Palmira Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Valle del Cauca, Colombia
Is Airbnb profitable in Palmira in 2025? Explore comprehensive Airbnb analytics for Palmira, Valle del Cauca, Colombia to uncover income potential. This 2025 STR market report for Palmira, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 199 active listings.
Whether you're considering an Airbnb investment in Palmira, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Palmira Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Palmira Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Palmira (2025)
Understanding the monthly revenue variations for Airbnb listings in Palmira is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Palmira is typically October, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Palmira across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,626+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $656 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $305 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $137, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Palmira
Palmira Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Palmira STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Palmira:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Palmira
Average Daily Rate (ADR) Airbnb Trends in Palmira (2025)
Effective short term rental pricing strategy in Palmira involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Palmira typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $254+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $88 or more.
- Typical properties (Median) charge around $30 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Palmira
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Airbnb Seasonality Analysis & Trends in Palmira (2025)
Peak Season (October, December, July)
- Revenue averages $916 per month
- Occupancy rates average 39.9%
- Daily rates average $84
Shoulder Season
- Revenue averages $736 per month
- Occupancy maintains around 32.6%
- Daily rates hold near $92
Low Season (May, June, November)
- Revenue drops to average $543 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $89
Seasonality Insights for Palmira
- The Airbnb seasonality in Palmira shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Palmira's highest earning potential, with monthly revenues capable of climbing to $962, occupancy reaching a high of 42.9%, and ADRs peaking at $99.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $468, occupancy could drop to 21.8%, and ADRs may adjust down to $83.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Palmira.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Palmira seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Palmira (2025)
Exploring the top neighborhoods for short-term rentals in Palmira? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The vibrant heart of Palmira, featuring important cultural landmarks and accessible public transport. Ideal for tourists wanting to explore local history and architecture. | Plaza de Bolívar, Parroquia de San Miguel, Museo de Arte de Palmira, Casa de la Cultura, Iglesia de San Vicente de Paúl |
| Parque de la Unidad | A modern area with green spaces and recreational facilities. Attractive for families and travelers looking for a cozy suburban atmosphere with easy access to urban amenities. | Parque de la Unidad, Gimnasio del Pueblo, Parque Lleras, Zona de comidas, Cafés y tiendas locales |
| La Lombardía | A residential neighborhood with a relaxed vibe, appealing to guests who prefer a quieter environment while still being close to Palmira's urban attractions. | Café de la Cultura, Parque La Lombardía, Canchas de fútbol, Tiendas locales, Gastronomía típica de la región |
| Rincón del Chicó | An upscale neighborhood known for its tranquility and green spaces. Perfect for travelers seeking luxury and wellness retreats while being near the city. | Caminos ecológicos, Áreas de picnic, Parques de bienestar, Restaurantes gourmet, Spas y centros de bienestar |
| El Trapiche | An area known for its traditional culture and agricultural attractions. A unique perspective for visitors who want to experience rural Colombian life. | Restaurantes típicos, Ferias de productos locales, Caminatas en el campo, Cultura cafetera, Fincas de cultivo |
| Comuna 1 | An up-and-coming area with a vibrant community spirit and cultural events. Attracts a younger crowd and those interested in arts and local social projects. | Eventos culturales, Murales de arte urbano, Cafés artesanales, Mercados comunitarios, Centro cultural |
| B/ San Pedro | A neighborhood with deep historical roots and close-knit community ties, ideal for experiencing authentic Colombian hospitality and customs. | Historias locales, Gastronomía autóctona, Teatro la Isla, Asociaciones culturales, Eventos comunitarios |
| Zarzal | A nearby town known for its natural beauty and outdoor activities. Great for guests looking for a getaway from the hustle and bustle of city life. | Caminatas y senderos, Río Zarzal, Paisajes tropicales, Centros de naturaleza, Cultura local |
Understanding Airbnb License Requirements & STR Laws in Palmira (2025)
Yes, Palmira, Valle del Cauca, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Palmira to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Palmira (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Palmirabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hacienda Palmeras Rozo (Finca) Family Stays
Entire Place • 6 bedrooms
Luxury Estate in Rozo!
Entire Place • 6 bedrooms
SAKURA HOME country house with pool and jacuzzi
Entire Place • 4 bedrooms
Casa Campestre en Rozo
Entire Place • 4 bedrooms
Amazing estate next to Cali
Entire Place • 4 bedrooms
Spectacular Estate in Rozo, Swimming Pool with Waterfall!
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Palmira (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Palmira based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mauricio | 1 | $101,905 | 73 | 4.99/5.0 |
| Kelly | 1 | $71,766 | 10 | 5.00/5.0 |
| Mei Lian | 1 | $66,549 | 3 | 5.00/5.0 |
| Juan Camilo | 1 | $41,207 | 9 | 4.89/5.0 |
| Aura Marcela | 8 | $31,907 | 674 | 4.86/5.0 |
| Proyectos Y | 1 | $31,233 | 3 | 5.00/5.0 |
| Cristian | 1 | $30,083 | 5 | 5.00/5.0 |
| Arlex | 7 | $26,630 | 2 | N/A/5.0 |
| Edison | 1 | $25,897 | 19 | 4.89/5.0 |
| Mariapilar | 1 | $24,193 | 4 | 4.25/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Palmira.
Dive Deeper: Advanced Palmira STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Palmira. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPalmira Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Palmira
- The Palmira Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.9% of the 199 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Palmira, House properties are the most common (48.2%), reflecting the local real estate landscape.
- Houses represent a significant 48.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, others (combined 6.0%) offer potential for unique stay experiences.
Palmira Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Palmira
- The dominant room capacity in Palmira is 2 bedrooms listings, making up 23.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 45.7% of the active Airbnb listings in Palmira, indicating a high concentration in these sizes.
- A significant 44.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Palmira.
Palmira Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Palmira
- The most common guest capacity trend in Palmira vacation rentals is listings accommodating 8+ guests (26.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Palmira STR market, accounting for 49.2% of listings.
- 40.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Palmira.
- On average, properties in Palmira are equipped to host 4.6 guests.
Palmira Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Palmira
- The most common availability pattern in Palmira falls within the 271-366 days range, representing 68.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Palmira (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Palmira Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
118 listings
60.5% of total
2 Nights
35 listings
17.9% of total
3 Nights
12 listings
6.2% of total
4-6 Nights
2 listings
1% of total
7-29 Nights
3 listings
1.5% of total
30+ Nights
25 listings
12.8% of total
Key Insights
- The most prevalent minimum stay requirement in Palmira is 1 Night, adopted by 60.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.4%) of the Palmira Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.8%) caters to monthly stays (30+ nights) in Palmira, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.5% of Palmira hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Palmira.
Palmira Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
102 listings
60.7% of total
Moderate
32 listings
19% of total
Firm
15 listings
8.9% of total
Strict
19 listings
11.3% of total
Cancellation Policy Insights for Palmira
- The prevailing Airbnb cancellation policy trend in Palmira is Flexible, used by 60.7% of listings.
- The market strongly favors guest-friendly terms, with 79.7% of listings offering Flexible or Moderate policies. This suggests guests in Palmira may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 60.7% market standard in Palmira.
- Given the high prevalence of Flexible policies (60.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 11.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Palmira.
Palmira STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Palmira
- The overall average booking lead time for vacation rentals in Palmira is 20 days.
- Guests book furthest in advance for stays during December (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (30 days avg.) sees the longest lead times, while Spring (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Palmira.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Palmira averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Palmira (2025)
Amenity Prevalence
Amenity Insights for Palmira
- Essential amenities in Palmira that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Washer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Palmira: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Palmira to stay competitive.
Palmira Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Palmira
- The typical guest profile for Airbnb in Palmira consists of a mix of domestic (63%) and international guests, often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 62.5% of guests.
- Key international markets include Colombia (62.5%) and United States (19.5%).
- Top languages spoken are Spanish (56.2%) followed by English (32.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Cali.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Palmira Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Buitrera | 18 | $998 | $125.65 | 25% |
| Quimbaya | 202 | $817 | $131.21 | 27% |
| Calima Lake | 17 | $780 | $204.53 | 20% |
| Calima | 225 | $707 | $187.22 | 19% |
| Restrepo | 17 | $693 | $183.17 | 19% |
| Pance | 28 | $627 | $86.12 | 32% |
| La Tebaida | 261 | $609 | $126.15 | 25% |
| Montenegro | 311 | $555 | $134.33 | 23% |
| Ginebra | 14 | $541 | $117.62 | 18% |
| El Queremal | 10 | $523 | $129.01 | 18% |