Airbnb Market Analytics, Statistics and Data in Dubrovnik, Dubrovnik-Neretva County, Croatia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Dubrovnik? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Dubrovnik:
How much do Airbnb hosts make on average per month in Dubrovnik?
The short-term rental market in Dubrovnik shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,007 per month
- Strong performing properties (top 25%) make $3,495 or more
- Best-in-class properties (top 10%) achieve $5,868+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,111
Revenue Variations by Month
Occupancy Rates Throughout the Year in Dubrovnik
The market in Dubrovnik shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Dubrovnik
Daily rates in Dubrovnik vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $134 per night
- Strong performing properties (top 25%) secure $235 or more
- Best-in-class properties (top 10%) pull in $431+ per night
- Entry-level properties (bottom 25%) earn around $93
Daily Rate Variations by Month
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Seasonality patterns in Dubrovnik
Peak Season (August, July, June)
- Revenue peaks at $5190.43 per month
- Occupancy rates reach 72.39%
- Daily rates average $267.71
Shoulder Season
- Revenue averages $2862.32 per month
- Occupancy maintains 46.68%
- Daily rates hold at $220.23
Low Season (February, December, January)
- Revenue drops to $1062.71 per month
- Occupancy decreases to 22.99%
- Daily rates adjust to $170.77
Is it still profitable to do Airbnb in Dubrovnik in 2025?
Yes! Dubrovnik demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $2862 and As a mature market with 4977 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Dubrovnik
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Dubrovnik's historic heart, featuring stunning medieval architecture and significant cultural landmarks. A UNESCO World Heritage site, it attracts tourists who want to experience rich history and vibrant street life. | City Walls, Sponza Palace, Rector's Palace, Stradun, Franciscan Monastery |
| Lapad | A beautiful neighborhood known for its beaches, promenade, and family-friendly atmosphere. Ideal for travelers looking for a relaxed vibe away from the tourist hustle but still close to key attractions. | Lapad Beach, Copacabana Beach, Lapad Promenade, Shopping Centre, Uvala Bay |
| Ploče | An upscale area located just outside the Old Town, known for its luxury villas and panoramic views of the Adriatic Sea. Great for those seeking tranquility while remaining close to the city's attractions. | Banje Beach, Fort Imperial, Villa Aloha, Viewpoint at Fort Lovrijenac, City Walls Entrance |
| Gruz | Dubrovnik's main port area with vibrant markets and local life. It's a gateway for cruise tourists and offers affordable accommodations for those visiting the city. | Gruz Harbour, Local Market, Café Kavana Dubrovnik, Dubrovnik Bridge |
| Cavtat | A picturesque coastal town just south of Dubrovnik, known for its rich history and stunning natural beauty. Perfect for travelers looking for a quieter alternative to the bustling city. | Cavtat Old Town, Racic Mausoleum, Beach Rat, Cultural Center, Vlaho Bukovac House |
| Montovjerna | A residential area with easy access to the Old Town and stunning sea views. Ideal for vacation rentals targeting families and groups seeking a peaceful environment. | San Jacopo, City views, Parks, Local eateries |
| Kolocep | A small island near Dubrovnik known for its serene beaches and nature trails. It attracts tourists seeking a unique experience away from mainland hustle and bustle. | Blue Cave, Beaches, Walking trails, Local seafood restaurants |
| Mlini | A charming coastal village located south of Dubrovnik, known for its lovely beaches and tranquil atmosphere. Perfect for families and couples looking for relaxation by the sea. | Mlini Beach, Srebreno Beach, Walking paths along the coast, Local cafes |
Do you need a license for Airbnb in Dubrovnik?
We recommend checking directly with Dubrovnik's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Dubrovnik
Boutique Villa Paulina - splendid Villa with pool
Entire Place • 5 bedrooms
Villa T Dubrovnik with spectacular Old Town view
Entire Place • 6 bedrooms
VILLA BRUNA
Entire Place • 6 bedrooms
Villa Vega - Three Bedroom Villa with Swimming Pool
Entire Place • 3 bedrooms
Villa Orange
Entire Place • 4 bedrooms
Villa Orti
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Dubrovnik
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Antonija | 72 | $4,246,075 | 2620 | 4.64/5.0 |
| Bozo | 37 | $1,387,962 | 2056 | 4.10/5.0 |
| Martina | 57 | $1,240,572 | 888 | 3.79/5.0 |
| Auna | 15 | $1,188,283 | 214 | 3.66/5.0 |
| Dubrovnik Homes | 41 | $1,120,763 | 1606 | 4.05/5.0 |
| Martina | 49 | $1,084,681 | 1230 | 4.22/5.0 |
| In Time | 36 | $835,883 | 1362 | 3.94/5.0 |
| Vedran | 24 | $767,806 | 675 | 3.44/5.0 |
| Novasol | 21 | $731,348 | 269 | 4.02/5.0 |
| Vedran | 36 | $717,432 | 659 | 3.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Dubrovnik
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.1%), with apartment & condo and house properties comprising 94.7% of inventory
- Untapped potential in others, boutique & hotels, unique stays, outdoor & mobile segments (5.3% combined)
Room Capacity Distribution
Analysis of 4,977 properties in Dubrovnik shows that 1 bedroom properties are most prevalent, making up 46.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.8% of all listings.
Key Insights
- Most common: 1 bedroom (46.8%)
- Least common: 5+ bedrooms (2.4%)
- Market concentration: 71.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 4,977 properties in Dubrovnik reveals that 2 guests properties dominate the market, representing 37.1% of all listings. The average property accommodates 3.3 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 62.2% of the market.
Key Insights
- Most common capacity: 2 guests (37.1% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 62.2% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 4,977 properties in Dubrovnik, the most common availability pattern is 181-270 days (40.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (40.1% of properties).
Key Insights
- Most common availability window: 181-270 days (40.7%)
- Most common booking duration: 91-180 days (40.1%)
- Properties with high availability (180+ days): 77.1%
- Properties with long-term bookings (180+ days): 25.4%
Minimum Stay Distributions
1 Night
1238 listings
26.8% of total
2 Nights
1181 listings
25.6% of total
3 Nights
1573 listings
34% of total
4-6 Nights
407 listings
8.8% of total
7-29 Nights
95 listings
2.1% of total
30+ Nights
128 listings
2.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.4%
- Mid-length stays (4-6 nights) represent 8.8% of listings
- Monthly+ stays (2.8%) suggest a stable extended-stay market
- High market flexibility with 86.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
47 listings
1% of total
Non-refundable
65 listings
1.4% of total
Super Strict 60 Days
56 listings
1.2% of total
Super Strict 30 Days
27 listings
0.6% of total
Flexible
458 listings
9.9% of total
Moderate
1373 listings
29.6% of total
Firm
1204 listings
26% of total
Strict
1407 listings
30.3% of total
Key Insights
- Strict is the preferred policy at 30.3% of listings
- The market shows a balanced distribution between guest-friendly (39.5%) and strict (56.3%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Mar, Jun, averaging 83 days
- Shortest booking windows are in Oct, Dec, Jan, averaging 52 days
- Summer shows the longest average booking window at 83 days, while Winter has the shortest at 54 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 83 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Dubrovnik
Below is the distribution of amenities across listings in Dubrovnik:
Traveler Demographics
Key Insights
- Domestic travelers make up 0.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (34.2%) and France (10.6%)
- English is the top language at 65.5%, followed by French (12.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Dubrovnik. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Majkovi | 19 | $2,694 | $331.76 | 43% |
| Lapčići | 10 | $2,679 | $295.11 | 44% |
| Ledenice | 10 | $2,651 | $396.08 | 42% |
| Močići | 29 | $2,404 | $262.00 | 43% |
| Grubine | 28 | $2,373 | $367.59 | 42% |
| Zavrelje | 23 | $2,253 | $436.29 | 55% |
| Zmijavci | 28 | $2,136 | $481.29 | 38% |
| Čilipi | 34 | $2,065 | $223.93 | 49% |
| Popovići | 11 | $1,992 | $267.07 | 43% |
| Čibača | 29 | $1,908 | $301.24 | 49% |
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