Étretat Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Normandy, France
Is Airbnb profitable in Étretat in 2025? Explore comprehensive Airbnb analytics for Étretat, Normandy, France to uncover income potential. This 2025 STR market report for Étretat, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 288 active listings.
Whether you're considering an Airbnb investment in Étretat, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Étretat Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Étretat Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Étretat (2025)
Understanding the monthly revenue variations for Airbnb listings in Étretat is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Étretat is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Étretat across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,501+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,431 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,598 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $979, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Étretat
Étretat Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Étretat STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Étretat:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Étretat
Average Daily Rate (ADR) Airbnb Trends in Étretat (2025)
Effective short term rental pricing strategy in Étretat involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Étretat typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $264+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Étretat
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Airbnb Seasonality Analysis & Trends in Étretat (2025)
Peak Season (August, July, May)
- Revenue averages $2,899 per month
- Occupancy rates average 57.3%
- Daily rates average $175
Shoulder Season
- Revenue averages $1,820 per month
- Occupancy maintains around 41.4%
- Daily rates hold near $159
Low Season (January, February, November)
- Revenue drops to average $1,230 per month
- Occupancy decreases to average 29.6%
- Daily rates adjust to average $157
Seasonality Insights for Étretat
- The Airbnb seasonality in Étretat shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Étretat's highest earning potential, with monthly revenues capable of climbing to $3,589, occupancy reaching a high of 68.5%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,131, occupancy could drop to 25.2%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Étretat.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Étretat seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Étretat (2025)
Exploring the top neighborhoods for short-term rentals in Étretat? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cliffs of Étretat | Famous for its stunning chalk cliffs and natural beauty, the Cliffs of Étretat attract tourists seeking breathtaking views and outdoor activities. | Étretat Cliffs, The Needle, The Arch, Étretat Beach, Golf Course of Étretat |
| Étretat Town Center | The charming town center offers a mix of local shops, restaurants, and easy access to attractions, making it appealing for visitors who want to experience local culture. | Notre-Dame de la Garde, Maison de Claude Monet, Local markets, Beachfront promenade, Cafés and bistros |
| Seine-Maritime Beaches | The region's beaches are popular for sunbathing and water sports, providing a beach getaway for tourists and families alike. | Additional beaches, Water sports activities, Scenic coastal walks, Picnic areas |
| Local Historical Sites | Rich in history, the area features historical landmarks attracting tourists interested in culture and heritage. | Château des Aigles, La Falaise, Ancient ruins, Historic churches |
| Natural Parks | The surrounding natural parks offer hiking trails and scenic views, appealing to nature lovers and adventurous travelers. | La Vallée de la Seine, Hiking trails, Observatory spots, Wildlife watching |
| Culinary Experiences | Known for its unique local cuisine, this area attracts food enthusiasts looking for local dining experiences and specialties. | Local seafood restaurants, Cider tastings, Cooking classes, Food festivals |
| Art and Culture Scene | The local art scene, including galleries and cultural events, draws in visitors interested in arts and culture during their stay. | Art galleries, Local exhibitions, Cultural festivals, Workshops |
| Relaxation and Wellness | Spa and wellness options in the area provide relaxation for tourists looking to unwind and rejuvenate during their visit. | Spa retreats, Wellness centers, Yoga classes, Thermal springs |
Understanding Airbnb License Requirements & STR Laws in Étretat (2025)
While Étretat, Normandy, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Étretat to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Étretat (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Étretatbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
L'Isba Etretat villa charm
Entire Place • 6 bedrooms
Villa L'Anse 12p. 5 min beach & cliff of Etretat
Entire Place • 6 bedrooms
The Spot
Entire Place • 1 bedroom
Magnificent villa in a park 400m from the beach
Entire Place • 4 bedrooms
The Panoramic View .120M2. Garage.
Entire Place • 2 bedrooms
Villa L'Isba Etretat 200 m from the sea, with parking
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Étretat (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Étretat based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elsa | 4 | $246,810 | 674 | 4.92/5.0 |
| Eduardo | 9 | $171,172 | 116 | 4.89/5.0 |
| La Conciergerie Havraise | 2 | $150,296 | 21 | 5.00/5.0 |
| Conciergerie LH | 7 | $140,269 | 331 | 4.63/5.0 |
| Simon | 6 | $96,968 | 762 | 4.75/5.0 |
| Val Did | 1 | $92,922 | 49 | 4.98/5.0 |
| Antoine | 2 | $91,498 | 381 | 4.86/5.0 |
| Tonino | 4 | $83,910 | 934 | 4.72/5.0 |
| Jean-Frédéric | 1 | $82,323 | 58 | 4.93/5.0 |
| Eduardo | 7 | $80,188 | 679 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Étretat.
Dive Deeper: Advanced Étretat STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Étretat. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsÉtretat Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Étretat
- The Étretat Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.4% of the 288 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Étretat, House properties are the most common (58%), reflecting the local real estate landscape.
- Houses represent a significant 58% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.9%) offer potential for unique stay experiences.
Étretat Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Étretat
- The dominant room capacity in Étretat is 2 bedrooms listings, making up 33.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.3% of the active Airbnb listings in Étretat, indicating a high concentration in these sizes.
- A significant 23.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Étretat.
Étretat Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Étretat
- The most common guest capacity trend in Étretat vacation rentals is listings accommodating 4 guests (32.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Étretat STR market, accounting for 56.6% of listings.
- 26.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Étretat.
- On average, properties in Étretat are equipped to host 4.1 guests.
Étretat Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Étretat
- The most common availability pattern in Étretat falls within the 181-270 days range, representing 39.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Étretat (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Étretat Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
44 listings
15.5% of total
2 Nights
138 listings
48.8% of total
3 Nights
13 listings
4.6% of total
4-6 Nights
7 listings
2.5% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
80 listings
28.3% of total
Key Insights
- The most prevalent minimum stay requirement in Étretat is 2 Nights, adopted by 48.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.3%) of the Étretat Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.3%) caters to monthly stays (30+ nights) in Étretat, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.8% of Étretat hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.5% currently do.
- A 2-night minimum appears standard (48.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 28.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Étretat.
Étretat Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
43 listings
15.4% of total
Moderate
115 listings
41.2% of total
Firm
40 listings
14.3% of total
Strict
81 listings
29% of total
Cancellation Policy Insights for Étretat
- The prevailing Airbnb cancellation policy trend in Étretat is Moderate, used by 41.2% of listings.
- There's a relatively balanced mix between guest-friendly (56.6%) and stricter (43.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.2% market standard in Étretat.
- Regularly review your cancellation policy against competitors and market demand shifts in Étretat.
Étretat STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Étretat
- The overall average booking lead time for vacation rentals in Étretat is 41 days.
- Guests book furthest in advance for stays during August (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Étretat.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Étretat averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Étretat (2025)
Amenity Prevalence
Amenity Insights for Étretat
- Essential amenities in Étretat that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Étretat: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Étretat to stay competitive.
Étretat Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Étretat
- The typical guest profile for Airbnb in Étretat consists of a mix of domestic (63%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 63.2% of guests.
- Key international markets include France (63.2%) and Germany (7.4%).
- Top languages spoken are English (36.4%) followed by French (31.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Étretat Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Poterie-Cap-d'Antifer | 13 | $4,115 | $273.09 | 46% |
| La Couture-Boussey | 12 | $3,657 | $397.36 | 30% |
| Luneray | 13 | $3,538 | $598.01 | 38% |
| Caumont | 12 | $3,112 | $300.91 | 46% |
| Unverre | 10 | $3,057 | $306.53 | 35% |
| Aix-en-Issart | 10 | $3,009 | $272.14 | 40% |
| Saint-Étienne-la-Thillaye | 24 | $2,897 | $345.50 | 35% |
| Petiville | 12 | $2,892 | $370.94 | 31% |
| Roedean | 54 | $2,883 | $247.59 | 45% |
| Gommecourt | 10 | $2,873 | $266.55 | 42% |