Omišalj Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Primorje-Gorski Kotar County, Croatia
Is Airbnb profitable in Omišalj in 2025? Explore comprehensive Airbnb analytics for Omišalj, Primorje-Gorski Kotar County, Croatia to uncover income potential. This 2025 STR market report for Omišalj, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 96 active listings.
Whether you're considering an Airbnb investment in Omišalj, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Omišalj Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Omišalj Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Omišalj (2025)
Understanding the monthly revenue variations for Airbnb listings in Omišalj is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Omišalj is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Omišalj across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,222+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,046 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,178 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $613, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Omišalj
Omišalj Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Omišalj STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Omišalj:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Omišalj
Average Daily Rate (ADR) Airbnb Trends in Omišalj (2025)
Effective short term rental pricing strategy in Omišalj involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Omišalj typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $324+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Omišalj
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Airbnb Seasonality Analysis & Trends in Omišalj (2025)
Peak Season (August, July, June)
- Revenue averages $2,566 per month
- Occupancy rates average 48.8%
- Daily rates average $184
Shoulder Season
- Revenue averages $1,436 per month
- Occupancy maintains around 29.9%
- Daily rates hold near $155
Low Season (January, April, December)
- Revenue drops to average $958 per month
- Occupancy decreases to average 19.0%
- Daily rates adjust to average $150
Seasonality Insights for Omišalj
- The Airbnb seasonality in Omišalj shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Omišalj's highest earning potential, with monthly revenues capable of climbing to $3,041, occupancy reaching a high of 60.3%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $830, occupancy could drop to 16.1%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Omišalj.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Omišalj seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Omišalj (2025)
Exploring the top neighborhoods for short-term rentals in Omišalj? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Omišalj Old Town | Charming historic district with well-preserved architecture and rich cultural heritage. Ideal for guests interested in history and local traditions. | Church of the Assumption, Romanesque Town Hall, Old Town Streets, Cultural Events |
| Njivice Beach | Beautiful beach area known for its tranquil atmosphere and stunning sunsets. Great for families and beach lovers seeking relaxation and outdoor activities. | Njivice Beach, Water Sports, Dining by the Sea, Cycling Paths |
| Malinska Promenade | Vibrant waterfront promenade lined with cafes and shops. A popular spot for tourists enjoying leisurely walks and seaside dining. | Malinska Beach, Dining Options, Water Activities, Sunset Views |
| Vrbnik Village | Picturesque village on a cliff offering stunning views of the Adriatic Sea. Perfect for guests looking for a scenic getaway with local wine and cuisine. | Vrbnik Wine Cellars, St. Mary’s Church, Breathtaking Views, Culinary Tours |
| Punat Bay | Serene bay area with access to numerous islands. Great for those looking to explore nature, sailing, and tranquility. | Punat Marina, Krk Island Excursions, Beaches, Boat Rentals |
| Porat Monastery | Historical site with a charming atmosphere, visitors appreciate the blend of culture and spirituality. | Porat Monastery Museum, Nature Trails, Cultural Events |
| Brijuni National Park | Famous national park made up of islands, offering pristine nature and wildlife. Attracts nature lovers and adventure seekers. | Safari Park, Archaeological Sites, Beaches, Guided Tours |
| Krk Town | Bustling town with rich history and vibrant nightlife. Ideal for travelers seeking a mix of culture and entertainment. | Krk Fortress, Cathedral of the Assumption, Restaurants and Bars, Cultural Events |
Understanding Airbnb License Requirements & STR Laws in Omišalj (2025)
While Omišalj, Primorje-Gorski Kotar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Omišalj to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Omišalj (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Omišaljbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Awesome home in Omisalj with kitchen
Entire Place • 4 bedrooms
Villa Quarnaro with heated pool
Entire Place • 2 bedrooms
4 bedroom beautiful home in Omisalj
Entire Place • 4 bedrooms
Beautiful apartment in Omisalj
Entire Place • 3 bedrooms
Cassiopeia - Seaside Retreat
Entire Place • 2 bedrooms
Apartments Didi - Darija
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Omišalj (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Omišalj based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 1 | $109,444 | 7 | 5.00/5.0 |
| Novasol | 4 | $81,163 | 5 | 1.25/5.0 |
| Apolinar | 3 | $67,068 | 76 | 4.99/5.0 |
| Tomislav | 2 | $66,667 | 34 | 4.98/5.0 |
| Novasol | 6 | $64,232 | 25 | 4.72/5.0 |
| Novasol | 1 | $47,268 | 3 | 5.00/5.0 |
| Dragana | 4 | $44,058 | 48 | 3.73/5.0 |
| Antonia | 3 | $37,766 | 146 | 4.61/5.0 |
| Thomas - Interhome Group | 2 | $32,577 | 24 | 4.88/5.0 |
| Val | 2 | $32,090 | 20 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Omišalj.
Dive Deeper: Advanced Omišalj STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Omišalj. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOmišalj Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Omišalj
- The Omišalj Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.8% of the 96 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Omišalj, Apartment/Condo properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 24% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.0%) offer potential for unique stay experiences.
Omišalj Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Omišalj
- The dominant room capacity in Omišalj is 1 bedroom listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.0% of the active Airbnb listings in Omišalj, indicating a high concentration in these sizes.
Omišalj Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Omišalj
- The most common guest capacity trend in Omišalj vacation rentals is listings accommodating 4 guests (34.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Omišalj STR market, accounting for 52.1% of listings.
- 26.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Omišalj.
- On average, properties in Omišalj are equipped to host 4.4 guests.
Omišalj Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Omišalj
- The most common availability pattern in Omišalj falls within the 271-366 days range, representing 63.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Omišalj (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Omišalj Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
34.8% of total
2 Nights
13 listings
14.6% of total
3 Nights
9 listings
10.1% of total
4-6 Nights
21 listings
23.6% of total
7-29 Nights
6 listings
6.7% of total
30+ Nights
9 listings
10.1% of total
Key Insights
- The most prevalent minimum stay requirement in Omišalj is 1 Night, adopted by 34.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.1%) caters to monthly stays (30+ nights) in Omišalj, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.8% of Omišalj hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Omišalj.
Omišalj Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
19 listings
24.7% of total
Super Strict 30 Days
2 listings
2.6% of total
Flexible
9 listings
11.7% of total
Moderate
15 listings
19.5% of total
Firm
7 listings
9.1% of total
Strict
25 listings
32.5% of total
Cancellation Policy Insights for Omišalj
- The prevailing Airbnb cancellation policy trend in Omišalj is Strict, used by 32.5% of listings.
- There's a relatively balanced mix between guest-friendly (31.2%) and stricter (41.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.5% market standard in Omišalj.
- With 32.5% using Strict terms, this is a viable option in Omišalj, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Omišalj.
Omišalj STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Omišalj
- The overall average booking lead time for vacation rentals in Omišalj is 69 days.
- Guests book furthest in advance for stays during November (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Spring (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Omišalj.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Omišalj averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Omišalj (2025)
Amenity Prevalence
Amenity Insights for Omišalj
- Essential amenities in Omišalj that guests expect include: Air conditioning, TV, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Refrigerator, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Omišalj: Air conditioning, TV, Wifi, Kitchen.
- Prioritize adding missing essentials: TV, Wifi, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Omišalj to stay competitive.
Omišalj Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Omišalj
- The typical guest profile for Airbnb in Omišalj consists of predominantly international visitors (95%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 5.4% of guests.
- Key international markets include Germany (24.5%) and Italy (11.7%).
- Top languages spoken are English (39%) followed by German (19.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Omišalj Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Selina | 14 | $4,330 | $440.33 | 47% |
| Poljica Brig | 17 | $3,498 | $482.94 | 50% |
| Crno | 17 | $3,372 | $541.23 | 40% |
| Zemunik Gornji | 11 | $2,879 | $332.51 | 45% |
| Podhom | 10 | $2,849 | $196.31 | 50% |
| Rojnići | 13 | $2,827 | $244.42 | 48% |
| Bad Sankt Leonhard im Lavanttal | 27 | $2,745 | $266.48 | 39% |
| Sveti Petar u Šumi | 42 | $2,737 | $316.96 | 45% |
| Brajkovići | 17 | $2,712 | $408.86 | 43% |
| Rogovići | 17 | $2,548 | $281.12 | 47% |