Mrljane Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Zadar County, Croatia
Is Airbnb profitable in Mrljane in 2025? Explore comprehensive Airbnb analytics for Mrljane, Zadar County, Croatia to uncover income potential. This 2025 STR market report for Mrljane, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Mrljane, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mrljane Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mrljane Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mrljane (2025)
Understanding the monthly revenue variations for Airbnb listings in Mrljane is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mrljane is typically October, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mrljane across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,887+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,401 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $834 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $553, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mrljane
Mrljane Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mrljane STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mrljane:
- Best-in-class properties (Top 10%) achieve 40%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mrljane
Average Daily Rate (ADR) Airbnb Trends in Mrljane (2025)
Effective short term rental pricing strategy in Mrljane involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mrljane typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $229 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Mrljane
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Airbnb Seasonality Analysis & Trends in Mrljane (2025)
Peak Season (October, September, August)
- Revenue averages $2,155 per month
- Occupancy rates average 44.5%
- Daily rates average $156
Shoulder Season
- Revenue averages $786 per month
- Occupancy maintains around 19.3%
- Daily rates hold near $154
Low Season (February, March, November)
- Revenue drops to average $86 per month
- Occupancy decreases to average 4.5%
- Daily rates adjust to average $158
Seasonality Insights for Mrljane
- The Airbnb seasonality in Mrljane shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mrljane's highest earning potential, with monthly revenues capable of climbing to $2,538, occupancy reaching a high of 67.7%, and ADRs peaking at $166.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mrljane.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mrljane seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mrljane (2025)
Exploring the top neighborhoods for short-term rentals in Mrljane? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pine Beach | A serene and beautiful beach area perfect for families and couples seeking relaxation and nature. Known for its calm waters and pebble beaches, it attracts visitors for its peaceful surroundings. | Pine Beach, Nearby hiking trails, Local cafes and restaurants, Zadar old town day trips, Natural parks |
| Mrljane Harbour | A charming location near the harbor, appealing to yacht enthusiasts and families. Offers a blend of local ambiance and access to water activities. | Harbor activities, Local fish restaurants, Water sports facilities, Scenic walks |
| Island of Pašman | A nearby island with stunning nature, ideal for those seeking tranquility and beautiful landscapes. Popular for its untouched beaches and scenic views. | Pašman island beaches, Hiking trails, Historical sites, Local agriculture, Bicycle tours |
| Zadar City | The historic city center offers rich cultural sites and vibrant nightlife. A prime location for attracting tourists interested in history and modern amenities. | Sea Organ, Greeting to the Sun, Zadar's Roman Forum, St. Donatus Church, Museums and galleries |
| Nin | A small historic town near Mrljane known for its sandy beaches and historical significance. It attracts families and history buffs alike. | Nin's sandy beach, Church of the Holy Cross, Salt pans, Nin's old town |
| Biograd na Moru | A popular tourist destination with a variety of attractions from beaches to nightlife. Ideal for tourism-focused Airbnb properties. | Biograd's beaches, Marina Kornati, National parks nearby, Restaurants and shops |
| Sveta Filip i Jakov | A peaceful coastal town ideal for family vacations and relaxation. Attracts visitors looking for a laid-back atmosphere. | Coastal promenade, Local beaches, Traditional restaurants, Water sport activities |
| Zelena Punta | A tranquil area known for its nature and secluded beaches, ideal for visitors wishing to escape the crowds and enjoy natural beauty. | Secluded beaches, Walking and biking paths, Natural landscapes, Nearby parks |
Understanding Airbnb License Requirements & STR Laws in Mrljane (2025)
While Mrljane, Zadar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mrljane to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mrljane (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mrljanebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful and peaceful robinsone house on Pasman
Entire Place • 2 bedrooms
House Periska (90841-K1)
Entire Place • 4 bedrooms
Stunning apartment in Mrljane
Entire Place • 2 bedrooms
Lovely apartment in Mrljane with lake view
Entire Place • 2 bedrooms
Beach front apartment in Mrljane with WiFi
Entire Place • 2 bedrooms
Whole estate just for you, 20m from sandy beach
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mrljane (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mrljane based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #154045024 | 6 | $44,019 | 0 | 0.00/5.0 |
| Frane | 1 | $13,821 | 28 | 4.82/5.0 |
| Adriagate | 2 | $12,833 | 4 | 2.50/5.0 |
| Đina | 1 | $7,292 | 8 | 4.88/5.0 |
| Nadria Travel | 3 | $5,791 | 29 | 4.24/5.0 |
| Nicola | 1 | $4,724 | 9 | 4.78/5.0 |
| Host #271593124 | 1 | $3,131 | 0 | 0.00/5.0 |
| Host #131133396 | 1 | $1,255 | 0 | 0.00/5.0 |
| Adriagate | 1 | $1,082 | 3 | 5.00/5.0 |
| Host #18801749 | 1 | $1,058 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mrljane.
Dive Deeper: Advanced Mrljane STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mrljane. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMrljane Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mrljane
- The Mrljane Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mrljane, Apartment/Condo properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
Mrljane Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mrljane
- The dominant room capacity in Mrljane is 2 bedrooms listings, making up 66.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 83.4% of the active Airbnb listings in Mrljane, indicating a high concentration in these sizes.
Mrljane Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mrljane
- The most common guest capacity trend in Mrljane vacation rentals is listings accommodating 4 guests (38.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Mrljane STR market, accounting for 61.1% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mrljane.
- On average, properties in Mrljane are equipped to host 4.9 guests.
Mrljane Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mrljane
- The most common availability pattern in Mrljane falls within the 271-366 days range, representing 94.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mrljane (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
Mrljane Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
55.6% of total
2 Nights
3 listings
16.7% of total
4-6 Nights
2 listings
11.1% of total
7-29 Nights
2 listings
11.1% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mrljane is 1 Night, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.3%) of the Mrljane Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.6% of Mrljane hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mrljane.
Mrljane Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
12.5% of total
Moderate
2 listings
25% of total
Firm
2 listings
25% of total
Strict
3 listings
37.5% of total
Cancellation Policy Insights for Mrljane
- The prevailing Airbnb cancellation policy trend in Mrljane is Strict, used by 37.5% of listings.
- A majority (62.5%) of hosts in Mrljane utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.5% market standard in Mrljane.
- With 37.5% using Strict terms, this is a viable option in Mrljane, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mrljane.
Mrljane STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mrljane
- The overall average booking lead time for vacation rentals in Mrljane is 51 days.
- Guests book furthest in advance for stays during May (average 152 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (81 days avg.) sees the longest lead times, while Winter (2 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Mrljane.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 152 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Mrljane averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mrljane (2025)
Amenity Prevalence
Amenity Insights for Mrljane
- Essential amenities in Mrljane that guests expect include: Free parking on premises, Essentials, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mrljane: Free parking on premises, Essentials, Kitchen.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mrljane to stay competitive.
Mrljane Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mrljane
- The typical guest profile for Airbnb in Mrljane consists of predominantly international visitors (88%), with top international origins including Croatia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 12.5% of guests.
- Key international markets include Germany (37.5%) and Croatia (12.5%).
- Top languages spoken are English (39.1%) followed by German (26.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Croatia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mrljane Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dugopolje | 21 | $3,569 | $361.70 | 53% |
| Strožanac Gornji | 38 | $3,532 | $389.83 | 45% |
| Poljica Brig | 17 | $3,498 | $482.94 | 50% |
| Crno | 17 | $3,372 | $541.23 | 40% |
| Srinjine | 36 | $3,172 | $386.92 | 48% |
| Općina Klis | 87 | $2,949 | $339.82 | 54% |
| Zemunik Gornji | 11 | $2,879 | $332.51 | 45% |
| Grad Solin | 214 | $2,640 | $265.51 | 49% |
| Zemunik Donji | 25 | $2,525 | $306.39 | 51% |
| Kamen | 13 | $2,516 | $295.34 | 52% |