Airbnb Market Analytics, Statistics and Data in Grad Novalja, Lika-Senj County, Croatia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Grad Novalja? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Grad Novalja:
How much do Airbnb hosts make on average per month in Grad Novalja?
The short-term rental market in Grad Novalja shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $976 per month
- Strong performing properties (top 25%) make $2,242 or more
- Best-in-class properties (top 10%) achieve $4,766+ monthly
- Entry-level properties (bottom 25%) typically earn around $429
Revenue Variations by Month
Occupancy Rates Throughout the Year in Grad Novalja
The market in Grad Novalja shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 21% occupancy rates
- Strong performing properties (top 25%) achieve 41% or higher
- Best-in-class properties (top 10%) reach 56%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Grad Novalja
Daily rates in Grad Novalja vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $141 per night
- Strong performing properties (top 25%) secure $271 or more
- Best-in-class properties (top 10%) pull in $607+ per night
- Entry-level properties (bottom 25%) earn around $92
Daily Rate Variations by Month
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Seasonality patterns in Grad Novalja
Peak Season (August, July, April)
- Revenue peaks at $3672.62 per month
- Occupancy rates reach 45.22%
- Daily rates average $300.82
Shoulder Season
- Revenue averages $1954.57 per month
- Occupancy maintains 26.77%
- Daily rates hold at $253.15
Low Season (November, December, February)
- Revenue drops to $681.08 per month
- Occupancy decreases to 10.61%
- Daily rates adjust to $208.66
Is it still profitable to do Airbnb in Grad Novalja in 2025?
Yes! Grad Novalja demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 27% and solid monthly revenue averaging $1955 and As a mature market with 2058 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Grad Novalja
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Zrće Beach | Famous for its vibrant nightlife and music festivals, Zrće Beach is often referred to as the 'Croatian Ibiza'. It attracts a large number of young tourists looking for parties and beach activities, making it a prime location for short-term rentals. | Zrće Beach Clubs, Aquapark Istralandia, Beach parties, Water sports, Music festivals |
| Novalja Town Center | The town center offers a mix of cultural experiences, dining, shopping, and nightlife, making it appealing to a diverse audience. It's a great spot for guests looking for convenience and access to local amenities. | Novalja Market, Cultural Center, Local restaurants, Shopping streets, Historical sites |
| Lun Beach | Known for its beautiful, peaceful beach and the unique olive trees, Lun Beach provides a quieter escape for families and couples. The serene environment and natural beauty make it attractive for guests seeking relaxation. | Lun Olive Gardens, Peaceful beaches, Natural reserve, Local dining spots, Hiking trails |
| Stara Novalja | Stara Novalja offers a quieter experience with beautiful coves and beaches, ideal for families looking for a peaceful vacation. It has a more laid-back atmosphere while still being close to Novalja's amenities. | Cove beaches, Pine forests, Scenic walking paths, Local seafood restaurants, Relaxed atmosphere |
| Cascades Beach | A hidden gem known for its stunning natural beauty and less crowded beach experience. This area appeals to those looking for a more tranquil stay while still enjoying proximity to Novalja's attractions. | Pristine beaches, Natural pools, Scenic views, Sunbathing spots, Short hikes |
| Planjka Beach | Located just a short distance from Novalja, Planjka Beach offers beautiful surroundings with clear waters, making it ideal for families and those interested in water activities. | Family-friendly beach, Beach bars, Water activities, Sun loungers, Nearby restaurants |
| Pag Island | The entire Pag Island is famous for its unique landscapes, sheep cheese, and local cuisine. Offering a variety of experiences from beaches to cultural attractions, it draws tourists from all over. | Pag Town, Local cheese tastings, Cultural heritage sites, Unique rock landscapes, Maritime activities |
| Kolanj | A quaint village located a bit off the main tourist paths, Kolanj offers an authentic experience of local life in Croatia, ideal for tourists looking for a more traditional stay. | Rural charm, Local vineyards, Traditional dining experiences, Short walking trails, Cultural heritage |
Do you need a license for Airbnb in Grad Novalja?
We recommend checking directly with Grad Novalja's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Grad Novalja
Villa Luna- Private Heated Pool and sauna
Entire Place • 5 bedrooms
Private Luxury Villas with pools for 16
Entire Place • 6 bedrooms
Gorgeous home in Novalja with sauna
Entire Place • 4 bedrooms
villa visnja 5
Entire Place • 4 bedrooms
Bay Diamond
Entire Place • 3 bedrooms
villa visnja 3
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Grad Novalja
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ventus Travel | 183 | $4,183,201 | 791 | 2.39/5.0 |
| Martina | 138 | $2,363,479 | 1048 | 3.75/5.0 |
| Ventus | 55 | $1,238,295 | 125 | 0.98/5.0 |
| Sunturist | 178 | $1,149,935 | 382 | 1.34/5.0 |
| Luka | 9 | $652,687 | 256 | 4.85/5.0 |
| Šime | 46 | $587,399 | 210 | 3.17/5.0 |
| Eric | 93 | $359,208 | 83 | 0.75/5.0 |
| Tips And Trips D.O.O. | 65 | $332,265 | 29 | 0.31/5.0 |
| Novasol | 8 | $292,562 | 14 | 1.32/5.0 |
| Hase | 8 | $239,987 | 480 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Grad Novalja
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.7%), with apartment & condo and house properties comprising 96.3% of inventory
- Untapped potential in others, boutique & hotels segments (3.7% combined)
Room Capacity Distribution
Analysis of 2,058 properties in Grad Novalja shows that 1 bedroom properties are most prevalent, making up 38.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.9% of all listings.
Key Insights
- Most common: 1 bedroom (38.4%)
- Least common: 5+ bedrooms (4.2%)
- Market concentration: 74.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,058 properties in Grad Novalja reveals that 4 guests properties dominate the market, representing 28.1% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 46.4% of the market.
Key Insights
- Most common capacity: 4 guests (28.1% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 46.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,058 properties in Grad Novalja, the most common availability pattern is 271-366 days (90.6% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (50.7% of properties).
Key Insights
- Most common availability window: 271-366 days (90.6%)
- Most common booking duration: 1-30 days (50.7%)
- Properties with high availability (180+ days): 99.9%
- Properties with long-term bookings (180+ days): 0.1%
Minimum Stay Distributions
1 Night
647 listings
39.1% of total
2 Nights
85 listings
5.1% of total
3 Nights
410 listings
24.8% of total
4-6 Nights
407 listings
24.6% of total
7-29 Nights
88 listings
5.3% of total
30+ Nights
17 listings
1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 44.2%
- Mid-length stays (4-6 nights) represent 24.6% of listings
- Monthly+ stays (1%) suggest a stable extended-stay market
- High market flexibility with 69.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
22 listings
1.6% of total
Super Strict 60 Days
70 listings
5.1% of total
Flexible
74 listings
5.4% of total
Moderate
131 listings
9.6% of total
Firm
282 listings
20.6% of total
Strict
787 listings
57.6% of total
Key Insights
- Strict is the preferred policy at 57.6% of listings
- Stricter policies (Firm & Strict) dominate at 78.2% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.6% of listings
Recommendations
- The market supports stricter policies, with 78.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Apr, May, averaging 117 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 45 days
- Spring shows the longest average booking window at 111 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 111 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Grad Novalja
Below is the distribution of amenities across listings in Grad Novalja:
Traveler Demographics
Key Insights
- Domestic travelers make up 3% of total guests, indicating a mostly international-driven market.
- Primary international markets: Italy (18.5%) and France (10.3%)
- English is the top language at 49.9%, followed by German (27.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 14.9%
Recommendations
- Target marketing campaigns for Vienna and Munich markets
- Develop localized content for Italy and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Grad Novalja. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Selina | 16 | $3,725 | $548.52 | 42% |
| Poljica Brig | 14 | $3,349 | $475.29 | 50% |
| Crno | 20 | $3,201 | $570.40 | 35% |
| Bibići | 10 | $3,126 | $414.93 | 37% |
| Zemunik Gornji | 11 | $3,125 | $392.57 | 45% |
| Brajkovići | 16 | $2,990 | $573.18 | 41% |
| Hreljin | 11 | $2,709 | $261.80 | 42% |
| Barat | 36 | $2,565 | $627.28 | 33% |
| Nova Vas - Villanova | 14 | $2,517 | $653.80 | 38% |
| Orhi | 13 | $2,405 | $379.98 | 39% |
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