Airbnb Market Analytics, Statistics and Data in Sønderborg Municipality, Region of Southern Denmark, Denmark
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sønderborg Municipality? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sønderborg Municipality:
How much do Airbnb hosts make on average per month in Sønderborg Municipality?
The short-term rental market in Sønderborg Municipality shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,523 per month
- Strong performing properties (top 25%) make $2,779 or more
- Best-in-class properties (top 10%) achieve $4,387+ monthly
- Entry-level properties (bottom 25%) typically earn around $846
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sønderborg Municipality
The market in Sønderborg Municipality shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sønderborg Municipality
Daily rates in Sønderborg Municipality vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $144 per night
- Strong performing properties (top 25%) secure $220 or more
- Best-in-class properties (top 10%) pull in $321+ per night
- Entry-level properties (bottom 25%) earn around $89
Daily Rate Variations by Month
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Seasonality patterns in Sønderborg Municipality
Peak Season (July, August, June)
- Revenue peaks at $3082.91 per month
- Occupancy rates reach 60.40%
- Daily rates average $210.38
Shoulder Season
- Revenue averages $2072.55 per month
- Occupancy maintains 41.63%
- Daily rates hold at $185.88
Low Season (November, February, January)
- Revenue drops to $1542.35 per month
- Occupancy decreases to 26.85%
- Daily rates adjust to $155.77
Is it still profitable to do Airbnb in Sønderborg Municipality in 2025?
Yes! Sønderborg Municipality demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $2073 and With 256 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sønderborg Municipality
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sønderborg City | The heart of Sønderborg Municipality, featuring a charming harbor, historic architecture, and vibrant cultural life. Ideal for tourists exploring local history and enjoying coastal views. | Sønderborg Castle, The Bridge, Walkable city center, Shopping streets, Cultural events like Koncerts and festivals |
| Nordborg | A picturesque town known for its natural beauty and outdoor activities. Perfect for families and nature lovers looking to explore nearby attractions. | Nordborg Slot, Nature parks, Golf courses, Biking trails, Excursions to nearby islands |
| Gråsten | Famous for Gråsten Palace, a royal summer residence. Attracts visitors interested in history and royal culture, ideal for short getaways. | Gråsten Palace, Stunning palace gardens, Historical sites, Gråsten Nature Park, Local artisans |
| Broager | A tranquil village nestled by the coast, providing a peaceful retreat. Great for visitors wanting to unwind with scenic coastal views. | Broager Windmill, Beaches, Local fishing harbors, Nature trails, Art galleries |
| Feldsted | A small, cozy area surrounded by lush nature and farmland. Attractive for those seeking a rural retreat away from city life. | Feldsted Skov, Countryside paths, Local farms, Cycling routes, Quiet lakes |
| Dybvad | A beautiful area known for its diverse nature and is close to outdoor activities. Good for tourists who love adventure and the outdoors. | Dybvad Forest, Hiking routes, Nature reserves, Birdwatching spots, Picnic areas |
| Middelfart | A nearby charming town often grouped with Sønderborg for visitors looking at regional experiences. Offers a mix of historical and modern attractions. | The Little Belt Bridge, Local museums, Cafes and eateries, Maritime experiences, Outdoor festivals |
| Aabenraa | Another nearby town with a rich history and beautiful waterfront. A good option for guests looking to explore regional art, history, and nature. | Aabenraa Museum, Waterfront promenade, Historic architecture, Local markets, Nature areas |
Do you need a license for Airbnb in Sønderborg Municipality?
We recommend checking directly with Sønderborg Municipality's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sønderborg Municipality
Unique historic art house with stunning ocean views
Entire Place • 3 bedrooms
Wellness meets idyll and sea view
Entire Place • 3 bedrooms
Tiny Seaside Kegnæs #11 - 1st Row
Entire Place • 1 bedroom
Cottage - 100 meters from the water
Entire Place • 3 bedrooms
Tiny Seaside Kegnæs #07 - 1st Row
Entire Place • 2 bedrooms
Charming summer residence by the forest and beach
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sønderborg Municipality
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie - DANCENTER | 82 | $530,874 | 321 | 2.57/5.0 |
| Tiny SeaSide | 22 | $441,075 | 192 | 3.79/5.0 |
| Mette | 2 | $111,360 | 84 | 4.79/5.0 |
| 118495675 | 8 | $106,535 | 0 | 0.00/5.0 |
| Frank | 1 | $84,181 | 19 | 4.89/5.0 |
| 105026138 | 13 | $80,582 | 1 | 0.00/5.0 |
| 116407378 | 4 | $58,830 | 60 | 4.89/5.0 |
| Kate Fuchs | 1 | $55,073 | 174 | 4.86/5.0 |
| Ditte | 1 | $50,578 | 55 | 4.98/5.0 |
| Mia | 1 | $48,499 | 32 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sønderborg Municipality
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.8%), with house and outdoor & mobile properties comprising 83.6% of inventory
- Strong specialty sector (18.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others, unique stays segments (6.7% combined)
Room Capacity Distribution
Analysis of 256 properties in Sønderborg Municipality shows that 3 bedrooms properties are most prevalent, making up 30.9% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 57.8% of all listings.
Key Insights
- Most common: 3 bedrooms (30.9%)
- Least common: 5+ bedrooms (9.4%)
- Market concentration: 57.8% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 256 properties in Sønderborg Municipality reveals that 6 guests properties dominate the market, representing 28.1% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 52.0% of the market.
Key Insights
- Most common capacity: 6 guests (28.1% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 52.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 256 properties in Sønderborg Municipality, the most common availability pattern is 271-366 days (61.7% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (39.8% of properties).
Key Insights
- Most common availability window: 271-366 days (61.7%)
- Most common booking duration: 1-30 days (39.8%)
- Properties with high availability (180+ days): 84.4%
- Properties with long-term bookings (180+ days): 16.8%
Minimum Stay Distributions
1 Night
117 listings
53.7% of total
2 Nights
38 listings
17.4% of total
3 Nights
23 listings
10.6% of total
4-6 Nights
21 listings
9.6% of total
7-29 Nights
7 listings
3.2% of total
30+ Nights
12 listings
5.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.1%
- Mid-length stays (4-6 nights) represent 9.6% of listings
- Monthly+ stays (5.5%) suggest a stable extended-stay market
- High market flexibility with 81.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
34 listings
17.1% of total
Moderate
29 listings
14.6% of total
Firm
109 listings
54.8% of total
Strict
27 listings
13.6% of total
Key Insights
- Firm is the preferred policy at 54.8% of listings
- Stricter policies (Firm & Strict) dominate at 68.4% of the market
- Strong market consensus around Firm policies
- Strict policies are least common at 13.6% of listings
Recommendations
- The market supports stricter policies, with 68.4% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 101 days
- Shortest booking windows are in Jan, Sep, Nov, averaging 57 days
- Summer shows the longest average booking window at 101 days, while Fall has the shortest at 59 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 101 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Nov when lead times are shortest
Popular Airbnb Amenities in Sønderborg Municipality
Below is the distribution of amenities across listings in Sønderborg Municipality:
Traveler Demographics
Key Insights
- Domestic travelers make up 19.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: Denmark (21.2%) and Netherlands (5.9%)
- German is the top language at 36.5%, followed by Danish (9.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for Hamburg and Berlin markets
- Develop localized content for Denmark and Netherlands
- Prioritize German and Danish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sønderborg Municipality. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 17 | $2,812 | $478.81 | 40% |
| Tørresø Strand | 19 | $2,688 | $207.52 | 49% |
| Kampen (Sylt) | 15 | $2,582 | $554.03 | 27% |
| Billund | 83 | $2,532 | $204.25 | 55% |
| Tetenbüll | 27 | $2,480 | $236.44 | 35% |
| Osterhever | 15 | $2,307 | $276.61 | 37% |
| Snøde | 14 | $2,301 | $249.84 | 42% |
| Lohals | 23 | $2,159 | $315.40 | 36% |
| Hamburg | 2,286 | $1,939 | $143.41 | 53% |
| Wingst | 14 | $1,932 | $139.13 | 42% |
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