Umag Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Istria County, Croatia
Is Airbnb profitable in Umag in 2025? Explore comprehensive Airbnb analytics for Umag, Istria County, Croatia to uncover income potential. This 2025 STR market report for Umag, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 327 active listings.
Whether you're considering an Airbnb investment in Umag, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Umag Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Umag Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Umag (2025)
Understanding the monthly revenue variations for Airbnb listings in Umag is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Umag is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Umag across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,481+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,516 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $835 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $374, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Umag
Umag Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Umag STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Umag:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Umag
Average Daily Rate (ADR) Airbnb Trends in Umag (2025)
Effective short term rental pricing strategy in Umag involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Umag typically peaks in September and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $287+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Umag
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Airbnb Seasonality Analysis & Trends in Umag (2025)
Peak Season (July, August, June)
- Revenue averages $1,939 per month
- Occupancy rates average 39.9%
- Daily rates average $167
Shoulder Season
- Revenue averages $1,064 per month
- Occupancy maintains around 28.1%
- Daily rates hold near $193
Low Season (January, February, November)
- Revenue drops to average $648 per month
- Occupancy decreases to average 18.0%
- Daily rates adjust to average $213
Seasonality Insights for Umag
- The Airbnb seasonality in Umag shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Umag's highest earning potential, with monthly revenues capable of climbing to $2,566, occupancy reaching a high of 50.6%, and ADRs peaking at $230.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $551, occupancy could drop to 14.5%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Umag.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Umag seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Umag (2025)
Exploring the top neighborhoods for short-term rentals in Umag? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Umag Old Town | Charming historical center with cobblestone streets, rich history, and picturesque architecture. Attracts tourists interested in culture and history, with easy access to the waterfront. | Umag Town Museum, Church of St. Mary, Old Town Walls, Port of Umag, Main Square |
| Katoro | Popular tourist resort area known for its beaches and family-friendly amenities. Ideal for attracting families and beachgoers looking for a relaxing vacation. | Katoro Beach, Aquapark Istralandia, Biking and walking trails, Resort amenities, Water sports facilities |
| Savudrija | Quaint coastal village known for its lighthouse and serene atmosphere. Great for visitors seeking tranquility and natural beauty, as well as proximity to premium golf courses. | Savudrija Lighthouse, Golf Club Adriatic, Beautiful coastline, Local restaurants, Scenic walking paths |
| Mali Raj | Secluded, picturesque resort area with stunning beaches and lush greenery. Attracts tourists looking for a peaceful getaway with beautiful landscapes. | Beach Mali Raj, Natural parks, Seaside promenade, Water sports opportunities, Local eateries |
| Plava Laguna | Tourist complex known for its hotels and recreational facilities. Well-suited for families and those seeking a full-service vacation experience with numerous activities. | Blue Lagoon Beach, Water sports center, Biking trails, Animation programs, Kids playgrounds |
| Buje | Nearby town famous for wine production and local gastronomy. Attracts food and wine enthusiasts looking to experience authentic Istrian cuisine and wines. | Wine cellars, Local markets, Gastronomic festivals, Scenic countryside, Historical landmarks |
| Brtonigla | Charming inland village that offers a blend of rural Istrian charm and easy access to the coast. Great for visitors who want to explore both wine country and beach leisure. | Local wineries, St. Zenon Church, Nature parks, Tranquil surroundings, Gourmet dining options |
| Umag Marina | Bustling marina area that attracts boating enthusiasts and those looking to enjoy seaside dining and nightlife. A vibrant area selected by visitors seeking an active holiday. | Umag Harbor, Seaside restaurants, Boating activities, Nightlife venues, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Umag (2025)
While Umag, Istria County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Umag to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Umag (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Umagbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Grand Villa in Prime Seaside Location
Entire Place • 5 bedrooms
Waterfront House Umag
Entire Place • 8 bedrooms
Dream villa on the coast of Istria
Entire Place • 4 bedrooms
Supreme see view apartment
Entire Place • 2 bedrooms
Apartment garden palace a125
Entire Place • 2 bedrooms
App TiniS
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Umag (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Umag based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vesna | 51 | $276,004 | 454 | 4.69/5.0 |
| TourISTRA | 33 | $159,401 | 189 | 4.67/5.0 |
| Alen - Interhome | 26 | $156,531 | 143 | 4.66/5.0 |
| Rosana | 15 | $90,574 | 156 | 4.55/5.0 |
| Sirene | 12 | $88,991 | 48 | 4.55/5.0 |
| Ivana | 6 | $55,761 | 11 | 4.83/5.0 |
| Villa Magnolia Umag | 1 | $43,209 | 6 | 5.00/5.0 |
| Christina | 1 | $41,398 | 3 | 5.00/5.0 |
| Luka | 3 | $38,676 | 167 | 4.95/5.0 |
| Boris | 2 | $38,054 | 353 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Umag.
Dive Deeper: Advanced Umag STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Umag. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUmag Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Umag
- The Umag Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.2% of the 327 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Umag, Apartment/Condo properties are the most common (86.9%), reflecting the local real estate landscape.
- Smaller segments like others, hotel/boutique (combined 2.4%) offer potential for unique stay experiences.
Umag Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Umag
- The dominant room capacity in Umag is 1 bedroom listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.8% of the active Airbnb listings in Umag, indicating a high concentration in these sizes.
Umag Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Umag
- The most common guest capacity trend in Umag vacation rentals is listings accommodating 4 guests (37%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Umag STR market, accounting for 59.3% of listings.
- 19.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Umag.
- On average, properties in Umag are equipped to host 4.0 guests.
Umag Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Umag
- The most common availability pattern in Umag falls within the 271-366 days range, representing 79.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Umag (44.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Umag Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
8% of total
2 Nights
15 listings
4.6% of total
3 Nights
29 listings
8.9% of total
4-6 Nights
69 listings
21.2% of total
7-29 Nights
8 listings
2.5% of total
30+ Nights
179 listings
54.9% of total
Key Insights
- The most prevalent minimum stay requirement in Umag is 30+ Nights, adopted by 54.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (54.9%) caters to monthly stays (30+ nights) in Umag, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 54.9% of Umag hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 54.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Umag.
Umag Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
31 listings
9.5% of total
Super Strict 60 Days
6 listings
1.8% of total
Refundable
1 listings
0.3% of total
Flexible
25 listings
7.7% of total
Moderate
27 listings
8.3% of total
Firm
90 listings
27.7% of total
Strict
145 listings
44.6% of total
Cancellation Policy Insights for Umag
- The prevailing Airbnb cancellation policy trend in Umag is Strict, used by 44.6% of listings.
- A majority (72.3%) of hosts in Umag utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.6% market standard in Umag.
- With 44.6% using Strict terms, this is a viable option in Umag, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Umag.
Umag STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Umag
- The overall average booking lead time for vacation rentals in Umag is 74 days.
- Guests book furthest in advance for stays during April (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (87 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Umag.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Umag averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Umag (2025)
Amenity Prevalence
Amenity Insights for Umag
- Essential amenities in Umag that guests expect include: Wifi, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Refrigerator, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Umag: Wifi, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, Kitchen.
- Consider adding popular differentiators like TV or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Umag to stay competitive.
Umag Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Umag
- The typical guest profile for Airbnb in Umag consists of predominantly international visitors (96%), with top international origins including Austria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.7% of guests.
- Key international markets include Germany (29.6%) and Austria (11.8%).
- Top languages spoken are English (38.6%) followed by German (22.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Austria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Umag Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cortina d'Ampezzo | 289 | $3,536 | $408.48 | 41% |
| Colle Santa Lucia | 20 | $3,140 | $224.64 | 45% |
| Venice | 6,701 | $3,124 | $245.19 | 49% |
| Großkirchheim | 13 | $2,718 | $309.89 | 36% |
| Sveti Bartul | 15 | $2,648 | $384.34 | 43% |
| Vodo di Cadore | 41 | $2,600 | $250.08 | 42% |
| Bad Sankt Leonhard im Lavanttal | 35 | $2,564 | $285.88 | 37% |
| San Martino d'Alpago | 15 | $2,542 | $196.09 | 39% |
| Welsberg-Taisten - Monguelfo-Tesido | 30 | $2,542 | $260.16 | 45% |
| Zagore | 12 | $2,495 | $351.89 | 37% |