Murvica Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Zadar County, Croatia
Is Airbnb profitable in Murvica in 2025? Explore comprehensive Airbnb analytics for Murvica, Zadar County, Croatia to uncover income potential. This 2025 STR market report for Murvica, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Murvica, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murvica Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murvica Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murvica (2025)
Understanding the monthly revenue variations for Airbnb listings in Murvica is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murvica is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murvica across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,817+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,614 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,496 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,296, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murvica
Murvica Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murvica STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murvica:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murvica
Average Daily Rate (ADR) Airbnb Trends in Murvica (2025)
Effective short term rental pricing strategy in Murvica involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murvica typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $721+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $412 or more.
- Typical properties (Median) charge around $275 per night.
- Entry-level properties (Bottom 25%) earn around $131 per night.
Average Daily Rate (ADR) Trend by Month in Murvica
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Airbnb Seasonality Analysis & Trends in Murvica (2025)
Peak Season (July, May, August)
- Revenue averages $7,206 per month
- Occupancy rates average 64.0%
- Daily rates average $349
Shoulder Season
- Revenue averages $3,787 per month
- Occupancy maintains around 36.7%
- Daily rates hold near $333
Low Season (January, November, December)
- Revenue drops to average $1,474 per month
- Occupancy decreases to average 20.3%
- Daily rates adjust to average $342
Seasonality Insights for Murvica
- The Airbnb seasonality in Murvica shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murvica's highest earning potential, with monthly revenues capable of climbing to $7,441, occupancy reaching a high of 72.6%, and ADRs peaking at $362.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,085, occupancy could drop to 18.3%, and ADRs may adjust down to $311.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murvica.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murvica seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murvica (2025)
Exploring the top neighborhoods for short-term rentals in Murvica? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Murvica Beach | Serene coastal area known for its stunning beaches and crystal-clear waters. Ideal for guests seeking relaxation and natural beauty, just minutes from Zadar's vibrant city life. | Murvica Beach, Zadar Old Town, Paklenica National Park, Nin Beach, Zadar Sea Organ, Greeting to the Sun |
| Biograd na Moru | A popular tourist destination rich in history and natural wonders. Known for its beautiful beaches, it attracts families and outdoor enthusiasts, making it a great location for Airbnb hosts. | Biograd Beach, Kornati National Park, Fun Park Biograd, Lake Vransko, Tuna Fishing in Biograd |
| Zadar Old Town | Historic and cultural hub of Zadar with ancient Roman monuments and vibrant nightlife. A must-visit for tourists, offering a wide range of amenities and attractions. | Roman Forum, St. Donatus Church, Zadar Sea Organ, Greeting to the Sun, Zadar Museum of Ancient Glass |
| Pag Island | Famous for its unique landscapes and beaches. Popular among partygoers and families alike, offering a lively summer atmosphere and beautiful natural surroundings. | Zrće Beach, Pag Town, Luna Pag, Kolansko Blato, Pag's Cheese Factory |
| Nin | Charming historic town known for its beautiful beaches and therapeutic mud. Attractive to families and couples looking for a quaint getaway near Zadar. | Nin Beach, Saltworks, Church of the Holy Cross, Queen's Beach, Nin's Historical Museum |
| Pakoštane | A peaceful village located between the sea and Lake Vransko, offering outdoor activities and stunning nature. Great for families and nature lovers. | Lake Vransko, Pakoštane Beach, Vransko Lake Nature Park, Kornati Archipelago access |
| Starigrad | Gateway to the stunning Paklenica National Park, ideal for adventure seekers, hikers, and nature lovers looking for an action-packed getaway. | Paklenica National Park, Starigrad Beach, Velebit Mountain Range, Climbing in Paklenica |
| Sali | A quaint town on Dugi Otok, perfect for those looking to explore nature, islands, and experience local culture. Popular for eco-tourism and sailing. | Telascica Nature Park, Dugi Otok Beaches, Sali's Fish Restaurants, Sea Kayaking, Hiking Trails |
Understanding Airbnb License Requirements & STR Laws in Murvica (2025)
While Murvica, Zadar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murvica to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Murvica (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murvicabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4 bedroom gorgeous home in Murvica
Entire Place • 4 bedrooms
3 bedroom gorgeous home in Zadar
Entire Place • 3 bedrooms
Villa La Aurora ZadarVillas
Entire Place • 4 bedrooms
Villa Emilio
Entire Place • 5 bedrooms
Villa Tia ZadarVillas
Entire Place • 5 bedrooms
Modern Villa Mariel- near Zadar- pool, jacuzzi,gym
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murvica (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murvica based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tomislav | 6 | $232,760 | 59 | 3.94/5.0 |
| Novasol | 1 | $86,782 | 9 | 4.56/5.0 |
| Novasol | 1 | $70,656 | 6 | 5.00/5.0 |
| Novasol | 1 | $59,261 | 3 | 4.67/5.0 |
| Mateo | 1 | $48,732 | 16 | 4.94/5.0 |
| Adriatic Luxury Villas | 2 | $44,507 | 16 | 2.44/5.0 |
| Marina | 3 | $44,003 | 40 | 4.98/5.0 |
| Marta | 1 | $32,394 | 32 | 4.94/5.0 |
| Host #13101529 | 1 | $28,391 | 0 | 0.00/5.0 |
| Host #490314063 | 1 | $24,373 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murvica.
Dive Deeper: Advanced Murvica STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murvica. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurvica Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murvica
- The Murvica Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murvica, House properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 75% portion, catering likely to families or larger groups.
Murvica Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murvica
- The dominant room capacity in Murvica is 3 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 59.4% of the active Airbnb listings in Murvica, indicating a high concentration in these sizes.
- A significant 71.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murvica.
Murvica Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murvica
- The most common guest capacity trend in Murvica vacation rentals is listings accommodating 8+ guests (46.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Murvica STR market, accounting for 65.7% of listings.
- 72.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murvica.
- On average, properties in Murvica are equipped to host 6.4 guests.
Murvica Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murvica
- The most common availability pattern in Murvica falls within the 271-366 days range, representing 53.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murvica (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Murvica Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
31.3% of total
3 Nights
3 listings
9.4% of total
4-6 Nights
7 listings
21.9% of total
7-29 Nights
3 listings
9.4% of total
30+ Nights
9 listings
28.1% of total
Key Insights
- The most prevalent minimum stay requirement in Murvica is 1 Night, adopted by 31.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.1%) caters to monthly stays (30+ nights) in Murvica, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.3% of Murvica hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murvica.
Murvica Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.2% of total
Super Strict 60 Days
3 listings
12.5% of total
Flexible
3 listings
12.5% of total
Moderate
2 listings
8.3% of total
Firm
5 listings
20.8% of total
Strict
10 listings
41.7% of total
Cancellation Policy Insights for Murvica
- The prevailing Airbnb cancellation policy trend in Murvica is Strict, used by 41.7% of listings.
- A majority (62.5%) of hosts in Murvica utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.7% market standard in Murvica.
- With 41.7% using Strict terms, this is a viable option in Murvica, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Murvica.
Murvica STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murvica
- The overall average booking lead time for vacation rentals in Murvica is 62 days.
- Guests book furthest in advance for stays during June (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Murvica.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Murvica averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murvica (2025)
Amenity Prevalence
Amenity Insights for Murvica
- Essential amenities in Murvica that guests expect include: Kitchen, Air conditioning, TV, Washer, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Dishes and silverware, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murvica: Kitchen, Air conditioning, TV, Washer, Wifi.
- Consider adding popular differentiators like Free parking on premises or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murvica to stay competitive.
Murvica Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murvica
- The typical guest profile for Airbnb in Murvica consists of predominantly international visitors (90%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 10.1% of guests.
- Key international markets include Germany (32.6%) and France (13.5%).
- Top languages spoken are English (42.5%) followed by German (26.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murvica Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dugopolje | 21 | $3,569 | $361.70 | 53% |
| Strožanac Gornji | 38 | $3,532 | $389.83 | 45% |
| Poljica Brig | 17 | $3,498 | $482.94 | 50% |
| Crno | 17 | $3,372 | $541.23 | 40% |
| Srinjine | 36 | $3,172 | $386.92 | 48% |
| Općina Klis | 87 | $2,949 | $339.82 | 54% |
| Zemunik Gornji | 11 | $2,879 | $332.51 | 45% |
| Grad Solin | 214 | $2,640 | $265.51 | 49% |
| Zemunik Donji | 25 | $2,525 | $306.39 | 51% |
| Kamen | 13 | $2,516 | $295.34 | 52% |