Montañita Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santa Elena Province, Ecuador

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Montañita in 2025? Explore comprehensive Airbnb analytics for Montañita, Santa Elena Province, Ecuador to uncover income potential. This 2025 STR market report for Montañita, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 255 active listings.

Whether you're considering an Airbnb investment in Montañita, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montañita Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Montañita Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$86
The average rental revenue earned for an occupied room per day in Montañita.
Occupancy Rate(?)
23.3%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$5,617
Typical annual income for an Airbnb listing in Montañita. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
18.7%
Strong growth (18.7%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Montañita.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Montañita.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
255
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Montañita (2025)

Understanding the monthly revenue variations for Airbnb listings in Montañita is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montañita is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montañita across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,959+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $857 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $402 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $145, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Montañita

Montañita Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Montañita STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montañita:

  • Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 17%.
  • Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Montañita

Average Daily Rate (ADR) Airbnb Trends in Montañita (2025)

Effective short term rental pricing strategy in Montañita involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montañita typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $168+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $85 or more.
  • Typical properties (Median) charge around $51 per night.
  • Entry-level properties (Bottom 25%) earn around $32 per night.

Average Daily Rate (ADR) Trend by Month in Montañita

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Airbnb Seasonality Analysis & Trends in Montañita (2025)

Peak Season (June, May, April)
  • Revenue averages $1,375 per month
  • Occupancy rates average 27.4%
  • Daily rates average $79
Shoulder Season
  • Revenue averages $707 per month
  • Occupancy maintains around 25.1%
  • Daily rates hold near $84
Low Season (September, October, November)
  • Revenue drops to average $482 per month
  • Occupancy decreases to average 19.5%
  • Daily rates adjust to average $80

Seasonality Insights for Montañita

  • The Airbnb seasonality in Montañita shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Montañita's highest earning potential, with monthly revenues capable of climbing to $1,461, occupancy reaching a high of 32.1%, and ADRs peaking at $89.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $438, occupancy could drop to 16.7%, and ADRs may adjust down to $77.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montañita.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Montañita seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Montañita (2025)

Exploring the top neighborhoods for short-term rentals in Montañita? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Montañita Beachfront
The prime beach area of Montañita, known for its lively atmosphere, surf culture, and proximity to bars and restaurants. Perfect for attracting tourists seeking sun and fun right at the ocean.
Montañita Beach, The Point, Surf Schools, Beach Bars, Sunset Views
Montañita Village
A charming area that offers a mix of local culture and tourist amenities. Ideal for visitors looking to experience local cuisine and shops, while still being close to the beach.
Local Markets, Restaurants, Cafés, Nightlife, Artisan Shops
La Peninsula
A quieter stretch known for its beautiful views and more relaxed atmosphere. Ideal for families and couples seeking a serene getaway while still being within reach of Montañita's lively scene.
Quiet Beaches, Spectacular Sunsets, Nature Trails, Cozy Lodgings
Manglaralto
A nearby coastal town that offers a more local experience, with beautiful beaches and opportunities for eco-tourism. Attracts adventurous travelers who want a taste of authentic Ecuador.
Manglaralto Beach, Local Seafood Restaurants, Fishing Opportunities, Whale Watching
Chicama
Known for its world-class surf breaks, this area attracts surfers and adventure enthusiasts. It appeals to a niche market that seeks tranquility along with surfing opportunities.
Chicama Surf Breaks, Surfer Camps, Beautiful Beaches, Nature Reserves
Canoa
A popular destination slightly north of Montañita that offers a laid-back vibe, surf culture, and stunning beach views. Appeals to travelers looking to escape the busy crowds.
Canoa Beach, Nature Walks, Local Restaurants, Accommodation with Beach Access
Pto. López
A charming fishing village close to Montañita that offers marine wildlife experiences and cultural experiences. Suitable for nature lovers and cultural tourists looking for diverse experiences.
Whale Watching Tours, Local Seafood Markets, Cultural Workshops, Beaches
Ayampe
A small coastal town known for its tranquility and stunning nature. Attracts tourists looking for peace, yoga retreats, and surfers looking for less crowded spots.
Ayampe Beach, Yoga Studios, Nature Trails, Local Veggie Restaurants

Understanding Airbnb License Requirements & STR Laws in Montañita (2025)

While Montañita, Santa Elena Province, Ecuador currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montañita to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Montañita (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Montañitabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful beachfront house

Beautiful beachfront house

Entire Place • 8 bedrooms

$93,429
Revenue
57.1%
Occupancy
$371.88
Daily Rate
Andrea's house (facing the sea)

Andrea's house (facing the sea)

Entire Place • 5 bedrooms

$64,004
Revenue
28.5%
Occupancy
$377.44
Daily Rate
Stunning Beachfront Villa

Stunning Beachfront Villa

Entire Place • 6 bedrooms

$44,930
Revenue
24.9%
Occupancy
$1026.26
Daily Rate
habitaciones familiares.

habitaciones familiares.

Private Room • 9 bedrooms

$35,028
Revenue
30.5%
Occupancy
$457.66
Daily Rate
Casa de Playa BiA Montañita Ecuador. Ocean Front

Casa de Playa BiA Montañita Ecuador. Ocean Front

Entire Place • 4 bedrooms

$31,205
Revenue
22.4%
Occupancy
$376.02
Daily Rate
Private beach front apartment.

Private beach front apartment.

Entire Place • 3 bedrooms

$29,252
Revenue
51.2%
Occupancy
$296.75
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Montañita (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Montañita based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Karen20$141,3455564.58/5.0
Gracie13$126,7712974.51/5.0
Tanya8$124,0541144.88/5.0
Juan14$107,6672543.84/5.0
Elena1$93,429125.00/5.0
Shaun David5$88,2145724.62/5.0
Robert14$74,4552484.65/5.0
Andrea Paola1$64,004325.00/5.0
Hugues3$50,51841.56/5.0
Berenice17$42,9421161.99/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montañita.

Dive Deeper: Advanced Montañita STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montañita. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Montañita Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Montañita

  • The Montañita Airbnb market composition is heavily skewed towards Private Room listings, which make up 52.5% of the 255 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Montañita, Hotel/Boutique properties are the most common (34.9%), reflecting the local real estate landscape.
  • Houses represent a significant 25.5% portion, catering likely to families or larger groups.
  • The presence of 34.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others (combined 5.9%) offer potential for unique stay experiences.

Montañita Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Montañita

  • The dominant room capacity in Montañita is 1 bedroom listings, making up 62% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 75.7% of the active Airbnb listings in Montañita, indicating a high concentration in these sizes.
  • With over half the market (62%) consisting of studios or 1-bedroom units, Montañita is particularly well-suited for individuals or couples.

Montañita Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Montañita

  • The most common guest capacity trend in Montañita vacation rentals is listings accommodating 2 guests (41.2%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Montañita STR market, accounting for 56.1% of listings.
  • A significant 43.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Montañita.
  • 21.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montañita.
  • On average, properties in Montañita are equipped to host 3.5 guests.

Montañita Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Montañita

  • The most common availability pattern in Montañita falls within the 271-366 days range, representing 72.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Montañita (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Montañita Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (65.7%)

1 Night

153 listings

65.7% of total

2 Nights (11.6%)

2 Nights

27 listings

11.6% of total

3 Nights (6%)

3 Nights

14 listings

6% of total

4-6 Nights (3.4%)

4-6 Nights

8 listings

3.4% of total

7-29 Nights (0.4%)

7-29 Nights

1 listings

0.4% of total

30+ Nights (12.9%)

30+ Nights

30 listings

12.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Montañita is 1 Night, adopted by 65.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (77.3%) of the Montañita Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (12.9%) caters to monthly stays (30+ nights) in Montañita, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 65.7% of Montañita hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 12.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montañita.

Montañita Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

3 listings

1.6% of total

Flexible (29.1%)

Flexible

53 listings

29.1% of total

Moderate (21.4%)

Moderate

39 listings

21.4% of total

Firm (9.3%)

Firm

17 listings

9.3% of total

Strict (38.5%)

Strict

70 listings

38.5% of total

Cancellation Policy Insights for Montañita

  • The prevailing Airbnb cancellation policy trend in Montañita is Strict, used by 38.5% of listings.
  • There's a relatively balanced mix between guest-friendly (50.5%) and stricter (47.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 38.5% market standard in Montañita.
  • With 38.5% using Strict terms, this is a viable option in Montañita, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Montañita.

Montañita STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Montañita

  • The overall average booking lead time for vacation rentals in Montañita is 38 days.
  • Guests book furthest in advance for stays during January (average 46 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (42 days avg.) sees the longest lead times, while Summer (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Montañita.
  • Target marketing efforts for the Winter season well in advance (at least 42 days) to capture early planners.
  • Monitor your own booking lead times against these Montañita averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Montañita (2025)

Amenity Prevalence

Amenity Insights for Montañita

  • Essential amenities in Montañita that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Air conditioning, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Montañita: Wifi.
  • Consider adding popular differentiators like Air conditioning or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Montañita to stay competitive.

Montañita Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Montañita

  • The typical guest profile for Airbnb in Montañita consists of a mix of domestic (60%) and international guests, often arriving from nearby Guayaquil, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 59.6% of guests.
  • Key international markets include Ecuador (59.6%) and United States (19.5%).
  • Top languages spoken are Spanish (47.8%) followed by English (38%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Montañita Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Curia26$1,392$226.1422%
Jama49$1,265$172.8727%
Sayausi11$1,190$163.8021%
La Entrada38$1,184$180.3725%
Parroquia Manglaralto32$1,109$227.9121%
Olón174$799$169.6324%
Baños20$788$94.0827%
Ayangue56$670$131.6419%
Santa Elena379$668$147.2520%
General Villamil Playas386$631$120.6719%

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