Airbnb Market Analytics, Statistics and Data in Rijeka, Primorje-Gorski Kotar County, Croatia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rijeka? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rijeka:
How much do Airbnb hosts make on average per month in Rijeka?
The short-term rental market in Rijeka shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $900 per month
- Strong performing properties (top 25%) make $1,802 or more
- Best-in-class properties (top 10%) achieve $3,121+ monthly
- Entry-level properties (bottom 25%) typically earn around $398
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rijeka
The market in Rijeka shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rijeka
Daily rates in Rijeka vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $96 per night
- Strong performing properties (top 25%) secure $147 or more
- Best-in-class properties (top 10%) pull in $440+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in Rijeka
Peak Season (August, July, June)
- Revenue peaks at $2437.90 per month
- Occupancy rates reach 52.44%
- Daily rates average $216.69
Shoulder Season
- Revenue averages $1390.65 per month
- Occupancy maintains 33.13%
- Daily rates hold at $168.13
Low Season (January, December, November)
- Revenue drops to $683.14 per month
- Occupancy decreases to 21.11%
- Daily rates adjust to $119.65
Is it still profitable to do Airbnb in Rijeka in 2025?
Yes! Rijeka demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $1391 and With 302 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rijeka
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Rijeka City Center | The bustling heart of Rijeka, offering a variety of shops, restaurants, and cultural attractions. Ideal for tourists looking for convenience and vibrant city life. | Trsat Castle, Korzo Street, Rijeka Market, Peek&Pop Museum, The City Clock, Museum of Modern and Contemporary Art |
| Brijuni Beach | A beautiful coastal area known for its stunning beaches and clear waters. Perfect for guests seeking a relaxing beachfront experience while still being close to city amenities. | Brijuni Islands, Beaches, Luxury resorts, Water sports, Restaurants by the sea |
| Matulji | A nearby town with stunning views of the Kvarner Bay, known for its peaceful environment and family-friendly atmosphere. Attracts guests looking for a quiet retreat. | Nature trails, Cultural events, Local wineries, Beautiful viewpoints |
| Opatija | A historic seaside town renowned for its charming architecture and elegant waterfront promenade. A prime location for luxury tourism and wellness retreats. | Lungo Mare, Angiolina Park, Villa Čajkovski, St. James Church, Opatija Beach |
| Kvarner Gulf | A stunning natural area perfect for outdoor activities and beach lovers. It offers beautiful landscapes and recreational opportunities. | Beaches, Hiking trails, Boat tours, Diving spots |
| Trsat | A picturesque hilltop area offering historical significance and breathtaking views of Rijeka and the Kvarner Bay. Great for travelers interested in history and nature. | Trsat Castle, Franciscan Monastery, Pilgrimage routes, Scenic overlooks |
| Sušak | This side of Rijeka features a mix of residential and commercial areas with a rich cultural vibe. It attracts a diverse crowd looking for authentic local experiences. | Theatre, Local markets, Rijeka's port, Festivals |
| Volosko | An old fishing village turned trendy, known for its picturesque waterfront and culinary scene. Ideal for tourists looking for charm and local gastronomy. | Waterfront promenade, Fish restaurants, Art galleries, Parks |
Do you need a license for Airbnb in Rijeka?
We recommend checking directly with Rijeka's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rijeka
5* Penthouse Sea View, 105 m2, free parking
Entire Place • 2 bedrooms
Main square Corso, CosyLux 1
Entire Place • 2 bedrooms
Luxury apartment ASIA 2 Rijeka
Entire Place • 2 bedrooms
Black & White Apartment #1
Entire Place • N/A
Tersatto
Entire Place • 1 bedroom
Beautiful Villa "Morčić" with a sea view
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Rijeka
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Molo Longo - Central Apartment | 68 | $540,073 | 471 | 3.21/5.0 |
| Asmira | 8 | $84,436 | 136 | 4.80/5.0 |
| Luka | 1 | $70,006 | 20 | 4.95/5.0 |
| Vedran | 2 | $57,932 | 25 | 2.48/5.0 |
| 153912369 | 2 | $49,654 | 0 | 0.00/5.0 |
| Irma | 1 | $49,252 | 13 | 4.77/5.0 |
| Ananke | 4 | $45,485 | 16 | 2.39/5.0 |
| Number 1 Apartments | 7 | $45,453 | 104 | 4.15/5.0 |
| Marija | 1 | $39,437 | 32 | 4.97/5.0 |
| Yvette | 1 | $39,225 | 36 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rijeka
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95%), with apartment & condo and house properties comprising 97.7% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (2.3% combined)
Room Capacity Distribution
Analysis of 302 properties in Rijeka shows that 1 bedroom properties are most prevalent, making up 48.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.8% of all listings.
Key Insights
- Most common: 1 bedroom (48.3%)
- Least common: 5+ bedrooms (0.7%)
- Market concentration: 77.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 302 properties in Rijeka reveals that 2 guests properties dominate the market, representing 33.4% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 66.2% of the market.
Key Insights
- Most common capacity: 2 guests (33.4% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 66.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 302 properties in Rijeka, the most common availability pattern is 271-366 days (71.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41.1% of properties).
Key Insights
- Most common availability window: 271-366 days (71.9%)
- Most common booking duration: 31-90 days (41.1%)
- Properties with high availability (180+ days): 89.4%
- Properties with long-term bookings (180+ days): 10.9%
Minimum Stay Distributions
1 Night
159 listings
57% of total
2 Nights
64 listings
22.9% of total
3 Nights
38 listings
13.6% of total
4-6 Nights
15 listings
5.4% of total
30+ Nights
3 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.9%
- Mid-length stays (4-6 nights) represent 5.4% of listings
- Monthly+ stays (1.1%) suggest a stable extended-stay market
- High market flexibility with 93.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
1.3% of total
Super Strict 30 Days
5 listings
2.2% of total
Flexible
36 listings
15.5% of total
Moderate
57 listings
24.6% of total
Firm
75 listings
32.3% of total
Strict
56 listings
24.1% of total
Key Insights
- Firm is the preferred policy at 32.3% of listings
- The market shows a balanced distribution between guest-friendly (40.1%) and strict (56.4%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 1.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 62 days
- Shortest booking windows are in Nov, Jan, Dec, averaging 25 days
- Summer shows the longest average booking window at 58 days, while Winter has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 58 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Rijeka
Below is the distribution of amenities across listings in Rijeka:
Traveler Demographics
Key Insights
- Domestic travelers make up 5.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (18.7%) and France (14.3%)
- English is the top language at 53.1%, followed by German (20.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 11.0%
Recommendations
- Target marketing campaigns for Vienna and Munich markets
- Develop localized content for United States and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rijeka. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Selina | 16 | $3,725 | $548.52 | 42% |
| Poljica Brig | 14 | $3,349 | $475.29 | 50% |
| Podhom | 10 | $3,267 | $209.27 | 53% |
| Crno | 20 | $3,201 | $570.40 | 35% |
| Bibići | 10 | $3,126 | $414.93 | 37% |
| Zemunik Gornji | 11 | $3,125 | $392.57 | 45% |
| Brajkovići | 16 | $2,990 | $573.18 | 41% |
| Hreljin | 11 | $2,709 | $261.80 | 42% |
| Bad Sankt Leonhard im Lavanttal | 31 | $2,650 | $278.63 | 38% |
| Barat | 36 | $2,565 | $627.28 | 33% |
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