Saplunara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Dubrovnik-Neretva County, Croatia

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Saplunara in 2025? Explore comprehensive Airbnb analytics for Saplunara, Dubrovnik-Neretva County, Croatia to uncover income potential. This 2025 STR market report for Saplunara, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 55 active listings.

Whether you're considering an Airbnb investment in Saplunara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saplunara Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saplunara Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$168
The average rental revenue earned for an occupied room per day in Saplunara.
Occupancy Rate(?)
39.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$5,393
Typical annual income for an Airbnb listing in Saplunara. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-40.2%
Significant decrease (-40.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Saplunara.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Saplunara.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
55
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saplunara (2025)

Understanding the monthly revenue variations for Airbnb listings in Saplunara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saplunara is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saplunara across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,325+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,525 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $941 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $436, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saplunara

Saplunara Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saplunara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saplunara:

  • Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 24%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saplunara

Average Daily Rate (ADR) Airbnb Trends in Saplunara (2025)

Effective short term rental pricing strategy in Saplunara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saplunara typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $444+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
  • Typical properties (Median) charge around $128 per night.
  • Entry-level properties (Bottom 25%) earn around $95 per night.

Average Daily Rate (ADR) Trend by Month in Saplunara

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Airbnb Seasonality Analysis & Trends in Saplunara (2025)

Peak Season (August, July, September)
  • Revenue averages $1,893 per month
  • Occupancy rates average 42.5%
  • Daily rates average $206
Shoulder Season
  • Revenue averages $561 per month
  • Occupancy maintains around 14.5%
  • Daily rates hold near $201
Low Season (March, April, December)
  • Revenue drops to average $0 per month
  • Occupancy decreases to average 0.0%
  • Daily rates adjust to average $201

Seasonality Insights for Saplunara

  • The Airbnb seasonality in Saplunara shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saplunara's highest earning potential, with monthly revenues capable of climbing to $2,260, occupancy reaching a high of 51.1%, and ADRs peaking at $216.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $187.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saplunara.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saplunara seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saplunara (2025)

Exploring the top neighborhoods for short-term rentals in Saplunara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Saplunara Beach
A beautiful secluded beach known for its crystal-clear waters and tranquility, perfect for vacationers looking for a peaceful retreat away from the crowds.
Saplunara Beach, Elafiti Islands, Wine tasting in local vineyards, Mediterranean cuisine at local restaurants, Hiking trails nearby
Old Town of Mljet
Rich in history and natural beauty, this area attracts tourists for its national park, unique landscapes, and cultural heritage.
Mljet National Park, St. Mary's Island, Ancient Roman ruins, Local olive oil tasting, Cycling and walking paths
Pomena
A charming village that serves as a gateway to the stunning landscapes of Mljet National Park, ideal for nature lovers and outdoor enthusiasts.
Mljet National Park, Pomena Bay, Water sports activities, Local seafood restaurants, Hiking and biking trails
Sobra
A small fishing village that offers authentic Croatian experiences and access to serene beaches, ideal for family vacations.
Sobra beach, Fishing with locals, Diving spots, Local markets, Countryside exploration
Polače
Known for its ancient Roman ruins and close proximity to the national park, Polače provides a mix of culture and natural beauty for tourists.
Roman ruins, Local wine tours, Boat tours to nearby islands, Scenic walking paths, Traditional dining options
Ston
Famous for its medieval walls and oyster farms, Ston offers a unique cultural experience along with excellent seafood cuisine.
Ston Walls, Malton Pelješki vineyards, Oyster tastings, Historic architecture, Natural parks
Dubrovnik
A UNESCO World Heritage site, famous for its well-preserved medieval architecture and vibrant tourist scene, making it a prime location for short-term rentals.
Old Town, City Walls, Dubrovnik Cable Car, Beaches, Cultural festivals
Cavtat
A picturesque coastal town known for its sandy beaches, beautiful promenade and historical sites, favored by both families and couples for a relaxing getaway.
Cavtat Harbor, Racic Mausoleum, Sandy beaches, Local restaurants and cafes, Scenic walking paths along the coast

Understanding Airbnb License Requirements & STR Laws in Saplunara (2025)

While Saplunara, Dubrovnik-Neretva County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saplunara to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Saplunara (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saplunarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

DELUXE STUDIO - TOUCH OF INFINITY

DELUXE STUDIO - TOUCH OF INFINITY

Entire Place • N/A

$17,433
Revenue
49.5%
Occupancy
$356.40
Daily Rate
Apartman 40m distance from sundy beach

Apartman 40m distance from sundy beach

Entire Place • 1 bedroom

$14,435
Revenue
61.9%
Occupancy
$478.57
Daily Rate
Apartment Kralj, Saplunara, Mljet

Apartment Kralj, Saplunara, Mljet

Entire Place • 2 bedrooms

$12,796
Revenue
56.6%
Occupancy
$102.28
Daily Rate
Peace and quiet with sea view

Peace and quiet with sea view

Entire Place • 2 bedrooms

$11,784
Revenue
48.9%
Occupancy
$132.13
Daily Rate
Apartments Franić / Seaview apartment with balcony

Apartments Franić / Seaview apartment with balcony

Entire Place • 1 bedroom

$11,052
Revenue
46.7%
Occupancy
$107.88
Daily Rate
Apartment no.1 Posta Mljet

Apartment no.1 Posta Mljet

Entire Place • 1 bedroom

$10,101
Revenue
78.4%
Occupancy
$92.29
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saplunara (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saplunara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Iris5$45,068344.97/5.0
Pine Tree5$36,242325.00/5.0
Paula4$33,349334.54/5.0
Božo4$27,671304.78/5.0
Stijepo6$20,7421064.83/5.0
Tomislav3$18,802264.93/5.0
Jany6$17,328604.76/5.0
Anita3$16,727694.70/5.0
Host #1505863255$14,5650N/A/5.0
Puhjera1$11,784434.60/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saplunara.

Dive Deeper: Advanced Saplunara STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saplunara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saplunara Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saplunara

  • The Saplunara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.5% of the 55 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saplunara, Apartment/Condo properties are the most common (89.1%), reflecting the local real estate landscape.

Saplunara Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saplunara

  • The dominant room capacity in Saplunara is 1 bedroom listings, making up 70.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 90.9% of the active Airbnb listings in Saplunara, indicating a high concentration in these sizes.
  • With over half the market (70.9%) consisting of studios or 1-bedroom units, Saplunara is particularly well-suited for individuals or couples.

Saplunara Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saplunara

  • The most common guest capacity trend in Saplunara vacation rentals is listings accommodating 4 guests (29.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Saplunara STR market, accounting for 56.4% of listings.
  • Listings for large groups (6+ guests) are relatively rare (1.8%), potentially indicating an opportunity for hosts targeting this segment in Saplunara.
  • On average, properties in Saplunara are equipped to host 3.5 guests.

Saplunara Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saplunara

  • The most common availability pattern in Saplunara falls within the 271-366 days range, representing 96.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Saplunara (54.5%), reflecting common guest stay durations or potential owner blocking patterns.

Saplunara Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (30.2%)

1 Night

16 listings

30.2% of total

2 Nights (20.8%)

2 Nights

11 listings

20.8% of total

3 Nights (32.1%)

3 Nights

17 listings

32.1% of total

4-6 Nights (3.8%)

4-6 Nights

2 listings

3.8% of total

7-29 Nights (1.9%)

7-29 Nights

1 listings

1.9% of total

30+ Nights (11.3%)

30+ Nights

6 listings

11.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Saplunara is 3 Nights, adopted by 32.1% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (11.3%) caters to monthly stays (30+ nights) in Saplunara, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 32.1% of Saplunara hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saplunara.

Saplunara Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (6.4%)

Flexible

3 listings

6.4% of total

Moderate (8.5%)

Moderate

4 listings

8.5% of total

Firm (17%)

Firm

8 listings

17% of total

Strict (68.1%)

Strict

32 listings

68.1% of total

Cancellation Policy Insights for Saplunara

  • The prevailing Airbnb cancellation policy trend in Saplunara is Strict, used by 68.1% of listings.
  • A majority (85.1%) of hosts in Saplunara utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 68.1% market standard in Saplunara.
  • With 68.1% using Strict terms, this is a viable option in Saplunara, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saplunara.

Saplunara STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saplunara

  • The overall average booking lead time for vacation rentals in Saplunara is 84 days.
  • Guests book furthest in advance for stays during November (average 281 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (158 days avg.) sees the longest lead times, while Winter (1 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Saplunara.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 281 days out to capitalize on advance planning.
  • During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 158 days) to capture early planners.
  • Monitor your own booking lead times against these Saplunara averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saplunara (2025)

Amenity Prevalence

Amenity Insights for Saplunara

  • Essential amenities in Saplunara that guests expect include: Essentials, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Saplunara: Essentials, Air conditioning.
  • Prioritize adding missing essentials: Air conditioning.
  • Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saplunara to stay competitive.

Saplunara Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saplunara

  • The typical guest profile for Airbnb in Saplunara consists of predominantly international visitors (86%), with top international origins including Croatia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 14.3% of guests.
  • Key international markets include France (33.3%) and Croatia (14.3%).
  • Top languages spoken are English (41.2%) followed by French (17.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Croatia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saplunara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Dugopolje21$2,974$353.2253%
Srinjine36$2,851$383.8047%
Strožanac Gornji42$2,749$370.3343%
Majkovi18$2,580$314.8745%
Općina Klis91$2,499$348.9851%
Zavrelje14$2,282$433.6755%
Grad Solin222$2,172$261.7047%
Grubine29$2,137$340.5445%
Donja Banda22$2,051$338.3637%
Ledenice12$2,019$387.5337%

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