Airbnb Market Analytics, Statistics and Data in Zadar, Zadar County, Croatia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Zadar? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Zadar:
How much do Airbnb hosts make on average per month in Zadar?
The short-term rental market in Zadar shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,283 per month
- Strong performing properties (top 25%) make $2,165 or more
- Best-in-class properties (top 10%) achieve $3,659+ monthly
- Entry-level properties (bottom 25%) typically earn around $689
Revenue Variations by Month
Occupancy Rates Throughout the Year in Zadar
The market in Zadar shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Zadar
Daily rates in Zadar vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $103 per night
- Strong performing properties (top 25%) secure $155 or more
- Best-in-class properties (top 10%) pull in $269+ per night
- Entry-level properties (bottom 25%) earn around $74
Daily Rate Variations by Month
Get Live Zadar Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Zadar
Peak Season (August, July, June)
- Revenue peaks at $3377.73 per month
- Occupancy rates reach 65.49%
- Daily rates average $189.15
Shoulder Season
- Revenue averages $1785.72 per month
- Occupancy maintains 40.76%
- Daily rates hold at $158.94
Low Season (November, December, January)
- Revenue drops to $689.90 per month
- Occupancy decreases to 19.94%
- Daily rates adjust to $128.84
Is it still profitable to do Airbnb in Zadar in 2025?
Yes! Zadar demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $1786 and As a mature market with 2788 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Zadar
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Zadar Old Town | The historic heart of Zadar, filled with ancient Roman and medieval architecture, making it an attractive spot for culture enthusiasts and tourists. Visitors enjoy exploring the charming streets and rich history. | The Sea Organ, Roman Forum, St. Donatus Church, Zadar Cathedral, Greeting to the Sun, Museum of Ancient Glass |
| Kolovare Beach | A popular beach area close to the city center, known for its beautiful shoreline and family-friendly atmosphere. Attracts beachgoers and families looking for relaxation and sun. | Kolovare Beach, Zadar Sea Organ, Zadar waterfront promenade, Beach bars and restaurants |
| Borik | A picturesque neighborhood known for its beaches and hotels, ideal for families and tourists seeking a tranquil seaside experience. Offers a mix of beach activities and culinary options. | Borik Beach, Marina Zadar, Water sports activities, Local restaurants and cafes |
| Nin | A historic town near Zadar, known for its sandy beaches and cultural significance. It's an attractive spot for visitors who want to explore Zagorje's history while enjoying beach time. | Nin Saltworks, Church of the Holy Cross, Queen's Beach, Nin Lagoon |
| Diklo | A residential area known for its peaceful atmosphere and proximity to the sea, popular among families and those looking for a quiet getaway with local charm. | Diklo Beach, Bike paths along the coast, Local markets |
| Petrcane | A coastal village between Zadar and Nin, offering tranquil beaches, clear waters, and an authentic Mediterranean vibe, perfect for relaxing vacations. | Petrcane Beach, Local fish restaurants, Scenic coastal walks |
| Zadar Marina | A vibrant marina area attracting visitors who are interested in sailing and watersports, providing access to nearby islands and exceptional waterfront dining. | Zadar Marina, Sailing and boating activities, Seaside restaurants |
| Paklenica National Park | Located a short drive from Zadar, this national park is a haven for nature lovers and adventure seekers, perfect for hiking and exploring stunning landscapes. | Paklenica Canyon, Hiking trails, Climbing spots, Diverse flora and fauna |
Do you need a license for Airbnb in Zadar?
We recommend checking directly with Zadar's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Zadar
Gorgeous home in Zadar with WiFi
Entire Place • 4 bedrooms
Villa Em
Entire Place • 4 bedrooms
FUX Infinity Pool Zadar Yachting
Entire Place • 6 bedrooms
Villa Tereza ZadarVillas
Entire Place • 3 bedrooms
Villa with pool and sauna
Entire Place • 9 bedrooms
La Vie Villa Jelena with rooftop pool, Zadar count
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Zadar
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrej | 141 | $1,889,773 | 4535 | 4.31/5.0 |
| Adriaticexplorer | 80 | $940,513 | 632 | 2.49/5.0 |
| Tomislav | 16 | $915,715 | 142 | 3.64/5.0 |
| Book Adriatic Nekretnine | 19 | $469,706 | 111 | 2.87/5.0 |
| Belmont Realty | 18 | $390,837 | 102 | 3.77/5.0 |
| Danijela | 9 | $390,123 | 54 | 2.71/5.0 |
| Daniel | 18 | $372,346 | 1334 | 4.74/5.0 |
| Toni | 8 | $282,041 | 292 | 4.82/5.0 |
| Luka | 7 | $243,386 | 174 | 4.93/5.0 |
| Novasol | 5 | $241,443 | 41 | 3.65/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Zadar
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.8%), with apartment & condo and house properties comprising 95.3% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (4.7% combined)
Room Capacity Distribution
Analysis of 2,788 properties in Zadar shows that 1 bedroom properties are most prevalent, making up 47% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.5% of all listings.
Key Insights
- Most common: 1 bedroom (47%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 77.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,788 properties in Zadar reveals that 2 guests properties dominate the market, representing 30.2% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 60.4% of the market.
Key Insights
- Most common capacity: 2 guests (30.2% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 60.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,788 properties in Zadar, the most common availability pattern is 271-366 days (50.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (37.3% of properties).
Key Insights
- Most common availability window: 271-366 days (50.9%)
- Most common booking duration: 91-180 days (37.3%)
- Properties with high availability (180+ days): 87.1%
- Properties with long-term bookings (180+ days): 14.5%
Minimum Stay Distributions
1 Night
812 listings
32% of total
2 Nights
574 listings
22.7% of total
3 Nights
569 listings
22.5% of total
4-6 Nights
402 listings
15.9% of total
7-29 Nights
109 listings
4.3% of total
30+ Nights
68 listings
2.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 54.7%
- Mid-length stays (4-6 nights) represent 15.9% of listings
- Monthly+ stays (2.7%) suggest a stable extended-stay market
- High market flexibility with 77.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
42 listings
1.8% of total
Super Strict 30 Days
17 listings
0.7% of total
Flexible
417 listings
17.5% of total
Moderate
749 listings
31.4% of total
Firm
444 listings
18.6% of total
Strict
714 listings
30% of total
Key Insights
- Moderate is the preferred policy at 31.4% of listings
- The market shows a balanced distribution between guest-friendly (48.9%) and strict (48.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 77 days
- Shortest booking windows are in Apr, Dec, Jan, averaging 41 days
- Summer shows the longest average booking window at 76 days, while Winter has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 76 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Jan when lead times are shortest
Popular Airbnb Amenities in Zadar
Below is the distribution of amenities across listings in Zadar:
Traveler Demographics
Key Insights
- Domestic travelers make up 2.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (30.4%) and France (15.6%)
- English is the top language at 57.6%, followed by German (16.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for Germany and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Zadar. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Strožanac Gornji | 40 | $3,693 | $407.00 | 45% |
| Dugopolje | 22 | $3,427 | $404.74 | 51% |
| Poljica Brig | 14 | $3,349 | $475.29 | 50% |
| Crno | 20 | $3,201 | $570.40 | 35% |
| Zemunik Gornji | 11 | $3,125 | $392.57 | 45% |
| Srinjine | 37 | $3,065 | $407.91 | 46% |
| Općina Klis | 97 | $2,807 | $384.47 | 49% |
| Hreljin | 11 | $2,709 | $261.80 | 42% |
| Grad Solin | 224 | $2,570 | $277.20 | 47% |
| Žrnovnica | 90 | $2,427 | $276.60 | 50% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights