Šmrika Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Primorje-Gorski Kotar County, Croatia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Šmrika in 2025? Explore comprehensive Airbnb analytics for Šmrika, Primorje-Gorski Kotar County, Croatia to uncover income potential. This 2025 STR market report for Šmrika, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 42 active listings.

Whether you're considering an Airbnb investment in Šmrika, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Šmrika Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Šmrika Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$286
The average rental revenue earned for an occupied room per day in Šmrika.
Occupancy Rate(?)
32.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,664
Typical annual income for an Airbnb listing in Šmrika. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-17.7%
Significant decrease (-17.7%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Šmrika.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Šmrika.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
42
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Šmrika (2025)

Understanding the monthly revenue variations for Airbnb listings in Šmrika is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Šmrika is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Šmrika across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,879+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,619 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,557 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $576, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Šmrika

Šmrika Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Šmrika STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Šmrika:

  • Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 21%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Šmrika

Average Daily Rate (ADR) Airbnb Trends in Šmrika (2025)

Effective short term rental pricing strategy in Šmrika involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Šmrika typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $587+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $367 or more.
  • Typical properties (Median) charge around $206 per night.
  • Entry-level properties (Bottom 25%) earn around $90 per night.

Average Daily Rate (ADR) Trend by Month in Šmrika

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Airbnb Seasonality Analysis & Trends in Šmrika (2025)

Peak Season (July, August, November)
  • Revenue averages $5,343 per month
  • Occupancy rates average 49.1%
  • Daily rates average $303
Shoulder Season
  • Revenue averages $2,401 per month
  • Occupancy maintains around 24.9%
  • Daily rates hold near $286
Low Season (January, February, March)
  • Revenue drops to average $486 per month
  • Occupancy decreases to average 10.7%
  • Daily rates adjust to average $262

Seasonality Insights for Šmrika

  • The Airbnb seasonality in Šmrika shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Šmrika's highest earning potential, with monthly revenues capable of climbing to $6,199, occupancy reaching a high of 58.2%, and ADRs peaking at $327.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $197, occupancy could drop to 7.2%, and ADRs may adjust down to $256.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Šmrika.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Šmrika seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Šmrika (2025)

Exploring the top neighborhoods for short-term rentals in Šmrika? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Šmrika Waterfront
Beautiful waterfront area with stunning views of the Adriatic Sea, popular with tourists seeking tranquility and natural beauty.
Beaches of Šmrika, Nearby islands, Water sports activities, Scenic walking trails, Fishing spots
Historical Center of Šmrika
Rich in history and culture, this area attracts visitors interested in the local heritage and traditional architecture.
Church of St. Nicholas, Local museums, Historical landmarks, Cultural events, Art galleries
Crikvenica
A thriving tourist destination nearby, known for its beautiful beaches and vibrant promenade, attracts a large number of visitors each summer.
Crikvenica Beach, Aquarium, Cafes and restaurants, Parks and playgrounds, Nightlife
Vrbnik
Famous for its wine production and stunning vineyards, draws in those looking for gastronomic experiences and wine tours.
Vrbnik wine cellars, Scenic views over the sea, Wine tasting tours, Local cuisine, Cultural festivals
Omisalj
A nearby town with historical significance and beautiful coastal views, popular for its quieter atmosphere and proximity to the beach.
Omisalj beach, Roman ruins, Historical architecture, Nature trails, Bird watching
Njivice
Known for its beaches and family-friendly atmosphere, Njivice attracts tourists looking for a relaxed vacation experience.
Njivice beach, Promenade, Water sports, Family-friendly activities, Restaurants
Malinska
Popular coastal town with numerous hotels, beaches, and amenities, perfect for those seeking both relaxation and activities.
Malinska beach, Seaside promenade, Local markets, Waterfront dining, Cultural events
Punat
A small town that offers a mix of beaches, marina, and local charm, appealing to boating enthusiasts and tourists alike.
Punat marina, Isle of Košljun, Beaches, Local festivals, Cycling paths

Understanding Airbnb License Requirements & STR Laws in Šmrika (2025)

While Šmrika, Primorje-Gorski Kotar County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Šmrika to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Šmrika (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Šmrikabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Margo (Loretta)

Villa Margo (Loretta)

Entire Place • 5 bedrooms

$103,367
Revenue
28.0%
Occupancy
$1016.22
Daily Rate
Holiday home Aqua/stunning views

Holiday home Aqua/stunning views

Entire Place • 3 bedrooms

$52,158
Revenue
59.7%
Occupancy
$244.88
Daily Rate
Gorgeous apartment in Smrika with WiFi

Gorgeous apartment in Smrika with WiFi

Entire Place • 3 bedrooms

$51,149
Revenue
53.6%
Occupancy
$563.90
Daily Rate
Villa Infinity

Villa Infinity

Entire Place • 4 bedrooms

$46,663
Revenue
36.4%
Occupancy
$317.66
Daily Rate
Vila Martina - Bellevue

Vila Martina - Bellevue

Entire Place • 3 bedrooms

$43,821
Revenue
51.2%
Occupancy
$242.27
Daily Rate
Villa Visum

Villa Visum

Entire Place • 3 bedrooms

$43,059
Revenue
27.7%
Occupancy
$1349.88
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Šmrika (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Šmrika based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Novasol1$103,36745.00/5.0
Novasol3$59,34173.00/5.0
Host #4102204512$58,03700.00/5.0
Gianna1$52,158374.86/5.0
Davor1$46,66354.60/5.0
Bernard1$43,821514.90/5.0
Hrvoje1$41,19355.00/5.0
Novasol1$35,503104.90/5.0
Novasol1$34,54854.40/5.0
Iva1$34,12585.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Šmrika.

Dive Deeper: Advanced Šmrika STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Šmrika. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Šmrika Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Šmrika

  • The Šmrika Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 42 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Šmrika, House properties are the most common (57.1%), reflecting the local real estate landscape.
  • Houses represent a significant 57.1% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.

Šmrika Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Šmrika

  • The dominant room capacity in Šmrika is 3 bedrooms listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 64.3% of the active Airbnb listings in Šmrika, indicating a high concentration in these sizes.
  • A significant 52.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Šmrika.

Šmrika Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Šmrika

  • The most common guest capacity trend in Šmrika vacation rentals is listings accommodating 8+ guests (31%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Šmrika STR market, accounting for 52.4% of listings.
  • 57.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Šmrika.
  • On average, properties in Šmrika are equipped to host 5.5 guests.

Šmrika Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Šmrika

  • The most common availability pattern in Šmrika falls within the 271-366 days range, representing 81% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Šmrika (45.2%), reflecting common guest stay durations or potential owner blocking patterns.

Šmrika Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (47.5%)

1 Night

19 listings

47.5% of total

2 Nights (10%)

2 Nights

4 listings

10% of total

3 Nights (15%)

3 Nights

6 listings

15% of total

4-6 Nights (17.5%)

4-6 Nights

7 listings

17.5% of total

7-29 Nights (5%)

7-29 Nights

2 listings

5% of total

30+ Nights (5%)

30+ Nights

2 listings

5% of total

Key Insights

  • The most prevalent minimum stay requirement in Šmrika is 1 Night, adopted by 47.5% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 47.5% of Šmrika hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Šmrika.

Šmrika Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (37.5%)

Super Strict 60 Days

12 listings

37.5% of total

Flexible

1 listings

3.1% of total

Moderate (18.8%)

Moderate

6 listings

18.8% of total

Firm (21.9%)

Firm

7 listings

21.9% of total

Strict (18.8%)

Strict

6 listings

18.8% of total

Cancellation Policy Insights for Šmrika

  • The prevailing Airbnb cancellation policy trend in Šmrika is Super Strict 60 Days, used by 37.5% of listings.
  • There's a relatively balanced mix between guest-friendly (21.9%) and stricter (40.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Super Strict 60 Days policy to align with the 37.5% market standard in Šmrika.
  • Regularly review your cancellation policy against competitors and market demand shifts in Šmrika.

Šmrika STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Šmrika

  • The overall average booking lead time for vacation rentals in Šmrika is 98 days.
  • Guests book furthest in advance for stays during June (average 123 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (121 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (98 days) as a baseline for your pricing and availability strategy in Šmrika.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 121 days) to capture early planners.
  • Monitor your own booking lead times against these Šmrika averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Šmrika (2025)

Amenity Prevalence

Amenity Insights for Šmrika

  • Essential amenities in Šmrika that guests expect include: Kitchen, Wifi, Free parking on premises, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hangers, Washer, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Šmrika: Kitchen, Wifi, Free parking on premises, TV, Air conditioning.
  • Prioritize adding missing essentials: Air conditioning.
  • Consider adding popular differentiators like Hangers or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Šmrika to stay competitive.

Šmrika Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Šmrika

  • The typical guest profile for Airbnb in Šmrika consists of predominantly international visitors (99%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 1.3% of guests.
  • Key international markets include Germany (32%) and France (13.3%).
  • Top languages spoken are English (34.9%) followed by German (19.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Šmrika Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Selina14$4,330$440.3347%
Poljica Brig17$3,498$482.9450%
Crno17$3,372$541.2340%
Zemunik Gornji11$2,879$332.5145%
Podhom10$2,849$196.3150%
Rojnići13$2,827$244.4248%
Bad Sankt Leonhard im Lavanttal27$2,745$266.4839%
Sveti Petar u Šumi42$2,737$316.9645%
Brajkovići17$2,712$408.8643%
Rogovići17$2,548$281.1247%

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