Villard-de-Lans Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Villard-de-Lans in 2025? Explore comprehensive Airbnb analytics for Villard-de-Lans, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Villard-de-Lans, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 555 active listings.

Whether you're considering an Airbnb investment in Villard-de-Lans, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villard-de-Lans Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Villard-de-Lans Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$115
The average rental revenue earned for an occupied room per day in Villard-de-Lans.
Occupancy Rate(?)
36.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,891
Typical annual income for an Airbnb listing in Villard-de-Lans. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-2.1%
Slight decrease (-2.1%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Villard-de-Lans.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Villard-de-Lans.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
555
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Villard-de-Lans (2025)

Understanding the monthly revenue variations for Airbnb listings in Villard-de-Lans is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villard-de-Lans is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villard-de-Lans across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,414+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,496 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $861 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $502, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Villard-de-Lans

Villard-de-Lans Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Villard-de-Lans STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villard-de-Lans:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Villard-de-Lans

Average Daily Rate (ADR) Airbnb Trends in Villard-de-Lans (2025)

Effective short term rental pricing strategy in Villard-de-Lans involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villard-de-Lans typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $230+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
  • Typical properties (Median) charge around $88 per night.
  • Entry-level properties (Bottom 25%) earn around $66 per night.

Average Daily Rate (ADR) Trend by Month in Villard-de-Lans

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Airbnb Seasonality Analysis & Trends in Villard-de-Lans (2025)

Peak Season (February, August, January)
  • Revenue averages $1,966 per month
  • Occupancy rates average 53.5%
  • Daily rates average $127
Shoulder Season
  • Revenue averages $1,143 per month
  • Occupancy maintains around 31.6%
  • Daily rates hold near $117
Low Season (April, October, November)
  • Revenue drops to average $764 per month
  • Occupancy decreases to average 24.4%
  • Daily rates adjust to average $113

Seasonality Insights for Villard-de-Lans

  • The Airbnb seasonality in Villard-de-Lans shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Villard-de-Lans's highest earning potential, with monthly revenues capable of climbing to $2,631, occupancy reaching a high of 69.7%, and ADRs peaking at $140.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $738, occupancy could drop to 21.7%, and ADRs may adjust down to $109.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villard-de-Lans.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Villard-de-Lans seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Villard-de-Lans (2025)

Exploring the top neighborhoods for short-term rentals in Villard-de-Lans? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Villard-de-Lans Village
The main village area offering charm and access to local restaurants, shops, and amenities. It serves as a hub for tourists, making it an ideal spot for hosting Airbnb guests looking for convenience and local culture.
Villard-de-Lans Tourist Office, Les Glovettes ski area, Local markets, Restaurants and cafes, Villard-de-Lans cinema
Nouvel alpe
A serene area close to nature trails and skiing opportunities, perfect for outdoor enthusiasts and families looking for a peaceful retreat.
Ski lifts, Hiking trails, Scenic viewpoints, Nature reserves, Mountain biking paths
Bidonville
A unique name for a picturesque neighborhood offering cozy accommodations amid stunning landscapes, favored by nature lovers and those seeking tranquility.
Mountain landscapes, Lans en Vercors, Local hiking paths, Quiet spaces for relaxation
Villard 1800
A prime ski area known for its excellent winter sports facilities, attracting ski enthusiasts and winter vacationers from around the world.
Ski slopes, Ski schools, Snow parks, Winter hiking trails, Après-ski activities
Corrençon-en-Vercors
A neighboring commune known for its serene environment and ski resorts, ideal for hosting guests looking for a charming mountain experience.
Corrençon ski area, Vercors Regional Natural Park, Golf course, Nature walks, Cafés and local eateries
Montagne de l'Angle
This location offers breathtaking views and is a perfect getaway for hikers and nature lovers, making it popular for Airbnb rentals that focus on nature experiences.
Hiking trails, Picturesque views, Wildlife spotting, Photographic opportunities
Plateau de l'Vercors
A beautiful high plateau offering a range of outdoor activities throughout the year, drawing tourists interested in adventure sports.
Hiking and biking trails, Winter sports, Caving opportunities, Scenic picnic areas
Les Deux Alpes (nearby)
A renowned ski resort nearby, attracting winter sports enthusiasts year-round and a great option for Airbnb hosting due to its popularity among tourists.
Skiing and snowboarding, Summer skiing, Hiking trails, Alpine lakes, Cafés and nightlife

Understanding Airbnb License Requirements & STR Laws in Villard-de-Lans (2025)

While Villard-de-Lans, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villard-de-Lans to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 8% licensed listings)

Top Performing Airbnb Properties in Villard-de-Lans (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Villard-de-Lansbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Comfortable chalet south facing terrace

Comfortable chalet south facing terrace

Entire Place • 5 bedrooms

$110,821
Revenue
51.8%
Occupancy
$559.64
Daily Rate
Chalet 5***** with outdoor swimming pool heated summer/winter

Chalet 5***** with outdoor swimming pool heated summer/winter

Entire Place • 4 bedrooms

$109,805
Revenue
50.9%
Occupancy
$512.18
Daily Rate
chalet 150m2   terrace 90m2

chalet 150m2 terrace 90m2

Entire Place • 4 bedrooms

$98,918
Revenue
51.6%
Occupancy
$527.49
Daily Rate
Duplex 16 people Heart of the village

Duplex 16 people Heart of the village

Entire Place • 6 bedrooms

$95,694
Revenue
29.3%
Occupancy
$860.73
Daily Rate
Superb log chalet with sauna - Vercors

Superb log chalet with sauna - Vercors

Entire Place • 6 bedrooms

$75,240
Revenue
43.1%
Occupancy
$407.13
Daily Rate
Cozy chalet with indoor heated pool

Cozy chalet with indoor heated pool

Entire Place • 4 bedrooms

$65,336
Revenue
36.3%
Occupancy
$456.08
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Villard-de-Lans (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Villard-de-Lans based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Nathalie2$209,739984.97/5.0
Vianney4$184,7961114.94/5.0
Marianne4$159,3441504.93/5.0
Olivier1$75,240304.90/5.0
Émeline Et Marie1$65,336664.95/5.0
Cgp28$63,432844.75/5.0
Marie-Anne3$57,905674.57/5.0
Yannick3$57,841734.96/5.0
Valerie1$55,813175.00/5.0
Catherine Et Jean-Claude1$54,489144.79/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villard-de-Lans.

Dive Deeper: Advanced Villard-de-Lans STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villard-de-Lans. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Villard-de-Lans Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Villard-de-Lans

  • The Villard-de-Lans Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.4% of the 555 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Villard-de-Lans, Apartment/Condo properties are the most common (86.7%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, outdoor/unique, others (combined 2.0%) offer potential for unique stay experiences.

Villard-de-Lans Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Villard-de-Lans

  • The dominant room capacity in Villard-de-Lans is 1 bedroom listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 55.8% of the active Airbnb listings in Villard-de-Lans, indicating a high concentration in these sizes.

Villard-de-Lans Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Villard-de-Lans

  • The most common guest capacity trend in Villard-de-Lans vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Villard-de-Lans STR market, accounting for 60.5% of listings.
  • 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villard-de-Lans.
  • On average, properties in Villard-de-Lans are equipped to host 5.0 guests.

Villard-de-Lans Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Villard-de-Lans

  • The most common availability pattern in Villard-de-Lans falls within the 271-366 days range, representing 55.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Villard-de-Lans (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Villard-de-Lans Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13%)

1 Night

71 listings

13% of total

2 Nights (16.5%)

2 Nights

90 listings

16.5% of total

3 Nights (6.6%)

3 Nights

36 listings

6.6% of total

4-6 Nights (15.6%)

4-6 Nights

85 listings

15.6% of total

7-29 Nights (6.8%)

7-29 Nights

37 listings

6.8% of total

30+ Nights (41.6%)

30+ Nights

227 listings

41.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Villard-de-Lans is 30+ Nights, adopted by 41.6% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (41.6%) caters to monthly stays (30+ nights) in Villard-de-Lans, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 41.6% of Villard-de-Lans hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 41.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villard-de-Lans.

Villard-de-Lans Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

13 listings

2.5% of total

Super Strict 30 Days

2 listings

0.4% of total

Flexible (15.4%)

Flexible

79 listings

15.4% of total

Moderate (25.7%)

Moderate

132 listings

25.7% of total

Firm (24.6%)

Firm

126 listings

24.6% of total

Strict (31.4%)

Strict

161 listings

31.4% of total

Cancellation Policy Insights for Villard-de-Lans

  • The prevailing Airbnb cancellation policy trend in Villard-de-Lans is Strict, used by 31.4% of listings.
  • A majority (56.0%) of hosts in Villard-de-Lans utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 31.4% market standard in Villard-de-Lans.
  • With 31.4% using Strict terms, this is a viable option in Villard-de-Lans, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Villard-de-Lans.

Villard-de-Lans STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Villard-de-Lans

  • The overall average booking lead time for vacation rentals in Villard-de-Lans is 44 days.
  • Guests book furthest in advance for stays during February (average 69 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (58 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Villard-de-Lans.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 58 days) to capture early planners.
  • Monitor your own booking lead times against these Villard-de-Lans averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Villard-de-Lans (2025)

Amenity Prevalence

Amenity Insights for Villard-de-Lans

  • Essential amenities in Villard-de-Lans that guests expect include: Kitchen, Heating, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Free parking on premises, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Villard-de-Lans: Kitchen, Heating, TV.
  • Prioritize adding missing essentials: Kitchen, Heating, TV.
  • Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Villard-de-Lans to stay competitive.

Villard-de-Lans Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Villard-de-Lans

  • The typical guest profile for Airbnb in Villard-de-Lans consists of primarily domestic travelers (95%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 95.2% of guests.
  • Key international markets include France (95.2%) and United Kingdom (0.7%).
  • Top languages spoken are French (48%) followed by English (33.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Lyon and Paris.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Villard-de-Lans Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Rivière-Enverse16$6,903$667.8740%
Les Clefs30$5,385$320.8042%
Épinac15$4,347$318.0837%
Manigod198$3,992$438.1540%
Puligny-Montrachet13$3,980$459.7740%
Dommartin10$3,861$322.5838%
Courzieu10$3,724$314.9847%
Divajeu19$3,644$392.0640%
La Côte-d'Arbroz36$3,438$491.2035%
Val-d'Isère462$3,424$415.0547%

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