Grad Kaštela Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Splitsko-dalmatinska županija, Croatia
Is Airbnb profitable in Grad Kaštela in 2025? Explore comprehensive Airbnb analytics for Grad Kaštela, Splitsko-dalmatinska županija, Croatia to uncover income potential. This 2025 STR market report for Grad Kaštela, based on AirROI data from August 2024 to July 2025, reveals key trends in the bustling market of 1,629 active listings.
Whether you're considering an Airbnb investment in Grad Kaštela, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grad Kaštela Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Grad Kaštela Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Grad Kaštela (2025)
Understanding the monthly revenue variations for Airbnb listings in Grad Kaštela is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grad Kaštela is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grad Kaštela across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,484+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,329 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,414 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $624, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grad Kaštela
Grad Kaštela Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Grad Kaštela STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grad Kaštela:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grad Kaštela
Average Daily Rate (ADR) Airbnb Trends in Grad Kaštela (2025)
Effective short term rental pricing strategy in Grad Kaštela involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grad Kaštela typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $491+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $259 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Grad Kaštela
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Airbnb Seasonality Analysis & Trends in Grad Kaštela (2025)
Peak Season (August, July, June)
- Revenue averages $4,687 per month
- Occupancy rates average 51.1%
- Daily rates average $253
Shoulder Season
- Revenue averages $2,839 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $206
Low Season (January, February, December)
- Revenue drops to average $1,124 per month
- Occupancy decreases to average 20.6%
- Daily rates adjust to average $203
Seasonality Insights for Grad Kaštela
- The Airbnb seasonality in Grad Kaštela shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grad Kaštela's highest earning potential, with monthly revenues capable of climbing to $5,592, occupancy reaching a high of 67.4%, and ADRs peaking at $276.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,041, occupancy could drop to 17.3%, and ADRs may adjust down to $197.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grad Kaštela.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Grad Kaštela seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Grad Kaštela (2025)
Exploring the top neighborhoods for short-term rentals in Grad Kaštela? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kaštel Stari | The historical heart of Kaštela, rich in heritage and close to beautiful beaches. Ideal for tourists interested in culture and history. | Kaštel Stari Castle, Museum of the Town of Kaštela, Beaches of Kaštela, Historic Town Center, Caffe Bar Kaštela |
| Kaštel Novi | Known for its charming waterfront and scenic views, Kaštel Novi is perfect for families and travelers looking for a relaxing seaside getaway. | Kaštel Novi Beach, Riva in Kaštel Novi, Historical Churches, Waterfront Promenade, Local Restaurants |
| Kaštel Lukšić | A picturesque area featuring beautiful nature, perfect for visitors who enjoy outdoor activities like hiking and cycling. | Marina Kaštela, Vineyards, Park of the Castle Rotondo, Nature Trails, Local Wine Tours |
| Kaštel Kambelovac | A serene neighborhood known for its peaceful environment and proximity to Split, suitable for tourists wanting to escape the hustle and bustle. | Castle of Kambelovac, Beaches, City Park, Views of Split, Quiet Local Atmosphere |
| Kaštel Sucurac | A lesser-known gem that offers a relaxed atmosphere for families and groups, with great access to both countryside and coastal attractions. | St. Mary Magdalene Church, Hiking Trails, Local Markets, Family-friendly Parks, Cultural Events |
| Trogir | Just a short drive from Kaštela, Trogir is a UNESCO World Heritage site known for its stunning old town and vibrant tourism. | Trogir Cathedral, Camerlengo Castle, Historic Town Square, Seafront Promenade, Local Cuisine |
| Split | The nearby city of Split offers a bustling atmosphere with rich history, nightlife, and attractions, drawing large numbers of tourists. | Diocletian's Palace, Riva, Marjan Hill, Local Bars and Clubs, Split City Market |
| Primosten | A picturesque town known for its beautiful beaches and crystal-clear waters, attracting tourists for its stunning coastal views. | Primosten Beach, Old Town, Church of St. George, Local Wine Cellars, Water Sports |
Understanding Airbnb License Requirements & STR Laws in Grad Kaštela (2025)
While Grad Kaštela, Splitsko-dalmatinska županija, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grad Kaštela to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Grad Kaštela (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grad Kaštelabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lovely home in Kastel Stari with sauna
Entire Place • 7 bedrooms
Villa BlueWave 8 bedrooms 2 swimming pool see view
Entire Place • 8 bedrooms
Luxury Villa Bay of Split with Pool
Entire Place • 5 bedrooms
Amazing home in Kastel Kambelovac
Entire Place • 5 bedrooms
Luxury Villa Anchor with Heated Pool
Entire Place • 7 bedrooms
Luxury Villa Spotlight with Pool
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Grad Kaštela (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Grad Kaštela based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Darijo - VIP Holiday Booker | 16 | $1,282,343 | 135 | 4.86/5.0 |
| Novasol | 11 | $454,243 | 84 | 4.80/5.0 |
| Novasol | 1 | $448,719 | 18 | 5.00/5.0 |
| Novasol | 8 | $380,189 | 97 | 4.75/5.0 |
| Alen | 5 | $364,665 | 119 | 4.88/5.0 |
| Davor Josipa | 2 | $326,132 | 97 | 5.00/5.0 |
| FERIE HOME Agency | 4 | $323,221 | 89 | 4.88/5.0 |
| Novasol | 7 | $264,430 | 55 | 4.65/5.0 |
| Iris | 2 | $257,917 | 85 | 4.98/5.0 |
| Novasol | 8 | $231,193 | 29 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grad Kaštela.
Dive Deeper: Advanced Grad Kaštela STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grad Kaštela. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrad Kaštela Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grad Kaštela
- The Grad Kaštela Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 1,629 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grad Kaštela, Apartment/Condo properties are the most common (61.5%), reflecting the local real estate landscape.
- Houses represent a significant 36.1% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, unique stays, outdoor/unique (combined 2.5%) offer potential for unique stay experiences.
Grad Kaštela Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grad Kaštela
- The dominant room capacity in Grad Kaštela is 2 bedrooms listings, making up 29.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.3% of the active Airbnb listings in Grad Kaštela, indicating a high concentration in these sizes.
- A significant 38.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grad Kaštela.
Grad Kaštela Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grad Kaštela
- The most common guest capacity trend in Grad Kaštela vacation rentals is listings accommodating 8+ guests (25.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Grad Kaštela STR market, accounting for 49.8% of listings.
- 44.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grad Kaštela.
- On average, properties in Grad Kaštela are equipped to host 5.1 guests.
Grad Kaštela Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grad Kaštela
- The most common availability pattern in Grad Kaštela falls within the 271-366 days range, representing 72% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Grad Kaštela (41.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Grad Kaštela Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
198 listings
12.3% of total
2 Nights
93 listings
5.8% of total
3 Nights
245 listings
15.2% of total
4-6 Nights
517 listings
32.1% of total
7-29 Nights
97 listings
6% of total
30+ Nights
463 listings
28.7% of total
Key Insights
- The most prevalent minimum stay requirement in Grad Kaštela is 4-6 Nights, adopted by 32.1% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (28.7%) caters to monthly stays (30+ nights) in Grad Kaštela, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 32.1% of Grad Kaštela hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grad Kaštela.
Grad Kaštela Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
143 listings
8.9% of total
Super Strict 30 Days
21 listings
1.3% of total
Flexible
171 listings
10.6% of total
Moderate
241 listings
15% of total
Firm
400 listings
24.8% of total
Strict
634 listings
39.4% of total
Cancellation Policy Insights for Grad Kaštela
- The prevailing Airbnb cancellation policy trend in Grad Kaštela is Strict, used by 39.4% of listings.
- A majority (64.2%) of hosts in Grad Kaštela utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.4% market standard in Grad Kaštela.
- With 39.4% using Strict terms, this is a viable option in Grad Kaštela, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Grad Kaštela.
Grad Kaštela STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Grad Kaštela
- The overall average booking lead time for vacation rentals in Grad Kaštela is 72 days.
- Guests book furthest in advance for stays during July (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (84 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Grad Kaštela.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Grad Kaštela averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Grad Kaštela (2025)
Amenity Prevalence
Amenity Insights for Grad Kaštela
- Essential amenities in Grad Kaštela that guests expect include: Wifi, Air conditioning, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hair dryer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grad Kaštela: Wifi, Air conditioning, Kitchen, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, Kitchen, TV.
- Consider adding popular differentiators like Free parking on premises or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grad Kaštela to stay competitive.
Grad Kaštela Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Grad Kaštela
- The typical guest profile for Airbnb in Grad Kaštela consists of predominantly international visitors (99%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.2% of guests.
- Key international markets include United Kingdom (19.1%) and France (15.2%).
- Top languages spoken are English (43.3%) followed by German (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Grad Kaštela Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 16 | $4,324 | $511.86 | 50% |
| Grubine | 31 | $2,895 | $420.17 | 47% |
| Briševo | 13 | $2,855 | $357.42 | 37% |
| Strožanac Gornji | 41 | $2,797 | $393.71 | 40% |
| Općina Klis | 93 | $2,781 | $330.64 | 48% |
| Gornje Sitno | 11 | $2,747 | $344.69 | 50% |
| Srinjine | 37 | $2,717 | $393.45 | 43% |
| Crno | 17 | $2,640 | $520.49 | 33% |
| Dugopolje | 24 | $2,475 | $349.88 | 43% |
| Gornja Podstrana | 41 | $2,288 | $324.34 | 45% |