Žuljana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Dubrovnik-Neretva County, Croatia
Is Airbnb profitable in Žuljana in 2025? Explore comprehensive Airbnb analytics for Žuljana, Dubrovnik-Neretva County, Croatia to uncover income potential. This 2025 STR market report for Žuljana, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Žuljana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Žuljana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Žuljana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Žuljana (2025)
Understanding the monthly revenue variations for Airbnb listings in Žuljana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Žuljana is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Žuljana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,101+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,822 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $775 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $299, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Žuljana
Žuljana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Žuljana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Žuljana:
- Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Žuljana
Average Daily Rate (ADR) Airbnb Trends in Žuljana (2025)
Effective short term rental pricing strategy in Žuljana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Žuljana typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $231+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Žuljana
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Airbnb Seasonality Analysis & Trends in Žuljana (2025)
Peak Season (August, June, October)
- Revenue averages $2,550 per month
- Occupancy rates average 31.6%
- Daily rates average $141
Shoulder Season
- Revenue averages $1,546 per month
- Occupancy maintains around 23.3%
- Daily rates hold near $133
Low Season (January, February, November)
- Revenue drops to average $204 per month
- Occupancy decreases to average 7.9%
- Daily rates adjust to average $138
Seasonality Insights for Žuljana
- The Airbnb seasonality in Žuljana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Žuljana's highest earning potential, with monthly revenues capable of climbing to $3,374, occupancy reaching a high of 53.1%, and ADRs peaking at $147.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $185, occupancy could drop to 6.5%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Žuljana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Žuljana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Žuljana (2025)
Exploring the top neighborhoods for short-term rentals in Žuljana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Žuljana Beach | Beautiful pebble beach with clear waters, perfect for sunbathing and swimming. A popular spot for families and tourists looking for a relaxing beach holiday. | Žuljana Beach, Water sports, Local seafood restaurants, Wine tasting tours |
| Historic Center | Quaint old town with traditional architecture and narrow streets. Offers a glimpse into the history and culture of the region, attracting tourists interested in local heritage. | Church of St. Vincent, Local boutiques, Cafés and restaurants, Historical landmarks |
| Pelješac Peninsula | Famous wine region with stunning vineyards and olive groves. Attracts visitors for wine tours and adventure activities such as hiking and cycling. | Vinogradi Pelješac, Local wineries, Adrenaline water sports, Scenic drives |
| Nearby Islands | Close to beautiful islands like Mljet and Korčula, ideal for excursions and exploring untouched nature, making it attractive for day trip tourists. | Mljet National Park, Korčula old town, Island hopping tours, Secluded beaches |
| Scenic Viewpoints | Various spots around Žuljana offering breathtaking views of the Adriatic Sea and surrounding landscapes, popular with photographers and nature lovers. | Sunset viewpoints, Hiking trails, Photography spots |
| Fishing Port | A charming fishing port where visitors can experience local life, fresh seafood, and boat trips, appealing to those seeking authenticity and maritime culture. | Fishing tours, Seafood restaurants, Local fisherman's market |
| Adventure Sports Area | Ideal for water sports enthusiasts, with opportunities for snorkeling, kayaking, and windsurfing, attracting active vacationers. | Snorkeling spots, Kayaking tours, Windsurfing lessons |
| Cultural Events Venue | Hosts various cultural and music festivals throughout the year, drawing crowds and providing a vibrant atmosphere, ideal for tourists seeking local culture. | Summer music festivals, Local art exhibitions, Culinary events |
Understanding Airbnb License Requirements & STR Laws in Žuljana (2025)
While Žuljana, Dubrovnik-Neretva County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Žuljana to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Žuljana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Žuljanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
6 bedroom beautiful home in Zuljana
Entire Place • 6 bedrooms
Villa Nives-Three Bedroom Villa/Terrace/Sea View
Entire Place • 3 bedrooms
Gorgeous home in Zuljana
Entire Place • 2 bedrooms
House 11, 3 bedrooms,just near the sea,Žuljana bay
Entire Place • 3 bedrooms
Apartman Vedrana 1 - lovely place
Entire Place • 3 bedrooms
HOUSE WITH VIEW ZULJANA PELJESAC
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Žuljana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Žuljana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 1 | $48,513 | 12 | 5.00/5.0 |
| Luksa | 1 | $14,331 | 2 | Not Rated |
| Nikola | 3 | $8,935 | 8 | 4.13/5.0 |
| Novasol | 1 | $8,518 | 1 | Not Rated |
| Karla Piteša | 1 | $8,103 | 10 | 4.80/5.0 |
| Teo | 3 | $8,084 | 17 | 4.67/5.0 |
| Vedrana | 1 | $7,424 | 17 | 5.00/5.0 |
| Dag | 1 | $5,141 | 6 | 4.83/5.0 |
| Cult Travel | 1 | $5,055 | 1 | Not Rated |
| Zrinka | 2 | $4,533 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Žuljana.
Dive Deeper: Advanced Žuljana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Žuljana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsŽuljana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Žuljana
- The Žuljana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Žuljana, Apartment/Condo properties are the most common (59.1%), reflecting the local real estate landscape.
- Houses represent a significant 36.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.5%) offer potential for unique stay experiences.
Žuljana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Žuljana
- The dominant room capacity in Žuljana is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.3% of the active Airbnb listings in Žuljana, indicating a high concentration in these sizes.
- A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Žuljana.
Žuljana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Žuljana
- The most common guest capacity trend in Žuljana vacation rentals is listings accommodating 6 guests (27.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 3 guests dominate the Žuljana STR market, accounting for 50.0% of listings.
- 40.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Žuljana.
- On average, properties in Žuljana are equipped to host 4.5 guests.
Žuljana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Žuljana
- The most common availability pattern in Žuljana falls within the 271-366 days range, representing 95.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Žuljana (63.6%), reflecting common guest stay durations or potential owner blocking patterns.
Žuljana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
36.4% of total
2 Nights
1 listings
4.5% of total
3 Nights
1 listings
4.5% of total
4-6 Nights
8 listings
36.4% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
3 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Žuljana is 1 Night, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Žuljana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.4% of Žuljana hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Žuljana.
Žuljana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
9.1% of total
Super Strict 60 Days
2 listings
9.1% of total
Flexible
2 listings
9.1% of total
Moderate
3 listings
13.6% of total
Firm
6 listings
27.3% of total
Strict
7 listings
31.8% of total
Cancellation Policy Insights for Žuljana
- The prevailing Airbnb cancellation policy trend in Žuljana is Strict, used by 31.8% of listings.
- A majority (59.1%) of hosts in Žuljana utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.8% market standard in Žuljana.
- With 31.8% using Strict terms, this is a viable option in Žuljana, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Žuljana.
Žuljana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Žuljana
- The overall average booking lead time for vacation rentals in Žuljana is 74 days.
- Guests book furthest in advance for stays during August (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Žuljana.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Žuljana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Žuljana (2025)
Amenity Prevalence
Amenity Insights for Žuljana
- Essential amenities in Žuljana that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Žuljana: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Refrigerator or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Žuljana to stay competitive.
Žuljana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Žuljana
- The typical guest profile for Airbnb in Žuljana consists of predominantly international visitors (92%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Croatian.
- Domestic travelers account for 8.3% of guests.
- Key international markets include Germany (33.3%) and United Kingdom (16.7%).
- Top languages spoken are English (33.3%) followed by Croatian (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Žuljana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grubine | 31 | $2,895 | $420.17 | 47% |
| Strožanac Gornji | 41 | $2,797 | $393.71 | 40% |
| Općina Klis | 93 | $2,781 | $330.64 | 48% |
| Gornje Sitno | 11 | $2,747 | $344.69 | 50% |
| Srinjine | 37 | $2,717 | $393.45 | 43% |
| Dugopolje | 24 | $2,475 | $349.88 | 43% |
| Gornja Podstrana | 41 | $2,288 | $324.34 | 45% |
| Grad Solin | 232 | $2,227 | $266.58 | 44% |
| Donji Proložac | 19 | $2,203 | $432.07 | 44% |
| Ledenice | 12 | $2,198 | $376.96 | 38% |