Vela Luka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Dubrovnik-Neretva County, Croatia
Is Airbnb profitable in Vela Luka in 2025? Explore comprehensive Airbnb analytics for Vela Luka, Dubrovnik-Neretva County, Croatia to uncover income potential. This 2025 STR market report for Vela Luka, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 230 active listings.
Whether you're considering an Airbnb investment in Vela Luka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vela Luka Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vela Luka Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vela Luka (2025)
Understanding the monthly revenue variations for Airbnb listings in Vela Luka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vela Luka is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vela Luka across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,189+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,348 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,171 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $512, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vela Luka
Vela Luka Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vela Luka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vela Luka:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vela Luka
Average Daily Rate (ADR) Airbnb Trends in Vela Luka (2025)
Effective short term rental pricing strategy in Vela Luka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vela Luka typically peaks in April and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $393+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $225 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Vela Luka
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Airbnb Seasonality Analysis & Trends in Vela Luka (2025)
Peak Season (July, August, September)
- Revenue averages $4,074 per month
- Occupancy rates average 51.5%
- Daily rates average $243
Shoulder Season
- Revenue averages $1,757 per month
- Occupancy maintains around 26.6%
- Daily rates hold near $224
Low Season (January, November, December)
- Revenue drops to average $522 per month
- Occupancy decreases to average 14.9%
- Daily rates adjust to average $190
Seasonality Insights for Vela Luka
- The Airbnb seasonality in Vela Luka shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vela Luka's highest earning potential, with monthly revenues capable of climbing to $4,762, occupancy reaching a high of 59.6%, and ADRs peaking at $259.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $451, occupancy could drop to 12.5%, and ADRs may adjust down to $185.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vela Luka.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vela Luka seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vela Luka (2025)
Exploring the top neighborhoods for short-term rentals in Vela Luka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vela Luka Town Center | The heart of Vela Luka, offering visitors access to local shops, restaurants, and the vibrant community. Ideal for tourists wanting to explore the culture and everyday life of the town. | Vela Luka Waterfront, Church of St. Joseph, Local Markets, Vela Luka Olive Oil Factory |
| Kresic Bay | A tranquil bay area ideal for those seeking a peaceful retreat. Popular for its clear waters and secluded beaches, making it attractive for families and couples. | Kresic Beach, Secluded Coves, Water Sports, Nature Trails |
| Skrivena Luka | Known for its natural beauty and serene environment, Skrivena Luka offers a getaway for those looking to enjoy stunning landscapes and a quieter pace of life. | Skrivena Luka Beach, Hiking Trails, Fishing Opportunities |
| Luka Bay | A picturesque bay with crystal-clear waters, perfect for boating and swimming. Popular among tourists who enjoy water activities and scenic views. | Luka Bay Beach, Scuba Diving Spots, Boat Rentals |
| Vela Luka Promenade | A lively promenade lined with cafes and shops, providing a perfect spot for evening strolls and enjoying the local atmosphere. | Promenade Cafe Bars, Local Festivals, Live Music Events |
| Orebic (nearby) | A charming town just a short ferry ride away from Vela Luka, Orebic offers charming accommodations and access to beautiful beaches. Great for travelers looking to explore the Peljesac Peninsula. | Orebic Beach, St. Michael's Church, Wine Tasting Tours |
| Panorama Viewpoint | A stunning viewpoint that attracts visitors wanting to capture breathtaking views of the Adriatic Sea and surrounding islands. Perfect for those seeking a unique experience in nature. | Scenic Lookout, Photography Opportunities, Picnic Spots |
| Local Vineyards | Vela Luka is surrounded by vineyards and olive groves, offering visitors the chance to experience local wines and traditional gastronomy. A must for food and wine lovers. | Wine Tasting Tours, Olive Oil Production Tours, Culinary Experiences |
Understanding Airbnb License Requirements & STR Laws in Vela Luka (2025)
While Vela Luka, Dubrovnik-Neretva County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vela Luka to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Vela Luka (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vela Lukabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
apartments Tina
Entire Place • 2 bedrooms
Villa Style and Sea
Entire Place • 6 bedrooms
Holiday home Plitvine
Entire Place • 2 bedrooms
Villa ABBA, entire property 12+6 , 80 m from sea
Entire Place • 6 bedrooms
Orsula's Beach House
Entire Place • 3 bedrooms
Nice home in Sokolic with WiFi
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vela Luka (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vela Luka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tina | 11 | $605,028 | 80 | 3.63/5.0 |
| Novasol | 7 | $156,653 | 18 | 2.75/5.0 |
| Jelica | 10 | $117,185 | 60 | 3.86/5.0 |
| Host #154026976 | 1 | $112,090 | 0 | 0.00/5.0 |
| Brigita | 3 | $111,573 | 28 | 4.97/5.0 |
| Davor | 6 | $105,858 | 437 | 4.85/5.0 |
| Host #15896945 | 3 | $79,777 | 1 | 0.00/5.0 |
| Tanya | 3 | $75,453 | 29 | 4.81/5.0 |
| Mario | 1 | $73,908 | 10 | 5.00/5.0 |
| Bor | 6 | $67,879 | 48 | 4.01/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vela Luka.
Dive Deeper: Advanced Vela Luka STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vela Luka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVela Luka Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vela Luka
- The Vela Luka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 230 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vela Luka, House properties are the most common (55.7%), reflecting the local real estate landscape.
- Houses represent a significant 55.7% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique (combined 1.7%) offer potential for unique stay experiences.
Vela Luka Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vela Luka
- The dominant room capacity in Vela Luka is 2 bedrooms listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.1% of the active Airbnb listings in Vela Luka, indicating a high concentration in these sizes.
- A significant 25.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vela Luka.
Vela Luka Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vela Luka
- The most common guest capacity trend in Vela Luka vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Vela Luka STR market, accounting for 44.8% of listings.
- 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vela Luka.
- On average, properties in Vela Luka are equipped to host 4.4 guests.
Vela Luka Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vela Luka
- The most common availability pattern in Vela Luka falls within the 271-366 days range, representing 75.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Vela Luka (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 0.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vela Luka Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
61 listings
27.9% of total
2 Nights
17 listings
7.8% of total
3 Nights
33 listings
15.1% of total
4-6 Nights
66 listings
30.1% of total
7-29 Nights
36 listings
16.4% of total
30+ Nights
6 listings
2.7% of total
Key Insights
- The most prevalent minimum stay requirement in Vela Luka is 4-6 Nights, adopted by 30.1% of listings. This highlights the market's preference for longer commitments.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 30.1% of Vela Luka hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.9% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vela Luka.
Vela Luka Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
1.6% of total
Super Strict 60 Days
14 listings
7.4% of total
Flexible
29 listings
15.4% of total
Moderate
17 listings
9% of total
Firm
33 listings
17.6% of total
Strict
92 listings
48.9% of total
Cancellation Policy Insights for Vela Luka
- The prevailing Airbnb cancellation policy trend in Vela Luka is Strict, used by 48.9% of listings.
- A majority (66.5%) of hosts in Vela Luka utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 48.9% market standard in Vela Luka.
- With 48.9% using Strict terms, this is a viable option in Vela Luka, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Vela Luka.
Vela Luka STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vela Luka
- The overall average booking lead time for vacation rentals in Vela Luka is 103 days.
- Guests book furthest in advance for stays during July (average 151 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (131 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (103 days) as a baseline for your pricing and availability strategy in Vela Luka.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 151 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 131 days) to capture early planners.
- Monitor your own booking lead times against these Vela Luka averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vela Luka (2025)
Amenity Prevalence
Amenity Insights for Vela Luka
- Essential amenities in Vela Luka that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vela Luka: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vela Luka to stay competitive.
Vela Luka Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vela Luka
- The typical guest profile for Airbnb in Vela Luka consists of predominantly international visitors (92%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 7.9% of guests.
- Key international markets include United Kingdom (16.1%) and Germany (14%).
- Top languages spoken are English (42.7%) followed by German (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vela Luka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dugopolje | 21 | $3,569 | $361.70 | 53% |
| Strožanac Gornji | 38 | $3,532 | $389.83 | 45% |
| Srinjine | 36 | $3,172 | $386.92 | 48% |
| Općina Klis | 87 | $2,949 | $339.82 | 54% |
| Grubine | 26 | $2,814 | $358.61 | 47% |
| Majkovi | 18 | $2,765 | $316.09 | 48% |
| Grad Solin | 214 | $2,640 | $265.51 | 49% |
| Kamen | 13 | $2,516 | $295.34 | 52% |
| Zmijavci | 25 | $2,344 | $463.90 | 41% |
| Žrnovnica | 89 | $2,342 | $259.05 | 51% |