Airbnb Market Analytics, Statistics and Data in Senj, Lika-Senj County, Croatia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Senj? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Senj:
How much do Airbnb hosts make on average per month in Senj?
The short-term rental market in Senj shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $782 per month
- Strong performing properties (top 25%) make $1,443 or more
- Best-in-class properties (top 10%) achieve $2,329+ monthly
- Entry-level properties (bottom 25%) typically earn around $384
Revenue Variations by Month
Occupancy Rates Throughout the Year in Senj
The market in Senj shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Senj
Daily rates in Senj vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $89 per night
- Strong performing properties (top 25%) secure $125 or more
- Best-in-class properties (top 10%) pull in $171+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
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Seasonality patterns in Senj
Peak Season (August, July, June)
- Revenue peaks at $2314.76 per month
- Occupancy rates reach 55.41%
- Daily rates average $123.85
Shoulder Season
- Revenue averages $1085.18 per month
- Occupancy maintains 31.44%
- Daily rates hold at $110.46
Low Season (February, January, December)
- Revenue drops to $589.23 per month
- Occupancy decreases to 18.43%
- Daily rates adjust to $97.21
Is it still profitable to do Airbnb in Senj in 2025?
Yes! Senj demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and monthly revenue averaging $1085 and With 322 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Senj
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Senj | Charming historic area with narrow streets and medieval architecture. A popular spot for tourists interested in history and culture, offering stunning views of the Adriatic Sea. | Senj Banski Kaštel, Frankopan Castle, Cathedral of the Assumption, Museum of Senj, Nehaj Fortress |
| Senj Beaches | Beautiful coastal area with pristine beaches ideal for relaxation and water sports. A favorite among families and beach lovers looking to enjoy the sun and sea. | Prva Draga Beach, Mala Draga Beach, Senjska Plaža, Pećine Beach, N.B. Zdrijac Beach |
| Velebit National Park | Located near Senj, this national park offers stunning natural beauty and outdoor activities such as hiking and wildlife watching. Appeals to nature lovers and adventure seekers. | Hiking trails, Luka Wild Forest, Velebit Nature Park, Kicka Straža viewpoint, Caves and caverns |
| Nearby Islands | Easy access to islands like Krk and Rab, which are great for day trips. Attracts tourists looking to explore Croatia's islands and discover beautiful landscapes. | Krk Island, Rab Island, Island hopping tours, Beaches and coves, Scenic boat trips |
| Local Cuisine Spots | Senj is known for its delicious seafood and local cuisine, making it a culinary hotspot. Attracts food lovers and those wanting to experience the local gastronomy. | Konoba Sila, Restaurant Janja, Local fish markets, Wine tasting spots, Dining along the coast |
| Cultural Events | Senj hosts various cultural events and festivals throughout the year, drawing visitors interested in the local culture and traditions. | Senj Carnival, Maritime Festival, Cultural Heritage nights, Local artisan markets |
| Adventure Sports | Senj offers various adventure sports such as diving, kayaking, and paragliding, appealing to thrill-seekers and sports enthusiasts. | Diving schools, Kayaking tours, Paragliding spots, Rock climbing areas, Cycling routes |
| Scenic Viewpoints | The surrounding hills and coastal cliffs provide breathtaking views of the sea and sunsets, making it perfect for those seeking picturesque landscapes. | Kamenjak lookout, Senjske Drage viewpoint, Panoramic coastal drives, Sunset viewing spots, Photography locations |
Do you need a license for Airbnb in Senj?
We recommend checking directly with Senj's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Senj
Senj by Interhome
Entire Place • 4 bedrooms
Apartments Senj - Deluxe Apartment with Sea View
Entire Place • 1 bedroom
Apartman Ruža
Entire Place • 3 bedrooms
Holiday House Sea Wiew
Entire Place • 4 bedrooms
Marina by Interhome
Entire Place • 2 bedrooms
Villa Vodomar - App.4 - ADULTS ONLY
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Senj
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 10 | $94,313 | 38 | 2.86/5.0 |
| Gordana - Interhome Group | 4 | $77,387 | 27 | 4.69/5.0 |
| Danijela - Interhome Group | 6 | $63,865 | 52 | 4.61/5.0 |
| Dajana - Interhome Group | 5 | $58,367 | 14 | 2.95/5.0 |
| 457403216 | 12 | $55,450 | 4 | 0.00/5.0 |
| Marko | 2 | $45,261 | 95 | 4.86/5.0 |
| Heimo | 4 | $43,578 | 33 | 4.99/5.0 |
| Josipa | 3 | $42,883 | 65 | 4.92/5.0 |
| Senia | 1 | $42,620 | 47 | 4.91/5.0 |
| Matea | 2 | $40,121 | 24 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Senj
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.5%), with apartment & condo and house properties comprising 88.5% of inventory
- Untapped potential in boutique & hotels segments (1.9% combined)
Room Capacity Distribution
Analysis of 322 properties in Senj shows that 1 bedroom properties are most prevalent, making up 50% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 80.7% of all listings.
Key Insights
- Most common: 1 bedroom (50%)
- Least common: 4 bedrooms (2.2%)
- Market concentration: 80.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 322 properties in Senj reveals that 4 guests properties dominate the market, representing 30.1% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 59.3% of the market.
Key Insights
- Most common capacity: 4 guests (30.1% of market)
- Least common capacity: 7 guests (1.6% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 59.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 322 properties in Senj, the most common availability pattern is 271-366 days (75.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40.7% of properties).
Key Insights
- Most common availability window: 271-366 days (75.5%)
- Most common booking duration: 31-90 days (40.7%)
- Properties with high availability (180+ days): 97.5%
- Properties with long-term bookings (180+ days): 2.5%
Minimum Stay Distributions
1 Night
164 listings
56.4% of total
2 Nights
32 listings
11% of total
3 Nights
50 listings
17.2% of total
4-6 Nights
30 listings
10.3% of total
7-29 Nights
13 listings
4.5% of total
30+ Nights
2 listings
0.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.4%
- Mid-length stays (4-6 nights) represent 10.3% of listings
- Monthly+ stays (0.7%) suggest a stable extended-stay market
- High market flexibility with 84.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
16 listings
5.7% of total
Super Strict 30 Days
10 listings
3.6% of total
Flexible
46 listings
16.5% of total
Moderate
53 listings
19% of total
Firm
75 listings
26.9% of total
Strict
79 listings
28.3% of total
Key Insights
- Strict is the preferred policy at 28.3% of listings
- The market shows a balanced distribution between guest-friendly (35.5%) and strict (55.2%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 3.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Aug, Jul, averaging 90 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 56 days
- Spring shows the longest average booking window at 86 days, while Winter has the shortest at 56 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 86 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Senj
Below is the distribution of amenities across listings in Senj:
Traveler Demographics
Key Insights
- Domestic travelers make up 2.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (16.5%) and Hungary (15.9%)
- English is the top language at 53.1%, followed by German (23.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for Budapest and Vienna markets
- Develop localized content for France and Hungary
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Senj. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Selina | 16 | $3,725 | $548.52 | 42% |
| Poljica Brig | 14 | $3,349 | $475.29 | 50% |
| Crno | 20 | $3,201 | $570.40 | 35% |
| Bibići | 10 | $3,126 | $414.93 | 37% |
| Zemunik Gornji | 11 | $3,125 | $392.57 | 45% |
| Brajkovići | 16 | $2,990 | $573.18 | 41% |
| Hreljin | 11 | $2,709 | $261.80 | 42% |
| Barat | 36 | $2,565 | $627.28 | 33% |
| Nova Vas - Villanova | 14 | $2,517 | $653.80 | 38% |
| Orhi | 13 | $2,405 | $379.98 | 39% |
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