Mali Lošinj Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Primorje-Gorski Kotar County, Croatia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Mali Lošinj in 2025? Explore comprehensive Airbnb analytics for Mali Lošinj, Primorje-Gorski Kotar County, Croatia to uncover income potential. This 2025 STR market report for Mali Lošinj, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 313 active listings.

Whether you're considering an Airbnb investment in Mali Lošinj, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mali Lošinj Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mali Lošinj Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$136
The average rental revenue earned for an occupied room per day in Mali Lošinj.
Occupancy Rate(?)
41.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,268
Typical annual income for an Airbnb listing in Mali Lošinj. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-23.9%
Significant decrease (-23.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Mali Lošinj.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Mali Lošinj.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
313
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mali Lošinj (2025)

Understanding the monthly revenue variations for Airbnb listings in Mali Lošinj is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mali Lošinj is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mali Lošinj across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,891+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,721 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $960 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $440, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mali Lošinj

Mali Lošinj Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mali Lošinj STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mali Lošinj:

  • Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mali Lošinj

Average Daily Rate (ADR) Airbnb Trends in Mali Lošinj (2025)

Effective short term rental pricing strategy in Mali Lošinj involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mali Lošinj typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
  • Typical properties (Median) charge around $102 per night.
  • Entry-level properties (Bottom 25%) earn around $76 per night.

Average Daily Rate (ADR) Trend by Month in Mali Lošinj

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Airbnb Seasonality Analysis & Trends in Mali Lošinj (2025)

Peak Season (July, August, October)
  • Revenue averages $2,263 per month
  • Occupancy rates average 49.3%
  • Daily rates average $168
Shoulder Season
  • Revenue averages $1,320 per month
  • Occupancy maintains around 27.2%
  • Daily rates hold near $146
Low Season (January, April, December)
  • Revenue drops to average $886 per month
  • Occupancy decreases to average 18.0%
  • Daily rates adjust to average $139

Seasonality Insights for Mali Lošinj

  • The Airbnb seasonality in Mali Lošinj shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mali Lošinj's highest earning potential, with monthly revenues capable of climbing to $2,724, occupancy reaching a high of 61.3%, and ADRs peaking at $174.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $854, occupancy could drop to 14.7%, and ADRs may adjust down to $125.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mali Lošinj.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mali Lošinj seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mali Lošinj (2025)

Exploring the top neighborhoods for short-term rentals in Mali Lošinj? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Veli Lošinj
Charming village known for its stunning harbor and rich maritime history, offering a tranquil escape for travelers looking to enjoy nature and local gastronomy.
Veli Lošinj Harbor, The Church of the Assumption, Museum of Apoxyomenos, Local seafood restaurants, Nearby beaches
Mali Lošinj Town Center
The bustling heart of Mali Lošinj with vibrant cafes, shops, and cultural attractions. Perfect for tourists wanting to experience local life and seaside charm.
The Main Square, Church of St. Nicholas, Lošinj Museum, Seaside Promenade, Café and shopping options
Cikat
Popular beachfront area known for its beautiful bay and natural park. Great for families and beachgoers seeking both relaxation and outdoor activities.
Cikat Beach, Cikat Forest Park, Water sports activities, Nature trails, Beach bars
Artatore
A peaceful coastal area great for families and those seeking a quiet retreat. Offers stunning beaches and the charm of local hospitality.
Artatore Beach, Nature walks, Secluded coves, Local dining, Relaxing atmosphere
Nerezine
Small picturesque village with beautiful nature and traditional architecture, ideal for visitors looking to enjoy a quieter vacation spot with a touch of local culture.
Nerezine Harbor, Historical buildings, Local eateries, Scenic hikes, Cultural events
Osor
Historical town with ancient Roman ruins and a tranquil atmosphere. Great for those interested in history and culture, with access to beautiful surrounding nature.
Osor Roman ruins, The Osor Bridge, Local galleries, Cultural history, Nearby beaches
Mali Losinj Bay
Scenic bay area renowned for its clear blue waters and stunning views. Attracts travelers looking for scenic beauty and a relaxing atmosphere.
Mali Losinj Bay beaches, Water activities, Sunset views, Dining options by the bay, Charming coastal walks
Suncana Uvala
Lovely area with family-friendly beaches and amenities, perfect for those looking for a resort-like experience with easy access to activities and relaxation.
Sunny Cove, Family-friendly beaches, Water sports rentals, Nearby restaurants, Local entertainment options

Understanding Airbnb License Requirements & STR Laws in Mali Lošinj (2025)

While Mali Lošinj, Primorje-Gorski Kotar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mali Lošinj to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Mali Lošinj (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Mali Lošinjbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Hera | 5 Bedooms | Private Pool

Villa Hera | 5 Bedooms | Private Pool

Entire Place • 5 bedrooms

$107,137
Revenue
32.6%
Occupancy
$2488.17
Daily Rate
Mare

Mare

Entire Place • 2 bedrooms

$85,656
Revenue
23.7%
Occupancy
$815.04
Daily Rate
HOUSE VALDARKE ****

HOUSE VALDARKE ****

Entire Place • 3 bedrooms

$51,827
Revenue
46.3%
Occupancy
$278.27
Daily Rate
VILLA DEL MAR superior apartment

VILLA DEL MAR superior apartment

Entire Place • 2 bedrooms

$50,267
Revenue
55.8%
Occupancy
$352.38
Daily Rate
Vila Amber St. Martin

Vila Amber St. Martin

Entire Place • 2 bedrooms

$44,691
Revenue
58.7%
Occupancy
$471.03
Daily Rate
La Casetta di Nona Lea

La Casetta di Nona Lea

Entire Place • 2 bedrooms

$40,348
Revenue
58.0%
Occupancy
$202.39
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mali Lošinj (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mali Lošinj based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #4485264373$152,03640.00/5.0
Host #4915309341$107,13700.00/5.0
Val15$92,575231.16/5.0
Tehvida5$75,9201114.88/5.0
Dora2$65,638274.97/5.0
GoLosinj8$62,766804.76/5.0
Tena3$61,8091434.92/5.0
Host #1375102443$60,47500.00/5.0
Iva & Mario5$53,669824.90/5.0
Vedran5$53,477724.74/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mali Lošinj.

Dive Deeper: Advanced Mali Lošinj STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mali Lošinj. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mali Lošinj Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mali Lošinj

  • The Mali Lošinj Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.6% of the 313 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Mali Lošinj, Apartment/Condo properties are the most common (77.6%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, outdoor/unique (combined 2.2%) offer potential for unique stay experiences.

Mali Lošinj Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mali Lošinj

  • The dominant room capacity in Mali Lošinj is 1 bedroom listings, making up 42.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 82.8% of the active Airbnb listings in Mali Lošinj, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (8.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Mali Lošinj.

Mali Lošinj Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mali Lošinj

  • The most common guest capacity trend in Mali Lošinj vacation rentals is listings accommodating 4 guests (32.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Mali Lošinj STR market, accounting for 61.4% of listings.
  • 11.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mali Lošinj.
  • On average, properties in Mali Lošinj are equipped to host 3.6 guests.

Mali Lošinj Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mali Lošinj

  • The most common availability pattern in Mali Lošinj falls within the 271-366 days range, representing 73.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Mali Lošinj (46%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 1.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mali Lošinj Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.2%)

1 Night

45 listings

15.2% of total

2 Nights (12.5%)

2 Nights

37 listings

12.5% of total

3 Nights (25%)

3 Nights

74 listings

25% of total

4-6 Nights (37.2%)

4-6 Nights

110 listings

37.2% of total

7-29 Nights (5.7%)

7-29 Nights

17 listings

5.7% of total

30+ Nights (4.4%)

30+ Nights

13 listings

4.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Mali Lošinj is 4-6 Nights, adopted by 37.2% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 37.2% of Mali Lošinj hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mali Lošinj.

Mali Lošinj Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (5.4%)

Super Strict 30 Days

14 listings

5.4% of total

Super Strict 60 Days

12 listings

4.7% of total

Flexible (9.7%)

Flexible

25 listings

9.7% of total

Moderate (17.8%)

Moderate

46 listings

17.8% of total

Firm (21.3%)

Firm

55 listings

21.3% of total

Strict (41.1%)

Strict

106 listings

41.1% of total

Cancellation Policy Insights for Mali Lošinj

  • The prevailing Airbnb cancellation policy trend in Mali Lošinj is Strict, used by 41.1% of listings.
  • A majority (62.4%) of hosts in Mali Lošinj utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 41.1% market standard in Mali Lošinj.
  • With 41.1% using Strict terms, this is a viable option in Mali Lošinj, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mali Lošinj.

Mali Lošinj STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mali Lošinj

  • The overall average booking lead time for vacation rentals in Mali Lošinj is 79 days.
  • Guests book furthest in advance for stays during August (average 112 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Mali Lošinj.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
  • Monitor your own booking lead times against these Mali Lošinj averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mali Lošinj (2025)

Amenity Prevalence

Amenity Insights for Mali Lošinj

  • Essential amenities in Mali Lošinj that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Air conditioning, TV, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mali Lošinj: Wifi, Kitchen.
  • Prioritize adding missing essentials: Wifi, Kitchen.
  • Consider adding popular differentiators like Air conditioning or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mali Lošinj to stay competitive.

Mali Lošinj Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mali Lošinj

  • The typical guest profile for Airbnb in Mali Lošinj consists of predominantly international visitors (89%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 11.3% of guests.
  • Key international markets include Germany (20.6%) and Italy (13%).
  • Top languages spoken are English (38.9%) followed by German (18.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Italy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mali Lošinj Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Selina14$4,330$440.3347%
Poljica Brig17$3,498$482.9450%
Crno17$3,372$541.2340%
Zemunik Gornji11$2,879$332.5145%
Rojnići13$2,827$244.4248%
Sveti Petar u Šumi42$2,737$316.9645%
Brajkovići17$2,712$408.8643%
Rogovići17$2,548$281.1247%
Zemunik Donji25$2,525$306.3951%
Barat36$2,472$515.5934%

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