Sønderborg Municipality Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Southern Denmark, Denmark
Is Airbnb profitable in Sønderborg Municipality in 2025? Explore comprehensive Airbnb analytics for Sønderborg Municipality, Region of Southern Denmark, Denmark to uncover income potential. This 2025 STR market report for Sønderborg Municipality, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 264 active listings.
Whether you're considering an Airbnb investment in Sønderborg Municipality, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sønderborg Municipality Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sønderborg Municipality Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sønderborg Municipality (2025)
Understanding the monthly revenue variations for Airbnb listings in Sønderborg Municipality is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sønderborg Municipality is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sønderborg Municipality across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,315+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,681 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,514 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $810, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sønderborg Municipality
Sønderborg Municipality Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sønderborg Municipality STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sønderborg Municipality:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sønderborg Municipality
Average Daily Rate (ADR) Airbnb Trends in Sønderborg Municipality (2025)
Effective short term rental pricing strategy in Sønderborg Municipality involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sønderborg Municipality typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $325+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Sønderborg Municipality
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Airbnb Seasonality Analysis & Trends in Sønderborg Municipality (2025)
Peak Season (July, August, May)
- Revenue averages $2,767 per month
- Occupancy rates average 54.5%
- Daily rates average $178
Shoulder Season
- Revenue averages $1,946 per month
- Occupancy maintains around 39.5%
- Daily rates hold near $187
Low Season (January, February, March)
- Revenue drops to average $1,423 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $203
Seasonality Insights for Sønderborg Municipality
- The Airbnb seasonality in Sønderborg Municipality shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sønderborg Municipality's highest earning potential, with monthly revenues capable of climbing to $3,084, occupancy reaching a high of 60.3%, and ADRs peaking at $220.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,314, occupancy could drop to 27.8%, and ADRs may adjust down to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sønderborg Municipality.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sønderborg Municipality seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sønderborg Municipality (2025)
Exploring the top neighborhoods for short-term rentals in Sønderborg Municipality? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sønderborg City | The vibrant cultural and economic center of Sønderborg Municipality, known for its scenic waterfront and historic architecture. A prime location for attracting tourists and business travelers alike. | Sønderborg Castle, Sønderborg Marina, The Historical Museum of Southern Jutland, Dybbol Banke, Sønderborg Beach, Nordborg Castle |
| Dybbøl | Rich in history and located close to the German border, Dybbøl is known for its beautiful landscapes and historic sites. Perfect for tourists interested in heritage and nature. | Dybbøl Mølle, Dybbol Banke Battlefield, Sønderjyllands Golf Club, Dybbøl Mill, The Southern Jutland Museum |
| Gråsten | A charming town famous for Gråsten Palace and its gardens. Attracts visitors seeking royal history and picturesque surroundings. | Gråsten Palace, Gråsten Gardens, Gråsten Forest, Gråsten Church, Local beaches |
| Nordborg | A small town with a friendly atmosphere and access to beautiful nature. Ideal for families and travelers looking for a relaxed experience close to water activities. | Nordborg Slot, Nordborg Lake, Adventure Park Nordborg, Nordborg Boldklub |
| Varnæs | Known for its stunning sandy beaches and cozy holiday homes. Attracts families during summer months for beach vacations. | Varnæs Beach, Varnæs Havn, Water sports, Fishing spots, Cycling routes |
| Sønderborg Waterfront | A picturesque area ideal for summer gatherings and outdoor activities, known for its cafés, parks, and promenade. | Promenade Park, Sønderborg Festival, Outdoor cafés, Waterfront activities, Shopping areas |
| Als Island | A tranquil destination with beautiful landscapes and outdoor experiences, great for visitors interested in nature and water sports. | Kunsthal Sørlandet, Landskabet ved Als, Fishing areas, Water sports activities, Camping sites |
| Egen | A small peaceful village offering a glimpse into local life and nature, ideal for travelers wanting to escape the hustle and bustle. | Egen Church, Nature trails, Local farms, Cycling routes, Fishing opportunities |
Understanding Airbnb License Requirements & STR Laws in Sønderborg Municipality (2025)
While Sønderborg Municipality, Region of Southern Denmark, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sønderborg Municipality to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sønderborg Municipality (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sønderborg Municipalitybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Unique historic art house with stunning ocean views
Entire Place • 3 bedrooms
Spacious villa with great kid-friendly garden
Entire Place • 4 bedrooms
Cottage - 100 meters from the water
Entire Place • 3 bedrooms
Wellness meets idyll and sea view
Entire Place • 3 bedrooms
Well-equipped summerhouse, electricity and linen included
Entire Place • 3 bedrooms
Charming summer residence by the forest and beach
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sønderborg Municipality (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sønderborg Municipality based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie - DANCENTER | 77 | $541,597 | 295 | 2.61/5.0 |
| Tiny SeaSide | 21 | $381,281 | 190 | 3.97/5.0 |
| Host #105026138 | 19 | $148,931 | 3 | 0.00/5.0 |
| Host #118495675 | 14 | $135,135 | 0 | 0.00/5.0 |
| Mette | 2 | $101,427 | 84 | 4.79/5.0 |
| Frank | 1 | $65,174 | 19 | 4.89/5.0 |
| Ole Juul | 1 | $58,849 | 31 | 4.97/5.0 |
| Kate Fuchs | 1 | $54,967 | 174 | 4.86/5.0 |
| Host #101615600 | 3 | $52,801 | 0 | 0.00/5.0 |
| Susanne Fjord | 1 | $50,769 | 18 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sønderborg Municipality.
Dive Deeper: Advanced Sønderborg Municipality STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sønderborg Municipality. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSønderborg Municipality Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sønderborg Municipality
- The Sønderborg Municipality Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 264 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sønderborg Municipality, House properties are the most common (70.8%), reflecting the local real estate landscape.
- Houses represent a significant 70.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 6.4%) offer potential for unique stay experiences.
Sønderborg Municipality Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sønderborg Municipality
- The dominant room capacity in Sønderborg Municipality is 3 bedrooms listings, making up 30.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 57.6% of the active Airbnb listings in Sønderborg Municipality, indicating a high concentration in these sizes.
- A significant 51.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sønderborg Municipality.
Sønderborg Municipality Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sønderborg Municipality
- The most common guest capacity trend in Sønderborg Municipality vacation rentals is listings accommodating 6 guests (27.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Sønderborg Municipality STR market, accounting for 51.9% of listings.
- 53.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sønderborg Municipality.
- On average, properties in Sønderborg Municipality are equipped to host 5.3 guests.
Sønderborg Municipality Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sønderborg Municipality
- The most common availability pattern in Sønderborg Municipality falls within the 271-366 days range, representing 64.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sønderborg Municipality (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sønderborg Municipality Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
120 listings
49.8% of total
2 Nights
36 listings
14.9% of total
3 Nights
19 listings
7.9% of total
4-6 Nights
22 listings
9.1% of total
7-29 Nights
7 listings
2.9% of total
30+ Nights
37 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Sønderborg Municipality is 1 Night, adopted by 49.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.7%) of the Sønderborg Municipality Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Sønderborg Municipality, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.8% of Sønderborg Municipality hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sønderborg Municipality.
Sønderborg Municipality Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
35 listings
18.4% of total
Moderate
28 listings
14.7% of total
Firm
101 listings
53.2% of total
Strict
26 listings
13.7% of total
Cancellation Policy Insights for Sønderborg Municipality
- The prevailing Airbnb cancellation policy trend in Sønderborg Municipality is Firm, used by 53.2% of listings.
- A majority (66.9%) of hosts in Sønderborg Municipality utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 53.2% market standard in Sønderborg Municipality.
- Using a Strict policy might deter some guests, as only 13.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sønderborg Municipality.
Sønderborg Municipality STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sønderborg Municipality
- The overall average booking lead time for vacation rentals in Sønderborg Municipality is 66 days.
- Guests book furthest in advance for stays during July (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Spring (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Sønderborg Municipality.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Sønderborg Municipality averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sønderborg Municipality (2025)
Amenity Prevalence
Amenity Insights for Sønderborg Municipality
- Essential amenities in Sønderborg Municipality that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sønderborg Municipality: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sønderborg Municipality to stay competitive.
Sønderborg Municipality Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sønderborg Municipality
- The typical guest profile for Airbnb in Sønderborg Municipality consists of predominantly international visitors (82%), with top international origins including Denmark, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or Danish.
- Domestic travelers account for 17.8% of guests.
- Key international markets include Germany (66.5%) and Denmark (17.8%).
- Top languages spoken are German (33.1%) followed by Danish (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Denmark.
- Offer listing details and communication support in German and Danish.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sønderborg Municipality Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 17 | $2,888 | $450.60 | 40% |
| Kampen (Sylt) | 13 | $2,629 | $491.38 | 25% |
| Tetenbüll | 24 | $2,337 | $250.64 | 35% |
| Tørresø Strand | 20 | $2,273 | $204.18 | 49% |
| Billund | 87 | $2,271 | $201.10 | 53% |
| Snøde | 14 | $2,178 | $248.71 | 42% |
| Lohals | 25 | $2,148 | $326.18 | 35% |
| Osterhever | 15 | $2,023 | $263.43 | 36% |
| Ærøskøbing | 32 | $1,927 | $165.53 | 47% |
| Korshavn | 12 | $1,876 | $248.31 | 35% |