Kras Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Primorje-Gorski Kotar County, Croatia
Is Airbnb profitable in Kras in 2025? Explore comprehensive Airbnb analytics for Kras, Primorje-Gorski Kotar County, Croatia to uncover income potential. This 2025 STR market report for Kras, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Kras, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kras Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kras Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kras (2025)
Understanding the monthly revenue variations for Airbnb listings in Kras is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kras is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kras across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,205+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,166 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,117 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,331, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kras
Kras Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kras STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kras:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kras
Average Daily Rate (ADR) Airbnb Trends in Kras (2025)
Effective short term rental pricing strategy in Kras involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kras typically peaks in September and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $496+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $362 or more.
- Typical properties (Median) charge around $285 per night.
- Entry-level properties (Bottom 25%) earn around $185 per night.
Average Daily Rate (ADR) Trend by Month in Kras
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Airbnb Seasonality Analysis & Trends in Kras (2025)
Peak Season (July, March, June)
- Revenue averages $5,123 per month
- Occupancy rates average 61.5%
- Daily rates average $353
Shoulder Season
- Revenue averages $2,586 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $375
Low Season (February, April, December)
- Revenue drops to average $939 per month
- Occupancy decreases to average 12.2%
- Daily rates adjust to average $357
Seasonality Insights for Kras
- The Airbnb seasonality in Kras shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kras's highest earning potential, with monthly revenues capable of climbing to $6,982, occupancy reaching a high of 87.1%, and ADRs peaking at $420.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $241.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kras.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kras seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kras (2025)
Exploring the top neighborhoods for short-term rentals in Kras? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Crikvenica | A popular tourist destination known for its beautiful beaches and a lively promenade. Crikvenica attracts families and young couples seeking sun and sea during the summer months. | Crikvenica Beach, Aquarium, Vela Plaža, Pine Beach, Frankopan Castle |
| Omišalj | A charming coastal town with a rich historical backdrop and proximity to the Rijeka Airport, making it convenient for travelers. Perfect for those looking for a quieter getaway with local attractions. | Omišalj Beach, Roman ruins, Church of Assumption, Soline Bay, Vela Plaža |
| Njivice | A small, picturesque village on the island of Krk known for its serene beaches and family-friendly atmosphere. Ideal for tourists seeking tranquility and nature. | Njivice Beach, Sunset Beach, Njivice Marina, Local fish restaurants, Hiking trails |
| Banjole | A quaint fishing village that offers a peaceful atmosphere and stunning natural surroundings. Attracts tourists looking for outdoor activities like diving and hiking. | Banjole Beach, Camping Banjole, Turtles Beach, Marina Veruda, Premantura Nature Park |
| Malinska | A picturesque town on the island of Krk, celebrated for its lovely coastal promenade and clear waters, appealing to families and beach-goers. | Malinska Beach, Rova Beach, Vantacici Beach, Tourist board tours, Local cuisine |
| Punat | Known for its marina and water sports, Punat provides a vibrant atmosphere for tourists looking for activities like sailing and diving. | Punat Bay, Marina Punat, Pine Beach, Island of Košljun, Karijola Beach |
| Vrbnik | A small town on Krk Island famous for its wine production and stunning cliffside views. Attracts wine enthusiasts and those seeking unique local experiences. | Vrbnik Wine Cellars, Golden Vrbnik Wine, St. Mary’s Church, Beaches, Local gastronomy |
| Baška | A popular destination known for its long pebble beach and crystal-clear waters. Ideal for families and those who love outdoor activities. | Baška Beach, St. Lucy's Church, Vela Plaža, Hiking trails to Velebit, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Kras (2025)
While Kras, Primorje-Gorski Kotar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kras to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kras (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Krasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Maya Krk
Entire Place • 4 bedrooms
Vacation home Stefan
Entire Place • 4 bedrooms
Villa Marko - with jacuzzi and private pool
Entire Place • 3 bedrooms
Villa Tatjana Krk
Entire Place • 5 bedrooms
Villa Seastar With A Private Swimming Pool
Entire Place • 4 bedrooms
Villa Silvia Krk
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kras (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kras based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Istriaselect Villas | 2 | $68,151 | 6 | 5.00/5.0 |
| Novasol | 1 | $50,428 | 2 | Not Rated |
| Darko | 2 | $45,178 | 18 | 4.71/5.0 |
| Ira | 1 | $37,256 | 5 | 5.00/5.0 |
| Marija | 1 | $35,858 | 18 | 4.83/5.0 |
| Januš | 1 | $35,063 | 8 | 5.00/5.0 |
| Gabrijela | 1 | $28,672 | 3 | 5.00/5.0 |
| Adria Holiday Rent | 1 | $26,897 | 8 | 5.00/5.0 |
| Mattia | 1 | $24,720 | 4 | 5.00/5.0 |
| Contessa D.O.O. | 6 | $24,583 | 38 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kras.
Dive Deeper: Advanced Kras STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kras. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKras Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kras
- The Kras Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kras, House properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 83.3% portion, catering likely to families or larger groups.
Kras Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kras
- The dominant room capacity in Kras is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 63.9% of the active Airbnb listings in Kras, indicating a high concentration in these sizes.
- A significant 69.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kras.
Kras Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kras
- The most common guest capacity trend in Kras vacation rentals is listings accommodating 8+ guests (55.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Kras STR market, accounting for 69.5% of listings.
- 77.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kras.
- On average, properties in Kras are equipped to host 6.8 guests.
Kras Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kras
- The most common availability pattern in Kras falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Kras (50%), reflecting common guest stay durations or potential owner blocking patterns.
Kras Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
8.3% of total
2 Nights
1 listings
2.8% of total
4-6 Nights
24 listings
66.7% of total
7-29 Nights
1 listings
2.8% of total
30+ Nights
7 listings
19.4% of total
Key Insights
- The most prevalent minimum stay requirement in Kras is 4-6 Nights, adopted by 66.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (11.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (19.4%) caters to monthly stays (30+ nights) in Kras, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 66.7% of Kras hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kras.
Kras Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
25% of total
Super Strict 30 Days
1 listings
2.8% of total
Flexible
4 listings
11.1% of total
Moderate
1 listings
2.8% of total
Firm
7 listings
19.4% of total
Strict
14 listings
38.9% of total
Cancellation Policy Insights for Kras
- The prevailing Airbnb cancellation policy trend in Kras is Strict, used by 38.9% of listings.
- A majority (58.3%) of hosts in Kras utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.9% market standard in Kras.
- With 38.9% using Strict terms, this is a viable option in Kras, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kras.
Kras STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kras
- The overall average booking lead time for vacation rentals in Kras is 105 days.
- Guests book furthest in advance for stays during March (average 294 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (147 days avg.) sees the longest lead times, while Winter (7 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (105 days) as a baseline for your pricing and availability strategy in Kras.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 294 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 147 days) to capture early planners.
- Monitor your own booking lead times against these Kras averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kras (2025)
Amenity Prevalence
Amenity Insights for Kras
- Essential amenities in Kras that guests expect include: Air conditioning, Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Free parking on premises, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kras: Air conditioning, Wifi, Kitchen, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Refrigerator or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kras to stay competitive.
Kras Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kras
- The typical guest profile for Airbnb in Kras consists of predominantly international visitors (100%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.0% of guests.
- Key international markets include Germany (50%) and Netherlands (10%).
- Top languages spoken are English (30.8%) followed by German (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kras Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 16 | $4,026 | $515.49 | 47% |
| Briševo | 14 | $2,988 | $352.00 | 40% |
| Zemunik Gornji | 11 | $2,758 | $387.20 | 48% |
| Sveti Bartul | 15 | $2,648 | $384.34 | 43% |
| Bad Sankt Leonhard im Lavanttal | 35 | $2,564 | $285.88 | 37% |
| Zagore | 12 | $2,495 | $351.89 | 37% |
| Šivati | 11 | $2,488 | $374.08 | 40% |
| Stadl-Predlitz | 99 | $2,475 | $319.99 | 33% |
| Režanci | 20 | $2,417 | $452.15 | 37% |
| Crno | 17 | $2,416 | $519.51 | 33% |