Zaton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Zadar County, Croatia
Is Airbnb profitable in Zaton in 2025? Explore comprehensive Airbnb analytics for Zaton, Zadar County, Croatia to uncover income potential. This 2025 STR market report for Zaton, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 106 active listings.
Whether you're considering an Airbnb investment in Zaton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zaton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zaton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zaton (2025)
Understanding the monthly revenue variations for Airbnb listings in Zaton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zaton is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zaton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,026+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,139 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,477 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $579, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zaton
Zaton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zaton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zaton:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zaton
Average Daily Rate (ADR) Airbnb Trends in Zaton (2025)
Effective short term rental pricing strategy in Zaton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zaton typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $514+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $310 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Zaton
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Airbnb Seasonality Analysis & Trends in Zaton (2025)
Peak Season (August, July, June)
- Revenue averages $4,684 per month
- Occupancy rates average 45.3%
- Daily rates average $296
Shoulder Season
- Revenue averages $2,553 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $242
Low Season (January, February, December)
- Revenue drops to average $924 per month
- Occupancy decreases to average 13.2%
- Daily rates adjust to average $227
Seasonality Insights for Zaton
- The Airbnb seasonality in Zaton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zaton's highest earning potential, with monthly revenues capable of climbing to $5,726, occupancy reaching a high of 61.6%, and ADRs peaking at $332.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $495, occupancy could drop to 11.8%, and ADRs may adjust down to $219.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zaton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zaton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zaton (2025)
Exploring the top neighborhoods for short-term rentals in Zaton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Zadar | Historic city center known for its Roman and Venetian architecture, attracting tourists interested in history and culture. It offers a unique blend of history and modern attractions, making it a must-visit destination. | Sea Organ, Greeting to the Sun, St. Donatus Church, Zadar Archaeological Museum, Five Wells Square, Narodni trg |
| Nin | Charming small town located just a short drive from Zaton, known for its sandy beaches and historical significance. Ideal for families seeking a peaceful getaway. | Nin Lagoon, Church of the Holy Cross, Ninska Laguna Beach, Queen's Beach, The Kolovare Beach |
| Zaton Holiday Resort | A popular resort destination that offers numerous amenities and activities, attracting families and tourists looking for a fun and relaxing vacation experience. | Water sports, Family-friendly activities, Restaurants and bars, Beaches, Swimming pools |
| Sukošan | A picturesque town close to Zadar featuring beautiful beaches and a laid-back atmosphere. It's an attractive option for families and sun-seekers. | Dugha Beach, Sukošan Marina, Cove of Zlatna Uvala, Historical sites, Seaside promenades |
| Petrcane | A tranquil village situated near Zaton, known for its stunning coastline. Perfect for tourists looking for a serene environment close to Zadar. | Petrcane Beach, Sea Kayaking, Local restaurants, Scenic waterfront walks, Cultural heritage sites |
| Vir Island | A stunning island located near Zaton with beautiful beaches and vibrant nightlife, attracting a younger crowd looking for a fun summer vacation. | Vir Beach, Pedestrian promenade, Local bars and clubs, Island hopping, Cycling trails |
| Dugi Otok | A beautiful island known for its natural parks and unspoiled beaches, appealing to nature lovers and those looking for a peaceful retreat. | Telascica Nature Park, Sali Village, Stones of Dugi Otok, Scenic hiking trails, Historical ruins |
| Riviera Zadar | The entire coastal area featuring multiple charming towns, great for investing in tourism properties aimed at various types of visitors, from relaxation seekers to adventure lovers. | Beaches of Zadar, National parks nearby, Water sports opportunities, Wine and gastronomy experiences, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Zaton (2025)
While Zaton, Zadar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zaton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Zaton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zatonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
*Villa Olivia Zaton* by the Sea, Heated Pool & Spa
Entire Place • 4 bedrooms
Villa Cordelia sauna & fitness
Entire Place • 3 bedrooms
Vila Golden sun with heated pool
Entire Place • 4 bedrooms
Vila Perosa - Luxury villa with heated pool
Entire Place • 4 bedrooms
Villa South
Entire Place • 3 bedrooms
Villa Palma Zaton
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zaton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zaton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrej | 7 | $282,877 | 88 | 4.89/5.0 |
| Novasol | 3 | $115,100 | 3 | Not Rated |
| Ivana | 10 | $105,495 | 108 | 4.81/5.0 |
| Novasol | 2 | $101,309 | 4 | 4.67/5.0 |
| Lidija Bacak | 1 | $90,261 | 36 | 5.00/5.0 |
| Danijela | 3 | $58,826 | 3 | Not Rated |
| Antonela | 1 | $54,517 | 10 | 5.00/5.0 |
| Tomislav | 3 | $54,230 | 7 | 5.00/5.0 |
| Kresimir | 1 | $50,152 | 70 | 4.79/5.0 |
| Renata | 2 | $49,058 | 3 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zaton.
Dive Deeper: Advanced Zaton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zaton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZaton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zaton
- The Zaton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 106 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zaton, Apartment/Condo properties are the most common (54.7%), reflecting the local real estate landscape.
- Houses represent a significant 44.3% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 0.9%) offer potential for unique stay experiences.
Zaton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zaton
- The dominant room capacity in Zaton is 2 bedrooms listings, making up 29.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 56.6% of the active Airbnb listings in Zaton, indicating a high concentration in these sizes.
- A significant 48.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zaton.
Zaton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zaton
- The most common guest capacity trend in Zaton vacation rentals is listings accommodating 8+ guests (30.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Zaton STR market, accounting for 54.7% of listings.
- 56.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zaton.
- On average, properties in Zaton are equipped to host 5.5 guests.
Zaton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zaton
- The most common availability pattern in Zaton falls within the 271-366 days range, representing 86.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Zaton (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 0.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Zaton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
11.3% of total
2 Nights
6 listings
5.7% of total
3 Nights
5 listings
4.7% of total
4-6 Nights
36 listings
34% of total
7-29 Nights
18 listings
17% of total
30+ Nights
29 listings
27.4% of total
Key Insights
- The most prevalent minimum stay requirement in Zaton is 4-6 Nights, adopted by 34% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (27.4%) caters to monthly stays (30+ nights) in Zaton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 34% of Zaton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zaton.
Zaton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
12 listings
11.3% of total
Super Strict 30 Days
1 listings
0.9% of total
Flexible
8 listings
7.5% of total
Moderate
3 listings
2.8% of total
Firm
26 listings
24.5% of total
Strict
56 listings
52.8% of total
Cancellation Policy Insights for Zaton
- The prevailing Airbnb cancellation policy trend in Zaton is Strict, used by 52.8% of listings.
- A majority (77.3%) of hosts in Zaton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.8% market standard in Zaton.
- With 52.8% using Strict terms, this is a viable option in Zaton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Zaton.
Zaton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zaton
- The overall average booking lead time for vacation rentals in Zaton is 63 days.
- Guests book furthest in advance for stays during July (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (5 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Zaton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Zaton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zaton (2025)
Amenity Prevalence
Amenity Insights for Zaton
- Essential amenities in Zaton that guests expect include: TV, Wifi, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, BBQ grill, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zaton: TV, Wifi, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, Kitchen.
- Consider adding popular differentiators like Free parking on premises or BBQ grill to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zaton to stay competitive.
Zaton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zaton
- The typical guest profile for Airbnb in Zaton consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.6% of guests.
- Key international markets include Germany (40%) and United Kingdom (14.4%).
- Top languages spoken are English (39%) followed by German (24.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zaton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 16 | $4,324 | $511.86 | 50% |
| Briševo | 13 | $2,855 | $357.42 | 37% |
| Strožanac Gornji | 41 | $2,797 | $393.71 | 40% |
| Općina Klis | 93 | $2,781 | $330.64 | 48% |
| Gornje Sitno | 11 | $2,747 | $344.69 | 50% |
| Sveti Bartul | 14 | $2,725 | $385.44 | 46% |
| Srinjine | 37 | $2,717 | $393.45 | 43% |
| Crno | 17 | $2,640 | $520.49 | 33% |
| Dugopolje | 24 | $2,475 | $349.88 | 43% |
| Gornja Podstrana | 41 | $2,288 | $324.34 | 45% |