Vrbnik Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Primorje-Gorski Kotar County, Croatia
Is Airbnb profitable in Vrbnik in 2025? Explore comprehensive Airbnb analytics for Vrbnik, Primorje-Gorski Kotar County, Croatia to uncover income potential. This 2025 STR market report for Vrbnik, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 139 active listings.
Whether you're considering an Airbnb investment in Vrbnik, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vrbnik Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vrbnik Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vrbnik (2025)
Understanding the monthly revenue variations for Airbnb listings in Vrbnik is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vrbnik is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vrbnik across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,262+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,993 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,254 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $629, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vrbnik
Vrbnik Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vrbnik STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vrbnik:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vrbnik
Average Daily Rate (ADR) Airbnb Trends in Vrbnik (2025)
Effective short term rental pricing strategy in Vrbnik involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vrbnik typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $353+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Vrbnik
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Airbnb Seasonality Analysis & Trends in Vrbnik (2025)
Peak Season (August, January, July)
- Revenue averages $2,977 per month
- Occupancy rates average 50.7%
- Daily rates average $163
Shoulder Season
- Revenue averages $1,631 per month
- Occupancy maintains around 27.5%
- Daily rates hold near $151
Low Season (March, May, October)
- Revenue drops to average $1,133 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $144
Seasonality Insights for Vrbnik
- The Airbnb seasonality in Vrbnik shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vrbnik's highest earning potential, with monthly revenues capable of climbing to $3,084, occupancy reaching a high of 71.4%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $844, occupancy could drop to 13.2%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vrbnik.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vrbnik seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vrbnik (2025)
Exploring the top neighborhoods for short-term rentals in Vrbnik? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vrbnik Old Town | Charming medieval village renowned for its picturesque streets and stunning views over the Adriatic Sea. Attracts tourists looking for cultural experiences and local wine tours. | Vrbnik Wine Cellars, Frankovka Wine Tasting, Vrbnik's narrow streets, Church of St. Mary Magdalene, Beach at Vrbnik, Local olive oil producers |
| Zlahtina Beach | A beautiful spot near Vrbnik known for its clear waters and pebbled beaches. Ideal for families and beach lovers seeking relaxation and water sports. | Zlahtina Beach, Water sports activities, Beach bars, Sunbathing and swimming |
| Vrbnik Vineyards | Surrounding vineyards that produce the famous Žlahtina wine. Great for wine enthusiasts and those interested in agritourism. | Wine tasting tours, Vineyard visits, Local farmers' markets |
| Baška | Nearby coastal town known for its long pebble beaches and vibrant tourist scene. Popular for families and outdoor activities. | Baška Beach, Hiking trails, Water sports, Baška's waterfront promenade |
| Punat Bay | A serene bay near Vrbnik popular with boaters and diners. It's great for visitors who appreciate water activities and seafood cuisine. | Punat Marina, Boat tours, Restaurants with local seafood, Scuba diving spots |
| Krk Town | The historic capital of Krk Island, known for its old town charm, beaches, and vibrant atmosphere. A hub for tourists exploring the island. | Krk Fortress, Krk Cathedral, Bade Beach, Cultural festivals, Markets |
| Malinska | A quaint town with beautiful beaches and walking paths along the coast. It attracts visitors looking for a peaceful vacation experience. | Malinska Beach, Promenade by the sea, Local restaurants, Water sports activities |
| Njivice | A small coastal village that offers a relaxing atmosphere and beautiful beaches. Perfect for families and those seeking tranquility away from the crowd. | Njivice Beach, Walking paths along the coast, Local cafes and bars |
Understanding Airbnb License Requirements & STR Laws in Vrbnik (2025)
While Vrbnik, Primorje-Gorski Kotar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vrbnik to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Vrbnik (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vrbnikbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Pinia With Panoramic Seaview & Heated Pool
Entire Place • 4 bedrooms
Stunning home in Vrbnik with swimming pool
Entire Place • 3 bedrooms
Villa Majestic with sauna and beautiful views
Entire Place • 4 bedrooms
Luxury Villa by the Sea with Pool and Sand
Entire Place • 4 bedrooms
Luxury villa Sea La Vie with heated swimming pool
Entire Place • 3 bedrooms
3 bedroom nice home in Vrbnik
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vrbnik (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vrbnik based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mare Tours | 40 | $350,307 | 789 | 4.12/5.0 |
| Januš | 3 | $94,344 | 25 | 3.25/5.0 |
| Eva | 3 | $72,351 | 78 | 4.89/5.0 |
| Host #141539709 | 1 | $59,486 | 0 | 0.00/5.0 |
| Tomislav | 1 | $51,195 | 3 | 5.00/5.0 |
| Host #351370684 | 1 | $46,579 | 0 | 0.00/5.0 |
| Marija | 4 | $40,393 | 227 | 4.84/5.0 |
| Vedran | 3 | $39,819 | 244 | 4.79/5.0 |
| Host #20553610 | 1 | $38,935 | 2 | 0.00/5.0 |
| Sandra & Ivica | 2 | $37,377 | 12 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vrbnik.
Dive Deeper: Advanced Vrbnik STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vrbnik. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVrbnik Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vrbnik
- The Vrbnik Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 139 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vrbnik, Apartment/Condo properties are the most common (71.2%), reflecting the local real estate landscape.
- Houses represent a significant 26.6% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.2%) offer potential for unique stay experiences.
Vrbnik Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vrbnik
- The dominant room capacity in Vrbnik is 1 bedroom listings, making up 54% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.7% of the active Airbnb listings in Vrbnik, indicating a high concentration in these sizes.
- With over half the market (54%) consisting of studios or 1-bedroom units, Vrbnik is particularly well-suited for individuals or couples.
Vrbnik Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vrbnik
- The most common guest capacity trend in Vrbnik vacation rentals is listings accommodating 4 guests (34.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Vrbnik STR market, accounting for 62.6% of listings.
- 20.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vrbnik.
- On average, properties in Vrbnik are equipped to host 4.1 guests.
Vrbnik Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vrbnik
- The most common availability pattern in Vrbnik falls within the 271-366 days range, representing 60.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Vrbnik (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vrbnik Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
7.5% of total
2 Nights
9 listings
6.7% of total
3 Nights
16 listings
11.9% of total
4-6 Nights
81 listings
60.4% of total
7-29 Nights
10 listings
7.5% of total
30+ Nights
8 listings
6% of total
Key Insights
- The most prevalent minimum stay requirement in Vrbnik is 4-6 Nights, adopted by 60.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (14.2%), suggesting hosts prefer slightly longer bookings to optimize turnover.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 60.4% of Vrbnik hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vrbnik.
Vrbnik Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
3.6% of total
Super Strict 30 Days
5 listings
4.5% of total
Flexible
10 listings
9% of total
Moderate
17 listings
15.3% of total
Firm
48 listings
43.2% of total
Strict
27 listings
24.3% of total
Cancellation Policy Insights for Vrbnik
- The prevailing Airbnb cancellation policy trend in Vrbnik is Firm, used by 43.2% of listings.
- A majority (67.5%) of hosts in Vrbnik utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.2% market standard in Vrbnik.
- Regularly review your cancellation policy against competitors and market demand shifts in Vrbnik.
Vrbnik STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vrbnik
- The overall average booking lead time for vacation rentals in Vrbnik is 68 days.
- Guests book furthest in advance for stays during October (average 137 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Vrbnik.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 137 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Vrbnik averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vrbnik (2025)
Amenity Prevalence
Amenity Insights for Vrbnik
- Essential amenities in Vrbnik that guests expect include: Kitchen, Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Free parking on premises, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vrbnik: Kitchen, Wifi, TV, Air conditioning.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning.
- Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vrbnik to stay competitive.
Vrbnik Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vrbnik
- The typical guest profile for Airbnb in Vrbnik consists of predominantly international visitors (99%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.9% of guests.
- Key international markets include Germany (37.2%) and Italy (11.5%).
- Top languages spoken are English (40.7%) followed by German (23.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vrbnik Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Selina | 14 | $4,330 | $440.33 | 47% |
| Poljica Brig | 17 | $3,498 | $482.94 | 50% |
| Crno | 17 | $3,372 | $541.23 | 40% |
| Zemunik Gornji | 11 | $2,879 | $332.51 | 45% |
| Podhom | 10 | $2,849 | $196.30 | 50% |
| Rojnići | 13 | $2,827 | $244.42 | 48% |
| Bad Sankt Leonhard im Lavanttal | 27 | $2,745 | $266.48 | 39% |
| Sveti Petar u Šumi | 42 | $2,737 | $316.96 | 45% |
| Brajkovići | 17 | $2,712 | $408.86 | 43% |
| Rogovići | 17 | $2,548 | $281.12 | 47% |