Motovun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Istria County, Croatia
Is Airbnb profitable in Motovun in 2025? Explore comprehensive Airbnb analytics for Motovun, Istria County, Croatia to uncover income potential. This 2025 STR market report for Motovun, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.
Whether you're considering an Airbnb investment in Motovun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Motovun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Motovun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Motovun (2025)
Understanding the monthly revenue variations for Airbnb listings in Motovun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Motovun is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Motovun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,355+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,711 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $890 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $420, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Motovun
Motovun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Motovun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Motovun:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Motovun
Average Daily Rate (ADR) Airbnb Trends in Motovun (2025)
Effective short term rental pricing strategy in Motovun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Motovun typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $382+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Motovun
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Airbnb Seasonality Analysis & Trends in Motovun (2025)
Peak Season (July, August, September)
- Revenue averages $2,345 per month
- Occupancy rates average 38.9%
- Daily rates average $179
Shoulder Season
- Revenue averages $1,251 per month
- Occupancy maintains around 28.9%
- Daily rates hold near $170
Low Season (January, February, December)
- Revenue drops to average $718 per month
- Occupancy decreases to average 21.0%
- Daily rates adjust to average $170
Seasonality Insights for Motovun
- The Airbnb seasonality in Motovun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Motovun's highest earning potential, with monthly revenues capable of climbing to $2,716, occupancy reaching a high of 41.7%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $528, occupancy could drop to 19.0%, and ADRs may adjust down to $166.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Motovun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Motovun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Motovun (2025)
Exploring the top neighborhoods for short-term rentals in Motovun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Motovun | Charming medieval hilltop town with stunning views and rich history. A popular destination for tourists interested in culture, cuisine, and wine, making it ideal for Airbnb hosting. | Motovun Walls, Church of St. Stephen, Truffle Festival, Motovun Film Festival, Pastry shops, Local wineries |
| Surrounding Countryside | Picturesque Istrian landscape with vineyards and olive groves, attracting nature lovers and those seeking tranquility and rural experiences. | Istrian Wine Roads, Olive Oil Tasting Tours, Cycling Trails, Plitvice Lakes, Nature Parks, Scenic hikes |
| Livade | Known for its truffle-rich forests, Livade is a small village in proximity to Motovun, popular with food enthusiasts and culinary tourists. | Truffle Tasting Events, Local Restaurants, Gastronomy Workshops, Vineyard Tours, Nature Walks, Truffle Hunting Tours |
| Buzet | A nearby town known for its historical sites and natural beauty, appealing to those looking for authentic Istrian experiences and outdoor activities. | Old Town Buzet, Castle of Buzet, River Mirna, Hiking Trails, Buzet Caves, Local festivals |
| Poreč | A vibrant coastal town with a rich Roman history and beautiful beaches, attracting more tourists, which leads to increased demand for short-term rentals. | Euphrasian Basilica, Poreč Marina, Aquapark Aquacolors, Beaches, Water Sports, Cultural Festivals |
| Rovinj | A picturesque coastal city known for its charming old town and vibrant art scene, a great location for those looking to attract beachgoers and culture seekers. | Rovinj Old Town, Church of St. Euphemia, Pula Arena, Islands of Rovinj, Rovinj Heritage Museum, Local Art Galleries |
| Oprtalj | Another charming hilltop town in Istria that offers breathtaking views and a peaceful atmosphere, drawing in visitors looking for relaxation and scenic beauty. | The Church of St. George, Local Vineyards, Truffle Hunt Tours, Cultural Events, Hiking Trails, Beautiful Landscapes |
| Vrsar | A coastal town with a picturesque old town and beautiful surrounding nature, appealing to families and those seeking water-related activities. | Vrsar Old Town, St. Mary’s Church, Koversada, Beaches, Boat Tours, Cycling Paths |
Understanding Airbnb License Requirements & STR Laws in Motovun (2025)
While Motovun, Istria County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Motovun to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Motovun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Motovunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic Villa with Infinity Pool in Motovun
Entire Place • 3 bedrooms
Villa Toro with an infinity pool under Motovun
Entire Place • 2 bedrooms
Charming stone house with beautiful private garden
Entire Place • 3 bedrooms
Casa Monteriol in the middle of the vineyard
Entire Place • 1 bedroom
Rustic villa Pietro with pool in Motovun
Entire Place • 4 bedrooms
Complex Motovun
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Motovun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Motovun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ben | 1 | $63,508 | 19 | 5.00/5.0 |
| Mark Jan | 1 | $43,448 | 31 | 4.84/5.0 |
| Host #391110195 | 3 | $41,231 | 0 | 0.00/5.0 |
| Branko | 2 | $33,355 | 161 | 4.99/5.0 |
| Goran | 2 | $31,669 | 202 | 4.91/5.0 |
| Host #385077235 | 2 | $27,774 | 1 | 0.00/5.0 |
| Igor | 1 | $27,599 | 14 | 5.00/5.0 |
| Marko | 1 | $23,801 | 93 | 4.98/5.0 |
| Olja | 3 | $23,681 | 238 | 4.95/5.0 |
| Iva (Houseowner Irenko) | 1 | $20,347 | 50 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Motovun.
Dive Deeper: Advanced Motovun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Motovun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMotovun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Motovun
- The Motovun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.2% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Motovun, House properties are the most common (49.2%), reflecting the local real estate landscape.
- Houses represent a significant 49.2% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Motovun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Motovun
- The dominant room capacity in Motovun is 1 bedroom listings, making up 37.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.6% of the active Airbnb listings in Motovun, indicating a high concentration in these sizes.
- A significant 28.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Motovun.
Motovun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Motovun
- The most common guest capacity trend in Motovun vacation rentals is listings accommodating 2 guests (25.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Motovun STR market, accounting for 42.3% of listings.
- 30.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Motovun.
- On average, properties in Motovun are equipped to host 3.7 guests.
Motovun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Motovun
- The most common availability pattern in Motovun falls within the 271-366 days range, representing 76.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Motovun (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Motovun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
44.6% of total
2 Nights
14 listings
25% of total
3 Nights
5 listings
8.9% of total
4-6 Nights
2 listings
3.6% of total
7-29 Nights
3 listings
5.4% of total
30+ Nights
7 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Motovun is 1 Night, adopted by 44.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.6%) of the Motovun Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Motovun, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.6% of Motovun hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Motovun.
Motovun Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.4% of total
Flexible
10 listings
23.8% of total
Moderate
12 listings
28.6% of total
Firm
15 listings
35.7% of total
Strict
4 listings
9.5% of total
Cancellation Policy Insights for Motovun
- The prevailing Airbnb cancellation policy trend in Motovun is Firm, used by 35.7% of listings.
- There's a relatively balanced mix between guest-friendly (52.4%) and stricter (45.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.7% market standard in Motovun.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Motovun.
Motovun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Motovun
- The overall average booking lead time for vacation rentals in Motovun is 62 days.
- Guests book furthest in advance for stays during July (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Motovun.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Motovun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Motovun (2025)
Amenity Prevalence
Amenity Insights for Motovun
- Essential amenities in Motovun that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Air conditioning, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Motovun: Wifi, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Essentials or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Motovun to stay competitive.
Motovun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Motovun
- The typical guest profile for Airbnb in Motovun consists of predominantly international visitors (96%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 3.6% of guests.
- Key international markets include United States (29%) and Germany (9.8%).
- Top languages spoken are English (47.1%) followed by French (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Motovun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Selina | 14 | $4,330 | $440.33 | 47% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Venice | 6,405 | $3,454 | $238.80 | 53% |
| Podhom | 10 | $2,849 | $196.31 | 50% |
| Colle Santa Lucia | 16 | $2,841 | $187.59 | 47% |
| Rojnići | 13 | $2,827 | $244.42 | 48% |
| Welsberg-Taisten - Monguelfo-Tesido | 27 | $2,749 | $252.32 | 48% |
| Bad Sankt Leonhard im Lavanttal | 27 | $2,745 | $266.48 | 39% |
| Sveti Petar u Šumi | 42 | $2,737 | $316.96 | 45% |
| Brajkovići | 17 | $2,712 | $408.86 | 43% |