Airbnb Market Analytics, Statistics and Data in Promajna, Split-Dalmatia County, Croatia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Promajna? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Promajna:
How much do Airbnb hosts make on average per month in Promajna?
The short-term rental market in Promajna shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $787 per month
- Strong performing properties (top 25%) make $1,519 or more
- Best-in-class properties (top 10%) achieve $2,858+ monthly
- Entry-level properties (bottom 25%) typically earn around $365
Revenue Variations by Month
Occupancy Rates Throughout the Year in Promajna
The market in Promajna shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 23% occupancy rates
- Strong performing properties (top 25%) achieve 38% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Promajna
Daily rates in Promajna vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $108 per night
- Strong performing properties (top 25%) secure $166 or more
- Best-in-class properties (top 10%) pull in $284+ per night
- Entry-level properties (bottom 25%) earn around $75
Daily Rate Variations by Month
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Seasonality patterns in Promajna
Peak Season (July, August, January)
- Revenue peaks at $2129.64 per month
- Occupancy rates reach 43.34%
- Daily rates average $195.99
Shoulder Season
- Revenue averages $1123.58 per month
- Occupancy maintains 28.68%
- Daily rates hold at $165.28
Low Season (June, February, December)
- Revenue drops to $395.50 per month
- Occupancy decreases to 11.30%
- Daily rates adjust to $125.86
Is it still profitable to do Airbnb in Promajna in 2025?
Yes! Promajna demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $1124 and The market's 117 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Promajna
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Promajna Beach | A beautiful beach area with crystal clear waters, perfect for vacationers looking to relax and enjoy the sun. It is a popular choice for families and couples seeking a tranquil beach getaway. | Promajna Beach, Nearby Makarska Riviera, Water sports activities, Beachfront restaurants, Scenic walking paths |
| Promajna Village | A charming traditional Dalmatian village that attracts guests interested in authentic local culture and hospitality. Great for those wanting to explore local life and cuisine. | Local taverns, Cultural festivals, Traditional stone houses, Community markets, Proximity to nature trails |
| Biokovo Nature Park | A stunning natural park offering breathtaking views and outdoor activities like hiking. Appeals to adventure seekers and nature lovers. | Hikes to Sveti Jure, Diverse flora and fauna, Walking trails, Viewpoints, Mountain biking |
| Makarska | The nearby town known for its vibrant nightlife and beautiful harbor. Popular for both day trips and overnight stays, excellent for those looking for entertainment and dining options. | Makarska Beach, Makarska Harbor, Night clubs, Restaurants and cafes, Maritime Museum |
| Brela | Known for its picturesque beaches and cliffs, Brela is only a short distance from Promajna and attracts many tourists each summer. Ideal for families and leisure travelers. | Brela Stones, Blue Flag beaches, Promenade, Beach bars, Water activities |
| Baška Voda | Another close seaside town with beautiful views and rich cultural heritage. Good for visitors seeking a mix of relaxation and exploration. | Baška Voda Beach, Cultural heritage sites, Marina Baška Voda, Local shops, Walking paths |
| Omis | Famous for its stunning canyon and rich pirate history, Omis offers unique attractions and adventures. Great for those seeking a mix of culture and recreation. | Cetina River, Historical Fortress, Ziplining, Beaches, River rafting |
| Split | The historic city of Split, known for its ancient architecture and vibrant city life. Many guests choose to stay here and visit Promajna as a day trip, making it a strong location for lodging. | Diocletian's Palace, Riva Waterfront, Marjan Hill, Local markets, Cultural festivals |
Do you need a license for Airbnb in Promajna?
We recommend checking directly with Promajna's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Promajna
A&D Deluxe Apartment with Swimming Pool A3
Entire Place • 1 bedroom
A&D Deluxe Apartment with Swimming Pool A2
Entire Place • 2 bedrooms
Apartment Hrvoje - only 50 m to the sea
Entire Place • 2 bedrooms
Sea view room(second floor)
Entire Place • 1 bedroom
Sea view apt/Spacious/3 min walk to the beach!2025
Entire Place • 3 bedrooms
Apartments Sunset Beach - Two Bedroom Apartment with Sea View West
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Promajna
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 463033696 | 15 | $112,424 | 1 | 0.00/5.0 |
| 223108434 | 7 | $54,714 | 0 | 0.00/5.0 |
| Gabrijela | 5 | $49,128 | 99 | 4.53/5.0 |
| Eduard | 5 | $30,430 | 47 | 4.98/5.0 |
| Ana | 3 | $25,532 | 4 | 1.67/5.0 |
| Branka | 25 | $24,634 | 10 | 0.15/5.0 |
| Filip | 3 | $20,840 | 4 | 1.67/5.0 |
| Diana | 3 | $19,873 | 20 | 5.00/5.0 |
| 126574321 | 2 | $16,846 | 0 | 0.00/5.0 |
| Check In D.O.O. | 1 | $16,528 | 13 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Promajna
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88%), with apartment & condo and boutique & hotels properties comprising 85.5% of inventory
Room Capacity Distribution
Analysis of 117 properties in Promajna shows that 1 bedroom properties are most prevalent, making up 56.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 88.9% of all listings.
Key Insights
- Most common: 1 bedroom (56.4%)
- Least common: 3 bedrooms (2.6%)
- Market concentration: 88.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 117 properties in Promajna reveals that 4 guests properties dominate the market, representing 45.3% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 63.2% of the market.
Key Insights
- Most common capacity: 4 guests (45.3% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 63.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 117 properties in Promajna, the most common availability pattern is 271-366 days (90.6% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (67.5% of properties).
Key Insights
- Most common availability window: 271-366 days (90.6%)
- Most common booking duration: 1-30 days (67.5%)
- Properties with high availability (180+ days): 99.1%
- Properties with long-term bookings (180+ days): 0.9%
Minimum Stay Distributions
1 Night
21 listings
27.3% of total
2 Nights
8 listings
10.4% of total
3 Nights
8 listings
10.4% of total
4-6 Nights
27 listings
35.1% of total
7-29 Nights
13 listings
16.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 37.7%
- Mid-length stays (4-6 nights) represent 35.1% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 48.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
2.6% of total
Super Strict 30 Days
2 listings
2.6% of total
Flexible
4 listings
5.3% of total
Moderate
4 listings
5.3% of total
Firm
7 listings
9.2% of total
Strict
57 listings
75% of total
Key Insights
- Strict is the preferred policy at 75.0% of listings
- Stricter policies (Firm & Strict) dominate at 84.2% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 2.6% of listings
Recommendations
- The market supports stricter policies, with 84.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Aug, averaging 87 days
- Shortest booking windows are in Nov, Dec, Feb, averaging 13 days
- Summer shows the longest average booking window at 77 days, while Winter has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 77 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Promajna
Below is the distribution of amenities across listings in Promajna:
Traveler Demographics
Key Insights
- Domestic travelers make up 0% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (19.4%) and Netherlands (12.9%)
- English is the top language at 57.1%, followed by German (18.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for England and Rotterdam markets
- Develop localized content for France and Netherlands
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Promajna. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Strožanac Gornji | 40 | $3,693 | $407.00 | 45% |
| Dugopolje | 22 | $3,427 | $404.74 | 51% |
| Poljica Brig | 14 | $3,349 | $475.29 | 50% |
| Crno | 20 | $3,201 | $570.40 | 35% |
| Zemunik Gornji | 11 | $3,125 | $392.57 | 45% |
| Srinjine | 37 | $3,065 | $407.91 | 46% |
| Općina Klis | 97 | $2,807 | $384.47 | 49% |
| Majkovi | 19 | $2,694 | $331.76 | 43% |
| Grad Solin | 224 | $2,570 | $277.20 | 47% |
| Žrnovnica | 90 | $2,427 | $276.60 | 50% |
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