Štrmac Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Istria County, Croatia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Štrmac in 2025? Explore comprehensive Airbnb analytics for Štrmac, Istria County, Croatia to uncover income potential. This 2025 STR market report for Štrmac, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.

Whether you're considering an Airbnb investment in Štrmac, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Štrmac Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Štrmac Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$242
The average rental revenue earned for an occupied room per day in Štrmac.
Occupancy Rate(?)
45.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,220
Typical annual income for an Airbnb listing in Štrmac. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-24.5%
Significant decrease (-24.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Štrmac.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Štrmac.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
33
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Štrmac (2025)

Understanding the monthly revenue variations for Airbnb listings in Štrmac is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Štrmac is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Štrmac across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,134+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,619 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,830 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $814, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Štrmac

Štrmac Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Štrmac STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Štrmac:

  • Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Štrmac

Average Daily Rate (ADR) Airbnb Trends in Štrmac (2025)

Effective short term rental pricing strategy in Štrmac involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Štrmac typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $481+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $311 or more.
  • Typical properties (Median) charge around $195 per night.
  • Entry-level properties (Bottom 25%) earn around $114 per night.

Average Daily Rate (ADR) Trend by Month in Štrmac

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Airbnb Seasonality Analysis & Trends in Štrmac (2025)

Peak Season (August, July, June)
  • Revenue averages $4,682 per month
  • Occupancy rates average 45.0%
  • Daily rates average $313
Shoulder Season
  • Revenue averages $1,597 per month
  • Occupancy maintains around 24.4%
  • Daily rates hold near $273
Low Season (January, February, March)
  • Revenue drops to average $84 per month
  • Occupancy decreases to average 2.2%
  • Daily rates adjust to average $225

Seasonality Insights for Štrmac

  • The Airbnb seasonality in Štrmac shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Štrmac's highest earning potential, with monthly revenues capable of climbing to $5,896, occupancy reaching a high of 58.3%, and ADRs peaking at $349.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $218.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Štrmac.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Štrmac seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Štrmac (2025)

Exploring the top neighborhoods for short-term rentals in Štrmac? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Pula
A historic city known for its Roman architecture, Pula is the largest city in Istria and attracts many tourists with its ancient ruins, cultural events, and beautiful coastlines.
Pula Arena, Temple of Augustus, Pula Cathedral, Arch of the Sergii, Brijuni National Park
Rovinj
This picturesque coastal town is famous for its stunning old town, beautiful beaches, and vibrant art scene. Rovinj is a favorite for visitors seeking charm and history.
Rovinj Old Town, Church of St. Euphemia, Punta Corrente, Rovinj Heritage Museum, Golden Cape Forest Park
Umag
Known for its beautiful beaches and as a popular destination for sports tourism, particularly tennis. Umag offers a mix of relaxation and active pursuits for visitors.
Umag Marina, Savudrija Lighthouse, Umag Town Museum, ATP Stella Maris, Lunapark
Novigrad
A quaint fishing town with a rich history, Novigrad is known for its charming waterfront and excellent seafood. It's a peaceful escape for families and nature lovers.
Novigrad Old Town, Riviera Novigrad, Karpinjan Beach, Lapidarium, Novigrad Aquarium
Motovun
A hilltop town famous for its truffles and beautiful landscapes, Motovun attracts food enthusiasts and those interested in rural tourism and outdoor activities.
Motovun Walls, Truffel Tours, Istrian Wine Tasting, Motovun Film Festival, Parenzana Trail
Poreč
Home to the UNESCO-listed Euphrasian Basilica and a vibrant summer scene, Poreč is perfect for those looking for cultural and beach experiences.
Euphrasian Basilica, Poreč Marina, Decumanus Street, Baredine Cave, Aquacolors Poreč Water Park
Brijuni Islands
An archipelago of stunning islands offering rich flora and fauna, Brijuni is ideal for nature lovers and those seeking a unique getaway with historical significance.
Brijuni National Park, Safari Park, Tito's Museum, St. Mary's Island, Roman Villa
Labin
A historic town known for its artistic community and beautiful panorama of the nearby coast. Labin is a charming destination that attracts culture and art enthusiasts.
Labin Old Town, Glagolitic Park, Museum of the Town of Labin, Krasica Church, Rappoldi Park

Understanding Airbnb License Requirements & STR Laws in Štrmac (2025)

While Štrmac, Istria County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Štrmac to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Štrmac (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Štrmacbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa H in Labin with pool

Villa H in Labin with pool

Entire Place • 4 bedrooms

$51,652
Revenue
84.6%
Occupancy
$314.49
Daily Rate
VillaS/*heated pool*/peaceful

VillaS/*heated pool*/peaceful

Entire Place • 3 bedrooms

$41,811
Revenue
56.6%
Occupancy
$238.20
Daily Rate
MORNING VILLA

MORNING VILLA

Entire Place • 4 bedrooms

$38,782
Revenue
65.0%
Occupancy
$335.38
Daily Rate
Villa Sunrise, heated pool, 4****

Villa Sunrise, heated pool, 4****

Entire Place • 3 bedrooms

$36,534
Revenue
56.5%
Occupancy
$194.33
Daily Rate
Discover your paradise in Villa Nikoleta

Discover your paradise in Villa Nikoleta

Entire Place • 4 bedrooms

$33,900
Revenue
78.4%
Occupancy
$198.54
Daily Rate
Peaceful and pet friendly villa close to the sea

Peaceful and pet friendly villa close to the sea

Entire Place • 4 bedrooms

$30,811
Revenue
69.1%
Occupancy
$214.66
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Štrmac (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Štrmac based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Feraneo4$108,462154.95/5.0
Klaudio2$69,517264.79/5.0
Aldina1$51,652114.73/5.0
Domagoj&Nina1$41,811184.89/5.0
Markus1$36,534174.59/5.0
Fides4$31,663783.61/5.0
Denis1$30,52055.00/5.0
Novasol1$30,45444.75/5.0
Darijo - VIP Holiday Booker1$23,69334.67/5.0
Edna1$21,181194.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Štrmac.

Dive Deeper: Advanced Štrmac STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Štrmac. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Štrmac Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Štrmac

  • The Štrmac Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 33 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Štrmac, House properties are the most common (75.8%), reflecting the local real estate landscape.
  • Houses represent a significant 75.8% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays (combined 3.0%) offer potential for unique stay experiences.

Štrmac Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Štrmac

  • The dominant room capacity in Štrmac is 4 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 4 bedrooms and 3 bedrooms properties represent 60.6% of the active Airbnb listings in Štrmac, indicating a high concentration in these sizes.
  • A significant 72.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Štrmac.

Štrmac Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Štrmac

  • The most common guest capacity trend in Štrmac vacation rentals is listings accommodating 8+ guests (57.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Štrmac STR market, accounting for 69.7% of listings.
  • 78.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Štrmac.
  • On average, properties in Štrmac are equipped to host 6.8 guests.

Štrmac Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Štrmac

  • The most common availability pattern in Štrmac falls within the 271-366 days range, representing 72.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Štrmac (42.4%), reflecting common guest stay durations or potential owner blocking patterns.

Štrmac Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (25%)

1 Night

7 listings

25% of total

3 Nights (10.7%)

3 Nights

3 listings

10.7% of total

4-6 Nights (25%)

4-6 Nights

7 listings

25% of total

7-29 Nights (35.7%)

7-29 Nights

10 listings

35.7% of total

30+ Nights (3.6%)

30+ Nights

1 listings

3.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Štrmac is 7-29 Nights, adopted by 35.7% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 7-29 Nights minimum stay, as 35.7% of Štrmac hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Štrmac.

Štrmac Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (7.7%)

Super Strict 30 Days

2 listings

7.7% of total

Super Strict 60 Days (15.4%)

Super Strict 60 Days

4 listings

15.4% of total

Moderate

1 listings

3.8% of total

Firm (42.3%)

Firm

11 listings

42.3% of total

Strict (30.8%)

Strict

8 listings

30.8% of total

Cancellation Policy Insights for Štrmac

  • The prevailing Airbnb cancellation policy trend in Štrmac is Firm, used by 42.3% of listings.
  • A majority (73.1%) of hosts in Štrmac utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 42.3% market standard in Štrmac.
  • With 30.8% using Strict terms, this is a viable option in Štrmac, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Štrmac.

Štrmac STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Štrmac

  • The overall average booking lead time for vacation rentals in Štrmac is 93 days.
  • Guests book furthest in advance for stays during April (average 160 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (120 days avg.) sees the longest lead times, while Winter (6 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (93 days) as a baseline for your pricing and availability strategy in Štrmac.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 160 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 120 days) to capture early planners.
  • Monitor your own booking lead times against these Štrmac averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Štrmac (2025)

Amenity Prevalence

Amenity Insights for Štrmac

  • Essential amenities in Štrmac that guests expect include: Free parking on premises, Wifi, Kitchen, Washer, TV, Heating, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like BBQ grill, Refrigerator, Hangers are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Štrmac: Free parking on premises, Wifi, Kitchen, Washer, TV, Heating, Air conditioning.
  • Prioritize adding missing essentials: Washer, TV, Heating, Air conditioning.
  • Consider adding popular differentiators like BBQ grill or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Štrmac to stay competitive.

Štrmac Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Štrmac

  • The typical guest profile for Airbnb in Štrmac consists of predominantly international visitors (100%), with top international origins including Austria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 0.0% of guests.
  • Key international markets include Germany (50.9%) and Austria (11.3%).
  • Top languages spoken are English (39.7%) followed by German (33.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Austria.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Štrmac Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Selina14$4,330$440.3347%
Poljica Brig17$3,498$482.9450%
Crno17$3,372$541.2340%
Zemunik Gornji11$2,879$332.5145%
Podhom10$2,849$196.3150%
Rojnići13$2,827$244.4248%
Bad Sankt Leonhard im Lavanttal27$2,745$266.4839%
Sveti Petar u Šumi42$2,737$316.9645%
Brajkovići17$2,712$408.8643%
Rogovići17$2,548$281.1247%

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