Airbnb Market Analytics, Statistics and Data in El Hormiguero, Valle del Cauca, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in El Hormiguero? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in El Hormiguero:
How much do Airbnb hosts make on average per month in El Hormiguero?
The short-term rental market in El Hormiguero shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $537 per month
- Strong performing properties (top 25%) make $866 or more
- Best-in-class properties (top 10%) achieve $1,161+ monthly
- Entry-level properties (bottom 25%) typically earn around $229
Revenue Variations by Month
Occupancy Rates Throughout the Year in El Hormiguero
The market in El Hormiguero shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in El Hormiguero
Daily rates in El Hormiguero vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $37 per night
- Strong performing properties (top 25%) secure $45 or more
- Best-in-class properties (top 10%) pull in $57+ per night
- Entry-level properties (bottom 25%) earn around $29
Daily Rate Variations by Month
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Seasonality patterns in El Hormiguero
Peak Season (June, April, March)
- Revenue peaks at $800.76 per month
- Occupancy rates reach 48.33%
- Daily rates average $41.29
Shoulder Season
- Revenue averages $588.04 per month
- Occupancy maintains 39.59%
- Daily rates hold at $39.05
Low Season (September, January, November)
- Revenue drops to $405.16 per month
- Occupancy decreases to 31.28%
- Daily rates adjust to $37.53
Is it still profitable to do Airbnb in El Hormiguero in 2025?
Yes! El Hormiguero demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and monthly revenue averaging $588 and The market's 176 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in El Hormiguero
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| El Hormiguero Centro | The central area of El Hormiguero, close to shops, local eateries, and services. Ideal for visitors who want to experience the local culture and community. | Local markets, Cafes, Parque Central, Cultural events |
| Parque Nacional Natural Farallones de Cali | A national park characterized by its stunning natural beauty, hiking trails, and biodiversity. Attracts nature lovers and adventure seekers. | Hiking trails, Waterfalls, Wildlife viewing, Camping |
| Cali | Nearby major city with rich culture, historical sites, and vibrant nightlife. A fantastic option for visitors wanting both urban and natural experiences. | Zoológico de Cali, Cristo Rey, San Antonio neighborhood, Cali River, Salsa dancing venues |
| La Cumbre | A small town with beautiful landscapes, known for its mild climate and agricultural activities. Perfect for those looking for a serene getaway. | Coffee farms, Nature walks, Cultural festivals |
| El Queremal | Quaint town with lush landscapes and a slow-paced lifestyle. Attracts visitors seeking a peaceful retreat away from city life. | Scenic views, Traditional cuisine, Rural activities |
| Cerro de las Tres Cruces | A popular hiking spot offering panoramic views of Cali. Attracts fitness enthusiasts and tourists looking for outdoor activities. | Hiking trails, Viewpoints, Local flora |
| Palmira | A nearby city known for agriculture and local festivals. Offers additional entertainment and accommodation options to El Hormiguero visitors. | Cultural festivals, Local markets, Guadalupe Hill |
| El Cerrito | Known for its agriculture and natural beauty, it's an access point to the surrounding countryside and a peaceful atmosphere for travelers. | Cultural tours, Rural landscapes, Local artisanal products |
Do you need a license for Airbnb in El Hormiguero?
Yes, El Hormiguero requires a license for operating an Airbnb. Current market data shows 64% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in El Hormiguero
Stunning View from Luxury Condo!
Entire Place • 3 bedrooms
Cozy Brand New Apt
Entire Place • 2 bedrooms
New Apto With Beautiful Details
Entire Place • 2 bedrooms
New Beautiful Apt. Great Details
Entire Place • 2 bedrooms
Beautiful Brand New Apt
Entire Place • 2 bedrooms
Apartment in Ciudad Meléndez (Valle del Lili)
Entire Place • 2 bedrooms
Top Performing Professional Hosts in El Hormiguero
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juan | 6 | $68,347 | 125 | 4.90/5.0 |
| Andres Fernando | 4 | $39,790 | 135 | 4.74/5.0 |
| Jonathan | 3 | $22,957 | 163 | 4.84/5.0 |
| Daniel | 1 | $18,546 | 29 | 4.93/5.0 |
| Mary | 3 | $14,530 | 18 | 4.93/5.0 |
| Viviana | 1 | $12,108 | 25 | 4.88/5.0 |
| Paula Andrea | 1 | $11,854 | 26 | 4.69/5.0 |
| Cuamora | 1 | $11,356 | 37 | 4.92/5.0 |
| Host Cali-Bogota | 4 | $11,121 | 127 | 3.54/5.0 |
| Edinson | 2 | $10,633 | 39 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in El Hormiguero
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.9%), with apartment & condo and house properties comprising 99.4% of inventory
- Untapped potential in house, boutique & hotels segments (5.1% combined)
Room Capacity Distribution
Analysis of 176 properties in El Hormiguero shows that 2 bedrooms properties are most prevalent, making up 47.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 86.4% of all listings.
Key Insights
- Most common: 2 bedrooms (47.2%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 86.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 176 properties in El Hormiguero reveals that 4 guests properties dominate the market, representing 31.3% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 5 guests make up 62.5% of the market.
Key Insights
- Most common capacity: 4 guests (31.3% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 62.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 176 properties in El Hormiguero, the most common availability pattern is 271-366 days (60.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.5% of properties).
Key Insights
- Most common availability window: 271-366 days (60.2%)
- Most common booking duration: 31-90 days (29.5%)
- Properties with high availability (180+ days): 78.4%
- Properties with long-term bookings (180+ days): 22.2%
Minimum Stay Distributions
1 Night
22 listings
14.8% of total
2 Nights
45 listings
30.2% of total
3 Nights
10 listings
6.7% of total
4-6 Nights
21 listings
14.1% of total
7-29 Nights
30 listings
20.1% of total
30+ Nights
21 listings
14.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.0%
- Mid-length stays (4-6 nights) represent 14.1% of listings
- Monthly+ stays (14.1%) suggest a stable extended-stay market
- High market flexibility with 51.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
67 listings
53.6% of total
Moderate
27 listings
21.6% of total
Firm
13 listings
10.4% of total
Strict
18 listings
14.4% of total
Key Insights
- Flexible is the preferred policy at 53.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 75.2% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 10.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Oct, Dec, averaging 39 days
- Shortest booking windows are in Jan, Jul, Aug, averaging 20 days
- Fall shows the longest average booking window at 37 days, while Summer has the shortest at 21 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 37 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Aug when lead times are shortest
Popular Airbnb Amenities in El Hormiguero
Below is the distribution of amenities across listings in El Hormiguero:
Traveler Demographics
Key Insights
- Domestic travelers make up 72.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (15.7%) and Mexico (2.2%)
- Spanish is the top language at 61.9%, followed by English (32.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.1%
Recommendations
- Target marketing campaigns for Bogotá and Cali markets
- Develop localized content for United States and Mexico
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding El Hormiguero. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ginebra | 11 | $1,275 | $120.90 | 19% |
| Restrepo | 16 | $1,180 | $163.27 | 23% |
| Calima Lake | 16 | $1,083 | $200.07 | 21% |
| Quimbaya | 167 | $1,056 | $137.50 | 31% |
| Calima | 182 | $1,054 | $174.87 | 22% |
| La Buitrera | 20 | $996 | $129.58 | 24% |
| Armenia | 133 | $906 | $152.20 | 23% |
| Pance | 29 | $887 | $97.26 | 33% |
| La Tebaida | 242 | $747 | $111.65 | 27% |
| Dagua | 27 | $722 | $136.15 | 22% |
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