Općina Marina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Splitsko-dalmatinska županija, Croatia
Is Airbnb profitable in Općina Marina in 2025? Explore comprehensive Airbnb analytics for Općina Marina, Splitsko-dalmatinska županija, Croatia to uncover income potential. This 2025 STR market report for Općina Marina, based on AirROI data from November 2024 to October 2025, reveals key trends in the market of 503 active listings.
Whether you're considering an Airbnb investment in Općina Marina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Općina Marina Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Općina Marina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Općina Marina (2025)
Understanding the monthly revenue variations for Airbnb listings in Općina Marina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Općina Marina is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Općina Marina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,313+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,243 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,472 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $632, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Općina Marina
Općina Marina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Općina Marina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Općina Marina:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Općina Marina
Average Daily Rate (ADR) Airbnb Trends in Općina Marina (2025)
Effective short term rental pricing strategy in Općina Marina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Općina Marina typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $471+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $259 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Općina Marina
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Airbnb Seasonality Analysis & Trends in Općina Marina (2025)
Peak Season (August, July, June)
- Revenue averages $4,319 per month
- Occupancy rates average 50.1%
- Daily rates average $246
Shoulder Season
- Revenue averages $2,326 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $205
Low Season (January, February, December)
- Revenue drops to average $1,380 per month
- Occupancy decreases to average 15.3%
- Daily rates adjust to average $208
Seasonality Insights for Općina Marina
- The Airbnb seasonality in Općina Marina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Općina Marina's highest earning potential, with monthly revenues capable of climbing to $5,133, occupancy reaching a high of 59.5%, and ADRs peaking at $254.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,097, occupancy could drop to 12.7%, and ADRs may adjust down to $198.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Općina Marina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Općina Marina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Općina Marina (2025)
Exploring the top neighborhoods for short-term rentals in Općina Marina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sevid | A charming coastal village with beautiful beaches and a peaceful atmosphere, Sevid is perfect for tourists looking for relaxation and natural beauty. Its proximity to Split makes it attractive for day trips to the city. | Sevid Beach, Punta Planka Beach, Vinišće, Marina, Cove Mistral, Trogir |
| Marina | Marina is a picturesque coastal town with a rich history and a lovely marina. It is popular among tourists who enjoy sailing and outdoor activities, making it a good investment for vacation rentals. | Marina Beach, Church of St. Mary Magdalene, Trogir, Krka National Park, Blue Lagoon, Divulje Island |
| Rogoznica | Known for its stunning beaches and beautiful natural surroundings, Rogoznica attracts families and couples looking for a summer getaway. The town's vibrant nightlife also appeals to younger tourists. | Rogoznica Beach, Zatoglav Beach, Dragon's Eye Lake, Marina Frapa, Rogoznica's Old Town |
| Trogir | A UNESCO World Heritage site, Trogir is famous for its historic architecture and charming old town. It's a major draw for tourists interested in culture and history, providing ample opportunities for short-term rentals. | Trogir Cathedral, Ciovo Island, Kamerlengo Fortress, Trogir Market, Cultural Events |
| Brodarica | A small residential area with proximity to larger towns, Brodarica offers an authentic Croatian experience. Its serene beaches make it ideal for vacationers seeking tranquility away from more tourist-heavy spots. | Brodarica Beach, Krapanj Island, Swimming and Watersports, Local Restaurants |
| Komočar | A lesser-known gem, Komočar is perfect for travelers looking for a quiet retreat. The area boasts beautiful nature and local culinary delights, ensuring a unique experience for guests. | Hiking Trails, Local Vineyards, Caving, Culinary Experiences |
| Slatine | Located on Čiovo Island, Slatine is known for its beautiful beaches and family-friendly atmosphere. It's a great spot for sun-seekers and those looking for a laid-back holiday experience. | Slatine Beach, Luka Cove, Walking Trails, Water Sports Activities |
| Čiovo Island | Čiovo is a popular island destination known for its beaches and historical sites. It provides a unique mix of relaxation and cultural exploration for visitors, making it a great area for Airbnb investment. | Okrug Beach, Historical Sites, Local Markets, Water Activities |
Understanding Airbnb License Requirements & STR Laws in Općina Marina (2025)
While Općina Marina, Splitsko-dalmatinska županija, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Općina Marina to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Općina Marina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Općina Marinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beachfront Villa Extravaganza with Infinity Pool
Entire Place • 4 bedrooms
Beachfront villa heated POOL jacuzzi% GREAT OFFER%
Entire Place • 4 bedrooms
Gorgeous home in Vinisce with jacuzzi
Entire Place • 7 bedrooms
Seaside Villa near Trogir - Poljica/Marina
Entire Place • 6 bedrooms
Luxury Villa ToDo ~ heated pool and jacuzzi
Entire Place • 8 bedrooms
Beautiful home in Sevid
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Općina Marina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Općina Marina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stipe | 2 | $207,309 | 61 | 4.97/5.0 |
| Sandra | 1 | $162,354 | 9 | 5.00/5.0 |
| Henrik | 1 | $116,281 | 5 | 4.80/5.0 |
| Anton | 4 | $109,123 | 225 | 4.89/5.0 |
| Tomislav | 3 | $107,695 | 139 | 4.97/5.0 |
| Darijo - VIP Holiday Booker | 3 | $106,791 | 24 | 4.77/5.0 |
| Stipe | 1 | $101,871 | 53 | 4.81/5.0 |
| Ivana | 1 | $97,931 | 16 | 4.88/5.0 |
| Adriatic Luxury Villas | 4 | $93,291 | 8 | 4.83/5.0 |
| Novasol | 1 | $92,272 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Općina Marina.
Dive Deeper: Advanced Općina Marina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Općina Marina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOpćina Marina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Općina Marina
- The Općina Marina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 503 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Općina Marina, Apartment/Condo properties are the most common (51.7%), reflecting the local real estate landscape.
- Houses represent a significant 41.4% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 7.0%) offer potential for unique stay experiences.
Općina Marina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Općina Marina
- The dominant room capacity in Općina Marina is 2 bedrooms listings, making up 35.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.5% of the active Airbnb listings in Općina Marina, indicating a high concentration in these sizes.
- A significant 34.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Općina Marina.
Općina Marina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Općina Marina
- The most common guest capacity trend in Općina Marina vacation rentals is listings accommodating 4 guests (22.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Općina Marina STR market, accounting for 45.0% of listings.
- 44.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Općina Marina.
- On average, properties in Općina Marina are equipped to host 5.2 guests.
Općina Marina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Općina Marina
- The most common availability pattern in Općina Marina falls within the 271-366 days range, representing 79.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Općina Marina (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Općina Marina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
4.4% of total
2 Nights
27 listings
5.4% of total
3 Nights
55 listings
10.9% of total
4-6 Nights
195 listings
38.8% of total
7-29 Nights
45 listings
8.9% of total
30+ Nights
159 listings
31.6% of total
Key Insights
- The most prevalent minimum stay requirement in Općina Marina is 4-6 Nights, adopted by 38.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (9.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (31.6%) caters to monthly stays (30+ nights) in Općina Marina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 38.8% of Općina Marina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Općina Marina.
Općina Marina Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
23 listings
4.6% of total
Super Strict 60 Days
37 listings
7.4% of total
Limited
2 listings
0.4% of total
Flexible
57 listings
11.3% of total
Moderate
58 listings
11.5% of total
Firm
152 listings
30.2% of total
Strict
174 listings
34.6% of total
Cancellation Policy Insights for Općina Marina
- The prevailing Airbnb cancellation policy trend in Općina Marina is Strict, used by 34.6% of listings.
- A majority (64.8%) of hosts in Općina Marina utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.6% market standard in Općina Marina.
- With 34.6% using Strict terms, this is a viable option in Općina Marina, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Općina Marina.
Općina Marina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Općina Marina
- The overall average booking lead time for vacation rentals in Općina Marina is 78 days.
- Guests book furthest in advance for stays during August (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Općina Marina.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Općina Marina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Općina Marina (2025)
Amenity Prevalence
Amenity Insights for Općina Marina
- Essential amenities in Općina Marina that guests expect include: Wifi, TV, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Refrigerator, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Općina Marina: Wifi, TV, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Općina Marina to stay competitive.
Općina Marina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Općina Marina
- The typical guest profile for Airbnb in Općina Marina consists of predominantly international visitors (97%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.7% of guests.
- Key international markets include Germany (21.5%) and France (13.9%).
- Top languages spoken are English (41.1%) followed by German (20.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Općina Marina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 16 | $4,176 | $531.43 | 50% |
| Zemunik Gornji | 12 | $3,566 | $330.59 | 51% |
| Općina Klis | 92 | $3,303 | $356.10 | 48% |
| Grubine | 30 | $3,278 | $422.64 | 46% |
| Srinjine | 39 | $3,121 | $366.19 | 46% |
| Strožanac Gornji | 38 | $3,089 | $397.40 | 43% |
| Gornje Sitno | 13 | $2,963 | $381.58 | 49% |
| Briševo | 15 | $2,886 | $347.01 | 43% |
| Murvica | 28 | $2,850 | $381.94 | 42% |
| Gornja Podstrana | 43 | $2,729 | $341.98 | 47% |