Makarska Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Splitsko-dalmatinska županija, Croatia
Is Airbnb profitable in Makarska in 2025? Explore comprehensive Airbnb analytics for Makarska, Splitsko-dalmatinska županija, Croatia to uncover income potential. This 2025 STR market report for Makarska, based on AirROI data from September 2024 to August 2025, reveals key trends in the bustling market of 1,378 active listings.
Whether you're considering an Airbnb investment in Makarska, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Makarska Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Makarska Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Makarska (2025)
Understanding the monthly revenue variations for Airbnb listings in Makarska is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Makarska is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Makarska across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,644+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,954 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $977 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $435, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Makarska
Makarska Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Makarska STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Makarska:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Makarska
Average Daily Rate (ADR) Airbnb Trends in Makarska (2025)
Effective short term rental pricing strategy in Makarska involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Makarska typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $322+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Makarska
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Airbnb Seasonality Analysis & Trends in Makarska (2025)
Peak Season (July, August, September)
- Revenue averages $2,599 per month
- Occupancy rates average 46.5%
- Daily rates average $191
Shoulder Season
- Revenue averages $1,493 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $168
Low Season (January, February, December)
- Revenue drops to average $884 per month
- Occupancy decreases to average 18.7%
- Daily rates adjust to average $178
Seasonality Insights for Makarska
- The Airbnb seasonality in Makarska shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Makarska's highest earning potential, with monthly revenues capable of climbing to $3,405, occupancy reaching a high of 56.5%, and ADRs peaking at $197.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $857, occupancy could drop to 15.9%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Makarska.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Makarska seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Makarska (2025)
Exploring the top neighborhoods for short-term rentals in Makarska? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marineta | A central location with stunning views and close access to the marina and beaches. Ideal for tourists looking to enjoy water activities and beachside dining. | Marina Makarska, Beaches of Makarska, Makarska waterfront promenade, Biokovo Skywalk, Nature Park Biokovo |
| Makarska Old Town | Rich in history and culture, with charming streets and local shops. Perfect for guests wanting to explore the authentic Dalmatian experience. | St. Mark's Cathedral, Malacological Museum, Old Town square, Kacic Square, local markets |
| Brela | Known for its beautiful beaches and scenic coastline, this area attracts families and couples looking for a serene escape. | Punta Rata Beach, Brela Stone, Blue Cave, Nature walks, seafood restaurants |
| Tučepi | A quiet investment area with a growing demand for family-friendly accommodations and easy beach access. | Tučepi Beach, Tučepi harbor, Park of St. Peter, seaside restaurants, water sports activities |
| Drvenik | A picturesque village perfect for guests seeking tranquility away from the busier tourist spots, yet still close to beaches and nature. | Drvenik Beach, Drvenik Veliki Island, hiking trails, secluded coves, local fish restaurants |
| Živogošče | A small coastal area known for its peaceful beaches and relaxed atmosphere, suitable for families and nature lovers. | Živogošče Beach, local hiking paths, maritime heritage, appetizing local cuisine, quiet coves |
| Podgora | A lively coastal town that combines beach life with vibrant nightlife, appealing to a younger demographic looking for fun and relaxation. | Podgora Beach, ton of cafes and bars, water sports, Makarska Riviera, local festivals |
| Igrane | An idyllic fishing village that attracts tourists seeking a taste of authentic Dalmatian life, with beautiful beaches and scenic views. | Igrane Beach, village festivals, traditional restaurants, close proximity to islands, hiking paths |
Understanding Airbnb License Requirements & STR Laws in Makarska (2025)
While Makarska, Splitsko-dalmatinska županija, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Makarska to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Makarska (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Makarskabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Panorama - Makarska Exklusiv
Entire Place • 3 bedrooms
Villa De Linda - Makarska Exklusiv
Entire Place • 3 bedrooms
Villa with a large heated pool, jacuzzi and sauna
Entire Place • 7 bedrooms
Luxury Villa View, private heated pool,Jacuzzi,Gym
Entire Place • 4 bedrooms
Villa Montes - Makarska Exclusive
Entire Place • 3 bedrooms
Villa VID - Makarska Exclusive
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Makarska (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Makarska based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Makarska Exklusiv | 29 | $1,112,218 | 562 | 4.92/5.0 |
| Prominens Tourist Agency | 26 | $282,767 | 163 | 4.89/5.0 |
| Check In D.O.O. | 18 | $251,680 | 539 | 4.79/5.0 |
| Milka / GoToAdria | 31 | $188,891 | 201 | 4.74/5.0 |
| Croatia Tours | 8 | $184,541 | 55 | 4.96/5.0 |
| MaDuHoliday | 13 | $179,595 | 59 | 4.91/5.0 |
| Antonia | 5 | $172,048 | 362 | 4.95/5.0 |
| Chiara | 13 | $162,133 | 122 | 4.75/5.0 |
| FERIE HOME Agency | 3 | $160,056 | 21 | 4.71/5.0 |
| Ljubo | 25 | $150,276 | 135 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Makarska.
Dive Deeper: Advanced Makarska STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Makarska. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMakarska Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Makarska
- The Makarska Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.6% of the 1,378 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Makarska, Apartment/Condo properties are the most common (72.3%), reflecting the local real estate landscape.
- Houses represent a significant 21.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.6%) offer potential for unique stay experiences.
Makarska Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Makarska
- The dominant room capacity in Makarska is 1 bedroom listings, making up 40.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.8% of the active Airbnb listings in Makarska, indicating a high concentration in these sizes.
Makarska Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Makarska
- The most common guest capacity trend in Makarska vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Makarska STR market, accounting for 51.2% of listings.
- 23.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Makarska.
- On average, properties in Makarska are equipped to host 4.0 guests.
Makarska Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Makarska
- The most common availability pattern in Makarska falls within the 271-366 days range, representing 80.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Makarska (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Makarska Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
153 listings
11.2% of total
2 Nights
81 listings
5.9% of total
3 Nights
156 listings
11.4% of total
4-6 Nights
463 listings
33.7% of total
7-29 Nights
66 listings
4.8% of total
30+ Nights
453 listings
33% of total
Key Insights
- The most prevalent minimum stay requirement in Makarska is 4-6 Nights, adopted by 33.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (33%) caters to monthly stays (30+ nights) in Makarska, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 33.7% of Makarska hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Makarska.
Makarska Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
61 listings
4.5% of total
Super Strict 30 Days
36 listings
2.7% of total
Flexible
167 listings
12.3% of total
Moderate
175 listings
12.9% of total
Firm
283 listings
20.9% of total
Strict
633 listings
46.7% of total
Cancellation Policy Insights for Makarska
- The prevailing Airbnb cancellation policy trend in Makarska is Strict, used by 46.7% of listings.
- A majority (67.6%) of hosts in Makarska utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.7% market standard in Makarska.
- With 46.7% using Strict terms, this is a viable option in Makarska, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Makarska.
Makarska STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Makarska
- The overall average booking lead time for vacation rentals in Makarska is 59 days.
- Guests book furthest in advance for stays during May (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (68 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Makarska.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Makarska averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Makarska (2025)
Amenity Prevalence
Amenity Insights for Makarska
- Essential amenities in Makarska that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Makarska: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Makarska to stay competitive.
Makarska Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Makarska
- The typical guest profile for Airbnb in Makarska consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.7% of guests.
- Key international markets include Germany (15.7%) and United Kingdom (10.4%).
- Top languages spoken are English (41.6%) followed by German (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Makarska Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Općina Klis | 92 | $3,030 | $340.82 | 47% |
| Strožanac Gornji | 40 | $2,852 | $379.56 | 44% |
| Grubine | 29 | $2,815 | $410.06 | 44% |
| Srinjine | 38 | $2,750 | $378.96 | 43% |
| Gornja Podstrana | 40 | $2,622 | $333.41 | 46% |
| Dugopolje | 23 | $2,588 | $345.24 | 42% |
| Grad Solin | 228 | $2,366 | $272.31 | 44% |
| Močići | 31 | $2,185 | $218.84 | 44% |
| Krimovice | 24 | $2,121 | $432.60 | 29% |
| Gornje Sitno | 12 | $2,115 | $360.61 | 42% |