Ston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Dubrovnik-Neretva County, Croatia
Is Airbnb profitable in Ston in 2025? Explore comprehensive Airbnb analytics for Ston, Dubrovnik-Neretva County, Croatia to uncover income potential. This 2025 STR market report for Ston, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Ston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ston (2025)
Understanding the monthly revenue variations for Airbnb listings in Ston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ston is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,305+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,155 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $609 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $343, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ston
Ston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ston:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ston
Average Daily Rate (ADR) Airbnb Trends in Ston (2025)
Effective short term rental pricing strategy in Ston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ston typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Ston
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Airbnb Seasonality Analysis & Trends in Ston (2025)
Peak Season (August, July, October)
- Revenue averages $2,232 per month
- Occupancy rates average 44.3%
- Daily rates average $139
Shoulder Season
- Revenue averages $873 per month
- Occupancy maintains around 25.5%
- Daily rates hold near $125
Low Season (January, February, November)
- Revenue drops to average $99 per month
- Occupancy decreases to average 5.6%
- Daily rates adjust to average $112
Seasonality Insights for Ston
- The Airbnb seasonality in Ston shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ston's highest earning potential, with monthly revenues capable of climbing to $2,968, occupancy reaching a high of 51.8%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $71, occupancy could drop to 3.6%, and ADRs may adjust down to $108.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ston (2025)
Exploring the top neighborhoods for short-term rentals in Ston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ston Old Town | A historic area known for its well-preserved medieval architecture and stunning views over the bay. Ideal for tourists interested in history and culture, offering unique attractions that reflect the local heritage. | Ston Walls, Malcolm's Fortress, Old Salt Works, Church of St. Nicholas, Pelješac Bridge |
| Ston Salt Pans | An important historical site showcasing the traditional salt production methods. Attracts visitors interested in natural processes and cultural heritage, providing a serene environment for relaxation and exploration. | Salt Pans, Museum of Salt, nature trails, bird watching spots, tranquil landscapes |
| Ston Beaches | Beautiful coastal areas known for their crystal-clear waters and natural beauty. Great for tourists looking to relax by the sea, swim, or enjoy outdoor activities. | Velja Ponta Beach, Boljkovac Beach, Oyster Farms, water sports, beachside restaurants |
| Pelješac Peninsula | A scenic region known for its wineries and beautiful landscapes. Attracts travelers seeking adventure, wine tasting, and scenic walks in nature. | wine cellars, vineyards, hiking trails, scenic viewpoints, local restaurants |
| Nearby Orebic | A charming coastal town that offers beautiful views of the islands and a lively atmosphere. Popular with families and tourists looking for a relaxing seaside experience. | Orebic Beach, Franciscan Monastery, sailing tours, waterfront promenade, local markets |
| Trstenik | A small fishing village famous for its calm waters and scenic beaches. Perfect for visitors seeking a quiet getaway away from the crowds. | Trstenik Beach, local seafood restaurants, fishing opportunities, boat rentals, natural beauty |
| Rogotin | A quaint village that offers a taste of local Croatian life. Attracts tourists looking for authenticity and a peaceful environment to unwind. | local cafes, traditional architecture, scenic countryside, river walks, cultural experiences |
| Donoš | A lesser-known area that offers a glimpse into rural Croatian life and stunning landscapes. Ideal for travelers seeking tranquility and nature immersion. | nature walks, agriculture tours, local flora and fauna, panoramic views, small local events |
Understanding Airbnb License Requirements & STR Laws in Ston (2025)
While Ston, Dubrovnik-Neretva County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ston to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Seafront Villa Kobas with a private boat dock
Entire Place • 6 bedrooms
Eco summer house Villa Andrija
Entire Place • 2 bedrooms
Ston apartment Sagittarius
Entire Place • 1 bedroom
Apartment Broce beach
Entire Place • 2 bedrooms
Holiday Home Barbara - Two-Bedroom Holiday Home
Entire Place • 2 bedrooms
Villa Dovecote with Private Sauna, Jacuzzi & Gym
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #89925587 | 1 | $35,090 | 0 | 0.00/5.0 |
| Ana | 1 | $28,332 | 48 | 4.81/5.0 |
| Host #32047922 | 3 | $19,123 | 128 | 4.79/5.0 |
| Korina | 1 | $14,853 | 16 | 5.00/5.0 |
| Marija | 1 | $14,464 | 39 | 4.92/5.0 |
| Nikola | 1 | $12,519 | 4 | 4.00/5.0 |
| Antonio | 1 | $10,559 | 14 | 5.00/5.0 |
| Željka | 2 | $9,326 | 399 | 4.76/5.0 |
| Danijela | 1 | $7,524 | 39 | 4.87/5.0 |
| Darija | 1 | $6,532 | 25 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ston.
Dive Deeper: Advanced Ston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ston
- The Ston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ston, Apartment/Condo properties are the most common (40%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
- The presence of 15% Hotel/Boutique listings indicates integration with traditional hospitality.
Ston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ston
- The dominant room capacity in Ston is 2 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.0% of the active Airbnb listings in Ston, indicating a high concentration in these sizes.
Ston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ston
- The most common guest capacity trend in Ston vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ston STR market, accounting for 70.0% of listings.
- On average, properties in Ston are equipped to host 3.5 guests.
Ston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ston
- The most common availability pattern in Ston falls within the 271-366 days range, representing 85% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ston (70%), reflecting common guest stay durations or potential owner blocking patterns.
Ston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
31.3% of total
2 Nights
5 listings
31.3% of total
3 Nights
3 listings
18.8% of total
4-6 Nights
2 listings
12.5% of total
30+ Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ston is 1 Night, adopted by 31.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.6%) of the Ston Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.3% of Ston hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ston.
Ston Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
10.5% of total
Flexible
5 listings
26.3% of total
Moderate
2 listings
10.5% of total
Firm
2 listings
10.5% of total
Strict
8 listings
42.1% of total
Cancellation Policy Insights for Ston
- The prevailing Airbnb cancellation policy trend in Ston is Strict, used by 42.1% of listings.
- A majority (52.6%) of hosts in Ston utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.1% market standard in Ston.
- With 42.1% using Strict terms, this is a viable option in Ston, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ston.
Ston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ston
- The overall average booking lead time for vacation rentals in Ston is 77 days.
- Guests book furthest in advance for stays during June (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (4 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Ston.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Ston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ston (2025)
Amenity Prevalence
Amenity Insights for Ston
- Essential amenities in Ston that guests expect include: Wifi, TV, Essentials, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hangers, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ston: Wifi, TV, Essentials, Air conditioning.
- Prioritize adding missing essentials: Essentials, Air conditioning.
- Consider adding popular differentiators like Kitchen or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ston to stay competitive.
Ston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ston
- The typical guest profile for Airbnb in Ston consists of predominantly international visitors (95%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 4.7% of guests.
- Key international markets include United States (22.4%) and United Kingdom (17.6%).
- Top languages spoken are English (45.2%) followed by French (17.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dugopolje | 21 | $3,569 | $361.70 | 53% |
| Strožanac Gornji | 38 | $3,532 | $389.83 | 45% |
| Srinjine | 36 | $3,172 | $386.92 | 48% |
| Općina Klis | 87 | $2,949 | $339.82 | 54% |
| Grubine | 26 | $2,814 | $358.61 | 47% |
| Majkovi | 18 | $2,765 | $316.09 | 48% |
| Zavrelje | 14 | $2,670 | $445.51 | 57% |
| Grad Solin | 214 | $2,640 | $265.51 | 49% |
| Lapčići | 10 | $2,611 | $305.39 | 45% |
| Ledenice | 10 | $2,591 | $394.29 | 42% |