Buga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Valle del Cauca, Colombia

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Buga in 2025? Explore comprehensive Airbnb analytics for Buga, Valle del Cauca, Colombia to uncover income potential. This 2025 STR market report for Buga, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 138 active listings.

Whether you're considering an Airbnb investment in Buga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Buga Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Buga Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$49
The average rental revenue earned for an occupied room per day in Buga.
Occupancy Rate(?)
26.1%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$2,815
Typical annual income for an Airbnb listing in Buga. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-12.3%
Significant decrease (-12.3%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Buga.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Buga.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
138
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Buga (2025)

Understanding the monthly revenue variations for Airbnb listings in Buga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Buga is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Buga across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $827+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $520 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $262 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $117, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Buga

Buga Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Buga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Buga:

  • Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 22%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Buga

Average Daily Rate (ADR) Airbnb Trends in Buga (2025)

Effective short term rental pricing strategy in Buga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Buga typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $101+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $61 or more.
  • Typical properties (Median) charge around $34 per night.
  • Entry-level properties (Bottom 25%) earn around $24 per night.

Average Daily Rate (ADR) Trend by Month in Buga

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Airbnb Seasonality Analysis & Trends in Buga (2025)

Peak Season (December, April, March)
  • Revenue averages $446 per month
  • Occupancy rates average 30.8%
  • Daily rates average $51
Shoulder Season
  • Revenue averages $367 per month
  • Occupancy maintains around 27.8%
  • Daily rates hold near $50
Low Season (June, September, November)
  • Revenue drops to average $297 per month
  • Occupancy decreases to average 25.4%
  • Daily rates adjust to average $48

Seasonality Insights for Buga

  • The Airbnb seasonality in Buga shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Buga's highest earning potential, with monthly revenues capable of climbing to $473, occupancy reaching a high of 35.6%, and ADRs peaking at $55.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $277, occupancy could drop to 21.3%, and ADRs may adjust down to $48.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Buga.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Buga seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Buga (2025)

Exploring the top neighborhoods for short-term rentals in Buga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Parque de Buga
The central park area is a historical and cultural hub in Buga, attracting tourists for its beautiful scenery and local events. It provides easy access to many key attractions in the city.
Basilica del Señor de los Milagros, Parque de Buga, Puente del Caneco, Casa de la Cultura, Jardín Botánico
Zona Rosa
Known for vibrant nightlife and dining options, the Zona Rosa attracts both local and international visitors looking for entertainment, making it a desirable area for short-term rentals.
Restaurantes y bares, Centro Comercial La 14, Plaza de Mercado, Cafés
Catedral de Buga
This area is renowned for its beautiful cathedral, drawing in tourists for its architectural brilliance and religious significance. Ideal for cultural and religious tourism.
Catedral de Buga, Museo de Arte Religioso, Plaza de Bolívar
Calle de los Estudiantes
Popular among students and young professionals, this area has a lively atmosphere with numerous educational institutions, cafes, and entertainment spaces catering to a youthful crowd.
Universidad del Valle, cafés, teatros
Las Playas
A quieter residential area with beautiful landscapes and access to nature, offering a peaceful retreat for families and nature lovers.
Sendero ecológico, Parques naturales, Rutas de senderismo
La Zona Industrial
Although less touristy, this area sees a lot of business travel due to nearby companies and manufacturing plants, catering to professionals looking for short-term housing.
Sector industrial, Empresas locales
Barrio La Esmeralda
A charming neighborhood that showcases local culture and arts, perfect for tourists who want to experience authentic Buga life.
Mercados locales, Galerías de arte, Eventos culturales
Cerro de las Tres Cruces
This area offers stunning views and hiking opportunities, attracting adventure seekers and nature enthusiasts, making it a unique choice for Airbnb hosting.
Miradores, Rutas de senderismo, Naturaleza

Understanding Airbnb License Requirements & STR Laws in Buga (2025)

Yes, Buga, Valle del Cauca, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Buga to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 69% licensed listings)

Top Performing Airbnb Properties in Buga (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bugabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

New and beautiful apartment with parking

New and beautiful apartment with parking

Entire Place • 3 bedrooms

$11,375
Revenue
41.4%
Occupancy
$68.08
Daily Rate
Hermosa Casa Campestre y Piscina

Hermosa Casa Campestre y Piscina

Entire Place • 3 bedrooms

$11,003
Revenue
21.9%
Occupancy
$150.09
Daily Rate
Alojamiento Completo el Albergue

Alojamiento Completo el Albergue

Entire Place • 4 bedrooms

$10,831
Revenue
37.2%
Occupancy
$132.49
Daily Rate
Linda Casa Campestre con Piscina

Linda Casa Campestre con Piscina

Entire Place • 3 bedrooms

$10,273
Revenue
21.0%
Occupancy
$146.22
Daily Rate
Elevada Cabin with Jacuzzi | Buga

Elevada Cabin with Jacuzzi | Buga

Private Room • 1 bedroom

$9,923
Revenue
18.0%
Occupancy
$147.93
Daily Rate
House 10 - TEN IN EVERYTHING !

House 10 - TEN IN EVERYTHING !

Entire Place • 3 bedrooms

$9,870
Revenue
34.7%
Occupancy
$85.42
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Buga (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Buga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Albeiro5$25,9662N/A/5.0
Host #4413953452$21,2761N/A/5.0
Edwin2$20,249914.92/5.0
Daniel4$17,6962754.71/5.0
Juan David3$14,8601344.81/5.0
Lisa Marie5$14,040105.00/5.0
Tatiana1$10,83165.00/5.0
German David3$10,4703654.89/5.0
Juan Diego2$10,451114.91/5.0
Alexander9$10,2401274.57/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Buga.

Dive Deeper: Advanced Buga STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Buga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Buga Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Buga

  • The Buga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.5% of the 138 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Buga, Apartment/Condo properties are the most common (42.8%), reflecting the local real estate landscape.
  • Houses represent a significant 28.3% portion, catering likely to families or larger groups.
  • The presence of 19.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, others (combined 2.9%) offer potential for unique stay experiences.

Buga Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Buga

  • The dominant room capacity in Buga is 1 bedroom listings, making up 32.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 60.9% of the active Airbnb listings in Buga, indicating a high concentration in these sizes.
  • A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Buga.

Buga Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Buga

  • The most common guest capacity trend in Buga vacation rentals is listings accommodating 8+ guests (20.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Buga STR market, accounting for 37.7% of listings.
  • 37.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Buga.
  • On average, properties in Buga are equipped to host 4.7 guests.

Buga Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Buga

  • The most common availability pattern in Buga falls within the 271-366 days range, representing 76.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Buga (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Buga Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (80.1%)

1 Night

109 listings

80.1% of total

2 Nights (12.5%)

2 Nights

17 listings

12.5% of total

3 Nights (1.5%)

3 Nights

2 listings

1.5% of total

7-29 Nights (0.7%)

7-29 Nights

1 listings

0.7% of total

30+ Nights (5.1%)

30+ Nights

7 listings

5.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Buga is 1 Night, adopted by 80.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (92.6%) of the Buga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 80.1% of Buga hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Buga.

Buga Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (61.7%)

Flexible

74 listings

61.7% of total

Moderate (27.5%)

Moderate

33 listings

27.5% of total

Firm

6 listings

5% of total

Strict (5.8%)

Strict

7 listings

5.8% of total

Cancellation Policy Insights for Buga

  • The prevailing Airbnb cancellation policy trend in Buga is Flexible, used by 61.7% of listings.
  • The market strongly favors guest-friendly terms, with 89.2% of listings offering Flexible or Moderate policies. This suggests guests in Buga may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 61.7% market standard in Buga.
  • Given the high prevalence of Flexible policies (61.7%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 5.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Buga.

Buga STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Buga

  • The overall average booking lead time for vacation rentals in Buga is 19 days.
  • Guests book furthest in advance for stays during April (average 27 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (21 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Buga.
  • During July, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 21 days) to capture early planners.
  • Monitor your own booking lead times against these Buga averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Buga (2025)

Amenity Prevalence

Amenity Insights for Buga

  • Essential amenities in Buga that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like TV, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Buga: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like TV or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Buga to stay competitive.

Buga Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Buga

  • The typical guest profile for Airbnb in Buga consists of primarily domestic travelers (81%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 80.8% of guests.
  • Key international markets include Colombia (80.8%) and United States (9.4%).
  • Top languages spoken are Spanish (63.1%) followed by English (26.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Bogotá and Cali.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Buga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Buitrera18$998$125.6525%
Quimbaya202$817$131.2127%
Calima Lake17$780$204.5320%
Calima225$707$187.2219%
Restrepo17$693$183.1719%
Pance28$627$86.1232%
La Tebaida261$609$126.1525%
Montenegro311$555$134.3323%
Ginebra14$541$117.6218%
El Queremal10$523$129.0118%

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