrounding coastline. Popular with tourists looking for a serene experience combined with nature and art. | Landscape Garden, Art Exhibitions, Photography spots, Picnic areas, Seasonal events |
| La Côte d'Albâtre | This region encompasses a beautiful stretch of coastline with various charming villages and scenic spots. Ideal for visitors who want to explore the natural beauty and cultural heritage of Normandy. | Villages like Yport and Veulettes-sur-Mer, Local seafood restaurants, Hiking trails, Historical sites, Seaside cliffs |
| Étretat Golf Club | An 18-hole golf course located on the cliffs, offering spectacular views and a challenging experience for golfers. Attracts both golf enthusiasts and visitors looking for outdoor activities. | Golfing with ocean views, Clubhouse with dining, Golf tournaments, Nature walks, Scenic viewpoints |
| Nearby Villages | Charming villages like Etretat and Yport nearby provide a quieter experience, ideal for those looking to escape the busier tourist spots while still being close to attractions. | Local boutiques, Historic sites, Traditional Normandy architecture, Countryside scenery, Cafes and bakeries |
| Historical Sites | The rich history of the region, including the legacy of the Impressionist artists and World War history, attracts culture and history enthusiasts. | Musee des Aiguille, Historical monuments, Local art galleries, Cultural festivals, Site of historic events |
Do you need a license for Airbnb in Étretat?
We recommend checking directly with Étretat's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (10% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Étretat
Villa L'Anse 12p. 5 min beach & cliff of Etretat
Entire Place • 6 bedrooms
The Spot
Entire Place • 1 bedroom
Magnificent villa in a park 400m from the beach
Entire Place • 4 bedrooms
Villa Lumaga
Entire Place • 4 bedrooms
The Panoramic View .120M2. Garage.
Entire Place • 2 bedrooms
Call from the sea - Beachfront/Private parking
Entire Place • 1 bedroom
Top Performing Professional Hosts in Étretat
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Conciergerie LH | 6 | $209,048 | 331 | 4.63/5.0 |
| Eduardo | 9 | $194,363 | 111 | 4.89/5.0 |
| La Conciergerie Havraise | 2 | $175,884 | 19 | 5.00/5.0 |
| Elsa | 3 | $135,915 | 653 | 4.89/5.0 |
| Simon | 6 | $122,154 | 762 | 4.75/5.0 |
| Val Did | 1 | $100,918 | 49 | 4.98/5.0 |
| Eduardo | 10 | $98,483 | 1199 | 4.59/5.0 |
| Antoine | 2 | $97,443 | 381 | 4.86/5.0 |
| Jean-Frédéric | 1 | $93,176 | 58 | 4.93/5.0 |
| Tonino | 4 | $84,851 | 927 | 4.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Étretat
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.3%), with house and apartment & condo properties comprising 95.0% of inventory
- Untapped potential in boutique & hotels segments (4.9% combined)
Room Capacity Distribution
Analysis of 283 properties in Étretat shows that 1 bedroom properties are most prevalent, making up 32.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.7% of all listings.
Key Insights
- Most common: 1 bedroom (32.9%)
- Least common: 5+ bedrooms (3.5%)
- Market concentration: 65.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 283 properties in Étretat reveals that 4 guests properties dominate the market, representing 31.4% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 56.2% of the market.
Key Insights
- Most common capacity: 4 guests (31.4% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 56.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 283 properties in Étretat, the most common availability pattern is 181-270 days (34.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.6% of properties).
Key Insights
- Most common availability window: 181-270 days (34.3%)
- Most common booking duration: 91-180 days (34.6%)
- Properties with high availability (180+ days): 67.5%
- Properties with long-term bookings (180+ days): 34.3%
Minimum Stay Distributions
1 Night
58 listings
21.6% of total
2 Nights
156 listings
58% of total
3 Nights
16 listings
5.9% of total
4-6 Nights
10 listings
3.7% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
28 listings
10.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.6%
- Mid-length stays (4-6 nights) represent 3.7% of listings
- Monthly+ stays (10.4%) suggest a stable extended-stay market
- High market flexibility with 85.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
44 listings
16.3% of total
Moderate
105 listings
38.9% of total
Firm
36 listings
13.3% of total
Strict
85 listings
31.5% of total
Key Insights
- Moderate is the preferred policy at 38.9% of listings
- The market shows a balanced distribution between guest-friendly (55.2%) and strict (44.8%) policies
- Strong market consensus around Moderate policies
- Firm policies are least common at 13.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Aug, averaging 64 days
- Shortest booking windows are in Feb, Oct, Nov, averaging 29 days
- Summer shows the longest average booking window at 63 days, while Fall has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 63 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Étretat
Below is the distribution of amenities across listings in Étretat:
Traveler Demographics
Key Insights
- Domestic travelers make up 64.1% of total guests, indicating a significant local market share.
- Primary international markets: Germany (8.8%) and Belgium (5.3%)
- English is the top language at 42.7%, followed by French (37.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Paris and Lille markets
- Develop localized content for Germany and Belgium
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Étretat. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 12 | $4,975 | $289.55 | 52% |
| Bonneville-sur-Touques | 15 | $4,514 | $382.09 | 43% |
| Surville | 10 | $3,843 | $280.11 | 40% |
| Gommecourt | 10 | $3,671 | $264.35 | 49% |
| La Couture-Boussey | 12 | $3,627 | $369.90 | 32% |
| Caumont | 11 | $3,610 | $300.69 | 49% |
| Cricquebœuf | 10 | $3,601 | $270.85 | 49% |
| Roedean | 48 | $3,581 | $262.92 | 47% |
| Saint-Étienne-la-Thillaye | 25 | $3,541 | $339.12 | 42% |
| Moulins-le-Carbonnel | 11 | $3,478 | $311.64 | 36% |
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