Airbnb Market Analytics, Statistics and Data in Pag, Zadar County, Croatia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pag? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pag:
How much do Airbnb hosts make on average per month in Pag?
The short-term rental market in Pag shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $742 per month
- Strong performing properties (top 25%) make $1,459 or more
- Best-in-class properties (top 10%) achieve $2,736+ monthly
- Entry-level properties (bottom 25%) typically earn around $329
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pag
The market in Pag shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 42% or higher
- Best-in-class properties (top 10%) reach 62%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pag
Daily rates in Pag vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $95 per night
- Strong performing properties (top 25%) secure $146 or more
- Best-in-class properties (top 10%) pull in $263+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in Pag
Peak Season (August, July, May)
- Revenue peaks at $2518.86 per month
- Occupancy rates reach 52.89%
- Daily rates average $169.59
Shoulder Season
- Revenue averages $1260.89 per month
- Occupancy maintains 29.02%
- Daily rates hold at $149.30
Low Season (February, January, December)
- Revenue drops to $669.98 per month
- Occupancy decreases to 18.20%
- Daily rates adjust to $126.37
Is it still profitable to do Airbnb in Pag in 2025?
Yes! Pag demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $1261 and As a mature market with 543 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pag
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pag Town | The vibrant center of Pag, known for its historic sites and beaches. A great spot for tourists seeking culture and nightlife. | Pag Lace Museum, Church of St. Mary, Main Square, Pag Town Beach, Nightlife in Pag Town |
| Zrće Beach | Famous for its party scene and beach festivals, this beach attracts a young crowd looking for nightlife and outdoor activities. | Beach Clubs, Live Music Events, Water Sports, Bungee Jumping, Beach Parties |
| Novalja | A popular tourist destination close to Zrće Beach, Novalja offers beautiful beaches and a variety of accommodation options. | Planjka Beach, Zrće Beach access, Novalja City Museum, Local restaurants, Shopping opportunities |
| Lun | Known for its olive groves and stunning landscapes, Lun is peaceful and attracts tourists interested in nature and tranquility. | Olive Tree Museum, Lun Olive Groves, Natural Parks, Scenic Hiking Trails, Peaceful Beaches |
| Kolan | A small village near Novalja known for its traditional lifestyle and local gastronomy, offering a different experience outside the bustling tourist spots. | Local Cheese Production, Cultural Heritage, Wine Tasting Experiences, Quiet Beaches, Cycling Paths |
| Stara Novalja | A quieter alternative to Novalja with beautiful beaches and a family-friendly atmosphere, perfect for those seeking relaxation. | Stara Novalja Beach, Family-Friendly Cafes, Nature Walks, Aquatic Sports, Tranquil Environment |
| Šimuni | A charming coastal village with picturesque beaches and a laid-back environment, ideal for families and couples. | Šimuni Beach, Camp Šimuni, Water Sports, Relaxed Restaurants, Local Market |
| Potočnica | A small village with stunning beaches and crystal-clear waters, Potočnica is perfect for visitors who love nature and serenity. | Potočnica Beach, Snorkeling, Hiking Trails, Local Seafood Restaurants, Scenic Views |
Do you need a license for Airbnb in Pag?
We recommend checking directly with Pag's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pag
Sika: Seafront stone house with a pool
Entire Place • 2 bedrooms
Family Farm Pelejš - Holiday House
Entire Place • 5 bedrooms
Luxury Seafront Villa Exclusive Pag w/private pool
Entire Place • 5 bedrooms
Villa Soulhouse - sea views, luxury, comfort and style
Entire Place • 7 bedrooms
6 bedroom gorgeous home in Pag
Entire Place • 6 bedrooms
Nice home in Kosljun with outdoor swimming pool
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Pag
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beata | 48 | $223,533 | 295 | 2.53/5.0 |
| Novasol | 20 | $211,561 | 18 | 0.73/5.0 |
| Marin | 33 | $187,052 | 51 | 1.40/5.0 |
| Novasol | 12 | $169,548 | 15 | 1.18/5.0 |
| Novasol | 13 | $95,690 | 29 | 2.33/5.0 |
| Dajana - Interhome Group | 9 | $89,822 | 43 | 2.96/5.0 |
| Jasna | 1 | $85,066 | 23 | 5.00/5.0 |
| Franko | 1 | $79,662 | 7 | 5.00/5.0 |
| Novasol | 6 | $78,857 | 8 | 1.57/5.0 |
| Sunturist | 14 | $76,332 | 39 | 2.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pag
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.4%), with apartment & condo and house properties comprising 93.4% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (1.5% combined)
Room Capacity Distribution
Analysis of 543 properties in Pag shows that 1 bedroom properties are most prevalent, making up 41.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.8% of all listings.
Key Insights
- Most common: 1 bedroom (41.3%)
- Least common: 4 bedrooms (2.4%)
- Market concentration: 81.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 543 properties in Pag reveals that 4 guests properties dominate the market, representing 33.7% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 50.8% of the market.
Key Insights
- Most common capacity: 4 guests (33.7% of market)
- Least common capacity: 7 guests (1.5% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 50.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 543 properties in Pag, the most common availability pattern is 271-366 days (88.2% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (47.1% of properties).
Key Insights
- Most common availability window: 271-366 days (88.2%)
- Most common booking duration: 1-30 days (47.1%)
- Properties with high availability (180+ days): 99.1%
- Properties with long-term bookings (180+ days): 0.9%
Minimum Stay Distributions
1 Night
138 listings
31.4% of total
2 Nights
41 listings
9.3% of total
3 Nights
74 listings
16.9% of total
4-6 Nights
141 listings
32.1% of total
7-29 Nights
44 listings
10% of total
30+ Nights
1 listings
0.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 40.7%
- Mid-length stays (4-6 nights) represent 32.1% of listings
- Monthly+ stays (0.2%) suggest a stable extended-stay market
- High market flexibility with 57.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
6 listings
1.5% of total
Super Strict 60 Days
29 listings
7.1% of total
Flexible
40 listings
9.8% of total
Moderate
36 listings
8.8% of total
Firm
79 listings
19.4% of total
Strict
217 listings
53.3% of total
Key Insights
- Strict is the preferred policy at 53.3% of listings
- Stricter policies (Firm & Strict) dominate at 72.7% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.5% of listings
Recommendations
- The market supports stricter policies, with 72.7% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Aug, averaging 100 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 38 days
- Summer shows the longest average booking window at 94 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 94 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Pag
Below is the distribution of amenities across listings in Pag:
Traveler Demographics
Key Insights
- Domestic travelers make up 6.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: Italy (22.1%) and France (17.5%)
- English is the top language at 52.3%, followed by German (21.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for Zagreb and Munich markets
- Develop localized content for Italy and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pag. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Strožanac Gornji | 40 | $3,693 | $407.00 | 45% |
| Dugopolje | 22 | $3,427 | $404.74 | 51% |
| Poljica Brig | 14 | $3,349 | $475.29 | 50% |
| Crno | 20 | $3,201 | $570.40 | 35% |
| Zemunik Gornji | 11 | $3,125 | $392.57 | 45% |
| Srinjine | 37 | $3,065 | $407.91 | 46% |
| Općina Klis | 97 | $2,807 | $384.47 | 49% |
| Hreljin | 11 | $2,709 | $261.80 | 42% |
| Grad Solin | 224 | $2,570 | $277.20 | 47% |
| Žrnovnica | 90 | $2,427 | $276.60 | 50% |
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