Airbnb Market Analytics, Statistics and Data in Palmira, Valle del Cauca, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Palmira? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Palmira:
How much do Airbnb hosts make on average per month in Palmira?
The short-term rental market in Palmira shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $462 per month
- Strong performing properties (top 25%) make $914 or more
- Best-in-class properties (top 10%) achieve $2,121+ monthly
- Entry-level properties (bottom 25%) typically earn around $217
Revenue Variations by Month
Occupancy Rates Throughout the Year in Palmira
The market in Palmira shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Palmira
Daily rates in Palmira vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $33 per night
- Strong performing properties (top 25%) secure $113 or more
- Best-in-class properties (top 10%) pull in $275+ per night
- Entry-level properties (bottom 25%) earn around $23
Daily Rate Variations by Month
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Seasonality patterns in Palmira
Peak Season (April, May, October)
- Revenue peaks at $1334.50 per month
- Occupancy rates reach 43.52%
- Daily rates average $99.42
Shoulder Season
- Revenue averages $1032.54 per month
- Occupancy maintains 37.26%
- Daily rates hold at $94.20
Low Season (August, September, January)
- Revenue drops to $710.59 per month
- Occupancy decreases to 31.88%
- Daily rates adjust to $89.01
Is it still profitable to do Airbnb in Palmira in 2025?
Yes! Palmira demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and monthly revenue averaging $1033 and The market's 171 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Palmira
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historical center of Palmira, rich in culture and architecture. It attracts visitors interested in learning about the city's history and enjoying local cuisine. | Plaza de Bolívar, Iglesia de San Pedro, Museo de la Ciudad, Centro de Eventos Valle del Pacífico, Parque de los Fundadores |
| El Trapiche | A popular neighborhood known for its lush parks and family-friendly atmosphere. Ideal for those seeking a quieter stay while being close to urban amenities. | Parque El Trapiche, Catedral de Palmira, Ciclo Recreo Vía, Parque La Paz, Plaza de Mercado |
| La América | An up-and-coming area with trendy cafes and shops, attracting younger crowds and artists. Great for those looking for a vibrant local experience. | Café La Palma, Teatro Municipal, Parque Francisco de Paula Santander, Galerías de Arte, Ferias Artesanales |
| La Flora | A residential area with good access to the main roadways. It's becoming popular with tourists seeking a peaceful location that's still within reach of the lively city. | Centro Comercial La Flora, Zoológico de Cali, Parque de los Gatos, Escenario de Música, Bulevar del Río |
| La Victoria | Known for its friendly community and local markets, this area offers a unique experience of Palmira's local life, appealing to budget travelers. | Parque La Victoria, Mercado de las Pulgas, Plaza de Toros, Carnaval de Palmira, Jardines de Villa Verde |
| Poblado Campestre | An area with spacious homes and beautiful gardens, attracting tourists who seek a luxurious escape close to nature while being near urban conveniences. | Parque de la Vida, Club Campestre, Caminatas Ecológicas, Días de Campo, Sendero La Laguna |
| Los Almendros | An upscale neighborhood with modern housing and amenities, popular with families and business travelers looking for comfortable stays with access to city facilities. | Centro Comercial Unico, Cerro de las Tres Cruces, Parque de los Héroes, Bocadillo de Guayaba, Spa y Bienestar |
| Versalles | A vibrant neighborhood with a mix of residential areas and commercial activities, perfect for those wanting to experience the local commerce and daily life of Palmira. | Centro Comercial Versalles, Parque Versalles, Bares y Restaurantes, Cafes locales, Eventos culturales |
Do you need a license for Airbnb in Palmira?
Yes, Palmira requires a license for operating an Airbnb. Current market data shows 77% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Palmira
Hacienda Palmeras Rozo (Finca) Family Stays
Entire Place • 6 bedrooms
Luxury Estate in Rozo!
Entire Place • 6 bedrooms
Hermosa finca campestre en Rozo Valle
Entire Place • 4 bedrooms
SAKURA HOME country house with a pool and jacuzzi
Entire Place • 4 bedrooms
Casa Campestre en Rozo
Entire Place • 4 bedrooms
Descanso mercido, "ve ve, walk to the Rincón"
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Palmira
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mauricio | 1 | $98,270 | 73 | 4.99/5.0 |
| Kelly | 1 | $90,249 | 10 | 5.00/5.0 |
| Diana | 1 | $64,848 | 8 | 4.88/5.0 |
| Mei Lian | 1 | $58,374 | 3 | 5.00/5.0 |
| Juan Camilo | 1 | $47,680 | 9 | 4.89/5.0 |
| Edison | 1 | $43,621 | 19 | 4.89/5.0 |
| Juan Camilo | 1 | $37,707 | 13 | 5.00/5.0 |
| Cristhian | 1 | $34,049 | 7 | 4.86/5.0 |
| Aura Marcela | 8 | $32,928 | 670 | 4.87/5.0 |
| Maria | 1 | $32,680 | 10 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Palmira
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.3%), with house and apartment & condo properties comprising 87.1% of inventory
- Untapped potential in unique stays, others segments (1.8% combined)
Room Capacity Distribution
Analysis of 171 properties in Palmira shows that 1 bedroom properties are most prevalent, making up 23.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 46.2% of all listings.
Key Insights
- Most common: 1 bedroom (23.4%)
- Least common: 4 bedrooms (10.5%)
- Market concentration: 46.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 171 properties in Palmira reveals that 8+ guests properties dominate the market, representing 27.5% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 48.5% of the market.
Key Insights
- Most common capacity: 8+ guests (27.5% of market)
- Least common capacity: 1 guest (1.8% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 171 properties in Palmira, the most common availability pattern is 271-366 days (56.7% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (32.2% of properties).
Key Insights
- Most common availability window: 271-366 days (56.7%)
- Most common booking duration: 1-30 days (32.2%)
- Properties with high availability (180+ days): 80.1%
- Properties with long-term bookings (180+ days): 21.6%
Minimum Stay Distributions
1 Night
97 listings
59.9% of total
2 Nights
35 listings
21.6% of total
3 Nights
12 listings
7.4% of total
4-6 Nights
4 listings
2.5% of total
7-29 Nights
2 listings
1.2% of total
30+ Nights
12 listings
7.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 81.5%
- Mid-length stays (4-6 nights) represent 2.5% of listings
- Monthly+ stays (7.4%) suggest a stable extended-stay market
- High market flexibility with 88.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
81 listings
60.4% of total
Moderate
28 listings
20.9% of total
Firm
11 listings
8.2% of total
Strict
14 listings
10.4% of total
Key Insights
- Flexible is the preferred policy at 60.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 81.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 8.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Dec, Jan, averaging 39 days
- Shortest booking windows are in Mar, Oct, Sep, averaging 24 days
- Summer shows the longest average booking window at 36 days, while Fall has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 36 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Sep when lead times are shortest
Popular Airbnb Amenities in Palmira
Below is the distribution of amenities across listings in Palmira:
Traveler Demographics
Key Insights
- Domestic travelers make up 62.3% of total guests, indicating a significant local market share.
- Primary international markets: United States (22.6%) and Spain (2.5%)
- Spanish is the top language at 57.1%, followed by English (34.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.8%
Recommendations
- Target marketing campaigns for Bogotá and Cali markets
- Develop localized content for United States and Spain
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Palmira. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ginebra | 11 | $1,275 | $120.90 | 19% |
| Restrepo | 16 | $1,180 | $163.27 | 23% |
| Calima Lake | 16 | $1,083 | $200.07 | 21% |
| Quimbaya | 167 | $1,056 | $137.50 | 31% |
| Calima | 182 | $1,054 | $174.87 | 22% |
| La Buitrera | 20 | $996 | $129.58 | 24% |
| Armenia | 133 | $906 | $152.20 | 23% |
| Pance | 29 | $887 | $97.26 | 33% |
| La Tebaida | 242 | $747 | $111.65 | 27% |
| Dagua | 27 | $722 | $136.15 | 22% |
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