Airbnb Market Analytics, Statistics and Data in Cali, Valle del Cauca, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cali? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cali:
How much do Airbnb hosts make on average per month in Cali?
The short-term rental market in Cali shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $524 per month
- Strong performing properties (top 25%) make $895 or more
- Best-in-class properties (top 10%) achieve $1,433+ monthly
- Entry-level properties (bottom 25%) typically earn around $212
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cali
The market in Cali shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cali
Daily rates in Cali vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $31 per night
- Strong performing properties (top 25%) secure $45 or more
- Best-in-class properties (top 10%) pull in $74+ per night
- Entry-level properties (bottom 25%) earn around $22
Daily Rate Variations by Month
Get Live Cali Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Cali
Peak Season (June, October, April)
- Revenue peaks at $855.25 per month
- Occupancy rates reach 50.76%
- Daily rates average $48.51
Shoulder Season
- Revenue averages $697.63 per month
- Occupancy maintains 40.67%
- Daily rates hold at $44.11
Low Season (August, September, January)
- Revenue drops to $508.64 per month
- Occupancy decreases to 35.99%
- Daily rates adjust to $41.18
Is it still profitable to do Airbnb in Cali in 2025?
Yes! Cali demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 41% and monthly revenue averaging $698 and As a mature market with 3036 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cali
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cali's Historic Center | A cultural hub filled with history, colonial architecture, and vibrant street life, making it attractive to tourists interested in culture and heritage. | Catedral de San Pedro, Plaza de Caicedo, Museo de Arte Moderno, Bulevar del Río, Iglesia La Ermita |
| San Antonio | A charming neighborhood known for its bohemian atmosphere, art galleries, and traditional architecture. Ideal for those looking for a relaxing stay with a local feel. | San Antonio Park, Mirador de San Antonio, Art galleries, Cafés and local restaurants, Calle 9 Art Street |
| El Peñón | A fashionable area with upscale shops, trendy bars, and restaurants. Popular with visitors wanting to experience modern Cali's nightlife and dining scene. | Parque El Peñón, Shopping centers, Riverside restaurants, Art deco architecture, Nightclubs and bars |
| Pasoancho | Known for its beautiful parks and green spaces, this neighborhood is a quiet option great for families or those wanting a peaceful stay while still near the city center. | Parque de los Gatos, Parque de la Salud, Local markets, Family-friendly restaurants, Cultural events |
| Jardín Plaza | A major shopping center area integrating leisure, shopping, and dining. It's great for travelers looking for convenience and a variety of activities in one place. | Jardín Plaza Mall, Cinemas, Restaurants, Bowling alley, Events and exhibitions |
| Siloé | An emerging area with a local vibe, known for its stunning views of the city and artistic murals. Attracts guests who want a more authentic and local experience. | Mirador del Siloé, Art murals, Local eateries, Community events, Street art tours |
| Ciudad Jardín | A residential neighborhood celebrated for its greenery and upscale homes. Ideal for long-term rentals or stays with families looking for a peaceful environment. | Parque Ciudad Jardín, Parque del Ingenio, Shopping malls, Restaurants, Schools |
| Bulevar del Río | A picturesque area along the Cali River, perfect for evening strolls and connecting with local culture. A popular spot for both tourists and locals to relax and enjoy leisure activities. | Cali River, Cali River Park, Bicycling trails, Outdoor cafés, Cultural festivals |
Do you need a license for Airbnb in Cali?
Yes, Cali requires a license for operating an Airbnb. Current market data shows 73% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Cali
°Wonderful Luxe Mansion15People Best place in City
Entire Place • 6 bedrooms
Hygge 701 - Amazing 2-Story Penthouse near Granada
Entire Place • 3 bedrooms
Luxury House : Rooftop | Pool | HotTub |Steam Bath
Entire Place • 3 bedrooms
Lujoso Apartamento en la Zona Oeste de Cali
Entire Place • 3 bedrooms
New to San Antonio Cali, Toña
Entire Place • 4 bedrooms
Entire House with Private Pool
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Cali
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| EXSTR Apartments | 95 | $1,765,299 | 5582 | 4.88/5.0 |
| Angela | 26 | $364,263 | 1313 | 4.85/5.0 |
| Diana | 20 | $238,443 | 127 | 2.45/5.0 |
| Daniel | 11 | $211,253 | 625 | 4.95/5.0 |
| Samilis | 13 | $178,044 | 484 | 4.95/5.0 |
| CuponTours | 7 | $145,654 | 96 | 0.68/5.0 |
| Gabriel | 34 | $144,064 | 437 | 3.54/5.0 |
| Sebastian | 4 | $124,037 | 183 | 4.88/5.0 |
| Jm Echeverri | 24 | $114,565 | 938 | 4.05/5.0 |
| Andres | 11 | $113,903 | 493 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cali
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.5%), with apartment & condo and house properties comprising 90.6% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (0.8% combined)
Room Capacity Distribution
Analysis of 3,036 properties in Cali shows that 1 bedroom properties are most prevalent, making up 58.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.6% of all listings.
Key Insights
- Most common: 1 bedroom (58.6%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 76.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,036 properties in Cali reveals that 2 guests properties dominate the market, representing 35.9% of all listings. The average property accommodates 3.3 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 53.5% of the market.
Key Insights
- Most common capacity: 2 guests (35.9% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 53.5% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,036 properties in Cali, the most common availability pattern is 271-366 days (49.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (24.8% of properties).
Key Insights
- Most common availability window: 271-366 days (49.1%)
- Most common booking duration: 91-180 days (24.8%)
- Properties with high availability (180+ days): 74.0%
- Properties with long-term bookings (180+ days): 27.5%
Minimum Stay Distributions
1 Night
1080 listings
39.1% of total
2 Nights
729 listings
26.4% of total
3 Nights
287 listings
10.4% of total
4-6 Nights
249 listings
9% of total
7-29 Nights
170 listings
6.2% of total
30+ Nights
249 listings
9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.5%
- Mid-length stays (4-6 nights) represent 9% of listings
- Monthly+ stays (9%) suggest a stable extended-stay market
- High market flexibility with 75.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
924 listings
39.6% of total
Moderate
808 listings
34.7% of total
Firm
270 listings
11.6% of total
Strict
329 listings
14.1% of total
Key Insights
- Flexible is the preferred policy at 39.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 74.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 11.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Dec, Nov, averaging 34 days
- Shortest booking windows are in Mar, Jun, Sep, averaging 21 days
- Fall shows the longest average booking window at 30 days, while Spring has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 30 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Sep when lead times are shortest
Popular Airbnb Amenities in Cali
Below is the distribution of amenities across listings in Cali:
Traveler Demographics
Key Insights
- Domestic travelers make up 48.7% of total guests, indicating a significant local market share.
- Primary international markets: United States (32.4%) and Mexico (3.3%)
- Spanish is the top language at 49.7%, followed by English (38.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for Bogotá and Cali markets
- Develop localized content for United States and Mexico
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cali. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ginebra | 11 | $1,275 | $120.90 | 19% |
| Restrepo | 16 | $1,180 | $163.27 | 23% |
| Calima Lake | 16 | $1,083 | $200.07 | 21% |
| Quimbaya | 167 | $1,056 | $137.50 | 31% |
| Calima | 182 | $1,054 | $174.87 | 22% |
| La Buitrera | 20 | $996 | $129.58 | 24% |
| Armenia | 133 | $906 | $152.20 | 23% |
| Pance | 29 | $887 | $97.26 | 33% |
| La Tebaida | 242 | $747 | $111.65 | 27% |
| Dagua | 27 | $722 | $136.15 | 22% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights