Potomje Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Dubrovnik-Neretva County, Croatia
Is Airbnb profitable in Potomje in 2025? Explore comprehensive Airbnb analytics for Potomje, Dubrovnik-Neretva County, Croatia to uncover income potential. This 2025 STR market report for Potomje, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Potomje, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Potomje Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Potomje Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Potomje (2025)
Understanding the monthly revenue variations for Airbnb listings in Potomje is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Potomje is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Potomje across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,124+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,250 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,394 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $509, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Potomje
Potomje Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Potomje STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Potomje:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Potomje
Average Daily Rate (ADR) Airbnb Trends in Potomje (2025)
Effective short term rental pricing strategy in Potomje involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Potomje typically peaks in April and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $530+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Potomje
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Airbnb Seasonality Analysis & Trends in Potomje (2025)
Peak Season (August, July, September)
- Revenue averages $3,834 per month
- Occupancy rates average 45.7%
- Daily rates average $228
Shoulder Season
- Revenue averages $1,324 per month
- Occupancy maintains around 23.7%
- Daily rates hold near $236
Low Season (January, February, December)
- Revenue drops to average $35 per month
- Occupancy decreases to average 1.1%
- Daily rates adjust to average $222
Seasonality Insights for Potomje
- The Airbnb seasonality in Potomje shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Potomje's highest earning potential, with monthly revenues capable of climbing to $5,173, occupancy reaching a high of 58.7%, and ADRs peaking at $263.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $205.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Potomje.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Potomje seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Potomje (2025)
Exploring the top neighborhoods for short-term rentals in Potomje? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Potomje Village | A quiet and charming village surrounded by stunning countryside, making it ideal for guests looking for a peaceful retreat. Close to the beautiful vineyards and local wineries, it offers a unique Croatian experience. | Vineyards, Local wineries, Natural landscapes, Historical architecture, Organic farms |
| Dubrovnik Old Town | While not in Potomje, its proximity to Dubrovnik makes it a desirable location. Known for its well-preserved medieval architecture and historical significance, it's a must-see for any visitor to the region. | City Walls, Dubrovnik Cathedral, Rector's Palace, Sponza Palace, Stradun |
| Riviera Dubrovnik | A stunning coastal area known for its beautiful beaches and crystal-clear waters. Attracts tourists looking for sun, sea, and relaxation while being near Dubrovnik. | Banje Beach, Lapad Beach, Cavtat seaside, Local seafood restaurants, Water sports activities |
| Mljet National Park | A nearby island known for its lush green landscapes and tranquil lakes, perfect for nature lovers and adventure seekers. It attracts visitors looking for outdoor activities. | Veliko Jezero, Malo Jezero, Hiking trails, Biking paths, Monastery on the islet |
| Korčula Island | Known for its historic town and beautiful beaches, this island attracts tourists looking for cultural experiences and relaxation by the sea. It's also famous for its local wine. | Korčula Old Town, Marco Polo's House, Beaches, Wine tasting tours, Cultural festivals |
| Ston | Famous for its historical salt production and the nearby city walls. Ston offers a unique mix of history, culture, and gastronomy that appeals to many visitors. | Ston Walls, Saltworks, Local seafood, Mali Ston Bay, Wine tasting |
| Slano | A picturesque seaside village that offers tranquility and beautiful beaches. It's a great spot for families and those seeking some relaxation away from the hustle. | Seafront promenade, Local cafes, Beaches, Nearby olive groves, Water sports |
| Zaton | A charming coastal village close to Dubrovnik, known for its beautiful beaches and family-friendly atmosphere. It attracts those looking for a quieter alternative to the bustling Dubrovnik. | Zaton Beach, Fishing Port, Restaurants, Scenic walks, Water activities |
Understanding Airbnb License Requirements & STR Laws in Potomje (2025)
While Potomje, Dubrovnik-Neretva County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Potomje to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Potomje (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Potomjebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Two Martinis with Pool
Entire Place • 7 bedrooms
PELISKA SEA HOUSE
Entire Place • 2 bedrooms
Luxury penthouse with pool by the sea
Entire Place • 3 bedrooms
Luxury apartment for 6 with pool
Entire Place • 2 bedrooms
Dingač-Joy apartment
Entire Place • 2 bedrooms
Fantastic apartment at see side with pool
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Potomje (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Potomje based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stjepan | 10 | $119,064 | 74 | 4.34/5.0 |
| Darijo - VIP Holiday Booker | 1 | $89,953 | 3 | 5.00/5.0 |
| Anuska & Damir | 1 | $35,710 | 33 | 5.00/5.0 |
| Nataša | 1 | $16,009 | 32 | 4.97/5.0 |
| Host #113534354 | 1 | $15,195 | 0 | 0.00/5.0 |
| Grana | 1 | $15,039 | 4 | 4.50/5.0 |
| Sanja | 1 | $13,521 | 7 | 5.00/5.0 |
| Jasminka | 1 | $11,985 | 3 | 5.00/5.0 |
| Nikica | 2 | $9,523 | 9 | 4.90/5.0 |
| Stjepan | 1 | $9,129 | 22 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Potomje.
Dive Deeper: Advanced Potomje STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Potomje. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPotomje Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Potomje
- The Potomje Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Potomje, Apartment/Condo properties are the most common (69.6%), reflecting the local real estate landscape.
- Houses represent a significant 30.4% portion, catering likely to families or larger groups.
Potomje Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Potomje
- The dominant room capacity in Potomje is 2 bedrooms listings, making up 43.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 78.3% of the active Airbnb listings in Potomje, indicating a high concentration in these sizes.
Potomje Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Potomje
- The most common guest capacity trend in Potomje vacation rentals is listings accommodating 4 guests (39.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Potomje STR market, accounting for 60.8% of listings.
- 26.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Potomje.
- On average, properties in Potomje are equipped to host 4.8 guests.
Potomje Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Potomje
- The most common availability pattern in Potomje falls within the 271-366 days range, representing 78.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Potomje (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
Potomje Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
40.9% of total
3 Nights
1 listings
4.5% of total
4-6 Nights
2 listings
9.1% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
9 listings
40.9% of total
Key Insights
- The most prevalent minimum stay requirement in Potomje is 1 Night, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (40.9%) caters to monthly stays (30+ nights) in Potomje, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.9% of Potomje hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 40.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Potomje.
Potomje Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
10% of total
Firm
1 listings
5% of total
Strict
17 listings
85% of total
Cancellation Policy Insights for Potomje
- The prevailing Airbnb cancellation policy trend in Potomje is Strict, used by 85% of listings.
- A majority (90.0%) of hosts in Potomje utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 85% market standard in Potomje.
- With 85% using Strict terms, this is a viable option in Potomje, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Potomje.
Potomje STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Potomje
- The overall average booking lead time for vacation rentals in Potomje is 96 days.
- Guests book furthest in advance for stays during August (average 134 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (118 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (96 days) as a baseline for your pricing and availability strategy in Potomje.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 134 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 118 days) to capture early planners.
- Monitor your own booking lead times against these Potomje averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Potomje (2025)
Amenity Prevalence
Amenity Insights for Potomje
- Essential amenities in Potomje that guests expect include: Wifi, Air conditioning, Free parking on premises, Refrigerator, TV, Bed linens, Dishes and silverware, Stove. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Potomje: Wifi, Air conditioning, Free parking on premises, Refrigerator, TV, Bed linens, Dishes and silverware, Stove.
- Prioritize adding missing essentials: Bed linens, Dishes and silverware, Stove.
- Consider adding popular differentiators like Kitchen or BBQ grill to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Potomje to stay competitive.
Potomje Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Potomje
- The typical guest profile for Airbnb in Potomje consists of predominantly international visitors (97%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Polish.
- Domestic travelers account for 3.0% of guests.
- Key international markets include Poland (21.2%) and Germany (12.1%).
- Top languages spoken are English (45.9%) followed by Polish (16.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Potomje Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dugopolje | 21 | $3,569 | $361.70 | 53% |
| Strožanac Gornji | 38 | $3,532 | $389.83 | 45% |
| Srinjine | 36 | $3,172 | $386.92 | 48% |
| Općina Klis | 87 | $2,949 | $339.82 | 54% |
| Grubine | 26 | $2,814 | $358.61 | 47% |
| Majkovi | 18 | $2,765 | $316.09 | 48% |
| Zavrelje | 14 | $2,670 | $445.51 | 57% |
| Grad Solin | 214 | $2,640 | $265.51 | 49% |
| Lapčići | 10 | $2,611 | $305.39 | 45% |
| Ledenice | 10 | $2,591 | $394.30 | 42% |