Grad Ploče Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Dubrovnik-Neretva County, Croatia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Grad Ploče in 2025? Explore comprehensive Airbnb analytics for Grad Ploče, Dubrovnik-Neretva County, Croatia to uncover income potential. This 2025 STR market report for Grad Ploče, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 84 active listings.

Whether you're considering an Airbnb investment in Grad Ploče, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grad Ploče Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Grad Ploče Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$144
The average rental revenue earned for an occupied room per day in Grad Ploče.
Occupancy Rate(?)
40.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$7,865
Typical annual income for an Airbnb listing in Grad Ploče. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-45.8%
Significant decrease (-45.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Grad Ploče.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Grad Ploče.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
84
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Grad Ploče (2025)

Understanding the monthly revenue variations for Airbnb listings in Grad Ploče is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grad Ploče is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grad Ploče across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,383+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,487 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $817 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $421, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Grad Ploče

Grad Ploče Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Grad Ploče STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grad Ploče:

  • Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 25%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Grad Ploče

Average Daily Rate (ADR) Airbnb Trends in Grad Ploče (2025)

Effective short term rental pricing strategy in Grad Ploče involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grad Ploče typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $237+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
  • Typical properties (Median) charge around $96 per night.
  • Entry-level properties (Bottom 25%) earn around $66 per night.

Average Daily Rate (ADR) Trend by Month in Grad Ploče

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Airbnb Seasonality Analysis & Trends in Grad Ploče (2025)

Peak Season (August, July, September)
  • Revenue averages $2,296 per month
  • Occupancy rates average 46.6%
  • Daily rates average $151
Shoulder Season
  • Revenue averages $966 per month
  • Occupancy maintains around 26.1%
  • Daily rates hold near $140
Low Season (January, February, March)
  • Revenue drops to average $350 per month
  • Occupancy decreases to average 14.6%
  • Daily rates adjust to average $123

Seasonality Insights for Grad Ploče

  • The Airbnb seasonality in Grad Ploče shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Grad Ploče's highest earning potential, with monthly revenues capable of climbing to $2,832, occupancy reaching a high of 56.7%, and ADRs peaking at $157.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $233, occupancy could drop to 9.7%, and ADRs may adjust down to $122.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grad Ploče.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Grad Ploče seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Grad Ploče (2025)

Exploring the top neighborhoods for short-term rentals in Grad Ploče? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ploče Old Town
A historic area with stunning architecture and rich cultural heritage. Attracts tourists interested in history, culture, and beautiful views of the Adriatic Sea.
St. Nicholas Church, Ploče Fortress, Adriatic Sea Views, Local Markets, Historic Streets
Bолотска Riva
A lively waterfront area with restaurants, cafes, and beach access. Popular for its vibrant atmosphere and social scene, ideal for vacationers looking to relax and unwind.
Waterfront Restaurants, Beaches, Walking Promenade, Boat Tours, Fishing Opportunities
Gradac Beach
A beautiful beach area ideal for sunbathing and swimming. Attracts families and beachgoers looking for a serene coastal experience.
Gradac Beach, Water Sports, Scenic Views, Beach Bars, Picnic Areas
Ploče Sand Dunes
Unique natural feature offering recreational activities such as hiking and nature walks. Appeals to adventure seekers and nature lovers.
Hiking Trails, Dune Exploration, Panoramic Views, Wildlife Spotting, Photography Spots
The Neretva River
A picturesque river offering activities such as kayaking and paddle boarding. Popular for tourists looking for outdoor adventure and natural beauty.
Kayaking Tours, River Cruises, Scenic Picnic Spots, Fishing, Nature Trails
Nearby Pelješac Peninsula
Known for its vineyards and wine tours. Attracts wine enthusiasts and foodies seeking local culinary experiences.
Wine Tastings, Vineyards, Local Culinary Schools, Beaches on the Peninsula, Scenic Drives
Cultural Venues
The area has various cultural venues hosting festivals and events throughout the year. Excellent for visitors who enjoy arts and culture.
Local Festivals, Art Galleries, Theatres, Workshops, Cultural Tours
Gastronomic Experiences
Ploče offers an array of local restaurants and eateries serving traditional Croatian cuisine, perfect for gastronomy lovers.
Local Seafood Restaurants, Traditional Cuisine, Food Markets, Cooking Classes, Culinary Tours

Understanding Airbnb License Requirements & STR Laws in Grad Ploče (2025)

While Grad Ploče, Dubrovnik-Neretva County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grad Ploče to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Grad Ploče (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Grad Pločebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Amazing home in Ploce with sauna

Amazing home in Ploce with sauna

Entire Place • 2 bedrooms

$49,724
Revenue
54.0%
Occupancy
$477.28
Daily Rate
Villa Green Paradise with private heated pool

Villa Green Paradise with private heated pool

Entire Place • 11 bedrooms

$41,678
Revenue
39.8%
Occupancy
$791.49
Daily Rate
Apartment Jadranka with Sea View in Rogotin

Apartment Jadranka with Sea View in Rogotin

Entire Place • 2 bedrooms

$29,320
Revenue
43.2%
Occupancy
$671.27
Daily Rate
House Ljilja

House Ljilja

Entire Place • 6 bedrooms

$28,600
Revenue
41.5%
Occupancy
$225.03
Daily Rate
Etno House Wagner

Etno House Wagner

Entire Place • 3 bedrooms

$27,650
Revenue
59.2%
Occupancy
$273.97
Daily Rate
Apartments Galić 2

Apartments Galić 2

Entire Place • 2 bedrooms

$18,146
Revenue
49.6%
Occupancy
$125.13
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Grad Ploče (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Grad Ploče based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #1540269761$49,72400.00/5.0
Croatia Tours2$45,328444.88/5.0
Host #4919903961$41,67810.00/5.0
Nikola2$32,1901354.94/5.0
Leo3$30,647123.14/5.0
Ljiljana1$28,600634.79/5.0
Mihael1$27,650135.00/5.0
Višnjica4$20,0581634.72/5.0
Novasol1$16,17954.80/5.0
Host #1540266181$15,97100.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grad Ploče.

Dive Deeper: Advanced Grad Ploče STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grad Ploče. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Grad Ploče Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Grad Ploče

  • The Grad Ploče Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94% of the 84 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Grad Ploče, Apartment/Condo properties are the most common (51.2%), reflecting the local real estate landscape.
  • Houses represent a significant 44% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.

Grad Ploče Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Grad Ploče

  • The dominant room capacity in Grad Ploče is 1 bedroom listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 65.5% of the active Airbnb listings in Grad Ploče, indicating a high concentration in these sizes.
  • A significant 29.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grad Ploče.

Grad Ploče Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Grad Ploče

  • The most common guest capacity trend in Grad Ploče vacation rentals is listings accommodating 4 guests (27.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Grad Ploče STR market, accounting for 41.7% of listings.
  • 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grad Ploče.
  • On average, properties in Grad Ploče are equipped to host 4.5 guests.

Grad Ploče Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Grad Ploče

  • The most common availability pattern in Grad Ploče falls within the 271-366 days range, representing 78.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Grad Ploče (47.6%), reflecting common guest stay durations or potential owner blocking patterns.

Grad Ploče Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (40.2%)

1 Night

33 listings

40.2% of total

2 Nights (18.3%)

2 Nights

15 listings

18.3% of total

3 Nights (14.6%)

3 Nights

12 listings

14.6% of total

4-6 Nights (17.1%)

4-6 Nights

14 listings

17.1% of total

7-29 Nights (3.7%)

7-29 Nights

3 listings

3.7% of total

30+ Nights (6.1%)

30+ Nights

5 listings

6.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Grad Ploče is 1 Night, adopted by 40.2% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 40.2% of Grad Ploče hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grad Ploče.

Grad Ploče Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

3.3% of total

Super Strict 60 Days (8.3%)

Super Strict 60 Days

5 listings

8.3% of total

Flexible (23.3%)

Flexible

14 listings

23.3% of total

Moderate (21.7%)

Moderate

13 listings

21.7% of total

Firm (20%)

Firm

12 listings

20% of total

Strict (23.3%)

Strict

14 listings

23.3% of total

Cancellation Policy Insights for Grad Ploče

  • The prevailing Airbnb cancellation policy trend in Grad Ploče is Flexible, used by 23.3% of listings.
  • There's a relatively balanced mix between guest-friendly (45.0%) and stricter (43.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 23.3% market standard in Grad Ploče.
  • Regularly review your cancellation policy against competitors and market demand shifts in Grad Ploče.

Grad Ploče STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Grad Ploče

  • The overall average booking lead time for vacation rentals in Grad Ploče is 62 days.
  • Guests book furthest in advance for stays during July (average 98 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 5 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Grad Ploče.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
  • Monitor your own booking lead times against these Grad Ploče averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Grad Ploče (2025)

Amenity Prevalence

Amenity Insights for Grad Ploče

  • Essential amenities in Grad Ploče that guests expect include: Wifi, Kitchen, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Essentials, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Grad Ploče: Wifi, Kitchen, Air conditioning, TV.
  • Prioritize adding missing essentials: Kitchen, Air conditioning, TV.
  • Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Grad Ploče to stay competitive.

Grad Ploče Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Grad Ploče

  • The typical guest profile for Airbnb in Grad Ploče consists of predominantly international visitors (98%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 1.8% of guests.
  • Key international markets include France (27.6%) and Germany (12.9%).
  • Top languages spoken are English (38.4%) followed by French (14.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Grad Ploče Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Dugopolje21$3,569$361.7053%
Strožanac Gornji38$3,532$389.8345%
Srinjine36$3,172$386.9248%
Općina Klis87$2,949$339.8254%
Grubine26$2,814$358.6147%
Majkovi18$2,765$316.0948%
Zavrelje14$2,670$445.5157%
Grad Solin214$2,640$265.5149%
Lapčići10$2,611$305.3945%
Ledenice10$2,591$394.3042%

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