Airbnb Market Analytics, Statistics and Data in Cárdenas, Matanzas, Cuba
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cárdenas? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cárdenas:
How much do Airbnb hosts make on average per month in Cárdenas?
The short-term rental market in Cárdenas shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $542 per month
- Strong performing properties (top 25%) make $1,032 or more
- Best-in-class properties (top 10%) achieve $1,927+ monthly
- Entry-level properties (bottom 25%) typically earn around $246
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cárdenas
The market in Cárdenas shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cárdenas
Daily rates in Cárdenas vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $43 per night
- Strong performing properties (top 25%) secure $70 or more
- Best-in-class properties (top 10%) pull in $116+ per night
- Entry-level properties (bottom 25%) earn around $31
Daily Rate Variations by Month
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Seasonality patterns in Cárdenas
Peak Season (August, March, February)
- Revenue peaks at $1071.79 per month
- Occupancy rates reach 49.49%
- Daily rates average $63.64
Shoulder Season
- Revenue averages $897.53 per month
- Occupancy maintains 41.89%
- Daily rates hold at $61.94
Low Season (December, October, January)
- Revenue drops to $717.33 per month
- Occupancy decreases to 34.44%
- Daily rates adjust to $60.47
Is it still profitable to do Airbnb in Cárdenas in 2025?
Yes! Cárdenas demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 42% and monthly revenue averaging $898 and As a mature market with 711 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cárdenas
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | Cárdenas' historic center features colonial architecture and rich cultural heritage. It attracts tourists interested in history and local traditions, making it a prime area for Airbnb hosts. | Parque José Martí, Iglesia de Santa Elena, Museo de Cárdenas, Calle de los Oficios, Mercado Agropecuario, Casa de la Cultura |
| Varadero Beach | Located nearby, Varadero Beach is one of Cuba's most famous beaches, known for its stunning white sand and crystal-clear waters. This area is perfect for tourists looking for relaxation and beach activities. | Varadero Beach, Parque Josone, Delfinario, Museo Municipal, Casa del Ron, Cueva de Saturno |
| Cienfuegos Bridge | A scenic area bridging Cárdenas and Cienfuegos, offering beautiful views and opportunities for outdoor activities. Attracts nature lovers and those interested in photography. | Cienfuegos Bay, Catedral de la Purísima Concepción, Palacio de Valle, Parque Central, Laguna Guanaroca, Malecón de Cienfuegos |
| Playa de Jibacoa | A less crowded beach destination near Cárdenas, ideal for travelers seeking tranquility and natural beauty. Great for couples and families. | Jibacoa Beach, La Cueva de los Peces, Playa de Coralillo, Diving spots, Scuba diving schools |
| La Habana | Though a bit farther, Havana is a major tourist destination. Cárdenas serves as a quieter base for day trips to the vibrant capital, appealing to a wider audience. | Old Havana, Malecón, Castillo del Morro, Havana Cathedral, Museo Nacional de Bellas Artes |
| Guanabo | A coastal beach town that is experiencing growth in tourism. Popular for those looking to explore less commercialized areas with beautiful beaches. | Guanabo Beach, Pueblo de Guanabo, Cámaras de Eléctrico, Local seafood restaurants |
| Santa Marta | A tranquil and picturesque beach area that attracts nature enthusiasts and tourists looking for less crowded locations to relax and unwind. | Playa Santa Marta, Divine Gorge, Near nature trails, Calm beach environment |
| Pueblo de Cárdenas | The local village vibe offers a unique experience for travelers looking to connect with the culture and daily life of Cuban people. Perfect for cultural immersion. | Local markets, Vibrant street life, Traditional Cuban music, Small family-owned restaurants |
Do you need a license for Airbnb in Cárdenas?
We recommend checking directly with Cárdenas's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Cárdenas
Casa Garcia Dihigo - Complete House Facing the Sea
Entire Place • 5 bedrooms
House of 8 - Full House
Entire Place • 5 bedrooms
Varadero Beach House
Entire Place • 3 bedrooms
Casa Arenas 50m from the sea.
Entire Place • 4 bedrooms
Spectacular House in Varadero: Do not miss it!
Entire Place • 3 bedrooms
Liberty's Balcony - 5Rooms
Private Room • 5 bedrooms
Top Performing Professional Hosts in Cárdenas
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lazaro | 72 | $1,099,023 | 2729 | 4.10/5.0 |
| Emmanuel | 115 | $717,124 | 2563 | 2.91/5.0 |
| Carlos Freyre | 21 | $237,125 | 135 | 2.49/5.0 |
| Jenni María | 9 | $155,948 | 1568 | 4.83/5.0 |
| Ernest | 4 | $139,269 | 757 | 4.83/5.0 |
| Patricia | 2 | $92,786 | 44 | 4.72/5.0 |
| Olgui | 4 | $80,792 | 99 | 3.75/5.0 |
| Liz | 4 | $73,621 | 133 | 4.77/5.0 |
| Katia | 5 | $73,009 | 345 | 4.91/5.0 |
| Yane | 5 | $68,387 | 287 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cárdenas
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (56.4%), with boutique & hotels and house properties comprising 87.5% of inventory
- Strong specialty sector (63.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (4.2% combined)
Room Capacity Distribution
Analysis of 711 properties in Cárdenas shows that 1 bedroom properties are most prevalent, making up 37% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.6% of all listings.
Key Insights
- Most common: 1 bedroom (37%)
- Least common: 5+ bedrooms (2%)
- Market concentration: 60.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 711 properties in Cárdenas reveals that 2 guests properties dominate the market, representing 20% of all listings. The average property accommodates 2.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 3 guests make up 32.6% of the market.
Key Insights
- Most common capacity: 2 guests (20% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 32.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 711 properties in Cárdenas, the most common availability pattern is 271-366 days (50.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (26.2% of properties).
Key Insights
- Most common availability window: 271-366 days (50.1%)
- Most common booking duration: 31-90 days (26.2%)
- Properties with high availability (180+ days): 73.8%
- Properties with long-term bookings (180+ days): 27.8%
Minimum Stay Distributions
1 Night
452 listings
68.5% of total
2 Nights
185 listings
28% of total
3 Nights
10 listings
1.5% of total
4-6 Nights
2 listings
0.3% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
10 listings
1.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 96.5%
- Mid-length stays (4-6 nights) represent 0.3% of listings
- Monthly+ stays (1.5%) suggest a stable extended-stay market
- High market flexibility with 98.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
154 listings
26.5% of total
Moderate
171 listings
29.4% of total
Firm
41 listings
7% of total
Strict
216 listings
37.1% of total
Key Insights
- Strict is the preferred policy at 37.1% of listings
- The market shows a balanced distribution between guest-friendly (55.9%) and strict (44.1%) policies
- Strong market consensus around Strict policies
- Firm policies are least common at 7.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Feb, Apr, averaging 51 days
- Shortest booking windows are in Jun, Sep, Oct, averaging 31 days
- Spring shows the longest average booking window at 47 days, while Fall has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 47 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Oct when lead times are shortest
Popular Airbnb Amenities in Cárdenas
Below is the distribution of amenities across listings in Cárdenas:
Traveler Demographics
Key Insights
- Domestic travelers make up 0.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: Canada (28.1%) and Mexico (13.3%)
- English is the top language at 45.4%, followed by Spanish (30.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for Toronto and Mexico City markets
- Develop localized content for Canada and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cárdenas. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Stock Island | 99 | $7,584 | $572.82 | 43% |
| Key West | 1,100 | $6,401 | $547.56 | 46% |
| Duck Key | 67 | $5,190 | $450.78 | 43% |
| Marathon | 931 | $4,436 | $456.49 | 41% |
| Key Colony Beach | 228 | $3,985 | $340.74 | 47% |
| Cudjoe Key | 128 | $3,777 | $314.10 | 44% |
| Surfside | 40 | $3,444 | $354.42 | 50% |
| Summerland Key | 64 | $3,406 | $438.76 | 35% |
| Islamorada | 437 | $3,305 | $559.08 | 33% |
| Big Pine Key | 106 | $3,226 | $264.81 | 48% |
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