Zagorje Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Istria County, Croatia
Is Airbnb profitable in Zagorje in 2025? Explore comprehensive Airbnb analytics for Zagorje, Istria County, Croatia to uncover income potential. This 2025 STR market report for Zagorje, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Zagorje, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zagorje Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zagorje Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zagorje (2025)
Understanding the monthly revenue variations for Airbnb listings in Zagorje is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zagorje is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zagorje across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,738+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,470 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $828 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $505, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zagorje
Zagorje Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zagorje STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zagorje:
- Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zagorje
Average Daily Rate (ADR) Airbnb Trends in Zagorje (2025)
Effective short term rental pricing strategy in Zagorje involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zagorje typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $485+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $272 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Zagorje
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Airbnb Seasonality Analysis & Trends in Zagorje (2025)
Peak Season (August, July, June)
- Revenue averages $3,675 per month
- Occupancy rates average 52.3%
- Daily rates average $216
Shoulder Season
- Revenue averages $1,152 per month
- Occupancy maintains around 20.8%
- Daily rates hold near $217
Low Season (February, November, December)
- Revenue drops to average $173 per month
- Occupancy decreases to average 7.1%
- Daily rates adjust to average $215
Seasonality Insights for Zagorje
- The Airbnb seasonality in Zagorje shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zagorje's highest earning potential, with monthly revenues capable of climbing to $5,004, occupancy reaching a high of 73.0%, and ADRs peaking at $246.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $68, occupancy could drop to 3.3%, and ADRs may adjust down to $192.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zagorje.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zagorje seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zagorje (2025)
Exploring the top neighborhoods for short-term rentals in Zagorje? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zagorje Spa | Renowned for its thermal springs and wellness resorts, Zagorje Spa is perfect for visitors seeking relaxation and health treatments amidst beautiful nature. | Thermal springs, Wellness centers, Spa hotels, Hiking trails, Natural parks |
| Krapina | A historical town known for its prehistoric sites and natural beauty, Krapina appeals to tourists interested in history and culture, as well as outdoor activities. | Krapina Neanderthal Museum, Old Town Krapina, Hiking paths, Local wineries, Cultural events |
| Čatež | Famous for its thermal water park, Čatež attracts families and summer holiday makers looking for fun in the sun alongside wellness and relaxation activities. | Čatež Thermal Spa, Water park, Adventure park, Biking trails, Artisan markets |
| Zabok | A charming town with historical significance, Zabok offers a mix of culture and nature, making it ideal for tourists looking for a peaceful retreat close to Zagreb. | Museum of Peasant Uprising, Zabok Castle, Local festivals, Scenic nature walks, Cultural events |
| Donja Stubica | Known for its rich history and proximity to beautiful nature, Donja Stubica is perfect for visitors interested in historical sites and outdoor activities. | Old Baroque churches, Radakovo Museum, Mala Kopanja hiking trails, Cultural heritage, Local cuisine |
| Veliko Trgovišće | A serene village offering a rural experience, ideal for travelers looking to escape city life and enjoy traditional Croatian countryside. | Traditional farms, Local artisans, Nature walks, Cultural heritage sites, Peaceful environment |
| Gornja Stubica | With its gorgeous landscape and tranquil atmosphere, Gornja Stubica is attractive for those seeking nature, hiking, and local culture. | Stubica Castle, Nature parks, Cultural festivals, Hiking trails, Nature photography |
| Lepoglava | Famous for its lace-making tradition and historical sites, Lepoglava offers a unique cultural experience for visitors interested in local crafts and history. | Lepoglava Monastery, Lace-making workshops, Local crafts fairs, Cultural events, Surrounding nature |
Understanding Airbnb License Requirements & STR Laws in Zagorje (2025)
While Zagorje, Istria County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zagorje to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Zagorje (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zagorjebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luksuzna moderne vila sa panoramskim pogledom
Entire Place • 5 bedrooms
Istrian house with an infinity pool and a sea view
Entire Place • 4 bedrooms
Villa Paradiso in Plomin - Istria - Villa Paradis
Entire Place • N/A
Casa Serenita
Entire Place • 4 bedrooms
Casa Bella Vista
Entire Place • 4 bedrooms
Villa Emillia - place of dream vacations
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zagorje (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zagorje based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| C.P. | 1 | $105,096 | 15 | 5.00/5.0 |
| Farid | 6 | $49,049 | 60 | 4.94/5.0 |
| Host #498536992 | 2 | $41,945 | 0 | N/A/5.0 |
| Vedrana | 1 | $41,897 | 8 | 5.00/5.0 |
| ID Riva Tours | 2 | $24,908 | 6 | 4.60/5.0 |
| Gverino | 1 | $18,735 | 77 | 4.91/5.0 |
| Biba | 1 | $17,190 | 48 | 4.88/5.0 |
| Petra | 1 | $17,006 | 5 | 5.00/5.0 |
| Sandro | 4 | $16,807 | 12 | 4.74/5.0 |
| Marin | 1 | $11,848 | 24 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zagorje.
Dive Deeper: Advanced Zagorje STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zagorje. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZagorje Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zagorje
- The Zagorje Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zagorje, House properties are the most common (63.3%), reflecting the local real estate landscape.
- Houses represent a significant 63.3% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 3.3%) offer potential for unique stay experiences.
Zagorje Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zagorje
- The dominant room capacity in Zagorje is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.7% of the active Airbnb listings in Zagorje, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zagorje.
Zagorje Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zagorje
- The most common guest capacity trend in Zagorje vacation rentals is listings accommodating 4 guests (26.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Zagorje STR market, accounting for 50.0% of listings.
- 46.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zagorje.
- On average, properties in Zagorje are equipped to host 5.1 guests.
Zagorje Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zagorje
- The most common availability pattern in Zagorje falls within the 271-366 days range, representing 73.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Zagorje (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
Zagorje Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
3.3% of total
2 Nights
2 listings
6.7% of total
3 Nights
2 listings
6.7% of total
4-6 Nights
10 listings
33.3% of total
7-29 Nights
12 listings
40% of total
30+ Nights
3 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Zagorje is 7-29 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- Very short stays (1-2 nights) are less common (10.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 40% of Zagorje hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zagorje.
Zagorje Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.5% of total
Flexible
3 listings
13.6% of total
Moderate
2 listings
9.1% of total
Firm
9 listings
40.9% of total
Strict
7 listings
31.8% of total
Cancellation Policy Insights for Zagorje
- The prevailing Airbnb cancellation policy trend in Zagorje is Firm, used by 40.9% of listings.
- A majority (72.7%) of hosts in Zagorje utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.9% market standard in Zagorje.
- With 31.8% using Strict terms, this is a viable option in Zagorje, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Zagorje.
Zagorje STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zagorje
- The overall average booking lead time for vacation rentals in Zagorje is 61 days.
- Guests book furthest in advance for stays during August (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Zagorje.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Zagorje averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zagorje (2025)
Amenity Prevalence
Amenity Insights for Zagorje
- Essential amenities in Zagorje that guests expect include: Kitchen, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zagorje: Kitchen, Wifi, Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zagorje to stay competitive.
Zagorje Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zagorje
- The typical guest profile for Airbnb in Zagorje consists of predominantly international visitors (100%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.0% of guests.
- Key international markets include Germany (55.3%) and Netherlands (7.9%).
- Top languages spoken are English (38.6%) followed by German (36.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zagorje Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 17 | $3,522 | $495.80 | 50% |
| Bad Sankt Leonhard im Lavanttal | 27 | $2,855 | $267.54 | 40% |
| Selina | 17 | $2,680 | $399.92 | 41% |
| Režanci | 26 | $2,670 | $511.75 | 39% |
| Rojnići | 13 | $2,596 | $238.38 | 45% |
| Crno | 16 | $2,492 | $352.82 | 40% |
| Stadl-Predlitz | 89 | $2,370 | $322.65 | 34% |
| Barat | 37 | $2,333 | $501.82 | 32% |
| Zemunik Gornji | 12 | $2,273 | $327.80 | 39% |
| Briševo | 18 | $2,220 | $324.84 | 39% |