Airbnb Market Analytics, Statistics and Data in Vela Luka, Dubrovnik-Neretva County, Croatia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Vela Luka? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Vela Luka:
How much do Airbnb hosts make on average per month in Vela Luka?
The short-term rental market in Vela Luka shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,177 per month
- Strong performing properties (top 25%) make $2,295 or more
- Best-in-class properties (top 10%) achieve $4,142+ monthly
- Entry-level properties (bottom 25%) typically earn around $496
Revenue Variations by Month
Occupancy Rates Throughout the Year in Vela Luka
The market in Vela Luka shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Vela Luka
Daily rates in Vela Luka vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $125 per night
- Strong performing properties (top 25%) secure $228 or more
- Best-in-class properties (top 10%) pull in $383+ per night
- Entry-level properties (bottom 25%) earn around $83
Daily Rate Variations by Month
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Seasonality patterns in Vela Luka
Peak Season (August, July, September)
- Revenue peaks at $4478.95 per month
- Occupancy rates reach 58.74%
- Daily rates average $276.76
Shoulder Season
- Revenue averages $1927.61 per month
- Occupancy maintains 32.04%
- Daily rates hold at $214.88
Low Season (February, November, December)
- Revenue drops to $526.29 per month
- Occupancy decreases to 15.34%
- Daily rates adjust to $167.23
Is it still profitable to do Airbnb in Vela Luka in 2025?
Yes! Vela Luka demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and solid monthly revenue averaging $1928 and With 287 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Vela Luka
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Vela Luka Old Town | The historic heart of Vela Luka, filled with charming narrow streets and traditional Dalmatian stone architecture. It attracts tourists who want to experience local culture and cuisine. | Church of St. Joseph, Vela Luka Museum, Local konoba restaurants, Nearby historical sites, Harbor promenade |
| Cove Kremena | A beautiful cove just outside of Vela Luka, known for its clear waters and serene environment. Ideal for families and those seeking relaxation by the sea. | Kremena Beach, Swimming and snorkeling opportunities, Sunset views, Nature trails, Picnic areas |
| Bays of Vela Luka | A series of stunning bays around Vela Luka, perfect for boating and water sports. Great for tourists looking for adventure and natural beauty. | Boat rentals, Diving spots, Fishing , Secluded beaches, Scenic hiking trails |
| Prizba | A nearby village known for its untouched landscapes and pristine beaches. Attractive to travelers who prefer a quiet escape from traditional tourist spots. | Prizba Beach, Olive groves, Local festivals, Cycling routes, Wine tasting experiences |
| Mali Pariz Beach | A popular beach destination within Vela Luka, famous for its crystal clear waters and vibrant local atmosphere. A perfect spot for sunbathers and beach lovers. | Small beach bars, Water sports, Sun loungers, Sunset bars, Family-friendly facilities |
| Gradina | A tranquil area just outside Vela Luka known for its natural beauty and hiking opportunities. Appeals to outdoor enthusiasts and nature lovers. | Hiking trails, Scenic viewpoints, Picnic spots, Wildlife watching, Cultural heritage sites |
| Bačva | A secluded area offering dramatic coastal scenery and ideal for visitors looking to escape the crowds. Suitable for couples and those seeking romance or solitude. | Hidden coves, Photography locations, Quiet beaches, Local hiking paths, Candlelit dinners at waterfront |
| Lumbarda | A neighboring village famous for its wine production and beautiful beaches. Popular among wine lovers and those looking to experience local culture in a quaint setting. | Grk wine tasting, Lumbarda Beach, Historical sites, Local art galleries, Charming village atmosphere |
Do you need a license for Airbnb in Vela Luka?
We recommend checking directly with Vela Luka's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Vela Luka
apartments Tina
Entire Place • 2 bedrooms
Holiday home Plitvine
Entire Place • 2 bedrooms
My seagull ,Beautiful Villa in a Peace Oasis with Pool
Entire Place • 3 bedrooms
Villa Soleil
Entire Place • 4 bedrooms
Orsula's Beach House
Entire Place • 3 bedrooms
Cozy home in Vela Luka with WiFi
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Vela Luka
Additional analytics on vacation rental, real estate, short term rental data in Vela Luka
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.8%), with house and apartment & condo properties comprising 97.6% of inventory
- Untapped potential in others, outdoor & mobile segments (2.4% combined)
Room Capacity Distribution
Analysis of 287 properties in Vela Luka shows that 2 bedrooms properties are most prevalent, making up 37.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 64.8% of all listings.
Key Insights
- Most common: 2 bedrooms (37.3%)
- Least common: 5+ bedrooms (5.2%)
- Market concentration: 64.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 287 properties in Vela Luka reveals that 4 guests properties dominate the market, representing 28.9% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 44.3% of the market.
Key Insights
- Most common capacity: 4 guests (28.9% of market)
- Least common capacity: 7 guests (3.5% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 44.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 287 properties in Vela Luka, the most common availability pattern is 271-366 days (80.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.7% of properties).
Key Insights
- Most common availability window: 271-366 days (80.5%)
- Most common booking duration: 31-90 days (39.7%)
- Properties with high availability (180+ days): 99.0%
- Properties with long-term bookings (180+ days): 1.0%
Minimum Stay Distributions
1 Night
68 listings
30.9% of total
2 Nights
17 listings
7.7% of total
3 Nights
32 listings
14.5% of total
4-6 Nights
66 listings
30% of total
7-29 Nights
35 listings
15.9% of total
30+ Nights
2 listings
0.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 38.6%
- Mid-length stays (4-6 nights) represent 30% of listings
- Monthly+ stays (0.9%) suggest a stable extended-stay market
- High market flexibility with 53.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
8 listings
3.3% of total
Super Strict 60 Days
23 listings
9.4% of total
Flexible
30 listings
12.3% of total
Moderate
24 listings
9.8% of total
Firm
39 listings
16% of total
Strict
120 listings
49.2% of total
Key Insights
- Strict is the preferred policy at 49.2% of listings
- Stricter policies (Firm & Strict) dominate at 65.2% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 3.3% of listings
Recommendations
- The market supports stricter policies, with 65.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Sep, averaging 134 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 31 days
- Summer shows the longest average booking window at 132 days, while Winter has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 132 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Vela Luka
Below is the distribution of amenities across listings in Vela Luka:
Traveler Demographics
Key Insights
- Domestic travelers make up 8.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (23.5%) and United States (17.3%)
- English is the top language at 55.7%, followed by German (17.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.3%
Recommendations
- Target marketing campaigns for London and Ljubljana markets
- Develop localized content for Germany and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Vela Luka. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Strožanac Gornji | 40 | $3,693 | $407.00 | 45% |
| Dugopolje | 22 | $3,427 | $404.74 | 51% |
| Srinjine | 37 | $3,065 | $407.91 | 46% |
| Općina Klis | 97 | $2,807 | $384.47 | 49% |
| Majkovi | 19 | $2,694 | $331.76 | 43% |
| Grad Solin | 224 | $2,570 | $277.20 | 47% |
| Žrnovnica | 90 | $2,427 | $276.60 | 50% |
| Grubine | 28 | $2,373 | $367.59 | 42% |
| Zmijavci | 28 | $2,136 | $481.29 | 38% |
| Kamen | 17 | $2,080 | $265.26 | 46% |
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