Kraj Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Zadar County, Croatia
Is Airbnb profitable in Kraj in 2025? Explore comprehensive Airbnb analytics for Kraj, Zadar County, Croatia to uncover income potential. This 2025 STR market report for Kraj, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Kraj, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kraj Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kraj Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kraj (2025)
Understanding the monthly revenue variations for Airbnb listings in Kraj is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kraj is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kraj across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,061+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,714 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,188 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $653, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kraj
Kraj Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kraj STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kraj:
- Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kraj
Average Daily Rate (ADR) Airbnb Trends in Kraj (2025)
Effective short term rental pricing strategy in Kraj involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kraj typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $581+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $281 or more.
- Typical properties (Median) charge around $192 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Kraj
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Airbnb Seasonality Analysis & Trends in Kraj (2025)
Peak Season (July, August, October)
- Revenue averages $2,394 per month
- Occupancy rates average 35.0%
- Daily rates average $401
Shoulder Season
- Revenue averages $1,365 per month
- Occupancy maintains around 33.9%
- Daily rates hold near $353
Low Season (March, November, December)
- Revenue drops to average $120 per month
- Occupancy decreases to average 5.4%
- Daily rates adjust to average $251
Seasonality Insights for Kraj
- The Airbnb seasonality in Kraj shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kraj's highest earning potential, with monthly revenues capable of climbing to $3,139, occupancy reaching a high of 82.1%, and ADRs peaking at $407.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $248.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kraj.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kraj seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kraj (2025)
Exploring the top neighborhoods for short-term rentals in Kraj? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zadar Old Town | Historic area with ancient Roman architecture, charming streets, and vibrant local culture. Popular with tourists for its rich history and beautiful waterfront. | Sea Organ, Greeting to the Sun, St. Donatus Church, Zadar Cathedral, Roman Forum, Narodni trg |
| Nin | Small town with a rich history, known for its beautiful beaches and natural beauty. Ideal for families and those seeking a more relaxed atmosphere. | Nin Lagoon, Saltworks, Church of the Holy Cross, Queen's Beach, Nin's Historical Museum |
| Paklenica National Park | A stunning national park known for its dramatic canyons and natural beauty. Great for nature lovers and adventure seekers with opportunities for hiking and climbing. | Velika Paklenica Canyon, Manita Peć Cave, Hiking Trails, Climbing Routes |
| Sukošan | A picturesque coastal village with beautiful beaches and a relaxed vibe. Ideal for families and those seeking a peaceful getaway close to Zadar. | Dalmacija Marina, Sukošan Beach, Nearby islands, Local restaurants |
| Biograd na Moru | A popular tourist destination known for its beautiful beaches and lively atmosphere. Attracts many visitors during the summer season. | Biograd Marina, Kornati National Park, Dino Park, Local shops and cafés |
| Preko | Located on the island of Ugljan, known for its beautiful views and tranquility. Offers easy access to Zadar while providing a serene atmosphere. | Beach Preko, Ugljan Island hikes, Fortress of Saint Michael |
| Murter | An island town known for its stunning beaches, crystal-clear waters, and connection to national parks. Great for outdoor enthusiasts and families. | Slanica Beach, Murter Town Museum, Krka National Park (nearby) |
| Starigrad | Small town on the Paklenica Riviera, offering stunning views and access to nature. A great base for those exploring the national park and surrounding areas. | Paklenica National Park, Local beaches, Cafés and restaurants along the coast |
Understanding Airbnb License Requirements & STR Laws in Kraj (2025)
While Kraj, Zadar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kraj to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kraj (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Krajbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dalmatian Pearls Deluxe Homes by the sea - Muntan
Entire Place • 2 bedrooms
Dalmatian Pearls Deluxe Homes by the sea - Duzac
Entire Place • 2 bedrooms
Penthouse Seaview Tratica (4*)
Entire Place • 3 bedrooms
Apartments Marero ISLAND PAŠMAN..apartment DUŽAC
Entire Place • 2 bedrooms
Amazing home in kraj with wifi
Entire Place • 6 bedrooms
Nice home in Pasman with WiFi
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kraj (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kraj based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sanjin | 3 | $33,343 | 16 | 5.00/5.0 |
| Host #391110195 | 8 | $29,166 | 2 | 0.00/5.0 |
| Host #450011127 | 3 | $22,363 | 0 | 0.00/5.0 |
| Ivana | 3 | $16,827 | 18 | 5.00/5.0 |
| Host #141538745 | 2 | $13,697 | 0 | 0.00/5.0 |
| Julia | 1 | $10,999 | 7 | 5.00/5.0 |
| Host #141523701 | 1 | $9,133 | 1 | 0.00/5.0 |
| Toni | 1 | $7,557 | 17 | 4.94/5.0 |
| Jere | 2 | $6,458 | 7 | 5.00/5.0 |
| Nevenko | 1 | $4,626 | 5 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kraj.
Dive Deeper: Advanced Kraj STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kraj. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKraj Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kraj
- The Kraj Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kraj, House properties are the most common (85.2%), reflecting the local real estate landscape.
- Houses represent a significant 85.2% portion, catering likely to families or larger groups.
Kraj Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kraj
- The dominant room capacity in Kraj is 2 bedrooms listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 74.0% of the active Airbnb listings in Kraj, indicating a high concentration in these sizes.
- A significant 40.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kraj.
Kraj Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kraj
- The most common guest capacity trend in Kraj vacation rentals is listings accommodating 4 guests (29.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Kraj STR market, accounting for 51.8% of listings.
- 40.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kraj.
- On average, properties in Kraj are equipped to host 5.2 guests.
Kraj Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kraj
- The most common availability pattern in Kraj falls within the 271-366 days range, representing 96.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Kraj (66.7%), reflecting common guest stay durations or potential owner blocking patterns.
Kraj Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
44% of total
2 Nights
1 listings
4% of total
3 Nights
2 listings
8% of total
4-6 Nights
10 listings
40% of total
7-29 Nights
1 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Kraj is 1 Night, adopted by 44% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44% of Kraj hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kraj.
Kraj Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
8.3% of total
Flexible
1 listings
8.3% of total
Firm
2 listings
16.7% of total
Strict
8 listings
66.7% of total
Cancellation Policy Insights for Kraj
- The prevailing Airbnb cancellation policy trend in Kraj is Strict, used by 66.7% of listings.
- A majority (83.4%) of hosts in Kraj utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 66.7% market standard in Kraj.
- With 66.7% using Strict terms, this is a viable option in Kraj, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kraj.
Kraj STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kraj
- The overall average booking lead time for vacation rentals in Kraj is 92 days.
- Guests book furthest in advance for stays during April (average 195 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (109 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (92 days) as a baseline for your pricing and availability strategy in Kraj.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 195 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 109 days) to capture early planners.
- Monitor your own booking lead times against these Kraj averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kraj (2025)
Amenity Prevalence
Amenity Insights for Kraj
- Essential amenities in Kraj that guests expect include: Air conditioning, Essentials, Kitchen, TV, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kraj: Air conditioning, Essentials, Kitchen, TV, Free parking on premises, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kraj to stay competitive.
Kraj Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kraj
- The typical guest profile for Airbnb in Kraj consists of predominantly international visitors (93%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Croatian.
- Domestic travelers account for 6.7% of guests.
- Key international markets include Slovenia (53.3%) and Italy (13.3%).
- Top languages spoken are English (38.5%) followed by Croatian (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kraj Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dugopolje | 21 | $3,569 | $361.70 | 53% |
| Strožanac Gornji | 38 | $3,532 | $389.83 | 45% |
| Poljica Brig | 17 | $3,498 | $482.94 | 50% |
| Crno | 17 | $3,372 | $541.23 | 40% |
| Srinjine | 36 | $3,172 | $386.92 | 48% |
| Općina Klis | 87 | $2,949 | $339.82 | 54% |
| Zemunik Gornji | 11 | $2,879 | $332.51 | 45% |
| Grad Solin | 214 | $2,640 | $265.51 | 49% |
| Zemunik Donji | 25 | $2,525 | $306.39 | 51% |
| Kamen | 13 | $2,516 | $295.34 | 52% |