Senj Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lika-Senj County, Croatia
Is Airbnb profitable in Senj in 2025? Explore comprehensive Airbnb analytics for Senj, Lika-Senj County, Croatia to uncover income potential. This 2025 STR market report for Senj, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 283 active listings.
Whether you're considering an Airbnb investment in Senj, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Senj Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Senj Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Senj (2025)
Understanding the monthly revenue variations for Airbnb listings in Senj is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Senj is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Senj across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,312+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,439 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $795 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $379, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Senj
Senj Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Senj STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Senj:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Senj
Average Daily Rate (ADR) Airbnb Trends in Senj (2025)
Effective short term rental pricing strategy in Senj involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Senj typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $172+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Senj
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Airbnb Seasonality Analysis & Trends in Senj (2025)
Peak Season (August, July, June)
- Revenue averages $1,924 per month
- Occupancy rates average 45.0%
- Daily rates average $120
Shoulder Season
- Revenue averages $922 per month
- Occupancy maintains around 28.0%
- Daily rates hold near $108
Low Season (January, February, December)
- Revenue drops to average $532 per month
- Occupancy decreases to average 17.7%
- Daily rates adjust to average $102
Seasonality Insights for Senj
- The Airbnb seasonality in Senj shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Senj's highest earning potential, with monthly revenues capable of climbing to $2,364, occupancy reaching a high of 55.5%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $466, occupancy could drop to 16.5%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Senj.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Senj seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Senj (2025)
Exploring the top neighborhoods for short-term rentals in Senj? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Senj | Historic part of Senj with charming medieval architecture and rich history. Attracts tourists interested in cultural experiences and exploring ancient sites. | Fort Nehaj, Senj Cathedral, Kaštel Senj, Gradski Muzej, Monument to the Fallen, Senj Coastal Promenade |
| Senj Beaches | Beautiful beach areas around Senj that provide sun, sea, and relaxation. Perfect for vacationers looking for a seaside getaway with water activities. | Plaza Klenovica, Plaza Drenovica, Plaza Nehaj, Lukovo Sugarje, Čista Beach |
| Zvonik Trail | Scenic hiking trail that offers stunning views of the coastline and the surrounding mountains. Great for nature lovers and outdoor enthusiasts visiting Senj. | Zvonik Peak, Hiking paths, Panoramic views of the Adriatic Sea |
| Senj Promenade | Vibrant waterfront area with cafes, restaurants, and shops. A popular location for both locals and tourists to enjoy the seaside atmosphere. | Senj Harbor, Cafes with sea views, Local seafood restaurants, Markets |
| Luka Senj | A picturesque port area that is ideal for boat trips and water sports. Attracts families and adventure seekers looking for marine activities. | Boat rentals, Fishing tours, Diving and snorkeling spots |
| Nearby Islands (like Rab) | Access to beautiful nearby islands, perfect for day trips and exploring nature and beaches. Great for tourists looking to experience Croatian islands. | Rab Island, Krk Island, Barren islands, Beautiful beaches |
| Velebit Nature Park | Natural park with breathtaking landscapes, ideal for hiking, camping, and exploring flora and fauna. Attracts those interested in eco-tourism and nature activities. | Hiking trails, Wildlife viewing, Nature explorations |
| Cultural Events Area | Senj hosts various cultural events throughout the year, attracting tourists during festivals. Great for those looking for local culture and entertainment. | Senj Summer Carnival, Local music festivals, Traditional events |
Understanding Airbnb License Requirements & STR Laws in Senj (2025)
While Senj, Lika-Senj County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Senj to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Senj (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Senjbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartments Senj - Deluxe Apartment with Sea View
Entire Place • 1 bedroom
Senj by Interhome
Entire Place • 4 bedrooms
Holiday House Sea Wiew
Entire Place • 4 bedrooms
Apartman Ruža
Entire Place • 3 bedrooms
Gorgeous apartment in Senj with kitchen
Entire Place • 4 bedrooms
Marina by Interhome
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Senj (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Senj based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 6 | $85,416 | 31 | 4.08/5.0 |
| Gordana - Interhome Group | 4 | $74,633 | 27 | 4.69/5.0 |
| Dajana - Interhome Group | 5 | $71,432 | 17 | 3.95/5.0 |
| Host #457403216 | 12 | $61,191 | 4 | 0.00/5.0 |
| Danijela - Interhome Group | 5 | $55,504 | 48 | 4.53/5.0 |
| Senia | 1 | $49,945 | 47 | 4.91/5.0 |
| Marko | 2 | $46,610 | 95 | 4.86/5.0 |
| Josipa | 3 | $42,925 | 65 | 4.92/5.0 |
| Predrag | 5 | $37,829 | 143 | 3.94/5.0 |
| Romana | 2 | $35,580 | 196 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Senj.
Dive Deeper: Advanced Senj STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Senj. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSenj Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Senj
- The Senj Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.6% of the 283 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Senj, Apartment/Condo properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 25.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.1%) offer potential for unique stay experiences.
Senj Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Senj
- The dominant room capacity in Senj is 1 bedroom listings, making up 50.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.6% of the active Airbnb listings in Senj, indicating a high concentration in these sizes.
- With over half the market (50.5%) consisting of studios or 1-bedroom units, Senj is particularly well-suited for individuals or couples.
Senj Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Senj
- The most common guest capacity trend in Senj vacation rentals is listings accommodating 4 guests (31.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Senj STR market, accounting for 60.1% of listings.
- 16.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Senj.
- On average, properties in Senj are equipped to host 3.6 guests.
Senj Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Senj
- The most common availability pattern in Senj falls within the 271-366 days range, representing 73.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Senj (45.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Senj Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
153 listings
55.8% of total
2 Nights
29 listings
10.6% of total
3 Nights
45 listings
16.4% of total
4-6 Nights
26 listings
9.5% of total
7-29 Nights
13 listings
4.7% of total
30+ Nights
8 listings
2.9% of total
Key Insights
- The most prevalent minimum stay requirement in Senj is 1 Night, adopted by 55.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.4%) of the Senj Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.9%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.8% of Senj hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Senj.
Senj Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
8 listings
3.3% of total
Super Strict 60 Days
10 listings
4.1% of total
Flexible
43 listings
17.8% of total
Moderate
48 listings
19.9% of total
Firm
72 listings
29.9% of total
Strict
60 listings
24.9% of total
Cancellation Policy Insights for Senj
- The prevailing Airbnb cancellation policy trend in Senj is Firm, used by 29.9% of listings.
- A majority (54.8%) of hosts in Senj utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 29.9% market standard in Senj.
- Regularly review your cancellation policy against competitors and market demand shifts in Senj.
Senj STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Senj
- The overall average booking lead time for vacation rentals in Senj is 74 days.
- Guests book furthest in advance for stays during May (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Senj.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Senj averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Senj (2025)
Amenity Prevalence
Amenity Insights for Senj
- Essential amenities in Senj that guests expect include: Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Senj: Wifi, TV, Air conditioning.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Senj to stay competitive.
Senj Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Senj
- The typical guest profile for Airbnb in Senj consists of predominantly international visitors (98%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.2% of guests.
- Key international markets include Germany (23.8%) and France (8.9%).
- Top languages spoken are English (39.8%) followed by German (17.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Senj Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Selina | 14 | $4,330 | $440.33 | 47% |
| Poljica Brig | 17 | $3,498 | $482.94 | 50% |
| Crno | 17 | $3,372 | $541.23 | 40% |
| Zemunik Gornji | 11 | $2,879 | $332.51 | 45% |
| Rojnići | 13 | $2,827 | $244.42 | 48% |
| Sveti Petar u Šumi | 42 | $2,737 | $316.96 | 45% |
| Brajkovići | 17 | $2,712 | $408.86 | 43% |
| Rogovići | 17 | $2,548 | $281.12 | 47% |
| Zemunik Donji | 25 | $2,525 | $306.39 | 51% |
| Barat | 36 | $2,472 | $515.59 | 34% |