Airbnb Market Analytics, Statistics and Data in Vrbnik, Primorje-Gorski Kotar County, Croatia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Vrbnik? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Vrbnik:
How much do Airbnb hosts make on average per month in Vrbnik?
The short-term rental market in Vrbnik shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,084 per month
- Strong performing properties (top 25%) make $1,788 or more
- Best-in-class properties (top 10%) achieve $4,440+ monthly
- Entry-level properties (bottom 25%) typically earn around $574
Revenue Variations by Month
Occupancy Rates Throughout the Year in Vrbnik
The market in Vrbnik shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Vrbnik
Daily rates in Vrbnik vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $80 per night
- Strong performing properties (top 25%) secure $114 or more
- Best-in-class properties (top 10%) pull in $287+ per night
- Entry-level properties (bottom 25%) earn around $65
Daily Rate Variations by Month
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Seasonality patterns in Vrbnik
Peak Season (February, August, March)
- Revenue peaks at $3792.63 per month
- Occupancy rates reach 70.93%
- Daily rates average $167.90
Shoulder Season
- Revenue averages $2059.77 per month
- Occupancy maintains 35.95%
- Daily rates hold at $143.09
Low Season (June, October, May)
- Revenue drops to $974.98 per month
- Occupancy decreases to 13.21%
- Daily rates adjust to $118.69
Is it still profitable to do Airbnb in Vrbnik in 2025?
Yes! Vrbnik demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and solid monthly revenue averaging $2060 and With 231 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Vrbnik
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Vrbnik Old Town | Historic charm with narrow streets, traditional architecture, and stunning views of the Adriatic Sea. Popular among tourists seeking an authentic Croatian experience and local culture. | Vrbnik Town Square, Church of St. Mary Magdalene, Vrbnička Žlahtina Wine Cellars, Mediterranean cuisine restaurants, Local art galleries |
| Beaches of Vrbnik | Known for its beautiful pebbly beaches and crystal-clear waters. A hotspot for sunbathers and families looking for relaxation by the sea. | Zlahtina Beach, Rizvica Beach, Soline Beach, Beach bars and restaurants, Water sports activities |
| Wine Road | Famous for its wine production, particularly the indigenous Žlahtina grape varietal. Attracts wine enthusiasts and tourists looking for tastings and vineyard visits. | Local wineries, Wine tours, Gastronomic experiences, Wine festivals, Scenic drives |
| Punat | Nearby coastal town with beautiful beaches and family-friendly atmosphere. Great for travelers seeking a mix of relaxation and activities. | Punat Marina, Beaches in Punat, Scuba diving, Kayaking, Al fresco dining options |
| Krk Town | The main town on Krk Island, offering a mix of history, shopping, and dining. Ideal for tourists who want a lively atmosphere close to Vrbnik. | Krk Fortress, Cathedral of the Assumption, Krk Town Square, Shopping streets, Seaside promenade |
| Baška | A popular tourist destination with stunning beaches and natural surroundings. Perfect for those looking to combine beach time with hiking and outdoor activities. | Baška Vela Plaža, Vela Plaža Beach, Hiking trails, Local restaurants, Cultural events |
| Omišalj | Historical town with a rich heritage and stunning views. Appeals to tourists interested in history and picturesque landscapes. | Omišalj Church, Old town architecture, Cultural heritage sites, Beaches, Walking trails |
| Malinska | A coastal town with beautiful beaches and a vibrant promenade. Great for tourists seeking a lively atmosphere with plenty of amenities. | Malinska Beach, Promenade with cafes, Water sports, Local festivals, Cultural attractions |
Do you need a license for Airbnb in Vrbnik?
We recommend checking directly with Vrbnik's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Vrbnik
Villa Majestic with sauna and beautiful views
Entire Place • 4 bedrooms
Stunning home in Vrbnik with swimming pool
Entire Place • 3 bedrooms
Vila verbana apartments - blue apartment with balc
Entire Place • 1 bedroom
Villa Pinia With Panoramic Seaview & Heated Pool
Entire Place • 4 bedrooms
Luxury Villa by the Sea with Pool and Sand
Entire Place • 4 bedrooms
3 bedroom nice home in Vrbnik
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Vrbnik
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mare Tours | 119 | $875,682 | 1806 | 4.12/5.0 |
| Tomislav | 1 | $120,665 | 3 | 5.00/5.0 |
| Eva | 3 | $100,533 | 78 | 4.89/5.0 |
| Januš | 3 | $76,927 | 25 | 3.25/5.0 |
| 141539709 | 1 | $68,511 | 0 | 0.00/5.0 |
| 351370684 | 1 | $53,442 | 0 | 0.00/5.0 |
| 141524509 | 1 | $43,826 | 0 | 0.00/5.0 |
| Marija | 6 | $40,635 | 146 | 3.19/5.0 |
| Marija | 4 | $39,730 | 227 | 4.84/5.0 |
| Vedran | 3 | $38,620 | 244 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Vrbnik
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.1%), with apartment & condo and house properties comprising 97.9% of inventory
- Untapped potential in others, boutique & hotels segments (2.2% combined)
Room Capacity Distribution
Analysis of 231 properties in Vrbnik shows that 1 bedroom properties are most prevalent, making up 47.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.4% of all listings.
Key Insights
- Most common: 1 bedroom (47.6%)
- Least common: 5+ bedrooms (0.4%)
- Market concentration: 81.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 231 properties in Vrbnik reveals that 4 guests properties dominate the market, representing 33.8% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 62.3% of the market.
Key Insights
- Most common capacity: 4 guests (33.8% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 62.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 231 properties in Vrbnik, the most common availability pattern is 271-366 days (71.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (42% of properties).
Key Insights
- Most common availability window: 271-366 days (71.4%)
- Most common booking duration: 31-90 days (42%)
- Properties with high availability (180+ days): 98.7%
- Properties with long-term bookings (180+ days): 1.7%
Minimum Stay Distributions
1 Night
9 listings
4.5% of total
2 Nights
9 listings
4.5% of total
3 Nights
17 listings
8.5% of total
4-6 Nights
151 listings
75.1% of total
7-29 Nights
15 listings
7.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 9.0%
- Mid-length stays (4-6 nights) represent 75.1% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 17.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
1.5% of total
Super Strict 30 Days
4 listings
2% of total
Flexible
10 listings
4.9% of total
Moderate
20 listings
9.9% of total
Firm
132 listings
65% of total
Strict
34 listings
16.7% of total
Key Insights
- Firm is the preferred policy at 65.0% of listings
- Stricter policies (Firm & Strict) dominate at 81.7% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 1.5% of listings
Recommendations
- The market supports stricter policies, with 81.7% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Aug, Jul, averaging 107 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 25 days
- Fall shows the longest average booking window at 101 days, while Winter has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 101 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Vrbnik
Below is the distribution of amenities across listings in Vrbnik:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Italy (16.9%) and Austria (15%)
- English is the top language at 49.7%, followed by German (28.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Vienna and Berlin markets
- Develop localized content for Italy and Austria
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Vrbnik. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Selina | 16 | $3,725 | $548.52 | 42% |
| Poljica Brig | 14 | $3,349 | $475.29 | 50% |
| Podhom | 10 | $3,267 | $209.27 | 53% |
| Crno | 20 | $3,201 | $570.40 | 35% |
| Bibići | 10 | $3,126 | $414.93 | 37% |
| Zemunik Gornji | 11 | $3,125 | $392.57 | 45% |
| Brajkovići | 16 | $2,990 | $573.18 | 41% |
| Hreljin | 11 | $2,709 | $261.80 | 42% |
| Bad Sankt Leonhard im Lavanttal | 31 | $2,650 | $278.63 | 38% |
| Barat | 36 | $2,565 | $627.28 | 33% |
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