Marčana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Istria County, Croatia
Is Airbnb profitable in Marčana in 2025? Explore comprehensive Airbnb analytics for Marčana, Istria County, Croatia to uncover income potential. This 2025 STR market report for Marčana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Marčana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marčana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marčana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marčana (2025)
Understanding the monthly revenue variations for Airbnb listings in Marčana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marčana is typically May, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marčana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,708+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,695 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,752 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $567, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marčana
Marčana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marčana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marčana:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marčana
Average Daily Rate (ADR) Airbnb Trends in Marčana (2025)
Effective short term rental pricing strategy in Marčana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marčana typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $440+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $302 or more.
- Typical properties (Median) charge around $207 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Marčana
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Airbnb Seasonality Analysis & Trends in Marčana (2025)
Peak Season (May, August, July)
- Revenue averages $5,306 per month
- Occupancy rates average 48.6%
- Daily rates average $294
Shoulder Season
- Revenue averages $2,685 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $252
Low Season (January, November, December)
- Revenue drops to average $697 per month
- Occupancy decreases to average 12.8%
- Daily rates adjust to average $199
Seasonality Insights for Marčana
- The Airbnb seasonality in Marčana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marčana's highest earning potential, with monthly revenues capable of climbing to $5,741, occupancy reaching a high of 50.7%, and ADRs peaking at $346.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $389, occupancy could drop to 8.6%, and ADRs may adjust down to $195.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marčana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marčana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marčana (2025)
Exploring the top neighborhoods for short-term rentals in Marčana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marčana Town | Charming town with traditional Istrian architecture, close to various attractions. It's a peaceful setting ideal for travelers seeking an authentic Croatian experience away from tourist crowds. | St. Mary Magdalene Church, Local Istrian restaurants, Nearby olive groves, Markija Beach |
| Pula | Nearby cultural hub featuring Roman architecture, a vibrant nightlife scene and festivals. Offers a mix of history, entertainment, and beautiful beaches, attracting diverse groups of travelers. | Pula Arena, Temple of Augustus, Pula Fortress, Brijuni National Park |
| Rabac | Picturesque coastal town known for its stunning beaches and clear waters. Perfect for beach lovers and water sports enthusiasts, making it a great location for summer tourists. | Rabac Beach, Girandella Beach, Water sports activities, Scuba diving locations |
| Labin | Historic town with a rich mining history, beautiful architecture, and stunning views. Attracts history buffs and those seeking scenic landscapes and culture. | Labin Old Town, Holy Trinity Church, Franz Joseph I monument, Pine Beach |
| Krnica | Serene countryside village located close to the coast. It offers a peaceful atmosphere and easy access to local vineyards and olive oil producers, ideal for nature and food enthusiasts. | Wine tasting tours, Olive oil mills, Krnica Beach, Cycling and hiking trails |
| Rakalj | Quiet village offering a glimpse into traditional Istrian life. It's a good base for exploring the surrounding nature and visiting secluded beaches. | Rakalj Castle, Wild beaches nearby, Local taverns serving Istrian cuisine |
| Bale | A picturesque medieval town known for its quaint streets and beautiful surroundings, attracting visitors interested in history, culture, and nature. | Castle of Soardo-Bembo, Istrian ethnographic museum, Provisions market, Bale Beach |
| Svetvinčenat | Unique small town with a rich cultural heritage and medieval architecture. It offers a blend of history and tranquility, ideal for families and cultural travelers. | Gradska Kula, Morosini-Grimani Castle, Festival of Medieval Culture |
Understanding Airbnb License Requirements & STR Laws in Marčana (2025)
While Marčana, Istria County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marčana to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marčana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marčanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Willow Garden Apartment House - Apartment Summ
Entire Place • 2 bedrooms
Villa Valdo
Entire Place • 5 bedrooms
Luna in Marčana (house for 4-6 people)
Entire Place • 2 bedrooms
Apartment Willow private pool
Entire Place • 1 bedroom
Villa Sain by IstriaLux
Entire Place • 4 bedrooms
Beautiful detached modern house
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marčana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marčana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zdenko | 2 | $193,056 | 58 | 4.90/5.0 |
| Istra Vacation | 1 | $66,327 | 8 | 5.00/5.0 |
| ID Riva Tours | 1 | $62,870 | 4 | 4.50/5.0 |
| Istrialux | 2 | $58,710 | 4 | 2.50/5.0 |
| Zelg | 1 | $44,985 | 52 | 4.88/5.0 |
| Luiza | 3 | $44,601 | 217 | 4.96/5.0 |
| Marijana | 1 | $43,860 | 20 | 4.65/5.0 |
| Ervin | 2 | $43,383 | 63 | 4.92/5.0 |
| Tajana | 1 | $31,314 | 70 | 4.90/5.0 |
| Kristina | 1 | $23,516 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marčana.
Dive Deeper: Advanced Marčana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marčana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarčana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marčana
- The Marčana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marčana, House properties are the most common (78%), reflecting the local real estate landscape.
- Houses represent a significant 78% portion, catering likely to families or larger groups.
Marčana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marčana
- The dominant room capacity in Marčana is 2 bedrooms listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 56.1% of the active Airbnb listings in Marčana, indicating a high concentration in these sizes.
- A significant 48.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marčana.
Marčana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marčana
- The most common guest capacity trend in Marčana vacation rentals is listings accommodating 6 guests (31.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Marčana STR market, accounting for 58.5% of listings.
- 60.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marčana.
- On average, properties in Marčana are equipped to host 5.7 guests.
Marčana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marčana
- The most common availability pattern in Marčana falls within the 271-366 days range, representing 68.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Marčana (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
Marčana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
27.5% of total
2 Nights
6 listings
15% of total
3 Nights
3 listings
7.5% of total
4-6 Nights
13 listings
32.5% of total
7-29 Nights
2 listings
5% of total
30+ Nights
5 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Marčana is 4-6 Nights, adopted by 32.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Marčana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 32.5% of Marčana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marčana.
Marčana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
6.9% of total
Super Strict 60 Days
5 listings
17.2% of total
Flexible
1 listings
3.4% of total
Moderate
2 listings
6.9% of total
Firm
12 listings
41.4% of total
Strict
7 listings
24.1% of total
Cancellation Policy Insights for Marčana
- The prevailing Airbnb cancellation policy trend in Marčana is Firm, used by 41.4% of listings.
- A majority (65.5%) of hosts in Marčana utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.4% market standard in Marčana.
- Regularly review your cancellation policy against competitors and market demand shifts in Marčana.
Marčana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marčana
- The overall average booking lead time for vacation rentals in Marčana is 94 days.
- Guests book furthest in advance for stays during May (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (94 days) as a baseline for your pricing and availability strategy in Marčana.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Marčana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marčana (2025)
Amenity Prevalence
Amenity Insights for Marčana
- Essential amenities in Marčana that guests expect include: Washer, TV, Kitchen, Refrigerator, Wifi, Air conditioning, Free parking on premises, Cooking basics, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marčana: Washer, TV, Kitchen, Refrigerator, Wifi, Air conditioning, Free parking on premises, Cooking basics, Coffee maker.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, Cooking basics, Coffee maker.
- Consider adding popular differentiators like Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marčana to stay competitive.
Marčana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marčana
- The typical guest profile for Airbnb in Marčana consists of predominantly international visitors (94%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 5.7% of guests.
- Key international markets include Germany (37.9%) and Italy (10.3%).
- Top languages spoken are English (37.2%) followed by German (24.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marčana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Selina | 14 | $4,330 | $440.33 | 47% |
| Venice | 6,405 | $3,454 | $238.80 | 53% |
| Rojnići | 13 | $2,827 | $244.42 | 48% |
| Sveti Petar u Šumi | 42 | $2,737 | $316.96 | 45% |
| Brajkovići | 17 | $2,712 | $408.86 | 43% |
| Rogovići | 17 | $2,548 | $281.12 | 47% |
| Barat | 36 | $2,472 | $515.59 | 34% |
| Hum | 24 | $2,419 | $305.45 | 26% |
| Orhi | 13 | $2,384 | $328.33 | 41% |
| Hreljin | 10 | $2,326 | $259.75 | 40% |