Brela Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Splitsko-dalmatinska županija, Croatia
Is Airbnb profitable in Brela in 2025? Explore comprehensive Airbnb analytics for Brela, Splitsko-dalmatinska županija, Croatia to uncover income potential. This 2025 STR market report for Brela, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 393 active listings.
Whether you're considering an Airbnb investment in Brela, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brela Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brela Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brela (2025)
Understanding the monthly revenue variations for Airbnb listings in Brela is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brela is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brela across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,368+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,913 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $948 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $431, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brela
Brela Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brela STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brela:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brela
Average Daily Rate (ADR) Airbnb Trends in Brela (2025)
Effective short term rental pricing strategy in Brela involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brela typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $243+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Brela
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Airbnb Seasonality Analysis & Trends in Brela (2025)
Peak Season (August, July, September)
- Revenue averages $2,624 per month
- Occupancy rates average 51.5%
- Daily rates average $161
Shoulder Season
- Revenue averages $1,613 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $145
Low Season (January, November, December)
- Revenue drops to average $973 per month
- Occupancy decreases to average 17.7%
- Daily rates adjust to average $140
Seasonality Insights for Brela
- The Airbnb seasonality in Brela shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brela's highest earning potential, with monthly revenues capable of climbing to $3,493, occupancy reaching a high of 72.2%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $589, occupancy could drop to 12.0%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brela.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brela seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brela (2025)
Exploring the top neighborhoods for short-term rentals in Brela? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brela Beach | A stunning beach area known for its crystal-clear waters and beautiful pebble beaches. It's a prime destination for families and couples seeking a relaxing seaside vacation. | Brela Stone, Punta Rata Beach, Jakiruša Beach, Kayaking and snorkeling, Walking trails along the coast |
| Biokovo Nature Park | A breathtaking natural park offering hiking, stunning views, and diverse wildlife. It attracts nature lovers and adventure seekers looking for outdoor activities. | Sv. Jure Peak, Hiking trails, Wildlife viewing, Scenic viewpoints, Botanical Diversity |
| Brela Town Center | The heart of Brela with quaint streets, local restaurants, and shops. A great location for tourists interested in local culture and cuisine. | Local markets, Restaurants and cafés, Cultural festivals, Historical sites, Marina and waterfront |
| Punta Rata | Famous for its beautiful beach and the iconic Brela Stone, this area is very popular among tourists seeking iconic beach experiences. | Brela Stone, Punta Rata Beach, Water sports activities, Beachfront cafes, Sunbathing spots |
| Vrboska | Nearby picturesque town known for its charming architecture and serene atmosphere. A hidden gem for travelers looking for peace away from crowded tourist spots. | Fishing Museum, Historic bridges, Secluded beaches, Local restaurants, Scenic walks |
| Tučepi | Close to Brela, Tučepi offers a beautiful waterfront promenade and vibrant beach life, ideal for guests looking for lively beach experiences. | Tučepi Beach, Promenade with bars and restaurants, Water sports, Local nightlife, Summer events |
| Prološko Blato | A lesser-known area with rich cultural heritage and beautiful landscapes. Great for guests interested in rural tourism and tranquility. | Cultural heritage sites, Local wineries, Hiking areas, Traditional cuisine, Countryside views |
| Omiš | A historic town nearby known for its stunning canyon and pirate history. Ideal for guests looking for adventure along the river and rich history. | Cetina River, Medieval fortresses, Beaches, Outdoor sports, Local festivals |
Understanding Airbnb License Requirements & STR Laws in Brela (2025)
While Brela, Splitsko-dalmatinska županija, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brela to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brela (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brelabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Seaview villa with Wellness, Dreams Of Dalmatia II
Entire Place • 4 bedrooms
Dalmatian Style Villa with Sea View
Entire Place • 4 bedrooms
Holiday home Poeta Brela
Entire Place • 3 bedrooms
Villa Relax Brela / 200m to the beach! Unique!
Entire Place • 4 bedrooms
Luxury villa Colomba in Brela, seafront
Entire Place • 9 bedrooms
Cozy villa with pool
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brela (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brela based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Makarska Exklusiv | 5 | $207,632 | 70 | 4.96/5.0 |
| Ante | 5 | $124,961 | 104 | 4.94/5.0 |
| Elma | 5 | $117,260 | 49 | 4.91/5.0 |
| FERIE HOME Agency | 1 | $112,250 | 9 | 5.00/5.0 |
| Ljubo | 13 | $97,435 | 47 | 4.79/5.0 |
| Jelena | 2 | $83,438 | 19 | 4.71/5.0 |
| Mate | 1 | $83,332 | 8 | 5.00/5.0 |
| Ivan | 5 | $79,180 | 310 | 4.93/5.0 |
| Croatia Tours | 2 | $73,735 | 4 | 5.00/5.0 |
| Goran | 6 | $67,635 | 207 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brela.
Dive Deeper: Advanced Brela STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brela. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrela Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brela
- The Brela Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.5% of the 393 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brela, Apartment/Condo properties are the most common (65.9%), reflecting the local real estate landscape.
- Houses represent a significant 24.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.5%) offer potential for unique stay experiences.
Brela Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brela
- The dominant room capacity in Brela is 1 bedroom listings, making up 48.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.1% of the active Airbnb listings in Brela, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Brela.
Brela Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brela
- The most common guest capacity trend in Brela vacation rentals is listings accommodating 4 guests (27.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Brela STR market, accounting for 46.5% of listings.
- 16.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brela.
- On average, properties in Brela are equipped to host 3.6 guests.
Brela Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brela
- The most common availability pattern in Brela falls within the 271-366 days range, representing 80.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Brela (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brela Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
10.8% of total
2 Nights
18 listings
4.6% of total
3 Nights
44 listings
11.3% of total
4-6 Nights
128 listings
32.9% of total
7-29 Nights
39 listings
10% of total
30+ Nights
118 listings
30.3% of total
Key Insights
- The most prevalent minimum stay requirement in Brela is 4-6 Nights, adopted by 32.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.4%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (30.3%) caters to monthly stays (30+ nights) in Brela, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 32.9% of Brela hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brela.
Brela Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
21 listings
5.4% of total
Super Strict 60 Days
14 listings
3.6% of total
Flexible
22 listings
5.6% of total
Moderate
32 listings
8.2% of total
Firm
90 listings
23.1% of total
Strict
211 listings
54.1% of total
Cancellation Policy Insights for Brela
- The prevailing Airbnb cancellation policy trend in Brela is Strict, used by 54.1% of listings.
- A majority (77.2%) of hosts in Brela utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 54.1% market standard in Brela.
- With 54.1% using Strict terms, this is a viable option in Brela, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Brela.
Brela STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brela
- The overall average booking lead time for vacation rentals in Brela is 80 days.
- Guests book furthest in advance for stays during July (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Brela.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Brela averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brela (2025)
Amenity Prevalence
Amenity Insights for Brela
- Essential amenities in Brela that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brela: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brela to stay competitive.
Brela Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brela
- The typical guest profile for Airbnb in Brela consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.5% of guests.
- Key international markets include Germany (23.2%) and United Kingdom (8.9%).
- Top languages spoken are English (39.8%) followed by German (16%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brela Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 16 | $4,324 | $511.86 | 50% |
| Grubine | 31 | $2,895 | $420.17 | 47% |
| Briševo | 13 | $2,855 | $357.42 | 37% |
| Strožanac Gornji | 41 | $2,797 | $393.71 | 40% |
| Općina Klis | 93 | $2,781 | $330.64 | 48% |
| Gornje Sitno | 11 | $2,747 | $344.69 | 50% |
| Srinjine | 37 | $2,717 | $393.45 | 43% |
| Crno | 17 | $2,640 | $520.49 | 33% |
| Dugopolje | 24 | $2,475 | $349.88 | 43% |
| Gornja Podstrana | 41 | $2,288 | $324.34 | 45% |