Airbnb Market Analytics, Statistics and Data in Umag, Istria County, Croatia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Umag? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Umag:
How much do Airbnb hosts make on average per month in Umag?
The short-term rental market in Umag shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,008 per month
- Strong performing properties (top 25%) make $1,766 or more
- Best-in-class properties (top 10%) achieve $2,937+ monthly
- Entry-level properties (bottom 25%) typically earn around $544
Revenue Variations by Month
Occupancy Rates Throughout the Year in Umag
The market in Umag shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Umag
Daily rates in Umag vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $106 per night
- Strong performing properties (top 25%) secure $185 or more
- Best-in-class properties (top 10%) pull in $482+ per night
- Entry-level properties (bottom 25%) earn around $79
Daily Rate Variations by Month
Get Live Umag Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Umag
Peak Season (July, August, March)
- Revenue peaks at $2813.35 per month
- Occupancy rates reach 55.36%
- Daily rates average $444.23
Shoulder Season
- Revenue averages $1500.22 per month
- Occupancy maintains 30.94%
- Daily rates hold at $246.03
Low Season (December, November, January)
- Revenue drops to $699.71 per month
- Occupancy decreases to 20.00%
- Daily rates adjust to $125.61
Is it still profitable to do Airbnb in Umag in 2025?
Yes! Umag demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and monthly revenue averaging $1500 and With 374 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Umag
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Umag Old Town | Charming historical center with cobblestone streets, old churches, and vibrant atmosphere. Attracts visitors for its architecture and local cuisine. | Church of St. Mary, Umag Town Museum, Main Square, Town Walls, Port of Umag |
| Katoro | A popular resort area close to Umag, known for its beautiful beaches and family-friendly activities. Ideal for relaxing seaside holidays. | Katoro Beach, Aquapark Istralandia, Isola dei Cacciatori, Golf Club Adriatic, Camping Katoro |
| Savudrija | A picturesque seaside village near Umag with a historic lighthouse and peaceful beaches. Attracts visitors looking for a quieter spot. | Savudrija Lighthouse, Savudrija Beach, Wine Tasting Tours, Puntin Beach, Seaside Promenade |
| Plava Laguna | A popular resort area that offers a variety of accommodation options along the turquoise coast. Great for families and beach lovers. | Plava Laguna Beach, Water Sports, Pula Outdoor Adventure, Family Entertainment Center, Restaurants along the coast |
| Brtonigla | Nearby picturesque village known for its wine and olive production. Attractive for those seeking rural charm and gourmet experiences. | Local Wine Tasting, Olive Oil Mill Tours, Cycling Trails, Gourmet Festivals, Breathtaking Views |
| Afiniti Hotel | A newly developed hotel area offering luxury accommodations and modern amenities. Ideal for guests looking for a premium stay. | Afiniti Pool, Luxury Spa Services, Gourmet Dining Options, Fitness Centers, Event Spaces |
| Novigrad | A nearby coastal town known for its historic sites and beautiful beaches. Perfect for day trips and cultural exploration. | Novigrad Marina, Lapidarium Museum, St. Pelagius and St. Maximus Church, City Walls, Novigrad Beaches |
| Umag Sports Center | A location popular for sports enthusiasts, featuring various sports facilities and hosting events. Attracts active tourists and teams. | Tennis Courts, Football Fields, Gym Facilities, Sports Events, Nearby Accommodations |
Do you need a license for Airbnb in Umag?
We recommend checking directly with Umag's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Umag
Villa Dream Umag
Entire Place • 6 bedrooms
CENTER house with apartments - Apartment Center "D
Entire Place • 2 bedrooms
Apartment garden palace a125
Entire Place • 2 bedrooms
Apartment Emvita
Entire Place • 2 bedrooms
Penthouse Mira by Interhome
Entire Place • 3 bedrooms
ANA house with apartments - Ana APARTMENT
Entire Place • 1 bedroom
Top Performing Professional Hosts in Umag
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vesna | 51 | $341,425 | 360 | 3.32/5.0 |
| TourISTRA | 40 | $332,917 | 159 | 1.28/5.0 |
| Rosana | 26 | $294,029 | 165 | 2.78/5.0 |
| Alen - Interhome Group | 34 | $268,896 | 128 | 3.01/5.0 |
| Sirene | 15 | $128,825 | 31 | 1.55/5.0 |
| Drago | 1 | $106,705 | 4 | 4.75/5.0 |
| Marko | 2 | $72,270 | 15 | 4.94/5.0 |
| 407038503 | 12 | $69,144 | 3 | 0.00/5.0 |
| Luka | 3 | $51,389 | 155 | 4.95/5.0 |
| Fedora | 3 | $38,110 | 71 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Umag
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.1%), with apartment & condo and house properties comprising 98.1% of inventory
- Untapped potential in others, boutique & hotels segments (1.9% combined)
Room Capacity Distribution
Analysis of 374 properties in Umag shows that 1 bedroom properties are most prevalent, making up 49.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.8% of all listings.
Key Insights
- Most common: 1 bedroom (49.2%)
- Least common: 4 bedrooms (1.3%)
- Market concentration: 81.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 374 properties in Umag reveals that 4 guests properties dominate the market, representing 35.6% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 58.8% of the market.
Key Insights
- Most common capacity: 4 guests (35.6% of market)
- Least common capacity: 7 guests (0.5% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 58.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 374 properties in Umag, the most common availability pattern is 271-366 days (78.1% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (45.2% of properties).
Key Insights
- Most common availability window: 271-366 days (78.1%)
- Most common booking duration: 1-30 days (45.2%)
- Properties with high availability (180+ days): 96.0%
- Properties with long-term bookings (180+ days): 4.8%
Minimum Stay Distributions
1 Night
81 listings
28.9% of total
2 Nights
57 listings
20.4% of total
3 Nights
67 listings
23.9% of total
4-6 Nights
53 listings
18.9% of total
7-29 Nights
11 listings
3.9% of total
30+ Nights
11 listings
3.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 49.3%
- Mid-length stays (4-6 nights) represent 18.9% of listings
- Monthly+ stays (3.9%) suggest a stable extended-stay market
- High market flexibility with 73.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
36 listings
13.7% of total
Super Strict 60 Days
5 listings
1.9% of total
Flexible
18 listings
6.9% of total
Moderate
21 listings
8% of total
Firm
55 listings
21% of total
Strict
127 listings
48.5% of total
Key Insights
- Strict is the preferred policy at 48.5% of listings
- Stricter policies (Firm & Strict) dominate at 69.5% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.9% of listings
Recommendations
- The market supports stricter policies, with 69.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Apr, averaging 101 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 51 days
- Summer shows the longest average booking window at 97 days, while Winter has the shortest at 62 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 97 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Umag
Below is the distribution of amenities across listings in Umag:
Traveler Demographics
Key Insights
- Domestic travelers make up 3.8% of total guests, indicating a mostly international-driven market.
- Primary international markets: Austria (20.5%) and Italy (17.3%)
- English is the top language at 48.6%, followed by German (29.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Munich and Vienna markets
- Develop localized content for Austria and Italy
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Umag. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Selina | 16 | $3,725 | $548.52 | 42% |
| Venice | 6,505 | $3,478 | $235.66 | 53% |
| Welsberg-Taisten - Monguelfo-Tesido | 21 | $3,448 | $315.52 | 47% |
| Podhom | 10 | $3,267 | $209.27 | 53% |
| Cortina d'Ampezzo | 286 | $3,247 | $371.62 | 41% |
| Bibići | 10 | $3,126 | $414.93 | 37% |
| Großkirchheim | 10 | $3,049 | $344.96 | 40% |
| Brajkovići | 16 | $2,990 | $573.18 | 41% |
| Colle Santa Lucia | 16 | $2,755 | $184.64 | 50% |
| Hreljin | 11 | $2,709 | $261.80 | 42% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights