Zadar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Zadar County, Croatia
Is Airbnb profitable in Zadar in 2025? Explore comprehensive Airbnb analytics for Zadar, Zadar County, Croatia to uncover income potential. This 2025 STR market report for Zadar, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,524 active listings.
Whether you're considering an Airbnb investment in Zadar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zadar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zadar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zadar (2025)
Understanding the monthly revenue variations for Airbnb listings in Zadar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zadar is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zadar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,111+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,974 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,239 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $675, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zadar
Zadar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zadar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zadar:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zadar
Average Daily Rate (ADR) Airbnb Trends in Zadar (2025)
Effective short term rental pricing strategy in Zadar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zadar typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Zadar
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Airbnb Seasonality Analysis & Trends in Zadar (2025)
Peak Season (August, July, June)
- Revenue averages $2,935 per month
- Occupancy rates average 59.0%
- Daily rates average $182
Shoulder Season
- Revenue averages $1,454 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $154
Low Season (January, February, March)
- Revenue drops to average $591 per month
- Occupancy decreases to average 20.3%
- Daily rates adjust to average $130
Seasonality Insights for Zadar
- The Airbnb seasonality in Zadar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zadar's highest earning potential, with monthly revenues capable of climbing to $3,330, occupancy reaching a high of 65.6%, and ADRs peaking at $186.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $570, occupancy could drop to 18.4%, and ADRs may adjust down to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zadar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zadar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zadar (2025)
Exploring the top neighborhoods for short-term rentals in Zadar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Zadar | A UNESCO World Heritage site, Old Town Zadar is famous for its rich history, Roman ruins, and vibrant atmosphere. Tourists flock to its streets to enjoy the ancient architecture and local culture. | Sea Organ, Sun Salutation, St. Donatus Church, Roman Forum, Zadar Cathedral |
| Zadar Waterfront | The beautiful waterfront promenade offers stunning views of the sea and the nearby islands. It's a popular spot for both tourists and locals, making it ideal for hosting guests looking for a scenic stay. | Promenade, Sea Organ, Historical Museum of Zadar, Fosa, Kolovare Beach |
| Kolovare Beach | Known for its sandy shores and family-friendly atmosphere, Kolovare Beach attracts beachgoers, making it a good investment area for short-term rentals near the sea. | Kolovare Beach, Zadar Sea Organ, Beach restaurants, Water sports |
| Nin | Just a short drive from Zadar, Nin is famed for its beautiful beaches and historical significance, attracting visitors looking to escape the city while still being close. | Nin Lagoon, Church of the Holy Cross, Queen's Beach, Salt pans |
| Zaton | Zaton is a small coastal village near Zadar known for its natural beauty and tranquility, ideal for families and couples seeking a peaceful retreat, making it attractive for Airbnb investments. | Zaton Beach, Zaton Bay, Water sports activities, Cultural events |
| Petrcane | A picturesque village with beautiful shorelines, Petrcane is a serene spot for tourists, popular for its luxury villas and proximity to Zadar's attractions. | Petrcane Beach, Local restaurants, Pine forests, Water activities |
| Vrsi | A peaceful village located north of Zadar, Vrsi offers beautiful beaches and a laid-back lifestyle, attracting tourists looking for a relaxing holiday experience. | Vrsi Beach, Cultural heritage, Natural parks, Outdoor activities |
| Sukosan | Sukosan is known for its marinas and proximity to Zadar, making it ideal for those looking for a more peaceful beach retreat with easy access to city life. | Sukosan Marina, Diving opportunities, Beaches, Local cuisine |
Understanding Airbnb License Requirements & STR Laws in Zadar (2025)
While Zadar, Zadar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zadar to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Zadar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zadarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gorgeous home in Zadar with WiFi
Entire Place • 4 bedrooms
Villa Em
Entire Place • 4 bedrooms
Villa with pool and sauna
Entire Place • 9 bedrooms
FUX Infinity Pool Zadar Yachting
Entire Place • 6 bedrooms
La Vie Villa Jelena with rooftop pool, Zadar count
Entire Place • 6 bedrooms
Villa "Antišin II " with heated pool
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zadar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zadar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrej | 133 | $1,638,855 | 4447 | 4.40/5.0 |
| Tomislav | 14 | $754,823 | 141 | 4.16/5.0 |
| Adriaticexplorer | 69 | $740,184 | 519 | 2.56/5.0 |
| Book Adriatic Nekretnine | 19 | $400,360 | 111 | 2.87/5.0 |
| Belmont Realty | 20 | $363,022 | 115 | 3.63/5.0 |
| Danijela | 8 | $351,285 | 57 | 3.67/5.0 |
| Daniel | 16 | $307,269 | 1246 | 4.76/5.0 |
| Novasol | 5 | $235,135 | 41 | 3.65/5.0 |
| Toni | 8 | $228,972 | 292 | 4.82/5.0 |
| Ela | 14 | $215,720 | 304 | 3.46/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zadar.
Dive Deeper: Advanced Zadar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zadar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZadar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zadar
- The Zadar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.6% of the 2,524 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zadar, Apartment/Condo properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 15.3% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 4.6%) offer potential for unique stay experiences.
Zadar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zadar
- The dominant room capacity in Zadar is 1 bedroom listings, making up 46.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.7% of the active Airbnb listings in Zadar, indicating a high concentration in these sizes.
Zadar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zadar
- The most common guest capacity trend in Zadar vacation rentals is listings accommodating 2 guests (30.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Zadar STR market, accounting for 60.4% of listings.
- 15.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zadar.
- On average, properties in Zadar are equipped to host 3.6 guests.
Zadar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zadar
- The most common availability pattern in Zadar falls within the 271-366 days range, representing 47.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Zadar (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Zadar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
714 listings
29.4% of total
2 Nights
506 listings
20.9% of total
3 Nights
506 listings
20.9% of total
4-6 Nights
376 listings
15.5% of total
7-29 Nights
100 listings
4.1% of total
30+ Nights
224 listings
9.2% of total
Key Insights
- The most prevalent minimum stay requirement in Zadar is 1 Night, adopted by 29.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.4% of Zadar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zadar.
Zadar Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
36 listings
1.7% of total
Super Strict 30 Days
11 listings
0.5% of total
Flexible
384 listings
17.6% of total
Moderate
695 listings
31.9% of total
Firm
398 listings
18.3% of total
Strict
655 listings
30.1% of total
Cancellation Policy Insights for Zadar
- The prevailing Airbnb cancellation policy trend in Zadar is Moderate, used by 31.9% of listings.
- There's a relatively balanced mix between guest-friendly (49.5%) and stricter (48.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.9% market standard in Zadar.
- With 30.1% using Strict terms, this is a viable option in Zadar, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Zadar.
Zadar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zadar
- The overall average booking lead time for vacation rentals in Zadar is 60 days.
- Guests book furthest in advance for stays during June (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Zadar.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Zadar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zadar (2025)
Amenity Prevalence
Amenity Insights for Zadar
- Essential amenities in Zadar that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zadar: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zadar to stay competitive.
Zadar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zadar
- The typical guest profile for Airbnb in Zadar consists of predominantly international visitors (98%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.3% of guests.
- Key international markets include United Kingdom (18.2%) and Germany (17.8%).
- Top languages spoken are English (43.9%) followed by German (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zadar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dugopolje | 21 | $3,569 | $361.70 | 53% |
| Strožanac Gornji | 38 | $3,532 | $389.83 | 45% |
| Poljica Brig | 17 | $3,498 | $482.94 | 50% |
| Crno | 17 | $3,372 | $541.23 | 40% |
| Srinjine | 36 | $3,172 | $386.92 | 48% |
| Općina Klis | 87 | $2,949 | $339.82 | 54% |
| Zemunik Gornji | 11 | $2,879 | $332.51 | 45% |
| Grad Solin | 214 | $2,640 | $265.51 | 49% |
| Zemunik Donji | 25 | $2,525 | $306.39 | 51% |
| Kamen | 13 | $2,516 | $295.34 | 52% |